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November 1, 2023 56 mins

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"So you went from cutting hair for the boys at school to like working in a barbershop, to that barbershop closing down. And then you just thought, sweet, I'll just all have my own barbershop."

Jaedz didn't think he'd open a barbershop at the age of 19. But when opportunity knocked, he thought why not.

This is the rollercoaster story of a crazy 12 months, from opening up shop, having a crazy opening day, then basically having no customers for months, then cracking the code, making money, having to shutdown, and opening back up in a new space.

Jaedz shows us what that journey looked like, his mindset throughout, crafty ways he managed to stay afloat and ways he managed to make money, behind the curtains of the business with all the numbers (income, margins, how it all works), and how he's managed to create the brand he has today.

It's one of my favourite and best chats to date. I hope you enjoy this chat.

Listen Now. Enjoy.

Show Notes:

(0:00) Introduction to the episode.

(2:30) Never thought he would open up a barbershop as a young Māori boy.

(3:50) Cutting the boys hair at school - thought he had clippers but was using a beard shaver.

(9:00) Fin's ice block side hustle story.

(12:25) Two years cut for free and was there to learn and upskill - to get to the point where he felt he could charge for his services.

(13:30) Without cutting for free he wouldn’t be where his am now.

(14:30) Jaedz just turned 19, who wants to work for a 19-year-old?

(15:45) Creating a space that people wanted to work in, not try to be someone people wanted to work for

(18:00) First week.

(24:30) Cracked it then had to close down - maths not mathing for rent.

(26:45) Genius play to use Clothing as marketing.

(28:00) Should Jaedz do posters.

(31:00) The comeback, owe it to everyone.

(33:00) Busy as.

(37:30) Numbers breakdown. Including: How much did you make the first day?

(44:00) Do it yourself so you know what it takes.

(48:30) Chylo plug.

(50:00) Treat people well and lift them up.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Fin (00:00):
So you went from cutting here for the boys at school to
like working in a barbershop, tothat barbershop closing down.
And then you just thought,sweet, I'll just all have my own
barbershop.
Yeah, I think it was just whendid you make your first thousand
?
That first day, bro.
That first day you hit athousand.
Yeah, do you remember how muchexactly you made in that first

(00:21):
day?

Jaedz (00:21):
$2,921.
Yeah, bro, I just, it's just1921.

Fin (00:29):
Bro, okay, let's get into it straight up.
I just want to say the spacewe're in is beautiful.
I just want to say grateful tofinally have you on the potty,
because it's been about a year,I swear.
Hey, it's probably been a year,actual it's maybe even a bit
longer.
Yeah, maybe a bit longer.
Well, when did you open up thefirst shop?

Jaedz (00:47):
Last Nah, actually just over last September, Last
September bro.

Fin (00:52):
Yeah, so, yeah, that's right, because all the boys went
and got cuts for that.
Yeah, yeah, so it's actuallybeen the crew.
Okay, so it's been about a yearof trying to get you on.
I thought it might have justbeen this year.
Anyways, finally happened.
I've got a legendary, reallyreally good friend of mine, and
also someone I am inspired by,in the chair next to me.
We're in his barbershop.

(01:13):
We're actually parked upleaning back on the chairs.
It's very vibey in here.
If you've seen the CertifiedStudio on Insta, you'll see the
vibes that we're sitting in andI'll just let you imagine it
from there.
But Jadis started up abarbershop.
He started up one a year ago,ended up closing it down.
He's just opened a new one.

(01:33):
That whole time he's done areally good job of getting
people through the door,creating a really good brand
that people get behind.
There's actually a little bit ofexclusivity behind it, not
because of him trying to forcethat, but just there's sort of
like the oh, do you have thegear?
You know, do you have that?
Do you have the tees?
Do you have the hats?
And when you see it you're like, oh, that person's been there,
they know.
You know, like there's a littlebit of hype around the brand,

(01:55):
bro, and like just a testamentto you, you sitting down and
saying you know I was trying toopen up this shop, low key, and
we've had, you know, like 30, 40people a day coming through and
it's just busy like problems.
There's more problems you canhave in life, but nonetheless,
bro, the last 18 months for youhave probably been a bit of a
blur with business.

(02:15):
Was this like your first kindof entry into business?

Jaedz (02:18):
Yeah, bro, yeah, no 100%.
I never thought that it wouldbe barboring.
It was always like justdifferent avenues.
I never looked at barboring asan opportunity to actually.
You know, I never thought I'dsucceed in it or even come close
to it.
Even, bro.
The thought of opening up myown shop was even scary, as you
think is for young Maori boys,like far out, that seems like a

(02:42):
planet or way in terms of, yeah,just being a young Maori
entrepreneur.

Fin (02:47):
But here we are, bro, chillin, here we are bro 18
months later, bro, you'reknee-deep in the journey and I
think you're absolutely killingit.
Bro, the plan of Attack for Dayis that we've sort of talked
about is.
I want to talk to you about howyou started, like, with
everything.
It's kind of like the journeyto date.
I want to talk about when youmade your first hundred, when

(03:08):
you made your first thousand.
I want to talk about how theactual barbershop business works
, like how do people hear aboutyou?
How do they come in?
How do you price?
Like how do you make money as abarber?
Like obviously we can't justcharge 20 bucks and it costs us
20 bucks and then we're brokeand we're struggling to make
ends meet.
So that's not what business isabout.

(03:28):
Business is about providing aservice that gives value to
people, that they're happy topay for and that leaves you
better off, and then better offtoo.
So I want to have a chat aboutthat.
I want to ask what is a day anda week in your life look like.
I want to ask what you do withyour money.
I want to ask if there's anysort of like tools or tricks
that you have found in businessand your journey so far.

(03:49):
What's happening right now foryou and where are you looking to
go next?
And then that's us wrap it up.
Sounds good, okay.
So tell me, like kind ofalready talked about it, but
what's the journey to get here?
Where did you start, whathappened along the way, and how
did you get to where you are nowLike, with all the barbershop
and business?

Jaedz (04:08):
kind of stuff.
Yeah, bro, it's all startedcutting my little brother in our
garage.
No barber chairs, bro, I didn'teven have hair clippers.
I thought I had hair clippers,but I was using a beard shaver.
I was.
I thought I was mean as well.
I'm so all started there, bro,in our humble house, just in the
garage, probably like everybarber that starts out, went to

(04:31):
St Paul's Collegiate here inHamilton.
All the boys, bro, normal footyplayers, couldn't afford
haircuts.
So I'm like, file, just upgradefrom that beard trimmer and
some proper hair clippers.
And yeah way, I went into inthe school hostel, bro, and yeah
, there was just not I want tosay queues for people, it was
more like just the boys whoactually literally couldn't

(04:53):
afford haircuts.
So that's pretty much how itall started, bro.
It was just actually having alaugh off the boys and they
didn't mind getting stitched up.

Fin (05:00):
So I was like this is mean for me Because I'm not getting
stitches.

Jaedz (05:04):
Oh, yeah, bro, actual.
And then, yeah, leaving school,bro, I kind of gained momentum
and, just you know, cuttingalmost every Friday to like nine
, 10 o'clock, literally beforefirst of thing games on Saturday
, I just started gainingmomentum, confidence, and I was
like fire I'm actually gettingpretty good at this, saying that

(05:25):
humbly and I was like I enjoythis job.
I didn't see it as a job, thenI seen it more as a hobby, but I
was like I want to makesomething of this skill.
And so, yeah, I hit up a goodmate of mine, bro, that worked
at good fellows at the time, theshop before our old store.
There was a barber shop with mebefore and I just hit him up,
bro, like any opportunities, andhe was like gee, perfect timing

(05:47):
, A guy literally left by theday before I messaged them.
And he was like I know that you,you know you don't have much
experience.
But, bro, come in on Monday.
You can have a weeks trial andyou know we'll just go from
there.
We'll plant the seed and movefrom there.
And I was like, oh, I didn'tactually think I'd get a.
Yes, I was like safe in there.
Um, getting some experiencewith those boys bro.

