June 18, 2024 • 49 mins
It's time to talk Sports Biz again!!!! So you know A-Dub had to call in the homie BA from Let Me Book the Territory. They talk everything about this NCAA settlement, the upcoming increase in NBA salaries, the new NBA TV deal and so much more!! Tune in and learn something!!
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Transcript
Episode Transcript
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(00:00):
Welcome to the Embrace to Turn UpPodcast. Cultural commentary from two guys who
want all the smoke, all thesmoke, and now you're hosts A Dumas
and John John. Ladies and gentlemen, welcome back to the Embrace the turn
(00:26):
Up Podcast. It's your boy,your guy, the pot guy, the
pod tribal chief, if you will. And look, I know y'all want
to talk about hard files on KaitlinClark and who's gonna win the finals?
Of course is gonna be Dallas andfive. But we're not here for that
this week. We're not here forthat sports biz, the business. We're
(00:48):
talking money. And if I'm talkingmoney, there's only one person I would
call it again on this spot.I had to go through five assistants and
make an appointment. But damn it, the homie BA is in the motherfucking
building. BA. What's up?Man? DH, my brother? What
is good? Man? You alreadyknow what it is, No introductions needed.
It's me Ba here here for thesports pie talking this business in these
(01:14):
sports streets. Man. It's wildout here, man, And these are
my favorite shows to have because justtalk about whatever. I'm not handcuffed to
the graps so yeah, it's crazy, like and I feel like a lot
of stuff we talked about last timearound came true, and it came true
rather quickly quick. So let's justhop right into it. As I'm sure
(01:38):
you guys have heard by now,the NCAA has settled their anti trust lawsuit
with the House for the tune oftwo point seven billion dollars in back pay
along and also part of the settlementis each school in the Power or five
(02:00):
is going to have about twenty twomillion dollars to revenue share with the collegiate
athletes. Let me say that again, revenue sharing and college sports. They
told me it can never happen.They told me there was no money out
there, and I kept saying,it's a fucking lie. They said,
(02:21):
hey, don't prove it. Isaid I can't because colleges books are private.
Can't look at those. But Isee, I see the numbers,
and I said, the money's there. And the House was like, yeah,
the money's there. Ba. Whenwhen I first sent you this,
what were your first thoughts? Iwas just like, oh, we here,
man. It was just it wasquick, like you said, it
(02:43):
was just it's a matter of justwow, Like these dudes, is really
like in a position where they canmake so much money legally. Now these
college players, the NCAA fine won'tlook like the greedy bastards they have been
(03:04):
over the last four to five decades. So it's it's beautiful, man.
Honestly, it's just a matter ofnow we got access to all of this.
We as in like the college sportspart, like the college players.
Now what are we gonna do withthis and what are we allowed to do
and what not allowed to do withthe question, which I'm sure that you've
(03:28):
got something at least more information on. So there's a lot that still needs
to be worked out in the finetune details. The revenue sharing won't happen
until at bare minimum next fall falltwenty twenty five. The settlement, however,
the two point seven billion dollars inback pay that's going to go to
(03:49):
athletes from like the last ten years. Like if you if you played college
sports in the Power five in thelast ten years, there'll be a way
for you to say, give memy portion. And then the n CUBA
has about ten years to pay thatout because they gotta figure it out,
and they gotta figure out who's footingthe build or percentages of the bill,
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and I mean in Cuba is saying, yeah, everybody's gonna have to help
foot this bill because we ain't gotit. But then there's conferences out there
like the Big East, for example, which ain't got no football. They're
like, yo, be real withy'all. We ain't got it. We
ain't got not one portion of it. So you're gonna see, you're gonna
see some fights. You're gonna Butthe n C Double A is like,
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Hey, you guys are all membersof this. We all lost this together,
so we're gonna have to figure thisout. And then that's kind of
where that's gonna go. And thenwhat you're gonna see going forward is they're
gonna have to figure out how todo the revenue sharing in the schools and
(04:55):
it's gonna be probably waited by likewhat sports you play, how much TV
revenue that gets, and YadA,YadA YadA. But then there's huge,
huge Title nine applications in that aswell, because he has don't know.
Title nine is the law of theland that says you need to be giving
(05:15):
equitable opportunities to male and female athletes. That doesn't mean like equal, like
one fifty percent. It just meansopportunity. So like, for example,
if you're given if you have seventyscholarships on the football team, you need
to make an effort to have youknow, equitable women's sports representation, whether
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it be offering a new sport oryou know, making more scholarships available so
that everything is kind of as closeto equitable as possible. And then when
you start talking about dividing them money, the only women's sport that's really going
to be driving that is obviously goingto be basketball, right, But then
also it's like I'm again there'll beway smarter people working on that than me.
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But I also think it's just interestingwhat the schools think is the thing.
They think it's gonna give them moreof a monicum of control again because
they've been worried for a while withthese collectives. The collectives exist outside of
the school and if some working inthis, they operate in the shadows still
the same way the Batman used to. The schools are kind of hoping that
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they can bring some of their collectivesin house, and also they can deal
with less of this going on.Because if you're my quarterback, BA and
I'm giving you for five hundred K. I'm kind of hoping you're not gonna
go deal with that collective. You'regonna like just say I got five hundred
I'm good. I'm good for theyear. I don't need nothing else.
(06:48):
Right, But then, like thecollectives, the smart ones are gonna become
marketing agencies and like actually do thingswith the kids instead of just having them
go do community service based projects toget a check. Because if I'm a
football player, I'm like, nah, I don't want to go do this
community service thing. I'd rather justplay football. But if you're gonna do
(07:11):
something that's gonna elevate me, allright, let's do it. I can
see. It's it's just it's justso crazy. It's just it's a big
old web of like a Connected Dotsgame. I don't even know they really
understand. I'm thinking, I'm sureyou understanding it more now. But it's
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it's gonna be everything. It's gonnabe so many conflict of interest land mindes
that that exists within a lot ofthis stuff. I don't really and so
much red tape, so many disclosures, so much stuff that they're gonna have
to go through just to get stuffacross as far as the whole just we
(07:56):
gotta do this the right way atthings of that nature, so m hm,
and trying to make sure it allhappens appropriately. So I don't know.
So as y'all hear and me BAbeing a dad, I have my
daughters here, so I'm gonna letdev talk to y'all for a second.
As I go, hear my daughterin the background, the future College Athletes
(08:16):
of America. Yeah, like thesettlement, like it's crazy, And I
think what should be noted, guys, is that the settlement is the small
part. Like NCAA's lawyers told them, like, Yo, you're gonna lose
this, You're gonna lose badly.So really that back page the number could
have been a lot higher. Sothey should be really happy that, you
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know, the judge agreed to thesettlement and said, yeah, two point
seven billion is fine as billion witha capital B, because had they lost
this case, the number would havebeen something that we wouldn't have been able
to fathom. But all that beingsaid, all this money they gotta come
up with means they gotta come upwith new ways to get this money.
(09:01):
So they're looking at new revenue streams. BA, did you know that there's
an n C double A bylaws thatsay there can be no on field or
encore advertisements except for people who havenaming rights of arenas. Mm hmmm,
I didn't know that. I didn'tknow that either. So a couple of
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weeks ago, Yeah, that's gettingready to get amended or or just take
about to rip that page to fuckup out of there. Oh yeah,
this all this stuff out there thatexists to try to make them look holier
than thou exactly that they have tojust be like, oh, get rid
of that, get rid of that. We don't care about that anymore.
We need money. Yeah, Soso l R B A, So I'm
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gonna I'm gonna put you in then C double A. If you were
advising them in the financial capacity,what would be the first revenue stream you
would say, let's let's try forthis, and let's do it right now.
It's gonna definitely be Oh, it'sgonna be controversial. But advertisements of
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like things that aren't like necessarily whatthey call esg environmentally social group type stuff,
like i'd say, like having McDonald'sas like like a big ol' m
on the field, or dudes beinglike a whole team sponsored by McDonald's,
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like Notre Dame or something that kindof stuff. Patches on uniforms, which
is gonna be very controversial again becausethose uniforms are a lot of those are
traditional things. Like you see likea Penn State like or Notre Dame that
don't have much on going on withtheir uniforms, but that's just because it's
(10:52):
tradition. But you slap a bigold golden arch on on that shoulder or
on something on the back, likeunderneath the number or something crazy like,
that's what you're gonna start seeing,which I think is the easiest opportunity,
at least doing it on the fieldfirst before they start coming after uniforms and
helmets and stuff. So I'm gladyou said that jerseys is what's coming first.
(11:18):
Really, patches on them jerseys iscoming very so really yep. Interesting,
that's a that's a huge one forthe NBA too. The Warriors are
one of the first teams to dojersey patches, and you're talking about they
bring inst sixty million annually. Iget wy the NCAA's they're going after the
biggest revenue generators in the pros.I'd imagine that's if I'm an advisor.
(11:43):
To answer your original question, I'mgoing to look at what generates the most
for the pros. And you thinkabout jersey patches like it's it's a revenue
generator that you don't have to domuch for, right you have to sell
these on the jersey, and oncethey're on there, they're on there right
(12:05):
the and the money just keeps comingin at whatever payment structure you set up
with that company and whole season,easy money, easy money. I think
the next thing you'll see, becausethey got to raise this money, they
gotta raise it fast. M h. I think you'll start seeing on on
field and on court advertisements that arepermanent, like you know how like on
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Duke's Court they got the coach kcourt. I believe that's on like two
sides of the court, like bythe three point lines. I think on
the opposite on the opposite side,you're going to see the advertisement of some
sort or they're gonna do them likethey do on TV where you can see
them virtually. But you I thinkthey're gonna do both. Oh, I
think they're gonna do both. Andwhat also leads to me to that is,
(12:56):
did you watch the All Star Game, the NBA All Start Game?
