What are the essential tools, systems, and values behind running a multi-faceted Broadway marketing and media company in today’s fast-paced digital world? In this episode, Jennifer talks with Katharine Quinn, digital strategist and founder of the Broadway-focused marketing and media company, “And That’s Showbiz.” Katharine unpacks how a series of yeses, content creation, and a background in performing and directing unexpectedly led her to the world of social media strategy. She shares the real-world mechanics of running a business, scaling a one-woman operation to leading a full team, and the various tools to keep workflows both efficient and human-centered. Together, they offer tangible tips on producing inspired, fan-forward content across multiple platforms, managing analytics, and building trust with audiences through consistent interaction. Whether you’re an artist curious about the backend of content creation, want to better understand the world of digital marketing, or are dreaming of turning your creative passion into a purposeful business, this episode is a behind-the-scenes look at how digital storytelling can uplift and bring folks together.
About Katharine: Katharine Quinn is a digital strategist and the founder of And That's Showbiz, a multi-faceted Broadway marketing and media company taking a digital-first and fan-forward approach to amplifying theater beyond traditional spaces. From viral TikToks to photography, video production, influencer activations, partnerships, and fan events, ATS advances Broadway brands where audiences most frequently engage: online. The recently launched ATS YouTube channel featuring Broadway stars and innovators reached 250,000+ views in just one month. ATS’ strategy uses social media as both a growth engine and brand amplifier, extending the theatrical experience beyond the theater walls and bringing Broadway's talent directly to global audiences.
Katharine's IG: @itskatharinequinn
And That's Showbiz IG: @andthatsshow.biz
Website: www.andthatsshow.biz
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