(06:09):
Um, grateful enough, was ableto move past my weeks trial,
when they're happy with me.
Things went a bit south withthat store.
They closed down as well and Iwas like sitting in the shop,
bro, when we moved everythingout of that good fellows store
and I was like, man, this iswhere it's all started for me.
The.
You know, the lease is going tobe up.
Someone else is going to takeover this building, so so why

(06:31):
not me?
Um looked at my bank account,bro.
I was like yep, this isn'treally really realistic.
So, uh, well, what's going tohappen here?
And I was like you know what?

Fin (06:41):
Was it?
Was it like the 30 cents in thebank account, looking at it, or
like?

Jaedz (06:45):
I can't even get a frozen Coke for Mackie's.

Fin (06:47):
Yeah, okay, and I was like.

Jaedz (06:48):
but I've got a couple of investments, like a truck that
I'd happily sell and drivearound in a bit of a recycling
bin with wheels yeah.

Fin (06:56):
And that's what happens.

Jaedz (06:57):
I sold my truck, bro, had a couple of pairs of shoes that
were just collect us in thewardrobe and I was like, why not
throw, you know, throweverything into into this
business?
And I just backed myself, bro,yeah.
So everything managed to getsome help from the bank alone,
managed to get a bit ofassistance from dad.
Yeah, very, very grateful forfor that help, just in the

(07:19):
business sense, financial sense.
And then, yeah, bro, I was justlike let's do it.
Got a couple of boys that werekeen to work for me, signed the
lease at that old shop and awayI went.

Fin (07:29):
Really, so you went from cutting here for the boys at
school to like working in abarbershop, to that barbershop
closing down, and then you justthought Sweet.
I'll just I'll have my ownbarbershop.

Jaedz (07:43):
Yeah, I think it was just like the door slightly open
brain.
I just seen it as why not?
Why procrastinate?
Why look for another barbershopto go work in, whereas, like I
could have my own, it's righthere in front of me, the whole
space, everything.

Fin (08:00):
Did you ever think about like one day I want to have a
barbershop, or one day I want tohave my own business, or did it
just kind of happen when that,when that opportunity came up,
you were just kind of like, oh,should I just like, should I
just punch it, should I just go?

Jaedz (08:12):
yeah, bro, I think I've always thought about owning my
own business.
I just never thought that.
Like I said at the start ofthis potty, I didn't think it'd
be in turn, like with Barbara,hmm, but I'd brought.
I fell in love with the jobwhen I was in school, when I got
the opportunity and the otherbarbershop and I was like bro,
like I said, why procrastinate?
Why I feel like I can't do it,or Just put that down in my mind

(08:33):
.
I just said, oh, why not me?

Fin (08:35):
Hmm, I love to back yourself, yeah, like that's the
thing I'm big on as well as likeback yourself.
You know I can work and life,whatever, just back you.

Jaedz (08:43):
make a call, yeah she literally like with anything
sport, work, you know yourmental health, anything at all,
you you don't know until you try.

Fin (08:52):
And the worst thing that'll happen Is it doesn't work and
you learn from it, and then boomgo from there.
Yeah, what's next?
So how much did you make whenyou were like selling, like when
you were like doing cuts forthe boys in school?
Like takes me back to when Iwas in the boarding house.
Bro, I'll tell you what I can'tcut here to save my life.
If anyone's ever seen me, theyknow that I don't even know what
a haircut looks like.
My hairs, my hairs a little bitlong and unruly.

(09:14):
But, um, bro, like one of thethings I did at school was like
sell icebox.
So when I got real hot, like itis right now in the summer,
your boy here would go down tothe warehouse, get those 10
packs of ice pops for $1.
I'd buy.
I'd have like 10 bucks.
I'd be allowed to take 10 bucksout of like the Like you have

(09:36):
like an account at school andlike yeah, yeah house master.
Can I have 10 bucks?
Yeah, I get 10 bucks, bro.
Bike down to the warehouse,fill my backpack with 10 packs
of these, like 10 ice pops each.
So I have a hundred ice popsand I'd sell them for a dollar
each.

Jaedz (09:52):
Where's the ice blocks now?

Fin (09:54):
And that was how I made my pocket money in the summer, so
I'd like turn 10 to 100.

Jaedz (09:59):
Now.

Fin (09:59):
I'd go back and do it again , like the next weekend.
So that was, like you know,nowadays not chump change.
Yeah, like you know that'sgreat return on investment, but
it's not like a lot of money,but yeah, like that was quite a
big thing for me at school atthe time.
I was kind of like, oh, thatworks quite well.
So like for you, like were youmaking, like, like, how many
cuts were you doing a week?

Jaedz (10:20):
But honestly, I was doing probably 20 to 25 if it wasn't
our rugby boys and our first wasDean would be even a couple
teachers, their sons like comingin and brother.
The funny thing is I cut forfree for two years before.

Fin (10:35):
So the whole year in high school in school for free.
Did you ever?
Did you ever charge money atschool?

Jaedz (10:41):
So the whole time at school.

Fin (10:42):
You're cutting for free all time, but I see not even a
fiver.

Jaedz (10:45):
No, not even a fiver Maybe you'd like.

Fin (10:47):
Surely the boys bought you like a drink here.

Jaedz (10:48):
Yeah, yeah, I was like a more of a cheeky butter chicken.

Fin (10:51):
Yeah, okay, yeah yeah.

Jaedz (10:54):
I'll cut you up if he's buying me a feed.

Fin (10:56):
Okay, yeah, I see that.

Jaedz (10:57):
Yeah, yeah.
So, bro, that's how it startedtwo years because I've never
seen like I Didn't want my brosto like pay me when it's like I
was enjoying it just as muchlike I was happy to cut for free
, bro.
And if you, bro, if you rocklike, rewind the clock back to
our old content at certified bro, I love a good yarn over the
price of a haircut.
Yeah, happily.

(11:17):
Like I'm happy to learn aboutsomeone or even just see how
they're.

Fin (11:21):
They weren't rather than just jump on our nerve.
Podcast.

Jaedz (11:27):
Yeah, bro.
So like I cut for free for twoyears, jen, like I think that's
what gave me the passion forthis.
Instead of trying to earn asmuch money as I could as like a
16 17 year old learning bar, butlike a student to the game, it
was more like man.
I can use these follows tolearn, learn and learn and then
eventually, once I get to astand where I'm happy with, then

(11:48):
, I'll charge in.

Fin (11:50):
That's so.
You kind of use that as like a.
Let me learn how to do this.
Like let me give a whole lot ofvalue.
Once I get to the point whereI'm like I can feel confident
about charging money for this,I'll do it.
Yeah, what was it like when youstarted charging money for it?
Like, was that the first timeyou started taking money for
your cuts?
Was that like when you wentinto that barbershop?

(12:11):
Yeah, but at that point you'regoing into the barbershop,
they're not paying you directly.
Hey, yeah.

