March 6, 2024 • 21 mins
Want to learn how to KILL IT at art shows and art fairs? After $250,000 in art show sales, Kristen Hoard shares her best art show tips to help you sell more art!
In this episode, Kristen Hoard, an art show expert with over 200 shows under her belt, shares her insights and strategies for success in the art show scene. She discusses the benefits of participating in art shows, such as gaining exposure, receiving feedback, and connecting with potential collectors.
Kristen provides 9 valuable strategies for artists to make the most out of art shows, including how to engage with customers, build an email list, and simply sell more art. She also emphasizes the importance of follow-up after the show and offers practical steps for reaching out to leads and reflecting on the experience.
Whether you're a seasoned artist or just starting out, Kristen's advice will help you navigate the art show scene and maximize your artistic success (and sell more art!) Whoo hoo!
YOU WILL LEARN:
✓ After $250,000 in art show sales: Kristen Hoard's best art show tips!
✓ Maximizing your art show sales: 9 tips and strategies
✓ The business of art: pricing, self-promotion, and key follow-up
✓ Key follow up: 5 MUST-do actions to take with customers you meet to complete the sale
✓ Art show secrets: how to engage customers and boost sales
RESOURCES
🌈If you want to learn more about Artpreneur Academy, save your seat in my free masterclass *seats are limited*🌈
⬇FREE Masterclass: ⬇
Secrets of a 6-Figure Artpreneur
Featured Guest:
Follow Kristen @kristenhoard
LEARN WITH ME: jennawebbart.com 🌈
- NEW Social Media eBook!
- FREE Art Pricing Guide
- Build Your Email List
- Sales Fast Track / SM Fast Track
CONNECT WITH ME:
Watch the Show: youtube.com/@jennawebbart
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Never miss an episode! Follow + Rate the Show 5 Stars! It means the world to me when you share the show with friends! ❤️
Love and Positive Vibes,
Jenna
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Do you want to maximize yoursales at art shows?
(00:03):
I have the guest for you.
My good friend, Kristen has madeover$250,000 at art shows and
she is sharing her nine beststrategies.
Then the five key follow-upsshe's taken after shows with
customers that has made her sosuccessful.
You are in for a treat.
Welcome to the empowered artistpodcast, where you'll get all
(00:25):
the strategy to sell your artonline.
I'm Jenna Webb.
I've helped thousands of artistsrealize and achieve their dream.
I'm an artist, marketing coach,founder of art preneur academy,
and your new art businessbestie.
As the how to girl, i'll giveyou all the tips and tricks that
will actually grow your artbusiness.
So tune in each week as wesimplify art marketing, make
(00:47):
selling your work fun, andelevate your art preneur mindset
so that you can feel like thebad-ass that you are even on the
tough days.
i am on a mission to transformthe mindset and income of
artists everywhere so if you'reready to live your dream life as
a full-time artist, let's do thedamn thing! Hey, empowered
(01:08):
artists.
I am so excited to welcome avery special guest to our show
this week.
Hi, it's Kristen Hoard.
Kristen, thank you for coming onthe show this week.
It is so good to see you, myfriend.
I know you too.
It's awesome.
Kristen and I met a few yearsago when you actually took the
Artpreneur Academy and you wereeven a coach in our program for
(01:30):
a little bit.
but I just think of you as afriend.
Yeah, absolutely.
That's what happens.
Yes.
Let me tell our listeners alittle bit about you.
Kristen is from Sacramento,California, and she is the art
show expert.
Her artistic journey began in1999 when she heeded a Psychic's
advice to delve into metalsculpture classes.
(01:53):
She was enthralled by the mediumand she has since dedicated
herself to transforming recycledmetal into captivating works of
art.
Kristen, can you tell ourlisteners how many art shows
you've done?
Yeah I counted it for, cause Iknew we were going to do this
and I think I've done close to200 art shows.
(02:14):
Whew! Yeah, if you think aboutit, I'm over, I've done them for
probably over 20 years.
Okay.
Amazing.
And how much have you sold atart shows?
And I know you've done likejuried art shows, art markets,
just all together.
How much have you sold?
Probably anywhere from about 200to$250,000.
(02:34):
Amazing I know.
It's like when I'm like, whereis that money though?
again, that's over like 20,000years.
I mean 20 years.
20,000 years 20,000 years I'mthat old.
So what is the biggest art showyou ever did in terms of
financial gain?
Yeah, I had a show where I madeabout$7, 600 and the makeup of
(02:56):
that was several big pieces.
So I sold a$3, 500 piece andabout 4,$900 pieces and then
some little pieces.
I can't wait for our listenersto hear your tips.
That's awesome.
So a little bit more about yourart so our listeners can get a
visual.
You have a big passion fororganic styles and vibrant
(03:17):
colors.
And any listeners checking thisout on YouTube, I mean, that
piece behind you is amazing.
You and I love rainbows andpurple.
Kristen's got gorgeous purplehair.
So check this out on YouTube.
If you're not alreadysubscribed.
