45. How to Put Freedom First (And Still Build a Profitable Business) with Cass Emmersyn

What if freedom wasn't something you earned after building a successful business, but the foundation you built FROM?

I sat down with fellow brand strategist Cassandra Emmerson , to dive into the intersection of brand strategy and lifestyle design - two things we're both passionate about helping women master.

Here's what we unpacked together:

• Why the "book the trip first" mentality is actually a business strategy
• How she structures her work week around travel and how to make it work for you
• The psychology behind building brands that create genuine connection
• Why brand is about influencing perceptions, not just pretty visuals (we agree! haha)

• Her filter for every opportunity: "does this align with how I want to live?"
• How community support helped her work through imposter syndrome
• The real strategy behind working backwards from your ideal lifestyle

If you're ready to stop building other people's empires, the way other's have decided for you... and start designing a business around YOUR values, this episode is for you.

Link in bio to listen! 🎧

CONNECT WITH OUR GUEST:

Cassandra:

@emmersyn_brandstrategy

www.emmersyn.com.au

Amanda:

@amanda.petra__

@embodied.ceo.journey

www.theuntamedproject.com