Jaedz (12:18):
So I was a bit tricky bro , like making that transition
from just cutting like the boysand you know, the toilets at
hostel to transitioning into abarbershop and being like a key.
I'm not cutting the boys anymore, I'm cutting, you know yeah,
that are walking in or payingmoney and paying money for my
efforts and my values of Barbara, and that's like the thing that

(12:39):
I'm trying to say.
Bro, I was like I didn't valuemyself as a barber in the school
, like hostels, more just timeto have a yarn with the boys and
learn.
So yeah, bro, I think honestly,without that experience of
cutting for free and stuff, Iwouldn't be a hundred percent,
hundred and ten percent,wouldn't be where I am now.
Yeah those experiences, withoutthose learning curves and stuff
like that, because bruh stitchthe boys up Like no bald patches

(13:01):
, anything but man like.
Yeah, I don't know how theyplating in St Peter's on TV with
those here.

Fin (13:07):
Yeah, true.
So you went from the free tothe working and then eventually
right, like you sort of said,we'll get into this now, as you
Opened up, you basicallyreopened that barbershop under
your brand certified, and yougot some boys on board.
You said, come, cut here again,cut for me.

(13:29):
Like let's get this place goingagain, let's make this a real
cool space of people to come.
What was that experience like?
Like so let's talk experienceand then let's talk like a
little bit more specifics after.
But like what was thatexperience like?
Like Getting the boys to comework for you and like getting
people to come and pay moneylike to you.

(13:49):
What was that like?

Jaedz (13:51):
like it must have been different, for it was hard
because, like at the time Ithink I was I just turned 19.
Who wants to work for a 19 yearold bro?
Hmm like literally probably noone.
So I thought, okay, I need tocreate a space where people want
to work and not a space thatpeople want to work for.
So I wanted to create a space,bro, that not only my staff

(14:13):
members wanted to work in, butpeople like from the public.
I would look from the outsideand be like I want to go to that
place Rather than all the 50barbershops here in Hamilton is
like not, that's the place andlike, talking on experience, bro
, it's like, yeah, it's a nigglyone, because it changed like
every day it was.
It was just a roller coaster,bro, as you said at the start.

Fin (14:32):
I think that's something you did really well, though.
Like looking from the outsidein, you Like even looking around
here.
You have a really good, youhave like a knack for it, bro.
Like you have the eye formaking a really aesthetic space
and, like that, make someonelike me who comes in here want
to put up a photo put it on mystory and tag you.
You know, like I think you likenaturally have that and you did

(14:55):
that.
You've done that here and youdid that at the old place too,
like it was a space.
Like you say, like I Kind oflike it kind of sounded cheesy
when you first started saying itwhen you're like I want a space
people can like come to andfeel comfortable and but then
you go there and you see whatyou did.
you're like yo, like the boys gothere to play like PlayStation,
the boys like go there to havea cut chill out, put on their

(15:17):
tunes, like you actually madethat space and I think he did a
really good job of that and Ithink, like you say, when you
have a space that people want towork in, versus being someone
people want to work for, itmakes it a lot easier.
Yeah, bro, 100%.
What was it like when you firststarted?
Like, did you have Lots ofcustomers straight away?
Was it slow, was fast or whatdid?

(15:38):
Did Like no like.

Jaedz (15:40):
Did you have a day where?
No one came or I think thelowest day we had was one person
bro.

Fin (15:46):
What was like?
What was that first Week like?
Did anyone come in that first?

Jaedz (15:50):
week or the opening day, whole of Hamilton come okay, no,
everyone in their dog came yeahand then and, and they care in
your fish.

Fin (15:59):
Yeah, and then I was like mean I've you've popped off,
I've done it.
I'm rich brothers.

Jaedz (16:04):
Yep Monday comes around bro opening day on Saturday, I
was like, bro, yeah, shut up theshop, go home, I've cracked it.
Monday comes around.
What am I doing?

Fin (16:14):
No one, one person, one person on one person on the
month about the.
Tuesday probably roughly three,and it might have been like the
boys, cousins, and, and andhaircuts cost like 35 bucks,
right?
So you've made 35 bucks Monday,about a hundred bucks on
Tuesday.
And is this you cutting it?

(16:34):
Or you have your barbers instore barbers, so your barbers
are sitting around yeah, so wehad five barbers, bro and five
barbers sitting around we payingthem hourly or do they get paid
for the cuts?
I paid for the cuts, okay, andthen Wednesday, thursday, friday
, Saturday, wednesday probablyis similar as Monday.

Jaedz (16:53):
Thursday picked up a little bit and then Friday was
like a good day becauseeveryone's a good cut for the
weekend okay, so Friday was yourfirst kind of like I open.

Fin (17:02):
How many people would have come through on that Friday like
20, 30 40, probably like 10, 15, 10 or 15.

Jaedz (17:08):
Okay, that's crazy.

Fin (17:10):
So your first week, like opening day, was hectic, and
then your first day, first week,was dead actually, and I was
like how did the opening day goso mean?

Jaedz (17:18):
and then we're just dead all of a sudden, but clearly
like you're not going to go toget a haircut on Saturday and
get another one on Monday, thenanother one Tuesday the same
people are going to keep comingin.
So honestly, bro, like I was,like what?

Fin (17:32):
am I doing, bro?
That's crazy.
So how long did it take for itto become like?
Did it ever get steady?

Jaedz (17:37):
yeah, so honestly, g like it worked from.
We opened September last year.
Yeah, we closed down June thisyear.
Okay, so that's nine months,bro.
It didn't get busy till likeApril this year like
consistently straight up bookedout every day.
We had mean days like maybe two, three months in.
It was like Thursday, friday,saturday booked out, but those

(17:58):
like Monday to Wednesday deaddays, and then it wasn't till
like, yeah, probably six, sevenmonths in.

Fin (18:03):
It was like I looked at my stuff as a brothers, we crashed
so your first like three to sixthree months like kind of
struggling, but the weekendswere sweet, yeah.
And then the second threemonths, like after the new year.
We're kind of like starting topick up but, you know like how
many people drinking would havecome in each day over those
three months, or that even thosesix months, if you were to
average it like 10?
yeah, bro, if you're lucky yeah,so your averaging sort of 10

(18:26):
people coming in a day more onthe weekend for the for the
weekend, yeah, but less on aMonday or Tuesday because why
would?
You do that okay.
And then April was when youstarted getting yeah, bro.
That's when I was like what?

Jaedz (18:37):
was the change?
I think it was just word ofmouth, bro, and people actually
realized I'm like man, theseguys are good.
It was like the content word ofmouth.
And I think the main thing, bro, that I wish I clicked on to
first is you don't need toactually be a good barber or a
good businessman, bro, you justneed to be a good person.
You just surround yourself withgood people, because if you're
with good people, then they'reonly gonna attract good people

(18:59):
as well.
And I wish I realized thatearlier, bro, instead of just
being and I beat myself up aboutit still, bro, being so
self-centered, like thinking, yo, I've cracked it more, as if,
like I think it's just lessons,bro, that you learn along the
way.
And yeah, it wasn't always busy, bro.
Like we got to the April markand I was like, yep, we've
cracked it and yeah, two monthslater we closed down and it's

(19:20):
like all that, all thoselearnings, all that stuff for
nothing.

Fin (19:24):
It's like hard-looking the mirror, bro so how come you
closed down and like what, what?
What did that look like?
How come it happened?
Like was it money?
Was it people leaving?
Like what caused you to closedown, just as you're starting to
do so?
Well, like was it, was a drama,was there whatever?
And then like how did that feelfor you going through that?