Your creations, evoke the beautyof nature, and our planet.
You draw inspiration fromexperiences like burning man and
(03:42):
your sculptures use fire flamesand led lighting.
That is so captivating.
And I just.
I love them.
They're so unique.
you have actually had somereally notable projects like
your five foot metal Lotusflaming flower fire pit at
Siegfried and Roy, which justgets me all jazz because I love
tigers and large scalesculptures in the corporate
(04:05):
world and public artworks in theBay area and Sacramento.
Kristen actually shows her artin fine art galleries, co op
galleries, fine art and craftshows, and she's here today to
give us some tips for absolutelykilling it at art shows.
So before we dive in, I knowyou've prepared nine critical
(04:26):
tips to get the most mileagewhen you make all that effort at
a show, but can you tell otherartists why you get excited
about the chance to showcaseyour art in the unique format of
an art show.
Yeah.
And the, these art shows justare your kind of, I'm sure
they're in every city and town,like the art and wine fairs,
(04:48):
where they cut off the streetsand, or maybe they're in a park
or something like that.
I specifically try to go for thefine art and craft shows.
And the reason why I love it isbecause It's a great way for my
work to be seen by thousands ofpeople, maybe over the course of
the weekend, maybe 50, 000people are coming through the
art show.
(05:09):
So I'm getting all this greatexposure.
I'll have a new series and thenI'll be able to get feedback.
You know how you're unsuresometimes about a new series and
it's like, you can get feedbackfrom people and also you can get
a lot of information frompeople, even if they don't buy
from you, so so I love that.
And I love the energy.
Of the art show.
I'm always excited the nightbefore, because I know I'm going
(05:32):
to meet a ton of new people andexpose them to my art.
And then the other thing that'shappened over the years, like
you is, I connect with otherartists.
So I have this huge network ofartists, friends, and I get to
see them and we are always haveeach other's back.
So absolutely.
Yeah.
There's nothing like havingthose true connections and
that's what we're here for inlife.
(05:52):
And so it's bringing it all toreal life.
There's a lot of work that goesinto these.
So what makes it worthwhile?
Yeah.
So it definitely is.
You drive there, you've set upyour booth, hang all your art,
which is a couple of hours ofwork.
But what I love is you're incharge, right?
You're in charge.
Of your price points of yourdisplay of, the sales come to
(06:16):
you.
You're able to get all of theclient's information and you
also the best part is you get tokeep, almost all the money.
Some of the art shows, theycharge a 10 percent commission,
which is.
Classic, but that's, a galleryis 50 percent commission.
So you get to keep all thatmoney and their people's email
addresses and really have a lotof good conversations with
(06:37):
people.
Yeah.
And I think that is the biggesttip that Our listeners can glean
from today's show.
I took a peek ahead at the tipshere and you go about your shows
strategically, you're going toput a lot of effort into them,
but you're thinking smart andyou're thinking long term,
you're thinking ahead.
So we've really lined up someStrategy for you today, you
(07:02):
guys.
And Kristen just mentioned she'sgetting email addresses of these
customers.
They're not just walking away ifthey don't buy something, she's
making connections.
There's thousands of people,there's exposure and going about
it strategically is exactly whywe're having Kristen on the show
today.
Tell me more about why you getexcited about these shows.
(07:23):
I am excited because it can feedmy email list.
But the other thing is, thosepeople feed my online sales too.
And so they might not buy thatfirst time, but maybe by the
third or fourth time, cause mypieces are, higher priced, they
will buy.
I have one guy who I don't evenremember him and he's just
called me and been on mywebsite.
(07:44):
And I met him at an art show.
He never bought from me, butsince then he's probably spent
$5, 000 with me.
So it's those kinds of thingsthat you just never know.
And those happen at those artshows.
For sure.
Feeding your online sales is ahuge benefit of these art shows.
I have cards, so of courseeveryone has access to my
(08:04):
website and all that.
Kristen, you were definitely amodel student in Artpreneur
Academy, and that's reallyfocusing on your online sales
and just your overall businessknowledge.
Were you able to transfer someof that knowledge to what you're
doing at in person art shows?
Absolutely.
I remember after I took thepricing module, I wanted to get
(08:25):
to it right away but I, wantedto have that groundwork of the
rest of the content and thecourse.
But once I got to the pricing, Iactually raised my prices.
And it was like I was reallyafraid of it.
But I remember the next show Idid it for my next show and I
sold pieces at that new pricepoint.
And so I think the Artpreneuracademy showed me the formula
(08:49):
and also gave me the confidenceto actually ask that kind of
price for my work.
Oh, that's fabulous.
I love it.
Hey empowered artists! To growyour art business right now,
check out the free resources inthe show notes or head directly
to Jenna Webb art.com and seewhat's new.
It's my mission to give you allthe shortcuts.
Because when I retired fromcorporate to live my dream life
(09:12):
as an artist, there was noexample for me to follow.
But as I started to grow a sixfigure art business, I was able
to map out a completestep-by-step blueprint.
