148. Why Ethical Marketing and Mindset Matter More Than Trends with Brandilyn Hallcroft

This week on Employee to Boss, I’m joined by Brandilyn Hallcroft, a powerhouse creative with 25+ years of experience in marketing, branding, and design. She’s the founder of Metro Designs, Metro Events, the creator behind digital shops on Etsy and Zazzle, and the heart behind Journals to Healing—a CBT-based journal collection for personal growth.

In this episode, Brandilyn shares her journey from working in early internet billing tech (yes—before Amazon!) to launching a portfolio of purpose-driven creative businesses. We talk about how she stays organized, overcomes setbacks, and leads with intention in both branding and life.

You’ll learn:

• Why she calls herself “professionally unemployed”—and how gig work changed her life

• How she uses the psychology of design to create emotional brand connection

• The difference between ethical and fear-based marketing (and why it matters)

• Why your mindset is your strongest business tool

• How her journals help people rewire their thinking to reduce anxiety and increase joy

Whether you’re a designer, a multi-passionate entrepreneur, or just trying to find your path—this conversation is filled with practical insights and refreshing honesty.

Brandilyn’s Action Steps for Listeners:

1. Write it down – Your goals, your passions, your ideas. Get it out of your head and onto paper.

2. Watch your mindset – Your thoughts shape your experience. Avoid spiraling into “the sky is falling” thinking.

3. Learn to spot manipulation – Once you understand it, you’ll never unsee it—and you’ll protect your peace and power.

Connect with Brandilyn:

Metro Designs – MetroDesigns.com

Metro Events – MetroEvents.com

Journals to Healing – JournalsToHealing.com

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: https://www.espressopodcastproduction.com/

YouTube: https://www.youtube.com/@EspressoPodcastProduction

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TikTok:  https://www.tiktok.com/@espressopodproduction

Music: John Kiernan. www.johnkiernanmusic.com

Produced by Espresso Podcast Production:  https://www.espressopodcastproduction.com/

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