Jaedz (19:43):
so, yeah, to clarify, bro , it was bro.
It wasn't easy.
I was gutted when I when I toldthe boys had to close down.
But yeah, it was just.
It was just, it's just life,bro.
It was the staff boys, you know.
Like one had to move back hometo support his family on the
farm.
One, one of his partners, got ajob opportunity in Brisbane so
he'd move there.
And one of our other boys, oneof our best barbers, he moved to

(20:08):
Auckland to support his partneras well.
One of the other boys had ababy.
So I asked for some time offand I was like I'm not getting
new barbers, we're like those,those are my guys.
And I was like that's my crew.
So, and of course we'refinancially, cost of living,
everything like raising the rentwas getting, you know, put

(20:29):
through the roof, yeah.
And I just looked at myself andwe were like I actually can't
do this at the moment was itkind of like a case of to keep
things afloat?

Fin (20:38):
you obviously needed that amount of barbers cutting that
amount of hair for you to makeenough money to keep.
Yeah, 100 because how muchmoney does it cost for a
barbershop?
Like how much did it cost toopen?
Like what was your?
What do costs look like ifyou're a barber?

Jaedz (20:52):
bro to set up a shop.

Fin (20:53):
That old shop, 48 grand 48 grand 48 and you sold ute, sold
shoes.
If anyone's listening to thisI'm thinking ute and shoes.
Let me tell you I'm pretty surethat made up the the majority
of that 48 grand, you know.
So plus plus, obviously likereal good to have a have like a

(21:16):
family or friends in a positionto help you as well, but I know
that off the record that thatwasn't actually that much.
And then a bank loan too, yep.
So 48 grand to oh yeah bro, isthat is that fit out everything?

Jaedz (21:28):
that out like hair products, clippers, cleaning
products.
Yeah, furniture, bro.
It's a laid-down new flooringlike so big upfront cost big,
which would have been hellanerve-racking for the first few
months when you're making not alot because you look at your
bank account, bro, before youopen up and before you

(21:50):
completely fit it out andrenovate, and it's like I'll
make sure I've got the money todo this.
You start doing things, bro,and it pops up, your money's
going out.
But the way I see it, bro, isthere's money's a bit like
energy you've got to.
You know, put out energy to getit back and receive it.

Fin (22:07):
I've actually heard you say this before, bro, and I don't
think I've ever heard anyone saythat, and I really, really like
it.
It's just like good vibes orgood energy or kindness, like
you have to give it if you wantit.
Yeah, bro, and when you give it, you seem to attract it.
I definitely think there's alittle bit of that with money
too, bro.
Yeah 100 so like spent a fairbit of money and like I'm bad at

(22:30):
public maths, but bro, don'task me.
But so like a few or 10 peoplea day are all cuts 3 are 35,
yeah, pretty much.
So like plus minus the cuts, 35.
So you're making, say, 350 aday.
So about what?
1500 a week, yeah, butobviously half that's to your

(22:50):
barbers.
Like what is rent a week?
How much do you pay yourbarbers, bro?

Jaedz (22:54):
roughly.
I was paying my barbers on likewhen we first started, but
they're only.
I don't know how they survive,bro, and I commend them for it,
but probably like 250 280 a weekand that's not our leo.
Nah, because how does it workwith the also haircut bro at our
old shop and the shop as well?
So each haircut if it's $35,the barber that cuts that person

(23:16):
say they pay $35 for a cut.
They get 60% of that price of ahaircut and.

Fin (23:21):
I get 40% yeah, as the owner, yeah, yeah, so.
So if I cut the bros here, I'mgetting about 20.
You're getting about 15 bucksof that, 35.
Yeah, okay, so that's how thatworks, so that, so that we're
getting like a few hundred bucksa week or whatever.
Yeah, bro, which is like enough, enough, but also not not the
glamorous life.
This is really interesting, bro, like, and I love that we can

(23:44):
have this chat and I love thatpeople can hear this and I love
that there's not really any egoin it, because you've actually
done hella well for yourself andlike to talk about it is so, so
interesting, because we werehaving this chat before and I
was like bro like I just want toknow.
Yeah, like I just I don't know.
And so if I ask someone like oh, what are the costs?
Like or like how does thebusiness work?

(24:05):
And they're like oh, it'spretty all good.

Jaedz (24:07):
Like that gives me yeah like gives me nothing.

Fin (24:09):
I'm like sweet, like I like I don't care like if you went
into crippling debt becauseyou're still here and that's a
hella cool story.
I don't care if you became amillionaire, but also buy me a
bevy every now and again.
You know like I have to, butit's just like hella interesting
.
So so you're paying thosebarbers and then what was like
the rent, life rent expending?
What is rent?
Is that like a thousand a monthor am?

(24:30):
I way off 30 grand per annum, so30 grand a year holy bro, I
actually I actually thought itwould be like a grand or
something a month, bro.
So that's about uh two, two anda half a month.
Yeah, oh my gosh.

Jaedz (24:46):
And if you're only cutting, bro, one person on a
Monday, two people on a Tuesdayand there may be five on a
Thursday.
If you're lucky, bro, the mathain't nothing, the math doesn't
math there man, that's not maththing.

Fin (25:00):
You were you stressed, bro, or did you just go home and
just think oopsie's math ain'tmath thing?

Jaedz (25:05):
Bro, I just went home and what am I doing, is that?

Fin (25:09):
why he did stuff like the clothes to try to get some cash
flow.
Yeah, because.
So what Jay's did is he got inlike some.
He got in some really nicelydesigned tees, hats, hoodies.
I think they were like kind ofstandard clothing prices, like
it would have been like, say, Idon't know, 70 for a hoodie, 50

(25:29):
for a tee kind of buy 40 for ahat, 30, 40 for a hat, yeah.
And so, and you, bro, you like,went in on it too.
You didn't just buy like acouple, you bought like boxes
worth.
I remember walking into a house, bro, and to the room and I
seen what you bought and I waslike, bro, this is costing you,
like, bro, a couple grand and Iwas like oh my God.

Jaedz (25:50):
What are you doing?

Fin (25:51):
Bro, you respect, you back yourself.
And it paid off right, becausehow much would that first
collection have costed, bro?

Jaedz (25:58):
I think it was like 4,000 , 800.
4g and that was out of my ownpersonality.

Fin (26:04):
Out of your pocket.

Jaedz (26:05):
Because I couldn't afford it from the business account.
Yeah, if I'd done it from thebusiness, bro, we would have
gone under, but you made it back.

Fin (26:10):
Yeah, because margins on clothes are like 30 to 50
percent.

Jaedz (26:14):
Right.

Fin (26:14):
Yeah, so like if a tease, this is standard clothing, like
this is just if you didn't know,now you know this is a thing
about business.
Like when you buy a T-shirt for80 bucks in the store, like it
doesn't cost 80 bucks to makeOtherwise a math wouldn't math
for the business.
Again mathy mathy.
If a T-shirt is 80 bucks, theactual cost of that material or
whatever, for example, isprobably like 20 bucks to 10

(26:38):
bucks, depending.
And then there's other costs ofa business that are like the
time that it took to like theshipping of it, or like the
print, the designing of it, orlike the time spent sorting all
of that out, or like I have abusiness, I'm trying to make
money here, sort of thing.
So you would have probablydoubled that, yeah, yeah, and

(27:00):
that would have been a nice bitof breather for me.

Jaedz (27:02):
But it's like OK, it's cool how you, you're a good boy.

