How do you embrace life’s plot twists and find creativity in unexpected places? Jennifer sits down with Casey Farah, the artist & business owner behind Rally Bird Brand, to unpack how a life-altering accident shifted her path from performing on stage to creating in the studio and what it means to pivot and lean into various forms of creativity. They discuss the importance of embracing seasons of change, finding side hustles that fuel passion without burnout, and cultivating opportunities that align with one’s values. They also discuss how to navigate tough moments with grit and ingenuity through trusting one’s instincts, learning how to show up fully as oneself across all platforms, and the importance of learning to ask for help. Whether you’re navigating a pivot in your career, need inspiration for change, or are looking for ways to balance artistry with business, this episode is a testament to the power of following your gut and the courage it takes to pivot when life demands it.
About Casey: Casey Farah was an AEA actress, appearing in productions at the Walnut Street Theatre, Disney Cruise Line, and many other theaters across the country. When she wasn't onstage performing, she was in her dressing room illustrating- and throughout her years in NYC, whenever she had free time away from auditions, she was painting and upcycling. Casey began selling her work and taking on commissions and suddenly, a "side hustle" was born. Soon, the artistic pursuits once kept on the back-burner due to a demanding theater career became more fulfilling- and more financially stable- than performing, and the side hustle became a full-time job. Casey is the founder and artist behind Rally Bird Brand, an online shop that specializes in items that are painted, sewn, upcycled, and illustrated. From a collection of illustrated iconic women (with every product purchased, a portion of the proceeds was donated to Planned Parenthood) to a line of hand-painted hats (where with the purchase of every hat, a beanie is donated to a cancer treatment center in memory of Casey's mom) every RBB product is created to bring joy and positive change. Casey's collection of one-of-a-kind stuffed animals, Punklings, went viral last year and turned her small business into a "not so small anymore" business. Having a background in live musical theater has provided Casey with a tool kit that has proven to be incredibly valuable while running a business- being flexible and ready to adjust whenever life throws curveballs, both personally and professionally. Though she doesn't perform onstage anymore, Casey is thrilled to be able to share her work with a different kind of audience as an artist and business owner and is forever grateful for her years of performing.
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