I did, Yeah, And sodid you see like when they were like
highlight on the floor specifically where likea four pointer was or something else.
I think you're gonna start to seemore. And if i'm college sports,
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I'm like, yo, you triedit in small star games. We need
money here right now. Fast Breakbrought to you by SWAB. I don't
know, you know what I'm saying. I see what you're saying. Yeah,
Like it's gonna be a little quick. They're gonna try to squeeze in
as many advertising partners as possible.You're gonna start to see these things look
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like how Nickelodeon does their broadcasts ofNFL games where shit's happening all the time.
Yes, you're gonna you're gonna seethat start to happen with like especially
collegiate sports, because again, theygotta raise this money quickly. Bank Shop
brought to you by Huntington. You'reprobably gonna see more of the smaller schools
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on TV too. Just now.They're like, all right, we gotta
maximize the dollar, get as manyschools on TV that that we'll be able
to get on as possible through regionalbroadcasting and stuff. It's not big money,
but it's money that they're not maximizing, I'm sure, because if you
get the school on TV, theschool can also ask their local advertisers for
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more dollars too. Yep. Andagain they gotta come up with this money,
and I come up with it fast. Yeah, another new revenue stream.
I think it's coming down the pipe. That might That might be a
little bit harder. Stadium naming rightslike by like the corporations like Chick fil
A Stadium type deal. Yeah,because these these names, these semities state
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like Bear Bryant Stadium for example,and like these are like the Horseshoe,
the Big House. Yeah, theyall have names that are synonymous with their
programs, like not all of them, but most so. It's it's just
this is gonna get this is gonnaget messy. The fan isn't gonna like
this as much as they do.Now, at some point it's gonna be
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the Progressive Insurance Horseshoe. Now it'sgonna be like the Adobe Big House or
some shit like that. Yeah.Man, it's gonna be terrible. Like
just think about, like whoever yourfavorite college team is think about the biggest
business in that area. I promiseyou they're gonna get a call within the
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next year or so, like,hey, you want to put your name
on the stadium. Yeah, it'savailable, it's available. The Horseshoe brought
to you by Chase Bank. Chaseis headquartered in Columbus, boom, right
there, right there, and that'sa humongous bank. So it would all
they would be. That'd be agreat marriage. So yeah, I see
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it. I see it, man, it's a Chase. Chase wouldn't miss
twenty million a year. No,not at all. They wouldn't think twice
about it. And then also,when you open up you know that lens,
it's going to open up more checkbooksto get kids money because the schools
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can now pay the kids because againthey have to as part of this media
right sharing. But now that meanseverybody in the Power five has twenty two
million dollars salary cap. Essentially,the schools that are smart are going to
be the ones who can flip thatand be like, well they got twenty
two million, we got a hundredmillion. How do we get a hundred
(16:37):
million? We sold our soul toChase Bank. That's how we did it.
And then that brings in another interestingaspect of this is private equity firms
are lining up because there are alot of schools that say, Yo,
we ain't got it. These privateequity firms are like, we got it.
Yeah, let's talk guys. Man, that's pretty good. It's pretty
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wild. Ba. If you're ifyou're a private equity guy, do you
you advise your company to get inwith the colleges. It depends on what
type of private equity company I am. If I'm established, no, because
it's risky. But if I'm tryingto make a name and and I'm I'm
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an up and coming private equity firm, sure why not. That's just kind
of my mindset around things, becauseif I'm established already, what's the point,
you know, Like, I don'tgotta take that risk. I'd rather
watch others try to take it andsee what happens, because we don't.
At the end of the day,we still don't know where this is all
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gonna look like in a two yearsfrom now, five years from now,
so on, and so forth.If you have money, more than likely
it's gonna be being made. Butwho's gonna who's gonna be making that money,
Who's gonna who's not gonna take thel's right, That's that's the questions,
and nobody want to find out.And could you imagine if, like
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if you're working at said private equityfirm, but you're not, you're not
the head honcho. But then yougot to go explain to the head honcho.
Wild House State's not getting another thirtymillion because they blew a game against
a non FBS opponent and like nowthey don't make the playoffs, So now
you're talking about TV revenue loss andall this other stuff. And he's like,
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but no, this is supposed tobe just a renewing annuity. They
win, they win, they win, Like, well, no, they
lost one, yeah, yeah,but they lost one. Yeah, but
it was that one. I seewhat she's saying. I understand, Adams,
I understand. I get it.I mean, it's it's and that's
and that's and that's the risk inteledin that whole game, Like you don't
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if you establish it, I'm notabout to play it. I'm gonna watch
my I'm gonna watch the other guysdo it because I'm established already. It's
a gamble. You imagine if youstrike a deal with a school and you're
supposed to get twenty percent on likethe back end of like TV revenue for
a championship game. The next thingyou know, you you watch this freshman
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just miss a three, and nowy'all not going to the big dance.
Think about the stakes involved now,and this is bigger than this than Gambling's
bigger than then anything that's happened aroundcollege sports. Like naw, this is
legit business. It's already business.Now is business business business, It's pretty
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it's pretty crazy, man like.And then oh wait, wait, wait,
and then that freshman misses that three, So now said team not going
to the big dance. So nowyou don't get your back end off of
that TV money. But then thatathletic director comes to you three weeks later,
it says, hey, we needabout, like you know, twenty
(20:00):
five million to you know, redoour practice facility to keep up. Can
you imagine those conversations, nah,dog, because they're not gonna happen.
They're not gonna be friendly conversation.They akay, we not gonna hear about
them because it's not gonna make it. Pask the what the fuck did you
(20:22):
just ask me? Type of typeof vibe because college sports has never had
like a money problem of making money. They've had an expenditure problem where it's
like it's been an arms race tospend and spend and spend and spend right,
right. But then you can justgo back to your donors and say,
hey, we need more money andthey just say okay. When it
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becomes a legit business relationship, rightand they're like, what the fuck am
I spending money for Colorado won twogames last year? I give your guys
a mother motherfucking died exactly. Andthat's the thing. And that's the thing,
like because I can see certain dudesthat have control at these companies thinking
like, oh yeah, I cango just run a deal like my from
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with my alma mater. I thinkthat's that kind of stuff is cute and
sweet until that alma mater sucks.There's something bad happens, and then y'all
getting held hostage to the terrible businessdeal. So your coach get a recruiting
scandal, and then that's when youfind out this team that you got in
because college sports are undervalued as anasset. You got it at a good
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value and then put some real moneybehind it, knowing you're gonna get some
good returns. Next thing, youknow, you got some recruiting violations and
they like, yeah, we're takinglike eight scholarships and you're like from saying
basketball team and you're like, ohah, you bring up in this scenario,
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you bring up a good question recruiting. How is that all gonna be
handled now because now it's it's nohost barred man, like it's it's it's
you can do whatever you want.Or is there gonna be more governing around
recruiting because now money is legally involvedin this stuff? Well, I think
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what you're gonna see since like thePower five schools are gonna like have the
twenty two million to split evenly,like ude, there's gonna be like there's
gonna be caps essentially at sports andpositions, and that information is pretty much
gonna be within that two or threeyears publicly known. We know, like
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you know what your point guard isgonna get and like there's it's gonna help
coaches avoid that question kind of inthe living rooms of hey, so what
am I getting? Well, youknow what you're getting. You can look
online. You know what QBS get, you know, alignment get. I'll
put you in touch with a collectiveand you know, see if you can
get more. What I'm saying again, like it just it takes that reins
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off of like this, it iswhat it is. You you the backup
catcher, my guy, you getin a scholarship. It'd be some sort
of grid set up in place,some sort of schedule of this is what
you are, this is what youmake type of deal. They would have
to have that in play sooner thanlater, i'd imagine, because these kids
are about to start getting paid assoon as next year. It can it
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can start as early as fall twentyfive. It's a matter of if they
work out all the kinks right,which to me, that sounds like an
eighty hour week job for the nextyear and a half at least. Yeah,
and more positions getting created at theseuniversities because of these You know,
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it's funny you said that Texas Aand M cut a third of their athletic
department staff. Really when news ofthis ruling came down, because they knew
they got to pay these kids.They gotta figure out they gotta find this
money, so they just cut awhole department. It's crazy. They gutted
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the department. Yeah, a coupleof school was like shuttered a few sports
because again, they gotta find thismoney. I get it, but I
don't know, and I've never ranan organization to that level. Where does
(24:15):
it make that sense to just startchopping heads off when y'all don't even know
the score yet of what this isall gone look like unless you know you
already spending money like crazy, andlet me get in front of this now
and just get rid of a thirdof this department because I know it's about
to get ugly for us. Like, that's that's the when I hear stuff
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like that, that's where I'm justlike, huh Like, but I thought
it was crazy when I read ittoo. Yeah, I'm just but again,
I've never been in those positions whereI got to make those types of
decisions, thank god, because thoseare ls that you better call those lessons
because yeah, I don't know whatelse to call. But then, like
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there's also the idea that we needto like cut these people now because the
people we need to replace them arelike gonna be need to be like less
sports people and more business minded.Yeah, like the people who like ran
your NIO program before they needed tolike have been athletes in your program and
(25:18):
then you know, done some shitin business. That's gonna become less important,
the being an athlete part. It'sgonna like the people running your program
and the revenue ops. People you'regonna have to start hiring, which is
something that college sports has not hadto really deal with, and be like
big rev ops. Those are justgonna need to be people that do that
shit right, that understand sports,and that's a that's a bigger ask.