Fin (27:05):
It's cool how you thought of that and it fitted with your
brand to do it.
And it actually worked as amarketing stunt as well, bro,
because now you had, I rememberlike Christmas time and start of
the year and summer, likewearing certified was the thing
like all of Hamilton, and youcouldn't get it unless you went
to the barber shop.
So people had to go to the shopto get it, and even if they

(27:27):
didn't get a haircut like me,there in the shop they're
putting up stories was a hell ofa good play.
Did you realize it was going tobe that good of a play, or were
you just like?

Jaedz (27:35):
let's do some T-shirts.
Yeah, I was just like whoeverwants to come in for a cut, they
might consider getting aT-shirt.
But yeah, bro, like you say,like the posting on the stories
and stuff, and, bro, even thatbig time play, that I didn't
actually expect.

Fin (27:50):
And.

Jaedz (27:50):
I was like all right, bro .
When I got the first collectionI was like what am I doing?
What am I actually doing?
I bought it and not actuallyrealizing the play that I was
making.
And then two, three months downthe road, when you know like, I
realized shit.
I've only got two T-shirts leftout of the hundred and fifty I
brought.
I must actually be like ontosomething here.
So I was like why not?

(28:11):
Like I asked the public whatthey want, what type of T's they
want, what colors.
So, that it all fits into playwith my audience was one.

Fin (28:18):
Yeah, I think one thing you're missing, bro, is posters.

Jaedz (28:21):
I did this one.

Fin (28:22):
I love posters, bro, no.
So I did this for LNF and Ithink I made like 500 bucks in
one weekend and that's literallyall I made because like maybe
five to 10 people bought one andthen, like no one else bought
one, right but cost me nothing.
Once I had the design, I put itup.
Posters are like 50 bucks,standard Bro, cost me nothing.
If no one bought one, no cost,no risk to me.

(28:44):
If people bought one, like, oh,actually not a lot of profit
because it's like same thing,about 50 percent, yeah, maybe
actually less than that becauseI did print on demand.
But I reckon, like, especiallywith the aesthetics of the story
, you're missing posters youneed to do posters for and I've
told you that often like so manytimes I'm telling you on the
mic.

Jaedz (29:02):
Now that makes you accountable, accountable.
Hold me accountable, man.

Fin (29:05):
Anyways, bro, like back back to the business chat, like
I remember when that happened Ididn't realize, like now I
realize, with the rent, likethat was such a great play, so
like Low key, yeah, low key,like that's a nice you man, so
it must have been nice to havethat happen.
Then, you imagine, startedgetting busy, I mean had to shut

(29:28):
down that sucked.
And it does sound like itwasn't a money thing because you
had kind of cracked it, it wasmore of a.
My barbers have left and I'mnot doing it without them and I
can't just do it myself, yeah,and like, obviously all of those
people are still kind of liketied out with other things.
And so now you've opened upthis new place that you're in a

(29:51):
few months later, hey, what wasthe go with that?

Jaedz (29:54):
Bro.
So I was like I didn't put allthis, for all that effort, into
the old shop for nothing.
It wasn't.
When we closed down, bro, I waslike man, I learned a lot of
stuff.
What can I do with theselearnings?
I can't just, you know, pushthem to the side or put them in
my back pocket and save them forlater.
So I was like why not?
So I started cutting from home,bro, just like in our garage.
Again back to square one.
I remember that story.

(30:15):
You thought we were finished.

Fin (30:16):
Yeah, I was like no way.

Jaedz (30:18):
But in my, when I posted that, bro, I was like what am I
doing?
I'm cutting in a shed, I'mliterally back to square one.

Fin (30:25):
That was pretty like FBI vibes a interrogation Back to
school, like I was like honestly, and then we just started.

Jaedz (30:34):
I started getting a bit busier and I was like people
actually enjoy my skill and youknow the work and detail that I
put into these haircuts.
And then I didn't check theclothing page for probably like
three months after we closeddown.
I think it was like 52 unreadmessages.
Oh, let's drop new collection.

Fin (30:54):
Yeah.
When you, when you're releasingsomething, I feel good when,
like one person messages meafter a couple of weeks being
like gee, when's the pottydropping next?

Jaedz (31:02):
52 unread messages.
Bro, I was like man, I need todo something.
There's demand.
I can't.
I can't just, you know, sitdown in bed and just
procrastinate.
So I've done some, yeah, donesome homework on how I can make
it work again.
Lucky enough, the old man hadan old storage office that he
just used for car parts and oldfurniture and stuff.

(31:22):
And I was like yo dad, can I,you know, like, renovate this
place?
And I just want to makesomething of it.
I know it's not much, but Ithink I can really do something
with this place, and it's justgoing to be a start for me.
And he was like, oh, are yousure, like go look at the place
where you might change your mind?
When he said, and I was like Idon't care.

Fin (31:39):
I don't care what it looks like.

Jaedz (31:40):
I'll make it happen because I have to.
Right, I went to everyone thatsupported me that it might sound
cliche, but, like, believed inme, I couldn't just drop
everything and be like I'm done,step back things that you know
went south for me, I'll give up.
They're on the tail.
It was like there's no way, bro.
I thought I owed it to thosepeople as well, but also to

(32:01):
myself.

Fin (32:02):
So, yeah, I think it's like Plus, when you get a tattoo of
the brand on yourself, you kindof have to.
You can't just have a ninemonth.
Yeah, you kind of, there's nobreak.

Jaedz (32:11):
So yeah, bro, like three, four months later after closing
down the old shop, here we are,bro, I was to have an ayaan in
here and that's pretty cool, manlike and and how long has it
been open?

Fin (32:21):
like a week, yeah, a week, a week, oh, two weeks, now two
weeks, and you've had, like what, how many people come in?
Like 40?
.

Jaedz (32:28):
Yeah, about close to 30 a day 30 a day yeah, between me
and my wife.

Fin (32:34):
Straight up, yeah, so since opening back up, you've been
not having the one a day, butyou've been having 30.

Jaedz (32:41):
Go from one at the old shop.

Fin (32:42):
So you're cutting to an hour pretty much.
Yeah, bro, yeah Okay.
So you're cutting to an hour 30.
Oh no, I don't want to do mathshere.
I hate math again 30 times 26.

Jaedz (32:55):
Don't look at me, bro.
100?
No.

Fin (32:58):
Yes, I don't know yes we'll park that one there.

Jaedz (33:01):
How much money?

Fin (33:02):
is that in the first couple weeks?
Oh, bro, to be honest, is it a?

Jaedz (33:06):
couple grand, or is it a couple?

Fin (33:07):
hundred.

Jaedz (33:07):
Yeah, it's been about 1600 roughly.

Fin (33:11):
Yeah, okay, yeah, that's that's.

Jaedz (33:12):
I was trying to get to that point, but it was like it
was weird, bro, because I triedto open up real low key yeah the
other shop.
I learnt my lesson, bro.
That's what you were telling mePosting, posting, posting at
the old shop and then everyonecomes in on one day and you've
got nothing for another week.
This one right here tried tolike blood it in.
You know slowly.
Just you know crawl before Iwalk before.

(33:34):
I run, but yeah, bro, it's gone.
The complete opposite.

Fin (33:39):
Yeah, that's, that's crazy, bro, like 16.
I think it's so cool when yousee that there's like a demand
for what you do, whether it's aproduct, whether it's a service,
like in your case, like it'sBarbershop.
You're cutting peoples here.
You built up a really goodbrand that people like we're
missing and when you came back,like they had that want and that

(34:00):
need for it and they've comethrough and it's cool because
it's like 1600 bucks in a coupleof weeks from like 30 people
coming in a day is like the mathis math thing there.
Yeah, finally, you know like,that's what we like to see like
it's it's cool because it's likethat the numbers don't lie in
that.
Like it's working and and it'sa start.