Thank you so much for sharing,following, and reviewing the
show.
Your support helps me keepcreating this content for you.
Now let's get back to it.
Well, I cannot wait to hearabout your nine tips to kill it
(09:36):
at art shows.
So what would you say is thenumber one tip to set you up for
success for a great art show?
The number one tip, well, thisis really for you, but it's to
dress comfortably.
You're gonna be on your feet allday.
So where we're comfortableshoes, but make it professional
and make it, part of yourpersonality.
(09:56):
Cause that's what people aregoing to be.
They're going to be seeing yourart.
They're going to be seeing you.
And so bring in your style,bringing your personality, but
shoes, comfortable shoes.
Amen.
Amen.
I think that's the first thing Ithink about.
Right.
Yeah.
Yeah.
Unless you can be in heels allday.
No, ma'am.
No, ma'am.
Unless that's your thing.
No.
(10:17):
Right.
Right.
Yeah.
What's next for us?
Walk us through these tips.
So I'm not going to get intolike huge sales tactics cause
you got that covered in theArtpreneur Academy.
But I do suggest that as peoplecome into your booth, you greet
every customer that comes in.
Be ready with.
Answers about your art.
(10:37):
A lot of those things, your whybe prepared to talk about your
why and your art and what's whatinspires you and also be able to
describe your process, so it'sgood thing to have pictures in
your booth of you working.
And so that goes a long way tohave a conversation with a
(10:57):
potential customer.
Okay, this is a part I love inthe conversation.
You have to be prepared to talkabout your art and why you
create the art you do.
And what differentiates you asan artist.
This is the first thing we findtune in art preneur academy,
because this is where artistsare missing the mark.
(11:18):
If you're sales are dry.
Kristen came in and fine tunedthis message.
And then she excelled at it andshe practiced it so much after
she fine tuned this message.
This is one of the first stepstill the giving with the
ultimate artist's confidence andindependence.
So you can have a full-timeliving as an artist.
(11:40):
Absolutely.
Engaging your customer andinvolving them in the process
and getting them excited becauseas soon as you start talking
about your work, that passion isgoing to fire them up too.
I love that tip..
Yeah.
And then, when they tell youthey that they like your work,
right?
And this is takes practice, butdon't just say, Oh, thank you,
(12:01):
which is a natural response.
But that kind of stops theconversation.
So you want to come back with.
You can say, Oh, I love yourpiece.
Well, thanks.
Tell me what you like about thispiece or, people say, Oh, I love
your work.
And then you can say, well, whatyou know what's your favorite
piece in here?
Or what do you like about it?
Or the other thing I do isagain.
I just start talking about theprocess.
(12:22):
Well, this is, I got this out ofthe scrap pile, and then I had
to grind it and I had to, weldit.
And so I just start talkingabout the process or the process
to engage them in theconversation.
Yeah, I love tip number fourreally just which one do you
like because it narrows downtheir options and gets them
Saying yes in their mind andthinking about which one would
(12:44):
they select if they were toselect a piece?
Exactly.
Yeah.
Yeah And the next thing is, andthis is easy to do is, be
attentive to the customer.
Don't judge a book by the cover.
Right.
It's like, I've had so manydifferent people walk in.
I had like the grungiest guywalk into my booth and just
(13:04):
like, I didn't even talk to him.
He just turned around and waslike here's 2, 000.
I want this piece.
And so you never know, right?
What who's going to buy the art.
I love it.
I love it.
What that's a great tip.
Number five.
What's tip number six.
So like I said before, have youremail signup list ready to go.
And you can do it a number ofdifferent ways.
(13:26):
You can print up a sheet andhave their addresses.
QR code, to go directly to asign up form.
And then, tell them why whatthey're going to get.
People are reluctant to give youemails.
but you're going to hear aboutspecial offers, or special
discounts.
So, give them a reason why tosign up.
I had a book that I wrote, and Ioffered them a free chapter if
(13:49):
they signed up for my emaillist.
So I love that.
I think that people are going tobe incentivized to sign up and
excited.
I mean, they already like you,but then they hear that you're
offering something more andthey're like, Ooh, let me in.
Right.
Exactly.
Yeah.
Amazing.
And then the other thing is whenyou do get that sale.
Have a receipt book there, sothat you can write it up, get
(14:11):
their info again, anotheropportunity to get their email
too.
So you're writing it, so whenyou sell it down, sell it.
Write down their name, and thenyou can also have it for your
records, you can give them areceipt.
I also have a stamp that I haveall my info on that receipt.
And so they walk away with myphone number and email address.
The other thing I do is, I putstickers on the back of my art.
(14:33):
With all my info on it, too.
Oh, yeah, absolutely.
That's a nice professional lookand they should know how to get
in contact with you if they havea follow up question and you
must have that person's emailaddress so that you can, stay in
touch with them, build thatrelationship and you want to
make offers down the roadbecause they're the person most
(14:55):
likely to buy more art from youif they've already purchased one
time.