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So that's why you're gonna see companiesstart to outsource it more too as well,
just because you know, bigger firmshave resources that the colleges don't have
or want to even look into.And you're gonna see same thing with that
bood directors as well. Flood directors. Part of their job is just gonna
be like, get the big donors, get them in there, have some
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vision, be able to stay infront of a microphone with get shit,
get sticky. Now they're gonna they'regonna look more like CEOs essentially, that's
what they're gonna have to be.Yeah, they're running bigger businesses now with
some parts of their business is gonnamake them all the money, and some
parts of their business that ain't gonnamake them no money, but it's gonna
(26:29):
have some prestige to it. PennState Wrestling don't make Penn State a lot
of money, but it's one ofthe best wrestling programs in the country.
Gotta keep it right so that andthat's gonna be like one of just the
crazy things going on as this developsfurther. Yeah, it's it's it's insanity.
I mean, man, it's justI never thought i'd see today where
(26:53):
kids are making this kind of moneyfrom college sports. I knew that at
some point kids will make money,but this kind of money good for them,
That's all I can say. Hopefullyit works for it, Hopefully it
all works out for him. Ijust need one favorite from you, though,
was that if the bank you workat now decide they want to get
(27:15):
into this game, you just tellthem to call me. Oh I got
you, I got And I couldimagine said bank getting involved in said game
because of where they're headquartered out oftoo a lot of a lot of the
its. It's an opportunity for everybody. That's That's kind of how it's that
(27:38):
This is the This is the beautyof people say they hate capitalism and stuff
like that. This is the beautyof it. This is the other side
of it, Like stuff changes,things happen, and it creates opportunity for
others. Like this is why yougot to stay on your game, because
when those opportunities open up, youdon't know until they open up. Man.
(28:00):
To my point, like I said, I never thought i'd see this
day. Not not, not inmy thirties. Right, so we have
a lot more grades before we sawthis day for real, for real,
for real. But moving on fromcollege kids getting money, we're gonna talk
about some NBA guys getting money.BA. This was not on the rundown,
(28:23):
but when SGA, Shay Gilders,Alexander get to his contract extension,
it will be north of eighty milliondollars annually. Wow. With this new
money coming in and with a newTV deal, they're about the sign which
I'm gonna talk about in a minute, that's gonna be the new standard.
(28:45):
We're getting ready to create a billionaireclass of NBA players. How nuts is
that? That's crazy to hear yousay that out loud, And that's just
from their NBA stuff. It's noteven talking about the other finessing you gotta
do to even have an opportunity tosay that nowadays. So to know that
(29:10):
this the ground floor of that typeof NBA player is pretty crazy. So
we're talking about when me and youwere in our forties. We're talking about,
like, if you play a tenyear career in the NBA, you
will make a billion dollars. Wow. I would be man if I would
be looking at life completely different.If I was them dudes, I would
(29:30):
be trying to do everything the oppositeof what has been popular to do as
far as like hot ways to blowmoney and stuff like that. I would
be trying to do the exact opposite, like oh, the biggest house,
I'm about to try to get thesmallest house. Like you've got X amount
of cars, I'm about to tryto figure out how to just make one
work, because then he can hecan splurge at the end of your career
(29:53):
boom, Meredith. Because NBA careerain't that long. If you played ten
years, yeah, still only thirtyfour when you're done. Yeah that money,
thirty four with a billion dollars inthe bank. That's what I'm saying
that sounds way cooler to say thanI got a Mise or I got a
Porsche or something like that. Whocares. Everybody does that kind of stuff,
(30:15):
Like who can say that they gota bill off a plan a game?
Yeah it was I forget, Iforget what NFL player was. But
he just signed like a big gasextension and then bought a seventy thousand dollars
house. I was like, man, respect man. Yeah not it's not
a bad house at all, ButI'm looking at it. Cool house.
Smart put all that money in thebank. But then that reminds me of
(30:38):
Glover Quinn, longtime safety for theLions. He was making ten to fifteen
a year. His he said hisbudget was seventy k year. Wow,
that's it for them, dude,See they get it. That's what that's
That's the type of mindset I wouldbe having if I'm one of these possible
billionaire NBA players coming up like thattype of mindset. I mean, I
(31:02):
might make mind a little higher atleast yeah one hundred and fifty, you
know, at least have a littlefun. But yeah, the rest of
that's going in the bank. Absolutelydon't need to see it. Or touch
it. That's because like if youput it in the bank and you can
be in a position at the NBCis in right now where they said,
(31:22):
oh, y'all want a billion dollarsfor NBA rights, cool, name your
price, Name your price. Sothe NBA rights are getting ready to get
split between ESPN, NBC and likeI told you, motherfuckers two sports business
pods ago, Amazon, I fuckingtold you. He said Amazon was getting
(31:45):
in this game on the low.They ain't never say what they was bidding.
They never said the number, butthey were involved. I tried to
tell y'all months ago that NBA rightsmake Amazon Prime so much more of a
valuable asset. You're talking about,what is it one hundred bucks a year
(32:07):
yep for two day shipping Amazon Musicand a shit ton of NBA games,
including probably your local market, probablyso probably so BA is one hundred bucks
a year worth it to watch allthe Cavs games? Yeah, definitely if
(32:27):
that plus the Prime? Hey,what if I told you you get too
shipping on all the shit Amazon sells? Yeah? Why not? That sounds
like a sound investment to me?Absolutely, Like I'm crazy if I'm not
looking at that series like, that'sthat's a no brainer. As they're saying,
there's not a lot of those thesedays. So and then what people
don't understand, like, as peopleare trying to cut back expenses, that's
(32:51):
one of the things people look atlike, well, especially if you over
the age of thirty, especially ifyou're over at age of forty, you
can wait more than two two daysfor shit. We used to wait four
to six weeks for shit. Sowe were like, you know, we
can wait a week get rid ofthis prime. They was like, we
made this shit more valuable, wemade this ship more valuable. And they're
(33:13):
like, all right, with allthat being said, round Ball Rock is
back on NBC, and it's it'sabout to get interesting because the guys at
Turner said, yeah, we don'tneed basketball at all, which is nuts.
(33:34):
The original original price for the NBArights that Turner was paying, I
believe was about three billion dollars cash, and the NBA Adam Silver in particular,
was like, yeah, no,we're getting double that money. And
Turner had like these gluesive negotiating rightsand said no, they said, we're
(33:59):
not even paying original number. BAAre they crazy? Oh man, I'd
have to say if they're looking atfor survival. No, they not crazy,
because think about it, they theypeople come to TNT that have cable
already, right, and they lookingat this like, we're not really in
(34:22):
the streaming game heavy. Yeah,we tied the MAX, but like we
give so much content to Max becausepeople aren't coming to Max to watch our
content necessarily, so they are lookingat it different, like we need a
three buill to survive versus trying toget involved in the NBA game. Still
(34:43):
now, inside the NBA, guyslike like Chuck Ernie shot Kenny like they
I think that they'll probably and Chuck, they'll probably end up somehow working out
some with NBC. I just havea feel. And Ernie already said he's
sticking around. He's sticking around Turner. Ernie's sticking around Turner because next year
(35:07):
Turner is also going to have acouple of those college football playoff games.
And Ernie does baseball too, andcollege basketball as well, asked Chuck was
and Kenny was too. I believehe was helping out with college basketball.
So it's there's some tie ins there. But I could see NBC throwing a
bunch of money at them. Dudes, and all that stuff going out the
(35:28):
window. Why not they already spendingmoney. Budget budgets open at this point,
so you got to bring those guysover along with the Yeah, seeing
that intro and then hearing Ernie againsign that's that's where we're at. But
(35:50):
let me so, let me askyou this BA. You you were on
comcasts or Exfinity or whatever the fuckthey're calling it now. T n T
loses n BA, they got somethey got college football playoff games, they
got what like the World Series,and then they got aw wrestling yeyep,
pretty much? Is it really ifyou can figure you can cut say two
(36:16):
three dollars a month off of people'scable bills to get rid of the Turner
Networks when people are cutting the core, is it sounds like it's kind of
worth it, doesn't it? Imean, i'd say so it's a couple
of dollars, thank you to yourpoint, but your infinity and you can
(36:37):
tell your fifty million customers, heybuilds down two dollars this month because we
no longer have a Turner networks becausethey lost basketball, so they lost us
too. Well, I can seewhat you're saying, and that's one of
my questions I'm like, is like, is basketball not a back? Is
(37:00):
baseball? College football? And awenough to really keep Turner around because they
don't produce original content anymore. It'sall bones reruns, Yeah, Aisles and
Big Bang Theory. Yeah, becausethere was a time when Turner like they
produced some original content. Franklin andBash is one of my all time favorite
(37:22):
shows. Oh yeah, Franklin andNash. Hyeahhow too, So like,
I just kind of wondered, doyou think that's enough to kind of keep
them afloat or is this part ofDavid's Asloal's master playing to completely bankrupt this
company. That's a good point too, because these moves are all questionable at
(37:43):
best. They're not not They're notknocking it out the park with anything I've
seen they're doing over there. Soit poisoned me to say, like,
yeah, I don't see why theythey should keep that stuff around now.
