Episode Transcript
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Jenna Webb (00:00):
This is the reason
why your reels aren't getting
(00:03):
engagement.
in today's episode, you willlearn what you need in your
social media strategy to makesales and boost engagement.
You'll learn the Mindshift youabsolutely need to succeed.
And discover how one simplechange can make your content
planning a breeze after today.
No more fighting the algorithm,babe.
Let's do this.
(00:23):
Welcome to the empowered artistpodcast, where you'll get all
the strategy to sell your artonline.
I'm Jenna Webb.
I've helped thousands of artistsrealize and achieve their dream.
I'm an artist, marketing coach,founder of art preneur academy,
and your new art businessbestie.
As the how to girl, i'll giveyou all the tips and tricks that
will actually grow your artbusiness.
(00:44):
So tune in each week as wesimplify art marketing, make
selling your work fun, andelevate your art preneur mindset
so that you can feel like thebad-ass that you are even on the
tough days.
i am on a mission to transformthe mindset and income of
artists everywhere so if you'reready to live your dream life as
(01:04):
a full-time artist, let's do thedamn thing!
Shout out to those
of you who left podcast
questions and comments on thesurvey and the voicemail like
Kelly, Sarah, Arc, Lori, Patty,just to name a few.
I will try to incorporate thoseinto the show soon.
There is a link in the shownotes and also in my newsletters
(01:25):
that you can drop me a requestanytime.
We are talking about socialmedia today.
So don't miss a limited chanceright now to join my free
masterclass called beat thealgorithm.
And for those of you who arereally serious about getting
results in this area right now,you will have the chance to get
your hands on my strategy guide,18 REEL secrets to skyrocket
(01:49):
your Instagram growth click thelink in the show notes to save
your seat in the beat, thealgorithm free masterclass now.
Or head directly to Jenna webbart.com/sell art on social.
And show up, live to learn howto get your copy of the guide
for free.
We have to address somethingbefore we dive into today's four
(02:12):
part strategy.
And that is my outfit.
What the hell am I wearing?
My boyfriend says it looks likescrubs, or I look like a soccer
mom.
But I say, I look chic a F.
If you're watching on YouTube oryou see me on Instagram.
Cause you're about to see thisoutfit on repeat.
I am wearing a two piece silkset it's from Amazon.
(02:34):
It's amazing.
It's.
Peacock blue.
And I'm absolutely like swimmingin soft luxury.
I love this and I've dressed itup with jewelry.
So I say, From the ankles up, Ilook chic AF.
But I am absolutely guilty ofwearing.
I'm not cool.
You guys orthopedic sandals andsocks at the bottom?
(02:56):
Cause I'm at home.
I ain't got nobody to impress.
But I do like dressing up whenI'm at home, it's a feeling I
like to give myself, I enjoyputting on makeup, even if I'm
not going anywhere.
It's all about how you feel,right.
Before I recorded today'spodcast, I was inspired to
record some content for reels.
And I totally have some videoswhere I'm going to show you my
(03:21):
sexy orthopedic shoes, but thenI go into a cute outfit change
where I put on my fancy heels.
As you know, the show is weeklyish.
I show up every week, as much asI can.
Last week I was entertaining myparents and their best friends.
We had so much fun.
They're on their way.
At a town for vacation flew outof Raleigh and came to see me.
(03:44):
And I just needed a bit of abreak to prepare for so many
things I have coming up for you.
Empowered artists who want totake your business to the next
level.
So stay tuned for that.
So if you're ready for today'sfour part strategy, let's dive
in part one.
This is for anyone who's feelingdisenchanted by the algorithm.
(04:05):
I promise you social media isstill the hottest place to sell
any product and it is not goinganywhere.
It's only amplifying.
Whether you've sold art onlinealready, or you're on the cusp,
there are millions of buyerswaiting to see your creations.
(04:25):
They want to buy your art onlineand they're just waiting for you
to post so they can discoveryou.
In fact 130 million instagramusers tap on the shop post every
single month on Instagram.
That number is astounding thatshows how much major influence
(04:46):
Instagram alone has on internetbuying.
67% of consumers have purchaseda product they saw in a brand
social media post.
And 65% of us consumer said thatthey saw a link that led them to
purchase a product.
They weren't originally planningon purchasing.