And if they have that, ifthere's a sticker, if it's a
gift, then that person, can justlook at the back of the piece of
the art and go, Oh, I wantanother one of these, or I want
to give this as a gift tosomebody else too.
Right.
And they see that.
And they want to learn about theartist.
I want to know exactly.
I want to go and to your aboutpage and learn about the artist
(15:18):
who made this piece.
If someone gave me that as agift, that's lovely.
So seven amazing tips.
Walk us through your last twotips.
Yeah, so, have packagingmaterials on hand to, to wrap
the art.
And in a bag, of some sort.
And then the last tip is havebusiness cards on hand and put
(15:41):
that in every bag to, and thenalso have business cards to hand
out, for people that aren'tready to buy.
And again, I have, I put a QRcode on my card.
So it goes right to the website.
The other thing that I do ispeople nowadays don't
necessarily want to take cards,which is interesting.
(16:01):
And so I suggest take a pictureof my card.
Because people are so used totheir phones now, right?
And it'll be in their phone,forever.
If they're like me, they neverdelete any photos.
And whereas a card could getlost.
So, I also do that at a show,too.
Yeah, that's a great tip.
So what I love is that you talkabout the follow up with these
(16:23):
customers and this is genius andyou have five steps that you
make sure you do for everycustomer.
So, empowered artists, let'slisten up because this is how
you ensure you your customersare happy and you're getting a
repeat business.
So walk us through these fivesteps, Kristen.
(16:44):
Yeah.
So you're packed up, you're onyour way home.
You need a day to recover.
It is tiring.
In the next days afterwards, goahead and enter in all those
emails.
Enter in the emails of peoplethat didn't buy from you and to
the emails from those that did.
And then for those that did senda thank you.
To anybody that bought art.
You can, send them an email orif you did get their snail mail
(17:08):
address, which I do, I, I've gotthank you cards printed up as
well.
So I'll write them a thank youcard, especially nowadays.
That's such a, an anomaly whensomeone is actually physically
writing.
A note to somebody.
It's such a lost art.
It goes a long way.
Yes.
And then if you have, I end uphaving a lot of conversations
with people that maybe theydidn't buy, but they were going
(17:30):
to go home and measure or theyhad an idea for a commission.
And so those people get specialtreatment and I follow up with
them as well.
It's like, Hey, have you thoughtabout that?
Did you measure your space?
Did you think about colors?
Did you think about size?
Whatever it is, follow up withthem.
And then the other thing I willdo is I reflect on, Hey, what
worked at this show?
(17:51):
If you try something new andthen also I have a show box,
which we'll talk about maybe inanother podcast, but it's,
Basically your show purse witheverything in it.
It's like, Oh, I need to add,more stickers or more pens or,
my receipt book was running low,so basically thinking about it
and prepping for the next show.
(18:11):
And then the other thing I do isI enter all of my sales into my
QuickBooks.
So I enter.
I also have a spreadsheet too.
So I enter all those in, becausethen I'll be ready.
Okay.
Number one for taxes, because Ihave to pay sales tax.
But I'll also know, oh, I sold alot of these.
I need to make more of those.
And then a lot of times I willget more inspiration at an art
(18:35):
show'cause someone will, make acomment about a piece of art and
that'll spur a new idea for me.
So, I've walked away with manynew ideas from doing the art
shows.
And then, yeah, I love that.
There's nothing like actuallyadding everything up and looking
at it on a spreadsheet becauseyou might have an emotional
feeling from the art show, butwhen you put it all down on
(18:57):
paper, you might see, oh, thisis actually what was selling
versus how I was feeling duringthe day.
So, if you had something thatsold 5 times more than something
else, then that's what you'regoing to create more of.
Yeah, exactly.
And and then, get on with thenext set of show applications.
(19:18):
It's a year long process.
There's shows all year long, andyou have to apply several months
ahead of time.
And we're going to talk aboutthat more in another podcast,
but just keep the momentumgoing.
I love that.
Yeah.
So Kristen and I have alreadydecided that we are going to
have a second episode for youguys because I want to have you
(19:38):
back, Kristen, to talk about howyou master applying to art
shows.
How are you're getting in?
There are juried art shows.
There are a lot of variety ofart shows and which ones you
target.
I know you have a lot of advicefor our listeners on your booth
set up too.
Yes.
So we're going to have photos onYouTube of your beautiful booth
(20:00):
set up.
So I know a lot of you listen onSpotify and Apple, but come and
listen on YouTube as well sothat you can meet Kristen.
You can see her art, you couldsee her face and we'll show you
her booth.
But, in the meantime, tell ourlisteners where they can check
you out.
Yeah, I have a website, which iswww.
KristenHordd.
(20:20):
com.
So it's my name.
But I'm also on Instagram.
So that's just at Kristen Horde.
And I'm on Facebook too, soyou're welcome to friend me.
We will link you in our shownotes and I just am so grateful
you came to our podcast to sharethis wisdom with our listeners.
So, there you have it.