I don't know what happens to awAW needs. I feel like for them
(38:05):
to even be taken somewhat serious,the network TV exposure is crucial for them,
and if they take that away fromthem, that could kill their I
don't want to say kill their companyso to speak. But it won't be
what it's been the last five years. I'll say that, but baseball and
(38:27):
other stuff because baseball is only valuableduring the playoffs. That's the only time
you get the MLB on those networksduring the playoffs. Right, So it's
like you don't even get the fulllike bang of the partnership. So you
might as well let that stuff goand just become whatever you're becoming, whatever
(38:50):
this is turning into, which hasnothing to do with sports. So let
me ask you this question. Soyou've heard of a poison pill on a
contract, right, a poison andpilling a contract. Yeah, never heard
this terminology before. So a poisonpill in a contract, we're not in
a contract. In a contract negotiations, it's something you ask for knowing that
(39:10):
it will kill the negotiation. Oh, that has a name. I do
that all the time. Yes,I know that. Yeah, to try
to see where there's a lie exactlyto draw the line negotiation. Yes,
it's called a poison pill. Yeah. Do you think that David's aslov is
(39:31):
a poison pill for this company?Like they hired him specifically to like just
kill the company, but not makeit seem like he's killing the company,
make it look like he's like,I'm just making some business decisions, but
everybody else ide is like, that'sthat's fucking stupid. So in that way
they can, they can declare bankruptcyand hide from their creditors. I'd have
(39:51):
to look at homies track record tomake a more sound answer on that,
because it depends on what he wasdoing before they hired him to be in
this position. I feel like Idon't know what he was doing before the
little story on it, because hecould be like some up and comer that
got put into a position way earlierthan he should have and he's making rookie
(40:15):
mistakes type of deal, which youcan't begrudge anybody that you gotta take your
l's at some point. Or itcould just be to your point, trying
to morph this into something that theydon't even know what it's gonna be,
and then they just gonna be leftwith just table scraps of nothingness, and
(40:36):
then they're gonna just be able tostart it fresh from something like started and
turn it into something else than whatit is now completely, So it begs
the difference. I don't know.That's a tough question. Dub because we'd
have to see what tn T doeswith the rest of the stuff they think
to fully get that answer. Okay, I just wanted, like I've been
(40:58):
kind of watching his moves from cancelingthe Batwoman movie that was done you Batgirl
movie that was done, to killingthat kyot versus the ACME movie, which
was done to taking content off ofHBO, Max us making that looks valuable
but arguing is so I don't haveto pay the creators, which is just
(41:19):
a snak move in its own right, and then looking at the NBA in
the face and saying I'm not payingwhat you what you even got before?
Yeah, okay, I can seethe conspiracy there, you know what I'm
saying, Like it'd be different ifhe just was like, yeah, no,
we just got out bid, buthe looked at him and so I'm
not paying what y'all got before,And when you look I don't know if
(41:40):
you how often you go on Maxand peruse around Max, but it's it
does behave like it's just a catchoff for a bunch of old school stuff
that you like to watch. Likelast night, I had a real moment
where I was considering just ending myNight with Batman, the animated series,
and I was like do I No? And I ended up watching Major League
(42:04):
to that point, just old schoolstuff there that you just go to be
like, oh, I remember that, and you get in they. I
remember when Max first got cool duringCOVID they did the partnership with Warner Brothers
Movies to drop the new stuff,and they had Max was the ship when
it first came. It was onfire when it was doing stuff like to
(42:27):
the point where other streaming services likepeacocks started pivoting and doing stuff like that.
Yeah, I think they were thefirst one to say, hey,
movies coming out exclusively on Max.Granted movie theaters were shut down at the
time, but they were like,no, this was our plan all the
all time, right, Like sureit was guys, okay, right what
a time. That was such agood especially once like movies became available again
(42:52):
and you could make a choice tobe like nah, I'm gonna wait till
that bitch come on Max. Choicelesschoice, or the in the theaters the
same day it's on Max and you'relike yes, and you want me to
go outside, it's just out therethe fuck sitting in the movie theater with
a mask over my face just totake this no way, my living room
(43:15):
is just by my girl can't evensit next to me and reach for the
popcorn. She can sit next tome on his couch the blanket over right.
That's hilarious. But yeah, tothat point, the MAX content has
changed drastically. It's not what itused to be and not just and it's
(43:37):
not even just the premiere. It'slike it's like, you go there and
you can get like your if youwatch TLC, you can get your TLC
garbage TV, get a fiance,my six thousand pound life, my forty
thousand pound life, my forty thousandpounds fiance. Right sixty days inside,
(44:00):
I'm about to pop this nasty asspimple if people would to see it thirty
five days inside and I die becauseI'm a snitch. Right, These are
like, yeah, these are stuffyou can go watch. But this is
weird, bro. It's very strangethat the TNT guys like trying to turn
(44:21):
it into like how AMC used tobe back in the day before AMC started
making its own content, Like that'show AMC used to be ran. It
was just here, here's all theseold school movies. You know, I
think I think a lot of genZ kids don't realize that AMC stood for
American Movie classics exactly. And beforelike what ninety nine, two thousand,
(44:43):
it was all black and white moviesand Ship, Yes, and then you
would get like some horror movies duringOctober. Yeah, and then that and
that it was black and white flickslike you said. Yeah, gen Z
kids, y'all, y'all wouldn't survivedthe hellscape we grel Hell no, man,
you have to make your own fund. You know how many three Stoodos
(45:04):
episodes? Man? Ship? Iused to love that stupid shit. I
look back at that, like,Man, I used to sit there and
watch this like it was funny.Oh man, and don't don't come from
a poor background. Cable get cutoff? You know, you know about
three you watch it, you're watchingSeinfeld reruns and oh yeah, exactly,
(45:28):
I understand the white man's humor.Niggas wonder why I got so good at
Jeopardy. Let me tell you.It's a long time without cable. How
bec was there for me every seventhirty r? Yes, he was a
man. That's funny. Speaking ofJeopardy, you know, it's really funny
BA was that when they have thesports category and none of them nerds get
(45:52):
any question. Right. Oh,that's my favorite part the sports questions.
Look at you fucking nerds, right. I don't know about our history,
but I bet you I can tellyou who Wisconsin's mascot is the crazy part
to be to me, like thesesports questions don't even be hard, It
don't even be difficult to be Likewho was the head coach of UCLA that
(46:16):
won thirty national championships? Like,oh, that's John Newton? Like who
else would have won that? Mean? Like, yeah, even I know
he didn't win thirty people, Imean it was a lot like one,
like ten, Like I remember likewhen they did when they actually had a
sports jeopardy show hosted by Dan Patrick. When I got some shit right on
there, I felt I felt smart. I was like yeah, because I'm
(46:40):
because again at that age, I'mlike twelve, So it's like it's sports
ship that I shouldn't even know.But I'm like, yeah, I'll be
watching ESPN Classic. Yeah, fuckers, these guys can't even get the most
basic sports shit right, what thetime. But our ladies and gentlemen MENBA
reminiscent that that means, yes,we are out of topics, but we
(47:01):
hope you learn something. I've iimploy you all to get on Front Office
Sports dot Com. No, they'renot paying me to say that, but
if you really want to get intosports business and learn more about where does
dollars are coming from, Front Officesports dot com is a great, great
outlet for that. Alan with theSports business journal. I'm not predicting all
(47:23):
of this shit that's off of myhead. I read and I come up
with analysis from there. Crazy guys, I know reading right. Dove does
a lot of work on this stuff, most work he does anywhere on this
stuff. I can say that,hey man, I'll be working for the
publish. I watched tn A regularly. Yeah, fair enough. I can't
take away that is work because Ican tell you I'm not doing that shit.
(47:46):
It's hard enough for me to keepup with the stuff we're supposed to
be watch it. Hell no,so many graps, so many graps.
BA hit the people with your nonexisting socials. We can get on out
of here. You already know mepersonally. Y'all can't find me nowhere,
but you know you can check outthe podcast that Dub and I and E
(48:07):
Ray and the Wise Man Shine alldo together. It's a conglomerate. Let
me book the Territory every Friday,and then you can always find me on
the BA and Wise Man's show thatjust periodically comes on every sometime during the
week, every other week when thehomie feels like putting them out. But
(48:30):
yeah, come come fuck with usif you if you know, if you
listen to this, you're not listeningto that stuff. Y'all are missing out
on some ridiculous podcasts. You don'tgot to be a wrestling fan and enjoy
it. That's all I big fact, ladies, gentlem If you guys are
looking for me, embrace up onTwitter. I have not made a new
personal Twitter page yet because fuck theguys are hacked my shit. And let
(48:52):
me book pod on Twitter and letme book the Territory on Instagram. If
you see the Twitter handle going crazy, it's always be a, always be
a I wish it was it was. And then next week guys on the
breaks to turn up John will beback. We recap our trip to put
(49:13):
In Bay and all the other crazyshit we get into. You know the
vibes, you know BA me andyou gotta go to put Bay this summer.
We might be able to arrange.Have to figure late summer, late
summer, p I B. Visit. If you can arrange like I'm sure
you got people there, more morethan the people I got have when I
(49:34):
was there. If you can arrangesomething, I may have to say,
yeah, why not, let's doit. We gotta figure that out.
But until next week, guys,we appreciate you, b A. I
appreciate you doing this as always mybrother, no doubt, man, It's
always good being here. Thanks forhaving me. We are out of here.
