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October 20, 2025 44 mins

Frank Fiume sits down with Aaron Locks, founder and CEO of the National Academy of Athletics, to explore how he’s built a franchise by partnering with parks and rec departments instead of competing against them. From learning under Coach John Wooden to pioneering community-first programming, Aaron shares how NAofA delivers accessible, multi-sport programs while scaling with integrity and purpose. Learn why now is the time to join this low-investment, high-impact youth sports brand.


GUEST: Aaron Locks

WEBSITE: https://nationalacademyofathletics.com/


DOWNLOAD FRANK'S FREE FRANCHISE TIPS E-BOOK!

https://hovqr.to/cd790850


For More Information and Extra Resources Visit:

https://emergingfranchisebrands.com/


Books Mentioned in this Episode:

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

https://amzn.to/4l3aGLQ


PODCAST LINKS

https://efbpodcast.com/

https://podcasters.spotify.com/pod/show/emergingfranchisebrands

Spotify: https://open.spotify.com/show/35Frm7tIXHKYXWTDdmqKa4

Apple: https://podcasts.apple.com/us/podcast/emerging-franchise-brands/id1701687149


SOCIAL

Instagram: https://www.instagram.com/emergingfranchisebrands/

Facebook: https://www.facebook.com/emergingfranchisebrands

LinkedIn: https://www.linkedin.com/company/emerging-franchise-brands-podcast/

Twitter: https://twitter.com/frankfiume



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Episode Shot and Edited at BlueBox Studios Tampa

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