This episode examines the growing evidence that ChatGPT will soon include advertising, driven by leaked internal references and OpenAI’s financial ambition to generate $25 billion in ad-based revenue within four years. With more than 800 million weekly users, ChatGPT offers a scale and level of conversational closeness unmatched by any previous platform.
The discussion explores why this shift is not just a business decision but a fundamental threat to user trust. Unlike traditional search ads, which are clearly marked and separate from results, future ChatGPT ads may be blended directly into conversational answers. Because users routinely share deeply personal information with AI assistants, this creates the conditions for hyper-personalized and largely invisible influence.
The episode argues that optimizing an AI assistant for engagement and ad performance risks turning it into an “intimacy-exploitation machine” — a system that can shape choices, filter information, and gradually weaken user autonomy under the guise of helpful advice.
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