Welcome to the Embrace to Turn UpPodcast. Cultural commentary from two guys who
want all the smoke, all thesmoke, and now you're hosts A Dumas
and John John. Ladies and gentlemen, welcome back to the Embrace the turn
(00:26):
Up Podcast. It's your boy,your guy, the pot guy, the
pod tribal chief, if you will. And look, I know y'all want
to talk about hard files on KaitlinClark and who's gonna win the finals?
Of course is gonna be Dallas andfive. But we're not here for that
this week. We're not here forthat sports biz, the business. We're
(00:48):
talking money. And if I'm talkingmoney, there's only one person I would
call it again on this spot.I had to go through five assistants and
make an appointment. But damn it, the homie BA is in the motherfucking
building. BA. What's up?Man? DH, my brother? What
is good? Man? You alreadyknow what it is, No introductions needed.
It's me Ba here here for thesports pie talking this business in these
(01:14):
sports streets. Man. It's wildout here, man, And these are
my favorite shows to have because justtalk about whatever. I'm not handcuffed to
the graps so yeah, it's crazy, like and I feel like a lot
of stuff we talked about last timearound came true, and it came true
rather quickly quick. So let's justhop right into it. As I'm sure
(01:38):
you guys have heard by now,the NCAA has settled their anti trust lawsuit
with the House for the tune oftwo point seven billion dollars in back pay
along and also part of the settlementis each school in the Power or five
(02:00):
is going to have about twenty twomillion dollars to revenue share with the collegiate
athletes. Let me say that again, revenue sharing and college sports. They
told me it can never happen.They told me there was no money out
there, and I kept saying,it's a fucking lie. They said,
(02:21):
hey, don't prove it. Isaid I can't because colleges books are private.
Can't look at those. But Isee, I see the numbers,
and I said, the money's there. And the House was like, yeah,
the money's there. Ba. Whenwhen I first sent you this,
what were your first thoughts? Iwas just like, oh, we here,
man. It was just it wasquick, like you said, it
(02:43):
was just it's a matter of justwow, Like these dudes, is really
like in a position where they canmake so much money legally. Now these
college players, the NCAA fine won'tlook like the greedy bastards they have been
(03:04):
over the last four to five decades. So it's it's beautiful, man.
Honestly, it's just a matter ofnow we got access to all of this.
We as in like the college sportspart, like the college players.
Now what are we gonna do withthis and what are we allowed to do
and what not allowed to do withthe question, which I'm sure that you've
(03:28):
got something at least more information on. So there's a lot that still needs
to be worked out in the finetune details. The revenue sharing won't happen
until at bare minimum next fall falltwenty twenty five. The settlement, however,
the two point seven billion dollars inback pay that's going to go to
(03:49):
athletes from like the last ten years. Like if you if you played college
sports in the Power five in thelast ten years, there'll be a way
for you to say, give memy portion. And then the n CUBA
has about ten years to pay thatout because they gotta figure it out,
and they gotta figure out who's footingthe build or percentages of the bill,
(04:12):
and I mean in Cuba is saying, yeah, everybody's gonna have to help
foot this bill because we ain't gotit. But then there's conferences out there
like the Big East, for example, which ain't got no football. They're
like, yo, be real withy'all. We ain't got it. We
ain't got not one portion of it. So you're gonna see, you're gonna
see some fights. You're gonna Butthe n C Double A is like,
(04:34):
Hey, you guys are all membersof this. We all lost this together,
so we're gonna have to figure thisout. And then that's kind of
where that's gonna go. And thenwhat you're gonna see going forward is they're
gonna have to figure out how todo the revenue sharing in the schools and
(04:55):
it's gonna be probably waited by likewhat sports you play, how much TV
revenue that gets, and YadA,YadA YadA. But then there's huge,
huge Title nine applications in that aswell, because he has don't know.
Title nine is the law of theland that says you need to be giving
(05:15):
equitable opportunities to male and female athletes. That doesn't mean like equal, like
one fifty percent. It just meansopportunity. So like, for example,
if you're given if you have seventyscholarships on the football team, you need
to make an effort to have youknow, equitable women's sports representation, whether
(05:38):
it be offering a new sport oryou know, making more scholarships available so
that everything is kind of as closeto equitable as possible. And then when
you start talking about dividing them money, the only women's sport that's really going
to be driving that is obviously goingto be basketball, right, But then
also it's like I'm again there'll beway smarter people working on that than me.
(06:02):
But I also think it's just interestingwhat the schools think is the thing.
They think it's gonna give them moreof a monicum of control again because
they've been worried for a while withthese collectives. The collectives exist outside of
the school and if some working inthis, they operate in the shadows still
the same way the Batman used to. The schools are kind of hoping that
(06:27):
they can bring some of their collectivesin house, and also they can deal
with less of this going on.Because if you're my quarterback, BA and
I'm giving you for five hundred K. I'm kind of hoping you're not gonna
go deal with that collective. You'regonna like just say I got five hundred
I'm good. I'm good for theyear. I don't need nothing else.
(06:48):
Right, But then, like thecollectives, the smart ones are gonna become
marketing agencies and like actually do thingswith the kids instead of just having them
go do community service based projects toget a check. Because if I'm a
football player, I'm like, nah, I don't want to go do this
community service thing. I'd rather justplay football. But if you're gonna do
(07:11):
something that's gonna elevate me, allright, let's do it. I can
see. It's it's just it's justso crazy. It's just it's a big
old web of like a Connected Dotsgame. I don't even know they really
understand. I'm thinking, I'm sureyou understanding it more now. But it's
(07:33):
it's gonna be everything. It's gonnabe so many conflict of interest land mindes
that that exists within a lot ofthis stuff. I don't really and so
much red tape, so many disclosures, so much stuff that they're gonna have
to go through just to get stuffacross as far as the whole just we
(07:56):
gotta do this the right way atthings of that nature, so m hm,
and trying to make sure it allhappens appropriately. So I don't know.
So as y'all hear and me BAbeing a dad, I have my
daughters here, so I'm gonna letdev talk to y'all for a second.
As I go, hear my daughterin the background, the future College Athletes
(08:16):
of America. Yeah, like thesettlement, like it's crazy, And I
think what should be noted, guys, is that the settlement is the small
part. Like NCAA's lawyers told them, like, Yo, you're gonna lose
this, You're gonna lose badly.So really that back page the number could
have been a lot higher. Sothey should be really happy that, you
(08:39):
know, the judge agreed to thesettlement and said, yeah, two point
seven billion is fine as billion witha capital B, because had they lost
this case, the number would havebeen something that we wouldn't have been able
to fathom. But all that beingsaid, all this money they gotta come
up with means they gotta come upwith new ways to get this money.
(09:01):
So they're looking at new revenue streams. BA, did you know that there's
an n C double A bylaws thatsay there can be no on field or
encore advertisements except for people who havenaming rights of arenas. Mm hmmm,
I didn't know that. I didn'tknow that either. So a couple of
(09:22):
weeks ago, Yeah, that's gettingready to get amended or or just take
about to rip that page to fuckup out of there. Oh yeah,
this all this stuff out there thatexists to try to make them look holier
than thou exactly that they have tojust be like, oh, get rid
of that, get rid of that. We don't care about that anymore.
We need money. Yeah, Soso l R B A, So I'm
(09:45):
gonna I'm gonna put you in then C double A. If you were
advising them in the financial capacity,what would be the first revenue stream you
would say, let's let's try forthis, and let's do it right now.
It's gonna definitely be Oh, it'sgonna be controversial. But advertisements of
(10:07):
like things that aren't like necessarily whatthey call esg environmentally social group type stuff,
like i'd say, like having McDonald'sas like like a big ol' m
on the field, or dudes beinglike a whole team sponsored by McDonald's,
(10:30):
like Notre Dame or something that kindof stuff. Patches on uniforms, which
is gonna be very controversial again becausethose uniforms are a lot of those are
traditional things. Like you see likea Penn State like or Notre Dame that
don't have much on going on withtheir uniforms, but that's just because it's
(10:52):
tradition. But you slap a bigold golden arch on on that shoulder or
on something on the back, likeunderneath the number or something crazy like,
that's what you're gonna start seeing,which I think is the easiest opportunity,
at least doing it on the fieldfirst before they start coming after uniforms and
helmets and stuff. So I'm gladyou said that jerseys is what's coming first.
(11:18):
Really, patches on them jerseys iscoming very so really yep. Interesting,
that's a that's a huge one forthe NBA too. The Warriors are
one of the first teams to dojersey patches, and you're talking about they
bring inst sixty million annually. Iget wy the NCAA's they're going after the
biggest revenue generators in the pros.I'd imagine that's if I'm an advisor.
(11:43):
To answer your original question, I'mgoing to look at what generates the most
for the pros. And you thinkabout jersey patches like it's it's a revenue
generator that you don't have to domuch for, right you have to sell
these on the jersey, and oncethey're on there, they're on there right
(12:05):
the and the money just keeps comingin at whatever payment structure you set up
with that company and whole season,easy money, easy money. I think
the next thing you'll see, becausethey got to raise this money, they
gotta raise it fast. M h. I think you'll start seeing on on
field and on court advertisements that arepermanent, like you know how like on
(12:31):
Duke's Court they got the coach kcourt. I believe that's on like two
sides of the court, like bythe three point lines. I think on
the opposite on the opposite side,you're going to see the advertisement of some
sort or they're gonna do them likethey do on TV where you can see
them virtually. But you I thinkthey're gonna do both. Oh, I
think they're gonna do both. Andwhat also leads to me to that is,
(12:56):
did you watch the All Star Game, the NBA All Start Game?