(34:21):
Like this isn't where you wantto stay, but this is cool, right
.
Like it's paying your bills,like you've got a mate here
that's cutting here.
Same arrangement 60, 40.
Yeah, bro yeah, that's, that'sa standard Barbershop thing.

Jaedz (34:33):
Yeah, bro, some like some barbers, where they even get
like 50, 50 and is that bad?

Fin (34:38):
is that better or worse?
And better for the owner, worsefor the?
Yeah, better for the owner?

Jaedz (34:44):
Yeah, I'm gonna be like finding a barbershop that's on
our is pretty tough, because barrings unpredictable.
Bro, it's not like you're abuilder where you've got houses,
you're 100% going to build thatday.
It's not Barboring, you don'tknow who's going to walk through
the doors, bro.
You could be some days whereyou might not have anyone, but
that's what I mean aboutcreating a space that people
gravitate to, that they want tobe a part of half the problem

(35:07):
solved now.
Now it's just up to the skillof me and the bro and our
communication skills and justbeing a good person that
Hopefully we can just keepattracting people.

Fin (35:14):
Yeah, that's gum.
That's main bro.
I really like that story to getfrom there to here.

Jaedz (35:19):
That's a hell of a whirlwind, bro.
We went backwards and forwardsand that's a like 18.

Fin (35:25):
That's a year.
That's in the last 12 monthsAll in a year.
Where do you reckon you'll bein a year from now?
Back to school.
One again, let's hope not likedo you can, you're gonna keep
doing the barbershop thing.
And do you can, you're gonnakeep bra, I eventually bra.

Jaedz (35:40):
And you know, uncle Tick say Tick, tock a yeah, bro, I
was talking to.
I was having a conversationwith him about it and he asked
me the same casual.

Fin (35:47):
We're the casual flex.

Jaedz (35:49):
Nah, Russ, I was like bro , where do you want to be like,
when do you want to be soon?
I was like I want to be likethe first Sponsored barber from
like a brand.
So say like if Alan have madeclothes, You'd sponsor me to
wear the clothes while I'mbarboring.
But I want to do it.
Oh yeah, I want to do it likein a way where I've honed in on

(36:10):
my skills and my services somuch that I can go to like you
know, I see.
Richie Mawangas house orsomething.
Oh, I'm up like a celebritycutter kind of oh yeah, I want
to, I want to get, and then youcould have this on standby.

Fin (36:21):
It's a place for people to come into, but you'd go yeah bro
.

Jaedz (36:24):
So I would have like barbers in here in the shop, but
I'm out doing other things tocreate and brand awareness.
That's pretty mean.
Yeah, that's where I want to bein a year, Bro.
That's the goal.

Fin (36:34):
My only question is why would you want to be sponsored
by another brand to wear theirclothes when you could wear your
own?

Jaedz (36:40):
Mmm, you got me there one , no.

Fin (36:44):
No, I'm going straight up Like that's your ability to wear
your brand and put that infront of people and say that's
who and what you represent,rather than being like Like Nike
, you know, or something likethat.
Cool, just interesting.
Just an interesting thought,bro.
Like cuz I like that right,like I want to be a sponsored
athlete.
Yeah, don't we all?

(37:05):
Yeah, don't we all right, nikeSliding the dams Shallow flabble
.
Yeah, like, yeah, assics,whatever, like I don't know.
I think a lot of people go, gofor it sort of stuff, without
even thinking about themselvesfirst.

Jaedz (37:18):
Yeah, bro, 100%.

Fin (37:19):
I've got a couple of questions for you, some of them.
We might stretch the numbers abit, right, because when did you
make your first hundred dollarsdoing this?
I'm guessing opening day of thevery first studio.

Jaedz (37:31):
Mm-hmm.

Fin (37:32):
People came in.
Three cuts is all it takes andyou've made a hundred bucks.
When did you make your firstthousand?
How long it take you to makeyour first thousand bucks doing
the barber shop.
That first day, bro, that firstday you hit a thousand.

Jaedz (37:45):
Yeah.

Fin (37:46):
Oh, yeah, cuz how many.

Jaedz (37:47):
Bro, it was actually like I can't even remember.
All you need is 30 cuts, yeah.
And then you've had a first day, my first hundred, first day
hit my first thousand.

Fin (37:58):
Yo, do you remember how much exactly you made in that
first day?

Jaedz (38:02):
2921.
That's just that.
Yeah, I'm just 2921,.

Fin (38:10):
I love that, bro.

Jaedz (38:11):
No, that's mean, and then that's that's a point of
consideration that there wasclothing in there as well, so
that product of services, yeahso, and then Monday 35, 35 bucks
.

Fin (38:23):
And Okay, like how long did it?
Did you ever take over, likesay 10 grand?
510 talk about well how long ittake you to get to five,
because it was very slow afterthat about.
Two and a half months, bro, sohalf of it is on your first day.

Jaedz (38:41):
And then it's your whole other.
Yeah, okay, so that was like yothis is mean then.
Just no one wanted to come.

Fin (38:47):
Yeah, so five took two and a half months.
Ordered to 10 take Another twoand a half month.

Jaedz (38:53):
Yeah the two and a half Yep, and then after that, bro,
just yeah as it got regular andregular yeah and obviously like
you're not keeping all of that,like you know.

Fin (39:04):
By the time you have your rent, your costs, all of that
sort of stuff overhead.

Jaedz (39:07):
You pay yourself.

Fin (39:09):
Yeah, bro, yeah.
Do you pay yourself orangehourly or do you just draw a
certain amount?

Jaedz (39:14):
I'm just draw certain amount and like for me, bro, I
don't need to go to flashrestaurants or, yeah, takeaways
every night.
So I was taking 200 250 a weekto cover board Gas mmm a cheeky
haircut, just just the casual,like essentials that I need to
burn rates about 250 a week.
Yeah, still the same.
Yeah, oh, even less now, bro.

(39:35):
Yeah, yeah, about 181, 90.
That's all I need for the week.

Fin (39:39):
My god.
So.
And then do you just take outstuff like as you need it for.
Like, say, you're gonna investin some cameras, we'll say,
you're gonna like say you wantto go to Fiji for a trip, like
do you then just take stuff?

Jaedz (39:53):
Yep, yeah, so I have a count, bro.
So it's the business account,business saver and the
impersonal saver from thebusiness.
So I have three separateaccounts.
That gives me the ability tokind of divide that money into
those needs that I want, allthose things that might just pop
up randomly.
So then, therefore, on, youknow, on a cloudy day where I am
financially struggling, soactually I've got this

(40:14):
reassurance in my bank accountthat I'm actually not struggling
.
It's just I've been smartenough and wise enough to Not go
out every weekend and spend$400, you know, drinking it's
actually waiting for those dayswhere I actually need it.
Plug in, plug into those bankaccounts when I need.

Fin (40:31):
Yeah, I like that.
I do the same thing.
So, like before my, because Ido like a couple things on the
side obviously LNF, and then Iprogram athletes as well.
I worked with like a couplesports teams this year, got a
bit of coin for that like token.
But got a bit of a coin.
I just actually I was I wassupposed to tell you off the
podcast From you.

(40:52):
In the last couple weeks of inrecent times, I've tested
something else as well and it'smade me just under a grand so
far and it's pretty much allprofit.
It's pretty what is it?
And honestly I think I'll tellyou off a mic because it's it's
very early.
Yeah, yeah, yeah, I'm real goodprofit soon as it's done.

