How can artists and creatives enhance their online presence, visibility, and income using SEO? In this episode, Jennifer sits down with Tonya Lawson, a classically trained clarinetist and SEO specialist, to break down exactly how folks can use search engine optimization to grow their online presence and monetize their work. Tonya breaks down the basic concepts of SEO, offers practical advice on optimizing websites and social media, and explains how creatives can use these tools to attract new clients, gain exposure, and monetize their online platforms. Whether you're a performer wanting more eyes on your work, a coach or teacher looking to build clientele, or a multi-hyphenate creative aiming to make your online presence actually work for you, this episode is packed with tactical tools, creative hacks, and empowering mindset shifts to help you make SEO your friend.
About Tonya: Dr. Tonya Lawson is a musician, blogger, and passive income specialist whose mission is to empower creatives to build out passive income streams so they have the financial freedom to live the life they want to live. She is a multi-passionate entrepreneur who currently runs a private studio of over 50 students, has 3 blogs, a coaching business, a membership, multiple courses, and teaches at Middle Tennessee State University. When not working, Dr. Lawson enjoys gardening, running, reading, cuddling with her cat Dot and playing with her dog Buster.
Tonya's IG: @dr.tonyalawson
Tonya's Website: tonyalawson.com
Tonya's YouTube: @dr.tonyalawson
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