I did, Yeah, And sodid you see like when they were like
highlight on the floor specifically where likea four pointer was or something else.
I think you're gonna start to seemore. And if i'm college sports,
(13:16):
I'm like, yo, you triedit in small star games. We need
money here right now. Fast Breakbrought to you by SWAB. I don't
know, you know what I'm saying. I see what you're saying. Yeah,
Like it's gonna be a little quick. They're gonna try to squeeze in
as many advertising partners as possible.You're gonna start to see these things look
(13:37):
like how Nickelodeon does their broadcasts ofNFL games where shit's happening all the time.
Yes, you're gonna you're gonna seethat start to happen with like especially
collegiate sports, because again, theygotta raise this money quickly. Bank Shop
brought to you by Huntington. You'reprobably gonna see more of the smaller schools
(14:01):
on TV too. Just now.They're like, all right, we gotta
maximize the dollar, get as manyschools on TV that that we'll be able
to get on as possible through regionalbroadcasting and stuff. It's not big money,
but it's money that they're not maximizing, I'm sure, because if you
get the school on TV, theschool can also ask their local advertisers for
(14:26):
more dollars too. Yep. Andagain they gotta come up with this money,
and I come up with it fast. Yeah, another new revenue stream.
I think it's coming down the pipe. That might That might be a
little bit harder. Stadium naming rightslike by like the corporations like Chick fil
A Stadium type deal. Yeah,because these these names, these semities state
(14:50):
like Bear Bryant Stadium for example,and like these are like the Horseshoe,
the Big House. Yeah, theyall have names that are synonymous with their
programs, like not all of them, but most so. It's it's just
this is gonna get this is gonnaget messy. The fan isn't gonna like
this as much as they do.Now, at some point it's gonna be
(15:13):
the Progressive Insurance Horseshoe. Now it'sgonna be like the Adobe Big House or
some shit like that. Yeah.Man, it's gonna be terrible. Like
just think about, like whoever yourfavorite college team is think about the biggest
business in that area. I promiseyou they're gonna get a call within the
(15:35):
next year or so, like,hey, you want to put your name
on the stadium. Yeah, it'savailable, it's available. The Horseshoe brought
to you by Chase Bank. Chaseis headquartered in Columbus, boom, right
there, right there, and that'sa humongous bank. So it would all
they would be. That'd be agreat marriage. So yeah, I see
(15:56):
it. I see it, man, it's a Chase. Chase wouldn't miss
twenty million a year. No,not at all. They wouldn't think twice
about it. And then also,when you open up you know that lens,
it's going to open up more checkbooksto get kids money because the schools
(16:17):
can now pay the kids because againthey have to as part of this media
right sharing. But now that meanseverybody in the Power five has twenty two
million dollars salary cap. Essentially,the schools that are smart are going to
be the ones who can flip thatand be like, well they got twenty
two million, we got a hundredmillion. How do we get a hundred
(16:37):
million? We sold our soul toChase Bank. That's how we did it.
And then that brings in another interestingaspect of this is private equity firms
are lining up because there are alot of schools that say, Yo,
we ain't got it. These privateequity firms are like, we got it.
Yeah, let's talk guys. Man, that's pretty good. It's pretty
(17:02):
wild. Ba. If you're ifyou're a private equity guy, do you
you advise your company to get inwith the colleges. It depends on what
type of private equity company I am. If I'm established, no, because
it's risky. But if I'm tryingto make a name and and I'm I'm
(17:26):
an up and coming private equity firm, sure why not. That's just kind
of my mindset around things, becauseif I'm established already, what's the point,
you know, Like, I don'tgotta take that risk. I'd rather
watch others try to take it andsee what happens, because we don't.
At the end of the day,we still don't know where this is all
(17:47):
gonna look like in a two yearsfrom now, five years from now,
so on, and so forth.If you have money, more than likely
it's gonna be being made. Butwho's gonna who's gonna be making that money,
Who's gonna who's not gonna take thel's right, That's that's the questions,
and nobody want to find out.And could you imagine if, like
(18:07):
if you're working at said private equityfirm, but you're not, you're not
the head honcho. But then yougot to go explain to the head honcho.
Wild House State's not getting another thirtymillion because they blew a game against
a non FBS opponent and like nowthey don't make the playoffs, So now
you're talking about TV revenue loss andall this other stuff. And he's like,
(18:32):
but no, this is supposed tobe just a renewing annuity. They
win, they win, they win, Like, well, no, they
lost one, yeah, yeah,but they lost one. Yeah, but
it was that one. I seewhat she's saying. I understand, Adams,
I understand. I get it.I mean, it's it's and that's
and that's and that's the risk inteledin that whole game, Like you don't
(18:56):
if you establish it, I'm notabout to play it. I'm gonna watch
my I'm gonna watch the other guysdo it because I'm established already. It's
a gamble. You imagine if youstrike a deal with a school and you're
supposed to get twenty percent on likethe back end of like TV revenue for
a championship game. The next thingyou know, you you watch this freshman
(19:18):
just miss a three, and nowy'all not going to the big dance.
Think about the stakes involved now,and this is bigger than this than Gambling's
bigger than then anything that's happened aroundcollege sports. Like naw, this is
legit business. It's already business.Now is business business business, It's pretty
(19:38):
it's pretty crazy, man like.And then oh wait, wait, wait,
and then that freshman misses that three, So now said team not going
to the big dance. So nowyou don't get your back end off of
that TV money. But then thatathletic director comes to you three weeks later,
it says, hey, we needabout, like you know, twenty
(20:00):
five million to you know, redoour practice facility to keep up. Can
you imagine those conversations, nah,dog, because they're not gonna happen.
They're not gonna be friendly conversation.They akay, we not gonna hear about
them because it's not gonna make it. Pask the what the fuck did you
(20:22):
just ask me? Type of typeof vibe because college sports has never had
like a money problem of making money. They've had an expenditure problem where it's
like it's been an arms race tospend and spend and spend and spend right,
right. But then you can justgo back to your donors and say,
hey, we need more money andthey just say okay. When it
(20:42):
becomes a legit business relationship, rightand they're like, what the fuck am
I spending money for Colorado won twogames last year? I give your guys
a mother motherfucking died exactly. Andthat's the thing. And that's the thing,
like because I can see certain dudesthat have control at these companies thinking
like, oh yeah, I cango just run a deal like my from
(21:03):
with my alma mater. I thinkthat's that kind of stuff is cute and
sweet until that alma mater sucks.There's something bad happens, and then y'all
getting held hostage to the terrible businessdeal. So your coach get a recruiting
scandal, and then that's when youfind out this team that you got in
because college sports are undervalued as anasset. You got it at a good
(21:26):
value and then put some real moneybehind it, knowing you're gonna get some
good returns. Next thing, youknow, you got some recruiting violations and
they like, yeah, we're takinglike eight scholarships and you're like from saying
basketball team and you're like, ohah, you bring up in this scenario,
(21:47):
you bring up a good question recruiting. How is that all gonna be
handled now because now it's it's nohost barred man, like it's it's it's
you can do whatever you want.Or is there gonna be more governing around
recruiting because now money is legally involvedin this stuff? Well, I think
(22:08):
what you're gonna see since like thePower five schools are gonna like have the
twenty two million to split evenly,like ude, there's gonna be like there's
gonna be caps essentially at sports andpositions, and that information is pretty much
gonna be within that two or threeyears publicly known. We know, like
(22:29):
you know what your point guard isgonna get and like there's it's gonna help
coaches avoid that question kind of inthe living rooms of hey, so what
am I getting? Well, youknow what you're getting. You can look
online. You know what QBS get, you know, alignment get. I'll
put you in touch with a collectiveand you know, see if you can
get more. What I'm saying again, like it just it takes that reins
(22:51):
off of like this, it iswhat it is. You you the backup
catcher, my guy, you getin a scholarship. It'd be some sort
of grid set up in place,some sort of schedule of this is what
you are, this is what youmake type of deal. They would have
to have that in play sooner thanlater, i'd imagine, because these kids
are about to start getting paid assoon as next year. It can it
(23:14):
can start as early as fall twentyfive. It's a matter of if they
work out all the kinks right,which to me, that sounds like an
eighty hour week job for the nextyear and a half at least. Yeah,
and more positions getting created at theseuniversities because of these You know,
(23:34):
it's funny you said that Texas Aand M cut a third of their athletic
department staff. Really when news ofthis ruling came down, because they knew
they got to pay these kids.They gotta figure out they gotta find this
money, so they just cut awhole department. It's crazy. They gutted
(23:55):
the department. Yeah, a coupleof school was like shuttered a few sports
because again, they gotta find thismoney. I get it, but I
don't know, and I've never ranan organization to that level. Where does
(24:15):
it make that sense to just startchopping heads off when y'all don't even know
the score yet of what this isall gone look like unless you know you
already spending money like crazy, andlet me get in front of this now
and just get rid of a thirdof this department because I know it's about
to get ugly for us. Like, that's that's the when I hear stuff
(24:36):
like that, that's where I'm justlike, huh Like, but I thought
it was crazy when I read ittoo. Yeah, I'm just but again,
I've never been in those positions whereI got to make those types of
decisions, thank god, because thoseare ls that you better call those lessons
because yeah, I don't know whatelse to call. But then, like
(24:56):
there's also the idea that we needto like cut these people now because the
people we need to replace them arelike gonna be need to be like less
sports people and more business minded.Yeah, like the people who like ran
your NIO program before they needed tolike have been athletes in your program and
(25:18):
then you know, done some shitin business. That's gonna become less important,
the being an athlete part. It'sgonna like the people running your program
and the revenue ops. People you'regonna have to start hiring, which is
something that college sports has not hadto really deal with, and be like
big rev ops. Those are justgonna need to be people that do that
shit right, that understand sports,and that's a that's a bigger ask.