(20:41):
Nine tips to kill it at an artshow, like our expert, Kristen
Hoard, and the five steps thatyou need to make sure you do
when you leave that art show tofollow up with your customers
and get prepared for success atyour next show.
So, Kristen, my love, my friend,thank you for being on the show
today.
Thank you.
It was awesome.
We could do this all day, right?
(21:02):
We couldn't.
In fact, we have that technicalmountain that we climbed to get
here.
That was a very We did it.
Treacherous mountain.
We lost some calories, so thatwas worth it.
I think so.
See you next time.
All right.
Thank you.
Jenna Webb (21:17):
if you loved this episode, it would mean so much
to me.
If you shared it with anotherartist or share it on social
media and tag me at Jenna Webbart so I can personally thank
you.
to grow your art business rightnow, check out the free
resources in the show notes orhead directly to Jenna Webb
art.com.
Thanks for listening, followingand dropping a five-star written
(21:40):
review.
I am cheering you on every stepof the way.
I'll catch you right here nextweek.
Do you want to maximize yoursales at art shows?
(00:03):
I have the guest for you.
My good friend, Kristen has madeover$250,000 at art shows and
she is sharing her nine beststrategies.
Then the five key follow-upsshe's taken after shows with
customers that has made her sosuccessful.
You are in for a treat.
Welcome to the empowered artistpodcast, where you'll get all
(00:25):
the strategy to sell your artonline.
I'm Jenna Webb.
I've helped thousands of artistsrealize and achieve their dream.
I'm an artist, marketing coach,founder of art preneur academy,
and your new art businessbestie.
As the how to girl, i'll giveyou all the tips and tricks that
will actually grow your artbusiness.
So tune in each week as wesimplify art marketing, make
(00:47):
selling your work fun, andelevate your art preneur mindset
so that you can feel like thebad-ass that you are even on the
tough days.
i am on a mission to transformthe mindset and income of
artists everywhere so if you'reready to live your dream life as
a full-time artist, let's do thedamn thing! Hey, empowered
(01:08):
artists.
I am so excited to welcome avery special guest to our show
this week.
Hi, it's Kristen Hoard.
Kristen, thank you for coming onthe show this week.
It is so good to see you, myfriend.
I know you too.
It's awesome.
Kristen and I met a few yearsago when you actually took the
Artpreneur Academy and you wereeven a coach in our program for
(01:30):
a little bit.
but I just think of you as afriend.
Yeah, absolutely.
That's what happens.
Yes.
Let me tell our listeners alittle bit about you.
Kristen is from Sacramento,California, and she is the art
show expert.
Her artistic journey began in1999 when she heeded a Psychic's
advice to delve into metalsculpture classes.
(01:53):
She was enthralled by the mediumand she has since dedicated
herself to transforming recycledmetal into captivating works of
art.
Kristen, can you tell ourlisteners how many art shows
you've done?
Yeah I counted it for, cause Iknew we were going to do this
and I think I've done close to200 art shows.
(02:14):
Whew! Yeah, if you think aboutit, I'm over, I've done them for
probably over 20 years.
Okay.
Amazing.
And how much have you sold atart shows?
And I know you've done likejuried art shows, art markets,
just all together.
How much have you sold?
Probably anywhere from about 200to$250,000.
(02:34):
Amazing I know.
It's like when I'm like, whereis that money though?
again, that's over like 20,000years.
I mean 20 years.
20,000 years 20,000 years I'mthat old.
So what is the biggest art showyou ever did in terms of
financial gain?
Yeah, I had a show where I madeabout$7, 600 and the makeup of
(02:56):
that was several big pieces.
So I sold a$3, 500 piece andabout 4,$900 pieces and then
some little pieces.
I can't wait for our listenersto hear your tips.
That's awesome.
So a little bit more about yourart so our listeners can get a
visual.
You have a big passion fororganic styles and vibrant
(03:17):
colors.
And any listeners checking thisout on YouTube, I mean, that
piece behind you is amazing.
You and I love rainbows andpurple.
Kristen's got gorgeous purplehair.
So check this out on YouTube.
If you're not alreadysubscribed.
Your creations, evoke the beautyof nature, and our planet.
You draw inspiration fromexperiences like burning man and
(03:42):
your sculptures use fire flamesand led lighting.
That is so captivating.
And I just.
I love them.
They're so unique.
you have actually had somereally notable projects like
your five foot metal Lotusflaming flower fire pit at
Siegfried and Roy, which justgets me all jazz because I love
tigers and large scalesculptures in the corporate
(04:05):
world and public artworks in theBay area and Sacramento.
Kristen actually shows her artin fine art galleries, co op
galleries, fine art and craftshows, and she's here today to
give us some tips for absolutelykilling it at art shows.
So before we dive in, I knowyou've prepared nine critical
(04:26):
tips to get the most mileagewhen you make all that effort at
a show, but can you tell otherartists why you get excited
about the chance to showcaseyour art in the unique format of
an art show.
Yeah.
