3 Ways to Sell Your Art at Higher Prices

If you want a major shortcut to the Remarketing Rule so you can magnetize your ideal client and sell your art faster! Get my FREE Define Your Why Guide. Inside you’ll learn 4 ways to use your why to sell your art and how to write a deeper purpose statement.

Are you slashing your art prices out of fear or impatience? Do you find yourself expecting immediate results? Listen up, my friend! Today is the day to stand confidently in the value of your art and remarket your art with higher prices.

Join me as I guide Artpreneurs in raising prices and learn how to break free from underpricing. We'll explore 3 key strategies for selling art effectively: tiered pricing, remarketing, and believing in the worth of your work. Tune in for my personal stories and insights that will inspire confidence in your art and business. Plus, find out how to nurture your art buyer leads and engage with potential collectors to increase sales. 

YOU WILL LEARN:

✓ How to stop undervaluing your art today

✓ Boosting sales and profits with tiered pricing

✓ Remarketing your art: the Rule of Seven

✓ Beware! The Rule of 21 (and the shortcut to selling)

✓ The key to selling your art when price is NOT the drawback (be warned!)

RESOURCES

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The 2024 Artpreneur Cohort is Coming Soon! Click here to join the waitlist and peek at the insane deals! 👀

Reminder ➡ Sign up for the Podcast Challenge for Free now at jennawebbart.com/podcast and get the Challenge PDF Guide with all the details. Now - April 12!

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Jenna

Episode Transcript

Jenna Webb (00:00):
Are you slashing your art prices out of fear or
impatience?
Do you find yourself expectingimmediate results?
Listen up my friend.
Today is the day to standconfidently and the value of
your art.
And remarket your art at higherprices.
Right Lola?
I coach my students to raisetheir art prices.
And we want you to break freefrom under pricing.

(00:21):
Today, we'll explore threestrategies.
To sell your art effectively andstop pricing too low.
Like the power of tiered pricingto boost your sales and profits.
And how remarketing and yourself worth ties into your prices
and your profits.
Remember the rule of seven thatwe talked about last time, a
customer needs to see your offerat least seven times before they

(00:45):
will take action.
But listen to the episode tolearn about the dangers of how
that rule of seven can turn intoa rule of 21.
Let's do this.
Welcome to the empowered artistpodcast, where you'll get all
the strategy to sell your artonline.
I'm Jenna Webb.
I've helped thousands of artistsrealize and achieve their dream.
I'm an artist, marketing coach,founder of art preneur academy,

(01:09):
and your new art businessbestie.
As the how to girl, i'll giveyou all the tips and tricks that
will actually grow your artbusiness.
So tune in each week as wesimplify art marketing, make
selling your work fun, andelevate your art preneur mindset
so that you can feel like thebad-ass that you are even on the
tough days.
i am on a mission to transformthe mindset and income of

(01:32):
artists everywhere so if you'reready to live your dream life as
a full-time artist, let's do thedamn thing!
If you're watching on YouTube, this is Lola bear,
this is my dog.
Not Nala.
That bitch we were talking abouton the last two episodes.
And I say, bitch, because let metell you something.
Bye Lola, let's put you back tobed.

(01:54):
Now I told you that Nala wasgetting her portrait painted
upstairs.
I am literally putting her on apedestal.
And my boyfriend, Trevor ismoving in super exciting news.
So I have been clearing spacefor him.
I am moving my beautiful springdresses out of the closet and
laying them on the guest bed.
They lay there for maybe a day.

(02:16):
I walk into the bedroom.
And I'm like, oh my God, Trevor,come in here.
NOLA has shit on my clothes.
So she is no longer my muse, herportraits on hold.
Just kidding.
Her portrait might be a littlebit on hold.
Cause I am very busy planning,something new for my

(02:37):
Artpreneurs.
Coming soon is a very specialenrollment period for the 2024
for Artpreneur academy cohort.
To join the waitlist for the2024 cohort.
Visit Jenna web art slashArtpreneur Academy now.
I've got some amazing thingsplanned that you won't want to
miss.
Before we dive into today'sthree strategies.

(02:57):
I've got to make sure you knowabout the empowered artists
challenge going on right now.
I am having so much fun meetingthe new faces and interacting
with you on social media,especially when I get to shout
you out.
The challenge is taking placeright now through April 12th.
And it's so easy to participate.
To sign up for free.
I go to Genoa bar.com/podcastright now.

(03:20):
And I'll send you a PDF guidewith all of the details.
Let's dive into our threestrategies.
Strategy.
Number one.
It's so important to offertiered pricing.
So you can offer your customersupsells and down-sells and meet
them where they are in theirbudget.
For example.
Prints are always going to bepriced less than your original

(03:43):
pieces of art.
And commissions.
Or what you do made to order.
Those are always going to bepriced much higher than
originals.
Or if they're not in yourpricing model, they should be.
So offering a tiered value stackof offers super important in
your business.

(04:03):
And small paintings shouldalways be priced lower than
large paintings.
What I love about tieredpricing.
Is number one, it meets yourcustomer where they are so that
whatever their budget is, theycan spend it right then and
there.
The second thing I love abouttiered pricing is it takes the
pressure off of you to price forthe masses.