(25:45):
So that's why you're gonna see companiesstart to outsource it more too as well,
just because you know, bigger firmshave resources that the colleges don't have
or want to even look into.And you're gonna see same thing with that
bood directors as well. Flood directors. Part of their job is just gonna
be like, get the big donors, get them in there, have some
(26:07):
vision, be able to stay infront of a microphone with get shit,
get sticky. Now they're gonna they'regonna look more like CEOs essentially, that's
what they're gonna have to be.Yeah, they're running bigger businesses now with
some parts of their business is gonnamake them all the money, and some
parts of their business that ain't gonnamake them no money, but it's gonna
(26:29):
have some prestige to it. PennState Wrestling don't make Penn State a lot
of money, but it's one ofthe best wrestling programs in the country.
Gotta keep it right so that andthat's gonna be like one of just the
crazy things going on as this developsfurther. Yeah, it's it's it's insanity.
I mean, man, it's justI never thought i'd see today where
(26:53):
kids are making this kind of moneyfrom college sports. I knew that at
some point kids will make money,but this kind of money good for them,
That's all I can say. Hopefullyit works for it, Hopefully it
all works out for him. Ijust need one favorite from you, though,
was that if the bank you workat now decide they want to get
(27:15):
into this game, you just tellthem to call me. Oh I got
you, I got And I couldimagine said bank getting involved in said game
because of where they're headquartered out oftoo a lot of a lot of the
its. It's an opportunity for everybody. That's That's kind of how it's that
(27:38):
This is the This is the beautyof people say they hate capitalism and stuff
like that. This is the beautyof it. This is the other side
of it, Like stuff changes,things happen, and it creates opportunity for
others. Like this is why yougot to stay on your game, because
when those opportunities open up, youdon't know until they open up. Man.
(28:00):
To my point, like I said, I never thought i'd see this
day. Not not, not inmy thirties. Right, so we have
a lot more grades before we sawthis day for real, for real,
for real. But moving on fromcollege kids getting money, we're gonna talk
about some NBA guys getting money.BA. This was not on the rundown,
(28:23):
but when SGA, Shay Gilders,Alexander get to his contract extension,
it will be north of eighty milliondollars annually. Wow. With this new
money coming in and with a newTV deal, they're about the sign which
I'm gonna talk about in a minute, that's gonna be the new standard.
(28:45):
We're getting ready to create a billionaireclass of NBA players. How nuts is
that? That's crazy to hear yousay that out loud, And that's just
from their NBA stuff. It's noteven talking about the other finessing you gotta
do to even have an opportunity tosay that nowadays. So to know that
(29:10):
this the ground floor of that typeof NBA player is pretty crazy. So
we're talking about when me and youwere in our forties. We're talking about,
like, if you play a tenyear career in the NBA, you
will make a billion dollars. Wow. I would be man if I would
be looking at life completely different.If I was them dudes, I would
(29:30):
be trying to do everything the oppositeof what has been popular to do as
far as like hot ways to blowmoney and stuff like that. I would
be trying to do the exact opposite, like oh, the biggest house,
I'm about to try to get thesmallest house. Like you've got X amount
of cars, I'm about to tryto figure out how to just make one
work, because then he can hecan splurge at the end of your career
(29:53):
boom, Meredith. Because NBA careerain't that long. If you played ten
years, yeah, still only thirtyfour when you're done. Yeah that money,
thirty four with a billion dollars inthe bank. That's what I'm saying
that sounds way cooler to say thanI got a Mise or I got a
Porsche or something like that. Whocares. Everybody does that kind of stuff,
(30:15):
Like who can say that they gota bill off a plan a game?
Yeah it was I forget, Iforget what NFL player was. But
he just signed like a big gasextension and then bought a seventy thousand dollars
house. I was like, man, respect man. Yeah not it's not
a bad house at all, ButI'm looking at it. Cool house.
Smart put all that money in thebank. But then that reminds me of
(30:38):
Glover Quinn, longtime safety for theLions. He was making ten to fifteen
a year. His he said hisbudget was seventy k year. Wow,
that's it for them, dude,See they get it. That's what that's
That's the type of mindset I wouldbe having if I'm one of these possible
billionaire NBA players coming up like thattype of mindset. I mean, I
(31:02):
might make mind a little higher atleast yeah one hundred and fifty, you
know, at least have a littlefun. But yeah, the rest of
that's going in the bank. Absolutelydon't need to see it. Or touch
it. That's because like if youput it in the bank and you can
be in a position at the NBCis in right now where they said,
(31:22):
oh, y'all want a billion dollarsfor NBA rights, cool, name your
price, Name your price. Sothe NBA rights are getting ready to get
split between ESPN, NBC and likeI told you, motherfuckers two sports business
pods ago, Amazon, I fuckingtold you. He said Amazon was getting
(31:45):
in this game on the low.They ain't never say what they was bidding.
They never said the number, butthey were involved. I tried to
tell y'all months ago that NBA rightsmake Amazon Prime so much more of a
valuable asset. You're talking about,what is it one hundred bucks a year
(32:07):
yep for two day shipping Amazon Musicand a shit ton of NBA games,
including probably your local market, probablyso probably so BA is one hundred bucks
a year worth it to watch allthe Cavs games? Yeah, definitely if
(32:27):
that plus the Prime? Hey,what if I told you you get too
shipping on all the shit Amazon sells? Yeah? Why not? That sounds
like a sound investment to me?Absolutely, Like I'm crazy if I'm not
looking at that series like, that'sthat's a no brainer. As they're saying,
there's not a lot of those thesedays. So and then what people
don't understand, like, as peopleare trying to cut back expenses, that's
(32:51):
one of the things people look atlike, well, especially if you over
the age of thirty, especially ifyou're over at age of forty, you
can wait more than two two daysfor shit. We used to wait four
to six weeks for shit. Sowe were like, you know, we
can wait a week get rid ofthis prime. They was like, we
made this shit more valuable, wemade this ship more valuable. And they're
(33:13):
like, all right, with allthat being said, round Ball Rock is
back on NBC, and it's it'sabout to get interesting because the guys at
Turner said, yeah, we don'tneed basketball at all, which is nuts.
(33:34):
The original original price for the NBArights that Turner was paying, I
believe was about three billion dollars cash, and the NBA Adam Silver in particular,
was like, yeah, no,we're getting double that money. And
Turner had like these gluesive negotiating rightsand said no, they said, we're
(33:59):
not even paying original number. BAAre they crazy? Oh man, I'd
have to say if they're looking atfor survival. No, they not crazy,
because think about it, they theypeople come to TNT that have cable
already, right, and they lookingat this like, we're not really in
(34:22):
the streaming game heavy. Yeah,we tied the MAX, but like we
give so much content to Max becausepeople aren't coming to Max to watch our
content necessarily, so they are lookingat it different, like we need a
three buill to survive versus trying toget involved in the NBA game. Still
(34:43):
now, inside the NBA, guyslike like Chuck Ernie shot Kenny like they
I think that they'll probably and Chuck, they'll probably end up somehow working out
some with NBC. I just havea feel. And Ernie already said he's
sticking around. He's sticking around Turner. Ernie's sticking around Turner because next year
(35:07):
Turner is also going to have acouple of those college football playoff games.
And Ernie does baseball too, andcollege basketball as well, asked Chuck was
and Kenny was too. I believehe was helping out with college basketball.
So it's there's some tie ins there. But I could see NBC throwing a
bunch of money at them. Dudes, and all that stuff going out the
(35:28):
window. Why not they already spendingmoney. Budget budgets open at this point,
so you got to bring those guysover along with the Yeah, seeing
that intro and then hearing Ernie againsign that's that's where we're at. But
(35:50):
let me so, let me askyou this BA. You you were on
comcasts or Exfinity or whatever the fuckthey're calling it now. T n T
loses n BA, they got somethey got college football playoff games, they
got what like the World Series,and then they got aw wrestling yeyep,
pretty much? Is it really ifyou can figure you can cut say two
(36:16):
three dollars a month off of people'scable bills to get rid of the Turner
Networks when people are cutting the core, is it sounds like it's kind of
worth it, doesn't it? Imean, i'd say so it's a couple
of dollars, thank you to yourpoint, but your infinity and you can
(36:37):
tell your fifty million customers, heybuilds down two dollars this month because we
no longer have a Turner networks becausethey lost basketball, so they lost us
too. Well, I can seewhat you're saying, and that's one of
my questions I'm like, is like, is basketball not a back? Is
(37:00):
baseball? College football? And awenough to really keep Turner around because they
don't produce original content anymore. It'sall bones reruns, Yeah, Aisles and
Big Bang Theory. Yeah, becausethere was a time when Turner like they
produced some original content. Franklin andBash is one of my all time favorite
(37:22):
shows. Oh yeah, Franklin andNash. Hyeahhow too, So like,
I just kind of wondered, doyou think that's enough to kind of keep
them afloat or is this part ofDavid's Asloal's master playing to completely bankrupt this
company. That's a good point too, because these moves are all questionable at
(37:43):
best. They're not not They're notknocking it out the park with anything I've
seen they're doing over there. Soit poisoned me to say, like,
yeah, I don't see why theythey should keep that stuff around now.