And the, these art shows justare your kind of, I'm sure
they're in every city and town,like the art and wine fairs,
(04:48):
where they cut off the streetsand, or maybe they're in a park
or something like that.
I specifically try to go for thefine art and craft shows.
And the reason why I love it isbecause It's a great way for my
work to be seen by thousands ofpeople, maybe over the course of
the weekend, maybe 50, 000people are coming through the
art show.
(05:09):
So I'm getting all this greatexposure.
I'll have a new series and thenI'll be able to get feedback.
You know how you're unsuresometimes about a new series and
it's like, you can get feedbackfrom people and also you can get
a lot of information frompeople, even if they don't buy
from you, so so I love that.
And I love the energy.
Of the art show.
I'm always excited the nightbefore, because I know I'm going
(05:32):
to meet a ton of new people andexpose them to my art.
And then the other thing that'shappened over the years, like
you is, I connect with otherartists.
So I have this huge network ofartists, friends, and I get to
see them and we are always haveeach other's back.
So absolutely.
Yeah.
There's nothing like havingthose true connections and
that's what we're here for inlife.
(05:52):
And so it's bringing it all toreal life.
There's a lot of work that goesinto these.
So what makes it worthwhile?
Yeah.
So it definitely is.
You drive there, you've set upyour booth, hang all your art,
which is a couple of hours ofwork.
But what I love is you're incharge, right?
You're in charge.
Of your price points of yourdisplay of, the sales come to
(06:16):
you.
You're able to get all of theclient's information and you
also the best part is you get tokeep, almost all the money.
Some of the art shows, theycharge a 10 percent commission,
which is.
Classic, but that's, a galleryis 50 percent commission.
So you get to keep all thatmoney and their people's email
addresses and really have a lotof good conversations with
(06:37):
people.
Yeah.
And I think that is the biggesttip that Our listeners can glean
from today's show.
I took a peek ahead at the tipshere and you go about your shows
strategically, you're going toput a lot of effort into them,
but you're thinking smart andyou're thinking long term,
you're thinking ahead.
So we've really lined up someStrategy for you today, you
(07:02):
guys.
And Kristen just mentioned she'sgetting email addresses of these
customers.
They're not just walking away ifthey don't buy something, she's
making connections.
There's thousands of people,there's exposure and going about
it strategically is exactly whywe're having Kristen on the show
today.
Tell me more about why you getexcited about these shows.
(07:23):
I am excited because it can feedmy email list.
But the other thing is, thosepeople feed my online sales too.
And so they might not buy thatfirst time, but maybe by the
third or fourth time, cause mypieces are, higher priced, they
will buy.
I have one guy who I don't evenremember him and he's just
called me and been on mywebsite.
(07:44):
And I met him at an art show.
He never bought from me, butsince then he's probably spent
$5, 000 with me.
So it's those kinds of thingsthat you just never know.
And those happen at those artshows.
For sure.
Feeding your online sales is ahuge benefit of these art shows.
I have cards, so of courseeveryone has access to my
(08:04):
website and all that.
Kristen, you were definitely amodel student in Artpreneur
Academy, and that's reallyfocusing on your online sales
and just your overall businessknowledge.
Were you able to transfer someof that knowledge to what you're
doing at in person art shows?
Absolutely.
I remember after I took thepricing module, I wanted to get
(08:25):
to it right away but I, wantedto have that groundwork of the
rest of the content and thecourse.
But once I got to the pricing, Iactually raised my prices.
And it was like I was reallyafraid of it.
But I remember the next show Idid it for my next show and I
sold pieces at that new pricepoint.
And so I think the Artpreneuracademy showed me the formula
(08:49):
and also gave me the confidenceto actually ask that kind of
price for my work.
Oh, that's fabulous.
I love it.
Hey empowered artists! To growyour art business right now,
check out the free resources inthe show notes or head directly
to Jenna Webb art.com and seewhat's new.
It's my mission to give you allthe shortcuts.
Because when I retired fromcorporate to live my dream life
(09:12):
as an artist, there was noexample for me to follow.
But as I started to grow a sixfigure art business, I was able
to map out a completestep-by-step blueprint.
Thank you so much for sharing,following, and reviewing the
show.
Your support helps me keepcreating this content for you.
Now let's get back to it.
Well, I cannot wait to hearabout your nine tips to kill it
(09:36):
at art shows.
So what would you say is thenumber one tip to set you up for
success for a great art show?
The number one tip, well, thisis really for you, but it's to
dress comfortably.
You're gonna be on your feet allday.
So where we're comfortableshoes, but make it professional
and make it, part of yourpersonality.
(09:56):
Cause that's what people aregoing to be.
They're going to be seeing yourart.
They're going to be seeing you.
And so bring in your style,bringing your personality, but
shoes, comfortable shoes.
Amen.
Amen.
I think that's the first thing Ithink about.
Right.
Yeah.
Yeah.
Unless you can be in heels allday.
No, ma'am.
No, ma'am.
Unless that's your thing.