(04:25):
The right buyer will buy yourart at the full value.
And that will feel so good.
So hang tight, my friend, andkeep that full price locked in
because the next two strategieswill help with that.
Now, piggybacking off of lastweek's episode, the rule of
seven.
The second strategy is toremarket your artwork.

(04:47):
Because promoting your art onetime is not enough.
We want to avoid the biggestmistake I see with artists is
the mic drop, promoting your artonce, and then walking away that
doesn't work.
To recap.
The rule of seven is a marketingprinciple that a customer
typically needs to see an offerat least seven times before

(05:11):
taking action or making apurchase.
The caveat to this is that thisis going to vary widely,
depending on the industry, theplatform you're making the
offer, the quality of youroffer, what you're saying and
what you're doing in that offerin that copy.
There's a lot of factors atplay.

(05:31):
And here's the biggest factor.
If you've already establishedtiered pricing in your business
model.
Then price is not your issuewith selling.
It is creating connection withyour art and the buyer.
Emotional connection.
That means sharing your purposeand your why?
Why you created that art piece?

(05:53):
Listen in.
If you have not built a strongconnection with your audience
through your story and yourpurpose, like we've talked about
in many episodes.
Then I would multiply the ruleof seven by three.
And market that piece of art atleast 21 times.
That's how powerful your, whyis.

(06:15):
It's the biggest shortcut.
So instead of tossing moreoffers out there.
Focus on more purpose drivenmarketing content, more purpose
driven.
Posts and emails.
As mentioned and episodes threeand 10, and that I've talked
about so much on this podcast.
If you want a major shortcut tothe remarketing rule, the best

(06:38):
way to do it is nailing yourWHY.
And I have the ultimate freeguide to walk you through
exactly how to do it.
It's called define your why tosell your art more effectively.
Inside this free guide.
You'll learn.
For ways to use your why to sellyour art more effectively.
How to write a deeper artiststatement.
How to bus through writer'sblock.

(06:59):
Plus I share my life-changingpractice backed by neuroscience
that has made me a better humanand art per newer.
To get your free guide.
Now go to Jenna Webbart.com/define your why.
Again, that's Jenna webart.com/define your why.

(07:19):
I know you will love this.
So we've talked about how whenyou're painting, doesn't sell
the first time.
You're disappointed.
But when it doesn't sell thatthird or fourth time, that's
when the emotions and the reallynegative self-talk come rolling
in.
That's when it gets reallytough.
And I know this from experience.

(07:40):
But remarketing, your art takesthe pressure out of needing to
win the lottery on the firsttime.
Which is unrealistic.
It's all about novelty, right?
That work of art may be old newsto you, but to that customer,
who's seeing it for the firsttime.
It's a shiny glimmering gym.
Like these beautiful crystals Ihave back here.

(08:02):
So don't let that negative.
Self-talk gets you down.
The rule of seven is a marketingprinciple that you just need to
put a practice.
Along with an unshakable artpreneur mindset.
And I can help you with both.
If you want to collapse time ofthe rule of seven.
So it's not the rule of 21.
That is a strategy that we coverin art preneur academy.

(08:22):
Exactly how to find your idealclients online, how to make a
quality irresistible offer.
And tighten up your branding soyour clients fall in love with
you fast.
Only in Artpreneur Academy.
Do you capture the most salesand profit by offering a tiered
stack of valuable offers fromlow to high, raise your art
prices and follow a veryspecific art pricing model.

(08:45):
Artpreneur academy is the onlycourse you need to become a
fully independent art businessowner and you get personalized
coaching and support to makesure you succeed.
Jump on our wait list by goingto Jenna Webb art.com/art
preneur academy.
Or click the link in the shownotes.
The third strategy.
You must believe you are worthyour price.

(09:07):
Every single penny.
You must understand the valueyour art brings to the world.
You have to be able to answerthese questions for yourself.
What is the emotional impact ofowning your artwork?
What do your collectors tellyou?
What do you feel about the valueof the artwork you've collected
for your own home?
What does it mean to you?
What does it bring to your life?

(09:29):
How does it change yourenvironment and your mood?
Secondly, you must value yourtime.
Every minute spent creating thatwork of art is a choice that you
are making to invest in thatpiece.
And that's why I believe sostrongly that.
You are paid your worth as anartist and that you raise your

(09:50):
prices.
So make sure your price conveysthat you are a professional
artist.
Your price needs to cover all ofyour time and expenses.
And pay you a profit.
Remember to make your art morevaluable and pack a powerful
purpose.
Download the free define yourwhy guy [e-mail]

(10:10):
slash define your why.
You're going to love it.
if you loved this episode, itwould mean so much to me.
If you shared it with anotherartist or share it on social
media and tag me at Jenna Webbart so I can personally thank
you.
to grow your art business rightnow, check out the free
resources in the show notes orhead directly to Jenna Webb

(10:32):
art.com.
Thanks for listening, followingand dropping a five-star written
review.
I am cheering you on every stepof the way.
I'll catch you right here nextweek.