I don't know what happens to awAW needs. I feel like for them
(38:05):
to even be taken somewhat serious,the network TV exposure is crucial for them,
and if they take that away fromthem, that could kill their I
don't want to say kill their companyso to speak. But it won't be
what it's been the last five years. I'll say that, but baseball and
(38:27):
other stuff because baseball is only valuableduring the playoffs. That's the only time
you get the MLB on those networksduring the playoffs. Right, So it's
like you don't even get the fulllike bang of the partnership. So you
might as well let that stuff goand just become whatever you're becoming, whatever
(38:50):
this is turning into, which hasnothing to do with sports. So let
me ask you this question. Soyou've heard of a poison pill on a
contract, right, a poison andpilling a contract. Yeah, never heard
this terminology before. So a poisonpill in a contract, we're not in
a contract. In a contract negotiations, it's something you ask for knowing that
(39:10):
it will kill the negotiation. Oh, that has a name. I do
that all the time. Yes,I know that. Yeah, to try
to see where there's a lie exactlyto draw the line negotiation. Yes,
it's called a poison pill. Yeah. Do you think that David's aslov is
(39:31):
a poison pill for this company?Like they hired him specifically to like just
kill the company, but not makeit seem like he's killing the company,
make it look like he's like,I'm just making some business decisions, but
everybody else ide is like, that'sthat's fucking stupid. So in that way
they can, they can declare bankruptcyand hide from their creditors. I'd have
(39:51):
to look at homies track record tomake a more sound answer on that,
because it depends on what he wasdoing before they hired him to be in
this position. I feel like Idon't know what he was doing before the
little story on it, because hecould be like some up and comer that
got put into a position way earlierthan he should have and he's making rookie
(40:15):
mistakes type of deal, which youcan't begrudge anybody that you gotta take your
l's at some point. Or itcould just be to your point, trying
to morph this into something that theydon't even know what it's gonna be,
and then they just gonna be leftwith just table scraps of nothingness, and
(40:36):
then they're gonna just be able tostart it fresh from something like started and
turn it into something else than whatit is now completely, So it begs
the difference. I don't know.That's a tough question. Dub because we'd
have to see what tn T doeswith the rest of the stuff they think
to fully get that answer. Okay, I just wanted, like I've been
(40:58):
kind of watching his moves from cancelingthe Batwoman movie that was done you Batgirl
movie that was done, to killingthat kyot versus the ACME movie, which
was done to taking content off ofHBO, Max us making that looks valuable
but arguing is so I don't haveto pay the creators, which is just
(41:19):
a snak move in its own right, and then looking at the NBA in
the face and saying I'm not payingwhat you what you even got before?
Yeah, okay, I can seethe conspiracy there, you know what I'm
saying, Like it'd be different ifhe just was like, yeah, no,
we just got out bid, buthe looked at him and so I'm
not paying what y'all got before,And when you look I don't know if
(41:40):
you how often you go on Maxand peruse around Max, but it's it
does behave like it's just a catchoff for a bunch of old school stuff
that you like to watch. Likelast night, I had a real moment
where I was considering just ending myNight with Batman, the animated series,
and I was like do I No? And I ended up watching Major League
(42:04):
to that point, just old schoolstuff there that you just go to be
like, oh, I remember that, and you get in they. I
remember when Max first got cool duringCOVID they did the partnership with Warner Brothers
Movies to drop the new stuff,and they had Max was the ship when
it first came. It was onfire when it was doing stuff like to
(42:27):
the point where other streaming services likepeacocks started pivoting and doing stuff like that.
Yeah, I think they were thefirst one to say, hey,
movies coming out exclusively on Max.Granted movie theaters were shut down at the
time, but they were like,no, this was our plan all the
all time, right, Like sureit was guys, okay, right what
a time. That was such agood especially once like movies became available again
(42:52):
and you could make a choice tobe like nah, I'm gonna wait till
that bitch come on Max. Choicelesschoice, or the in the theaters the
same day it's on Max and you'relike yes, and you want me to
go outside, it's just out therethe fuck sitting in the movie theater with
a mask over my face just totake this no way, my living room
(43:15):
is just by my girl can't evensit next to me and reach for the
popcorn. She can sit next tome on his couch the blanket over right.
That's hilarious. But yeah, tothat point, the MAX content has
changed drastically. It's not what itused to be and not just and it's
(43:37):
not even just the premiere. It'slike it's like, you go there and
you can get like your if youwatch TLC, you can get your TLC
garbage TV, get a fiance,my six thousand pound life, my forty
thousand pound life, my forty thousandpounds fiance. Right sixty days inside,
(44:00):
I'm about to pop this nasty asspimple if people would to see it thirty
five days inside and I die becauseI'm a snitch. Right, These are
like, yeah, these are stuffyou can go watch. But this is
weird, bro. It's very strangethat the TNT guys like trying to turn
(44:21):
it into like how AMC used tobe back in the day before AMC started
making its own content, Like that'show AMC used to be ran. It
was just here, here's all theseold school movies. You know, I
think I think a lot of genZ kids don't realize that AMC stood for
American Movie classics exactly. And beforelike what ninety nine, two thousand,
(44:43):
it was all black and white moviesand Ship, Yes, and then you
would get like some horror movies duringOctober. Yeah, and then that and
that it was black and white flickslike you said. Yeah, gen Z
kids, y'all, y'all wouldn't survivedthe hellscape we grel Hell no, man,
you have to make your own fund. You know how many three Stoodos
(45:04):
episodes? Man? Ship? Iused to love that stupid shit. I
look back at that, like,Man, I used to sit there and
watch this like it was funny.Oh man, and don't don't come from
a poor background. Cable get cutoff? You know, you know about
three you watch it, you're watchingSeinfeld reruns and oh yeah, exactly,
(45:28):
I understand the white man's humor.Niggas wonder why I got so good at
Jeopardy. Let me tell you.It's a long time without cable. How
bec was there for me every seventhirty r? Yes, he was a
man. That's funny. Speaking ofJeopardy, you know, it's really funny
BA was that when they have thesports category and none of them nerds get
(45:52):
any question. Right. Oh,that's my favorite part the sports questions.
Look at you fucking nerds, right. I don't know about our history,
but I bet you I can tellyou who Wisconsin's mascot is the crazy part
to be to me, like thesesports questions don't even be hard, It
don't even be difficult to be Likewho was the head coach of UCLA that
(46:16):
won thirty national championships? Like,oh, that's John Newton? Like who
else would have won that? Mean? Like, yeah, even I know
he didn't win thirty people, Imean it was a lot like one,
like ten, Like I remember likewhen they did when they actually had a
sports jeopardy show hosted by Dan Patrick. When I got some shit right on
there, I felt I felt smart. I was like yeah, because I'm
(46:40):
because again at that age, I'mlike twelve, So it's like it's sports
ship that I shouldn't even know.But I'm like, yeah, I'll be
watching ESPN Classic. Yeah, fuckers, these guys can't even get the most
basic sports shit right, what thetime. But our ladies and gentlemen MENBA
reminiscent that that means, yes,we are out of topics, but we
(47:01):
hope you learn something. I've iimploy you all to get on Front Office
Sports dot Com. No, they'renot paying me to say that, but
if you really want to get intosports business and learn more about where does
dollars are coming from, Front Officesports dot com is a great, great
outlet for that. Alan with theSports business journal. I'm not predicting all
(47:23):
of this shit that's off of myhead. I read and I come up
with analysis from there. Crazy guys, I know reading right. Dove does
a lot of work on this stuff, most work he does anywhere on this
stuff. I can say that,hey man, I'll be working for the
publish. I watched tn A regularly. Yeah, fair enough. I can't
take away that is work because Ican tell you I'm not doing that shit.
(47:46):
It's hard enough for me to keepup with the stuff we're supposed to
be watch it. Hell no,so many graps, so many graps.
BA hit the people with your nonexisting socials. We can get on out
of here. You already know mepersonally. Y'all can't find me nowhere,
but you know you can check outthe podcast that Dub and I and E
(48:07):
Ray and the Wise Man Shine alldo together. It's a conglomerate. Let
me book the Territory every Friday,and then you can always find me on
the BA and Wise Man's show thatjust periodically comes on every sometime during the
week, every other week when thehomie feels like putting them out. But
(48:30):
yeah, come come fuck with usif you if you know, if you
listen to this, you're not listeningto that stuff. Y'all are missing out
on some ridiculous podcasts. You don'tgot to be a wrestling fan and enjoy
it. That's all I big fact, ladies, gentlem If you guys are
looking for me, embrace up onTwitter. I have not made a new
personal Twitter page yet because fuck theguys are hacked my shit. And let
(48:52):
me book pod on Twitter and letme book the Territory on Instagram. If
you see the Twitter handle going crazy, it's always be a, always be
a I wish it was it was. And then next week guys on the
breaks to turn up John will beback. We recap our trip to put
(49:13):
In Bay and all the other crazyshit we get into. You know the
vibes, you know BA me andyou gotta go to put Bay this summer.
We might be able to arrange.Have to figure late summer, late
summer, p I B. Visit. If you can arrange like I'm sure
you got people there, more morethan the people I got have when I
(49:34):
was there. If you can arrangesomething, I may have to say,
yeah, why not, let's doit. We gotta figure that out.
But until next week, guys,we appreciate you, b A. I
appreciate you doing this as always mybrother, no doubt, man, It's
always good being here. Thanks forhaving me. We are out of here.
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