There has been a huge generational transfer happening in the market these days. It is not only capital being transferred from one generation to the next, but values are being passed down as well. This has led to a major shift where capital is now going to certain innovations, particularly women-oriented ones. La Keisha Landrum Pierre of Emmeline Ventures joins Scott Kelly to share how they navigate this market shift where women-led innovations are taking a huge portion of capital and driving a large chunk of consumer decisions. She also discusses the advantage of investing in untapped markets and trends that will persist regardless of market volatility.
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