Part two, what type of posts tomake on social media that will
(05:09):
generate purchases?
So first, if you know, what typeof posts to create, you can make
more of them.
So that will lead to sales.
So what type of posts would thatbe?
Would that be a static imagepost.
A story, a video, a reel, a tiktok.
In short, the answer is all ofthe above.
(05:31):
And that is key.
But when we look at the data tonarrow it down, it's pretty
clear.
There is one ingredient that youcannot forget in your social
media strategy.
Videos on social media generatehigher engagement.
According to social sprout videoposts generate 48% more views
(05:51):
and drive more purchases thanother types of content.
44% of people prefer to learnabout a new product or service
by watching a short video.
87% of marketers say that videohas directly increased sales.
Short form, video content seemsto lead to the highest ROI.
(06:12):
That's video between 30 and 60seconds long.
We're seeing video evolve inmany different ways, but the
most engaging video that seemsto be performing the best is
video that is entertaining orfunny.
Part three.
So why aren't my videos or myreels getting engagement or
sales?
(06:32):
This is the required mind shiftyou have to have for success.
If you're posting reels daily,but you are not seeing
engagement.
Let me help you off the socialmedia hamster wheel.
But it's going to require a mindshift.
If you want to make money onsocial media, you must first
understand that social media isa place to build relationships
(06:57):
and nurture them.
You can't just toss out, offerscold.
And expect to reel in the dough.
Post and pray does not work.
That's like tossing out seeds ontop of soil without first
planting, fertilizing, wateringand learning expert tips from
(07:17):
the farmer down the road.
You have to nurture youraudience.
Understand how to feed thealgorithm.
And do both consistently.
It's a science and an art.
Part 4, easier content planningfor busy artists.
One way to do this is to mix upyour content.
For example, using static posts.
(07:39):
A regular post or image.
It's the easiest way to stayconsistent for the algorithm and
your audience.
Which means you don't have topost a reel every day.
It's much easier when you have aproven formula to simplify your
workflow.
Just like I teach my studentsand the sell art on social
system program.
To summarize.
(08:00):
You just learned that you haveto nurture your audience.
I learn how to feed thealgorithm and do both
consistently.
Once, you know how to do that.
Social media is the ultimateenvironment to cultivate a loyal
audience who can't wait to buyfrom you.
Just like my student, Monica,who just DM me saying she sold
(08:24):
yet another painting.
That was her 11th painting sinceshe joined the Sell art on
social system program.
I remember when I wanted to quitsocial media.
I'd spent countless hourscreating content instead of
doing what I loved most creatingartwork.
And not seeing results to matchall my social media efforts.
(08:48):
I got fed up.
If you're anything like me, Iknow that you're frustrated with
the algorithm too.
With my chronic migraines,marginalizing the hours, I can
actually function each day.
I was forced to create efficientsystems to survive this journey
of art partnership.
(09:09):
But, oh man, the results from mychallenges have been marvelous.
I couldn't be more grateful toshare them with you now.
This is how the cell art onsocial system was born.
And wow.
Is it a game changer?
It is for busy artists who wanta proven done for you system for
better results in way less time.
(09:29):
The Sell Art on Social System isthe complete system to transform
your social media sales and yourcontent planning workflow
forever.
Where you will get fullycustomized content to
authentically sell your art onsocial media, all done for you
in minutes.
There is nothing like this forartists anywhere else.
(09:50):
And the only place to get it isin my free masterclass called
beat the algorithm.
If you want to 10 X, your salesand social media presence and
save eight hours a weekstrategizing, then click the
link in the show notes to saveyour seat in the beat, the
algorithm free masterclass now.
Or head directly to Jenna webbart.com/sell art on social.
(10:17):
When you come to the freetraining.
I'll tell you exactly how to geta free copy of my ultimate
strategy guide, the 18 Reelsecrets to skyrocket your
Instagram growth.
I'll see you inside.
if you loved this episode, itwould mean so much to me.
If you shared it with anotherartist or share it on social
(10:38):
media and tag me at Jenna Webbart so I can personally thank
you.
to grow your art business rightnow, check out the free
resources in the show notes orhead directly to Jenna Webb
art.com.
Thanks for listening, followingand dropping a five-star written
review.
I am cheering you on every stepof the way.
I'll catch you right here nextweek.