(41:15):
It's done a lot of up frontwork, but now it's just
basically cash flow for me andbut I could get no more sales.
Yeah, and I'd be stoked lookingto keep this consistent.
But it could just keep going aswell.
Oh, I don't know.
It's pretty good bargain andit's kind of open my eyes.
It's been the first time we'relike preparation and patience

(41:35):
has met opportunity for me, likewith money.
So, but anyways, so like themoney comes in, I use Henry I
like to get him a sponsor thisone day.
How good, henry She'll.
Henry sponsor this podcast.
You're hella good for me.
You do me right.

Jaedz (41:52):
I want to do you right as well.

Fin (41:54):
Get Henry.
Maybe I should just invoicethem for that 20 seconds.
Yeah, you probably.
So the money goes into Henry.
It does all the tax, does allthe whatever for me.
I could write off all myexpenses and stuff and then that
goes into.
I just have a business accountbut like I don't put it into my
spending because like okay, Idon't.
I don't want to spend moneythat the boys spend for me or

(42:16):
that people pay to me, like onMaccas, yeah, or like on a night
out.

Jaedz (42:20):
Are you saying that just because I eat Maccas?
No, bro, I wasn't even gonnamention that, you did he.

Fin (42:24):
I get that, bro, I like I want to use it on something that
will upskill me or somethingthat will take me further, or
something like genuine I want touse it on a nice purchase, not
a like not a well those follows.

Jaedz (42:33):
You know With your service that you got on.
You don't want to spend theirhard earned money that they're
spending on you on something.

Fin (42:40):
Irrelevant, like you said, exactly yeah skill yourself.
So that's what I do as well, soI like that way of doing things
and that's how I do it with mymoney to bro money masterclass.
If anyone wants it for free,just have me on me up.
So I'm not rich yet, but we'regetting there slowly and
steadily, just foundations andhabits and stuff.
So that's your first hundred,first thousand, first five and

(43:01):
ten.
We've actually talked about thepricing already.
What do you spend your time onnow?
Like, what is a day in yourlife?
Look like some business ownersare at the level like that I
will interview and that I hadinterviewed.
We're like they've stepped awayfrom the business.
Some people are in there everyday.
Some people are not on theground, but they're up high.
Where are you?
Are you on the ground?

(43:22):
Are you sitting back and cashis flowing in like and Barb is a
cutting for you?

Jaedz (43:27):
You're an era on the daily, definitely.
Yeah, in here on the grounds.
Yeah, I'm on the ground,staying grounded, um you.

Fin (43:35):
What is the day in your life?
Look like how many hours do youdo?

Jaedz (43:38):
Oh yeah, it's about seven hours on the clippers a day,
but, bro, as soon as my lastcut's finished clip is down and
I don't think about it, I'm offthe touch, going to hang out
with my friends, family, mylittle brother, because I think
it's important.
Bro, you don't want to work allday and then go home and work
even more.
It's time to just switch off,spend that time on your own.

(43:59):
You know like I've picked uppraying, bro, and it's saved me
literally, like adding thatsmall thing when I wake up and
when I go to sleep, bro, it setsme up for the day.
Me now is like that smallconversation that I have, like
grateful, grateful as so, bro,definitely grounded in here
every day, supporting my staffmembers and they're trying to

(44:20):
lead by example before I go andhire people to work for me,
because obviously, aseverybody's business owner,
that's the end goal is to sitback.
You know, go chill at the beach,have a beer while everyone's
doing the hard yards for you.
But you've got to do all theshit jobs and tick off all the
boxes.

Fin (44:34):
You got to earn the right.

Jaedz (44:37):
Easily.
I could do that now, but whatgood's that going to do for the
business bro?

Fin (44:40):
I 100% agree with that, bro .
You have to earn the right,like I think.
You've got to do the hard yardsyourself and then, once you've
done that, you kind of can sitback and like, and that's what
the thing is is that then youknow what it takes to do that
job.
So then, like, when you getsomeone to do that job, if
they're like it took me sevenhours to do this email, it's
like, mate, that email takes anhour to do.
I've been there and done itmyself don't lie to me, you know

(45:02):
, or someone.
If someone comes in and sayshey boss, just did.
That email took me 20 minutes.
I'm about to double your payrate and make sure you stay here
forever because you're a greatworker.
Like you're, valuable yeah, Ilike that, bro, like I think.
One thing as well, though, thatbeing said, like with on the
ground, is that my view is thatyou should try and get off the

(45:23):
ground, not as soon as possible,but when you can and have a
plan to do that because,otherwise, you get caught just
on the ground and then, all of asudden, the business relies on
you being there, like you wantto have systems in place that
you can step away from.
Whether it's you step away andjust chill, or whether it's like
you want to go on a holiday fora week, what's going to happen

(45:43):
if you're not there?
Does it run when you're notthere like you know?
Yeah, I think, and that'ssomething that we had a bit of a
chat about as well as aroundyou like being able to do that.
Where do you fit in the time todo the content, the creativity,
the social media?
Where does that slot into yourday?
Do you slot that in whileyou're here, or is that?

Jaedz (46:02):
right.
So, like I said, before I stepin the doors, I don't think
about barboring or anything.
After I step out the doors, Idon't think about barboring.
So I pride myself in a hone inon the skill of time management.
I will purposely look at ourbooking system of the day the
night before or the day beforewhile I'm here in the shop and
say, sweet, I've got a gap herewith no haircuts, I've got an

(46:22):
hour that gives me a whole hour,60 minutes, to create content,
to edit content, to talk to myaccount and to make calls, like
it was an hour in the day.
But that's a long time, it's alot if you know how to use it.
Yeah, if you know how to use itproperly yeah, so I just I time
manage, bro, everything that Ido for the business is never at
home.
I never go sit down in a cafeor, you know, go talk to friends

(46:43):
about ideas and stuff.
I sit in here, I relax and Ijust work, and then when I go
home I switch off until the nextday, then rinse and repeat so
you just you leave it.

Fin (46:55):
Leave it in here.
Yeah, when you walk out you'redone.
Yeah, when you're looking aheadand being like you know, like
I've got a free slot to do bitof time on the business, or
rather than in the business, doyou have a list that you always
kind of refer back to of like Ineed to do these things, or do
every time where you keep itnotes at notes, yeah, I need to
go to notes at the plug.

(47:16):
Yeah to Apple if you're so youliterally just like look in your
notes and you're just like, yep, sweet, as I'm gonna do these
things, I just always make surethat it's just checked off, bro,
and it's just simple like fivethings, like what?
Are the biggest kind of adminthings that you do like.
If I was to guess, I would saylike the social media and kind
of like the numbers, making surethat the numbers are numbering,

(47:36):
yeah, the numbers.

Jaedz (47:37):
And numbering methods, nothing.
Those are the two biggestthings, bro.
It's just making sure that oursocial media, our personal barba
pages, are in check.
First, because that's wherepeople go to see our skill.
Then, secondly is the businesspage that's I need to make sure
that's in check.
Dms are replied to.
I'm making sure that I thankpeople for coming in and showing

(47:58):
support if it's their firsttime.
I'm checking reviews on ourbooking system, seeing if you
know, if we get two stars, whywe went wrong, or forgetting
five stars, what did we do wellso we can make that even more of
a value to our value to ourbusiness.
So it's just checking the boxes, bro.
Like I only have about fivethings I check off and it's just
simple.
Every day, rock up to work, yepsweet, I can do this, this and

(48:20):
this, but maybe this thing canwait because it's not a huge
priority at the moment.
I think it's just prioritizingin time and prioritizing the
things that you need to checkoff on that checklist for the
day.

