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August 17, 2020 22 mins

I talk with Archana Mundhe, software engineer turned food blogger and author. She launched her blog Ministry of Curry in 2016 with the vision of preserving her family’s stories and recipes while making cooking simple and fun for novice and expert cooks alike. In four short years she has gained a loyal fan base and wrote her first cookbook, The Essential Indian Instant Pot Cookbook, which also happens to be an Amazon best seller book.

Archanna has also been featured on Dr. Oz, Oprah.com, People, Brit + Co, Food 52, The Washington Post, Epicurious and more.  She built her mini empire on her two words, culture and love. We discuss the following and more:

  • Starting a business after working in the corporate world
  • Writing a cookbook is one of the hardest, but most rewarding experiences, and advice for those aspiring to
  • Building relationships with your audience, followers, and fellow bloggers without expecting anything in return
  • It’s not about the number of followers, it is about the engagement of the followers you have
  • Creating content while considering SEO yet staying authentic
  • Growing social media through hard work and love

What Archana has accomplished, takes bloggers years to accomplish, and some never even achieve the success she has. She is humble, hardworking and dedicated to creating recipes and content for those wanting to create a delicious meal. Her willingness to engage with her fans, followers, and colleagues is most noteworthy and it is no wonder that she is so well received.

Links to Archana: Website, Instagram, Pinterest, Facebook, Twitter, LinkedIn, Cookbook

 

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