Email Einstein Ingenious eCommerce Email Marketing by Flowium
Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!
Episodes
8 - Secrets Behind High-Performing Email Design
Get The Ultimate 2025 Email Design Guide for free!
This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode you should not miss.
7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.
Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.
Watch the full episode and explore all menti...
6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder.
Watch the full episode and explore all mentioned resources here!
You’ll Learn
- What transactional emails are and why they’re so important
- The difference between transactional and marketing emails
- Examples of transactional emails that keep customers coming back
- The essential elements of the best transactional emails
5 - Curious how AI is reshaping marketing?
In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.
Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today.
Watch the full episode and explore all mentioned resources here!
About Today’s Guest
Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing ...
4 - Google just dropped major Google Merchant Center updates—are you ready?
In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.
Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve.
Tune in to learn how to turn these updates into a competitive edge and avoid costly mist...
3 - Klaviyo’s new pricing is here—are you ready?
In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.
All the mentioned resources are here!
You’ll Learn About
- How to handle large lists with low engagement
- Klaviyo’s new Automatic Downgrade feature
- Key list-cleaning metrics to watch
- How Klaviyo price increase will affect SMS profiles
- Why you shouldn’t o...
2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue.
Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker.
Watch the full episode and explore all mentioned resources here!
You’ll Learn
- How to upgrade your Welcome Flow to increase conversions
- How personalization drives...
1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we...
Exciting news—our podcast is getting a makeover!
We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.
Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success.
Thanks for being with us these three wonderful years—stay tuned ...
193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day.
Watch the video showcasing all email design examples here!
You’ll Learn
- How to tie your products with your email marketing strategy
- One segmenting strategy you should implement befor...
192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.
Watch the full episode!
You’ll Learn
- The story behind Flowium’s brand name
- The first thing to consider when picking a name for your business
- Domain value: Andriy and Vira’s insights on pricing
- Best ad...
191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!
Watch the full episode here!
You’ll Learn
- All about the HiTide process
- How HiTide collects zero-party data
- HiTide vs. ManyChat: similarities and key differen...
190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.
Watch the full episode here!
You’ll Learn
- How Disco helps you boost your AOV
- Disco’s pricing model and its advantages to users
- How Disco helps you navigate competition
- The backstage of Disco’s data collection proc...
189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.
Watch the full in-person episode here!
Interview Questions
- What is charity: water about and what are your values?
- What technology do you use to manage projects at charity: water?
- How big is your retention team?
- Is the concept of retention different fo...
188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.
Watch the full in-person episode here!
You’ll Learn
- The reason Andriy is doing it now, after 7 years in eCommerce
- Andriy’s top advice for choosing a niche
- Building from scratch vs. buying an existing business: pros and cons
- Getting started: research tips and ke...
187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom.
Watch the full in-person episode here!
You’ll Learn
- The key spen...
186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.
Watch the full video here!
Resources Mentioned in This Episode
185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.
Resources Mentioned in This Episode
184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns.
Watch the full episode here!
You’ll Learn
- The low-hanging-fruit strategy you can’t afford to pass on
- Creative Valentine’s Day-themed discount strategies...
183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.
You’ll Learn
- The most organic strategy to keep your customers coming back for more
- Unleash the power of exclusive access: memberships done right
- Decoding top brands’ retention success: discover and apply their strategies for your brand
- How to optimiz...
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