No.
(10:17):
Right.
Right.
Yeah.
What's next for us?
Walk us through these tips.
So I'm not going to get intolike huge sales tactics cause
you got that covered in theArtpreneur Academy.
But I do suggest that as peoplecome into your booth, you greet
every customer that comes in.
Be ready with.
Answers about your art.
(10:37):
A lot of those things, your whybe prepared to talk about your
why and your art and what's whatinspires you and also be able to
describe your process, so it'sgood thing to have pictures in
your booth of you working.
And so that goes a long way tohave a conversation with a
(10:57):
potential customer.
Okay, this is a part I love inthe conversation.
You have to be prepared to talkabout your art and why you
create the art you do.
And what differentiates you asan artist.
This is the first thing we findtune in art preneur academy,
because this is where artistsare missing the mark.
(11:18):
If you're sales are dry.
Kristen came in and fine tunedthis message.
And then she excelled at it andshe practiced it so much after
she fine tuned this message.
This is one of the first stepstill the giving with the
ultimate artist's confidence andindependence.
So you can have a full-timeliving as an artist.
(11:40):
Absolutely.
Engaging your customer andinvolving them in the process
and getting them excited becauseas soon as you start talking
about your work, that passion isgoing to fire them up too.
I love that tip..
Yeah.
And then, when they tell youthey that they like your work,
right?
And this is takes practice, butdon't just say, Oh, thank you,
(12:01):
which is a natural response.
But that kind of stops theconversation.
So you want to come back with.
You can say, Oh, I love yourpiece.
Well, thanks.
Tell me what you like about thispiece or, people say, Oh, I love
your work.
And then you can say, well, whatyou know what's your favorite
piece in here?
Or what do you like about it?
Or the other thing I do isagain.
I just start talking about theprocess.
(12:22):
Well, this is, I got this out ofthe scrap pile, and then I had
to grind it and I had to, weldit.
And so I just start talkingabout the process or the process
to engage them in theconversation.
Yeah, I love tip number fourreally just which one do you
like because it narrows downtheir options and gets them
Saying yes in their mind andthinking about which one would
(12:44):
they select if they were toselect a piece?
Exactly.
Yeah.
Yeah And the next thing is, andthis is easy to do is, be
attentive to the customer.
Don't judge a book by the cover.
Right.
It's like, I've had so manydifferent people walk in.
I had like the grungiest guywalk into my booth and just
(13:04):
like, I didn't even talk to him.
He just turned around and waslike here's 2, 000.
I want this piece.
And so you never know, right?
What who's going to buy the art.
I love it.
I love it.
What that's a great tip.
Number five.
What's tip number six.
So like I said before, have youremail signup list ready to go.
And you can do it a number ofdifferent ways.
(13:26):
You can print up a sheet andhave their addresses.
QR code, to go directly to asign up form.
And then, tell them why whatthey're going to get.
People are reluctant to give youemails.
but you're going to hear aboutspecial offers, or special
discounts.
So, give them a reason why tosign up.
I had a book that I wrote, and Ioffered them a free chapter if
(13:49):
they signed up for my emaillist.
So I love that.
I think that people are going tobe incentivized to sign up and
excited.
I mean, they already like you,but then they hear that you're
offering something more andthey're like, Ooh, let me in.
Right.
Exactly.
Yeah.
Amazing.
And then the other thing is whenyou do get that sale.
Have a receipt book there, sothat you can write it up, get
(14:11):
their info again, anotheropportunity to get their email
too.
So you're writing it, so whenyou sell it down, sell it.
Write down their name, and thenyou can also have it for your
records, you can give them areceipt.
I also have a stamp that I haveall my info on that receipt.
And so they walk away with myphone number and email address.
The other thing I do is, I putstickers on the back of my art.
(14:33):
With all my info on it, too.
Oh, yeah, absolutely.
That's a nice professional lookand they should know how to get
in contact with you if they havea follow up question and you
must have that person's emailaddress so that you can, stay in
touch with them, build thatrelationship and you want to
make offers down the roadbecause they're the person most
(14:55):
likely to buy more art from youif they've already purchased one
time.
And if they have that, ifthere's a sticker, if it's a
gift, then that person, can justlook at the back of the piece of
the art and go, Oh, I wantanother one of these, or I want
to give this as a gift tosomebody else too.
Right.
And they see that.
And they want to learn about theartist.
I want to know exactly.
I want to go and to your aboutpage and learn about the artist
(15:18):
who made this piece.
If someone gave me that as agift, that's lovely.
So seven amazing tips.
Walk us through your last twotips.
Yeah, so, have packagingmaterials on hand to, to wrap
the art.
And in a bag, of some sort.
And then the last tip is havebusiness cards on hand and put
(15:41):
that in every bag to, and thenalso have business cards to hand
out, for people that aren'tready to buy.
And again, I have, I put a QRcode on my card.
So it goes right to the website.
The other thing that I do ispeople nowadays don't
necessarily want to take cards,which is interesting.