Fin (48:30):
I like that a lot.
Bro, do you have kind of astrategy with social media or do
you just kind of like poststuff for?

Jaedz (48:39):
I'm just on the fly, I might walk in, or I might even
be driving to work, not eventhinking about barbaring or
social media, and something willjust pop up, bro.
I might see something thathappens like oh, that's cool hmm
, how can I transform that guywalking down the street in a
cool outfit into barbaring?
I don't know, it's just likereal randro, it's just on the
fly.
But a huge influence that doeshelp me is Shiloh, shiloh Flavol

(49:01):
.
Um he what guy are yeah, legend,I talk to him a lot, bro.
He's he comes in here at theold shop.
He was coming in probably oncea month shooting stuff.
He's yeah, good dude, but yoursocial media is the biggest
thing, bro.
I find social media as a outletof just to be creative.
So I just try to think ofthings on the fly to test my

(49:22):
creativity.
Some things might not pop offas much, but when something does
, it's like okay, that works.
How can I build off that onepost or that one video, that one
idea, and just build and buildand build until something else
new pops up.

Fin (49:35):
That's almost like a reflection of the space that
you're creating the way.
I like that.
And um, has there been anythings in the last year?
You know you've done it and itsucked and it took ages and then
you figured out a way to do itbetter or that was just like way
easier or a lot less stressful.
Has there been anything likethat?
That's jumped out like I mightbe cutting here.

(49:55):
It might be doing the bookings,like maybe you used to book on
paper, then you went online,maybe like you used to post on
social media, now you schedule.
Like is there?
Has there been anything likethat?

Jaedz (50:06):
or yeah, but I think definitely what you just said is
scheduling posts, because youdon't want to just wake up in
the morning and be like, oh, I'mgoing to post this and it might
not fit with the aesthetic oryou haven't planned it properly
so you might not get as muchinteractions.
But I think the biggest one forme, bro, is like, like I said
earlier, is I just wish I knew,like, the importance of customer

(50:27):
service when I first startedbig one, like I was obviously
young.
I was bro 19.
I didn't have much workexperience, but now when I look
back at I'm like, bro, if youtreat someone as good as you
treat yourself, they're gonnatreat you 10 times better.
They're gonna look at you andbe like that guy is the man.
I want to be friends of thatguy.
I want to get my haircut fromthat guy.
That's like probably thebiggest thing bro is like.

Fin (50:49):
I just wish I knew that from the start people can either
leave here or you like all yourbusiness, feeling lifted, yeah,
feeling better, or feeling like, and you want people to leave
feeling lifted and yeah, becausethey're gonna associate that
feeling with you and thenwhenever they need someone,
they're like, oh he treats mewell, I'm gonna be there, yeah.

(51:11):
Case in point this morning Iwas down in Hamilton early for
training.
I wanted to watch thesemi-final go the all blacks and
I was like I need a pub towatch it at.
Search that pubs closest to thefield that we're training at,
and it was this pub we were atthe other day.
The owners were super, supernice to me and I ended up
getting their names and sayinghi and having a real big chat

(51:32):
with them after a work thing.
And I went there, said hi, hey,andrew, hey, mel, how's it
going?
Keg room, shout out the keg room.
What a spot, what a spot.
I forgot to book.
They got me in.
You know, hey, I've got to goin an xyz.
Am I able to get this bumped up?
No stress, if not, bro, ofcourse, great service.

(51:55):
If I ever go to a pub inHamilton, it will be the keg
room because it's not keg roomlike I don't get a haircut, but
you know like I'd be in here ifI was getting a haircut.
Yeah, customer service are 100%agree is yeah, is a big one.

Jaedz (52:08):
I think that's with anything as well, bro.

Fin (52:11):
Any, any business, any lot of work, sports teams, family
bro like it's a thing likepeople have account managers,
people have relationship,whatever.
Like it's like you say, likewhen you're at the scale,
there's two people that workhere, there's people come
through.
That's you, I mean like somebusinesses, like they can't do
all that because they're doingother things, so you literally

(52:31):
need someone to be like hey,jade's, I remember your name, I
really liked what you did.
Yeah, you know, like it's.
Yeah, it's a full-on thing.
I have one sort of question foryou, bro left, and that that's
like where to from here, bro.
Like what is the plan goingforward?
What is the future of certifiedand?
And jade's wilson, look likebro it's more not what.

Jaedz (52:50):
My plan is moving forward , bro, it's who can I impact
while I'm doing it and who can Iinfluence to do something
similar, because I don't want tojust do something for myself.
Everything that I do is all formyself, bro.
It's not for money, it's notfor fame or whatever.
That is the plan.
Moving forward, bro, isdefinitely to get out of here
eventually, get into a niceplace, renovated if I have to,

(53:13):
and that be like the hub forbarbaring and Hamilton also.
Another plan, bro, is I wantyou're probably not familiar
with it because clearly youdon't get your haircut, but
there seems, bro, honestly andlike other barbers if there's
other barbers that watch thisand stay till the very end of
this podcast.
There's some sort ofcompetitiveness in between
barbershops in New Zealand.

(53:33):
There's like egos, arrogance,he's like, and I don't agree
with it.
So I want to do somethingsimilar to you, bro.
I want to travel to my matesthat own a barbershop and I want
to converse with them andfigure out and learn about their
business and try delete andremove that competitiveness with
barbara.
So I want to try travel around,bro, interview people, like on

(53:56):
a podcast or something like that, or take my camera and, yeah,
bro and learn about differentbarbershops and businesses, how
they start up, because, bro, I'mhaving so much fun doing this
with you.
Imagine how 20 otherbarbershops would feel you have
smashed this, bro.
I just want to say I know youare nervous deep down, but
you've smashed this for sureyeah, so that's kind of the plan
, bro set up a new shop, start anew kind of hobby away from

(54:19):
cutting hair and clothing, andkind of build like a little kind
of portfolio with otherbarbershops and try teach people
, inspire people, influencepeople that you can.
If you are a young barberthat's 16, 17 years old, you can
do the same as me and all theother barbershops around New
Zealand, because I want to trygo to every barbershop that

(54:41):
reaches out to me.
Bro, I'll be there.
Let's have a yarn, let's sitdown in your shop, embrace their
aesthetic because obviouslythere's might not be similar to
mine and just learn, bro, andjust learn.
I just want to learn, learn,learn, influence, influence,
influence.
And just go from there day byday, week by week, month by
month what a guy bro.

Fin (55:00):
Hey, I'm grateful for your time.
I think you absolutely killedthis podcast.
If everyone that listened tothis could just go search up
certified barbershop onInstagram, we'll just certify.
It'll come up, go have a lookat it.
You'll see this beautiful manin the beautiful space, spaces
that he's created, and go checkout his stuff.
And if you ever need a haircutin Hamilton, you know or if you

(55:20):
just ever need a haircut, cometo Hamilton, fly here, bike here
, boat here that would be a coolcontent.
Idea, bro, is to fly someone out.
Like, do a giveaway for ahaircut from wherever, fly them
out.
They come, get a haircut.
You take them out, do a bit ofcontent, fire them home you have
my boy, you have my boy.

Jaedz (55:38):
Yeah, that's the pod.
That's it.
I appreciate you, boy you.

Fin (55:45):
Wow, I swear to god.
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