(16:01):
And so I suggest take a pictureof my card.
Because people are so used totheir phones now, right?
And it'll be in their phone,forever.
If they're like me, they neverdelete any photos.
And whereas a card could getlost.
So, I also do that at a show,too.
Yeah, that's a great tip.
So what I love is that you talkabout the follow up with these
(16:23):
customers and this is genius andyou have five steps that you
make sure you do for everycustomer.
So, empowered artists, let'slisten up because this is how
you ensure you your customersare happy and you're getting a
repeat business.
So walk us through these fivesteps, Kristen.
(16:44):
Yeah.
So you're packed up, you're onyour way home.
You need a day to recover.
It is tiring.
In the next days afterwards, goahead and enter in all those
emails.
Enter in the emails of peoplethat didn't buy from you and to
the emails from those that did.
And then for those that did senda thank you.
To anybody that bought art.
You can, send them an email orif you did get their snail mail
(17:08):
address, which I do, I, I've gotthank you cards printed up as
well.
So I'll write them a thank youcard, especially nowadays.
That's such a, an anomaly whensomeone is actually physically
writing.
A note to somebody.
It's such a lost art.
It goes a long way.
Yes.
And then if you have, I end uphaving a lot of conversations
with people that maybe theydidn't buy, but they were going
(17:30):
to go home and measure or theyhad an idea for a commission.
And so those people get specialtreatment and I follow up with
them as well.
It's like, Hey, have you thoughtabout that?
Did you measure your space?
Did you think about colors?
Did you think about size?
Whatever it is, follow up withthem.
And then the other thing I willdo is I reflect on, Hey, what
worked at this show?
(17:51):
If you try something new andthen also I have a show box,
which we'll talk about maybe inanother podcast, but it's,
Basically your show purse witheverything in it.
It's like, Oh, I need to add,more stickers or more pens or,
my receipt book was running low,so basically thinking about it
and prepping for the next show.
(18:11):
And then the other thing I do isI enter all of my sales into my
QuickBooks.
So I enter.
I also have a spreadsheet too.
So I enter all those in, becausethen I'll be ready.
Okay.
Number one for taxes, because Ihave to pay sales tax.
But I'll also know, oh, I sold alot of these.
I need to make more of those.
And then a lot of times I willget more inspiration at an art
(18:35):
show'cause someone will, make acomment about a piece of art and
that'll spur a new idea for me.
So, I've walked away with manynew ideas from doing the art
shows.
And then, yeah, I love that.
There's nothing like actuallyadding everything up and looking
at it on a spreadsheet becauseyou might have an emotional
feeling from the art show, butwhen you put it all down on
(18:57):
paper, you might see, oh, thisis actually what was selling
versus how I was feeling duringthe day.
So, if you had something thatsold 5 times more than something
else, then that's what you'regoing to create more of.
Yeah, exactly.
And and then, get on with thenext set of show applications.
(19:18):
It's a year long process.
There's shows all year long, andyou have to apply several months
ahead of time.
And we're going to talk aboutthat more in another podcast,
but just keep the momentumgoing.
I love that.
Yeah.
So Kristen and I have alreadydecided that we are going to
have a second episode for youguys because I want to have you
(19:38):
back, Kristen, to talk about howyou master applying to art
shows.
How are you're getting in?
There are juried art shows.
There are a lot of variety ofart shows and which ones you
target.
I know you have a lot of advicefor our listeners on your booth
set up too.
Yes.
So we're going to have photos onYouTube of your beautiful booth
(20:00):
set up.
So I know a lot of you listen onSpotify and Apple, but come and
listen on YouTube as well sothat you can meet Kristen.
You can see her art, you couldsee her face and we'll show you
her booth.
But, in the meantime, tell ourlisteners where they can check
you out.
Yeah, I have a website, which iswww.
KristenHordd.
(20:20):
com.
So it's my name.
But I'm also on Instagram.
So that's just at Kristen Horde.
And I'm on Facebook too, soyou're welcome to friend me.
We will link you in our shownotes and I just am so grateful
you came to our podcast to sharethis wisdom with our listeners.
So, there you have it.
(20:41):
Nine tips to kill it at an artshow, like our expert, Kristen
Hoard, and the five steps thatyou need to make sure you do
when you leave that art show tofollow up with your customers
and get prepared for success atyour next show.
So, Kristen, my love, my friend,thank you for being on the show
today.
Thank you.
It was awesome.
We could do this all day, right?
(21:02):
We couldn't.
In fact, we have that technicalmountain that we climbed to get
here.
That was a very We did it.
Treacherous mountain.
We lost some calories, so thatwas worth it.
I think so.
See you next time.
All right.
Thank you.
Jenna Webb (21:17):
if you loved this episode, it would mean so much
to me.
If you shared it with anotherartist or share it on social
media and tag me at Jenna Webbart so I can personally thank
you.
to grow your art business rightnow, check out the free
resources in the show notes orhead directly to Jenna Webb
art.com.
Thanks for listening, followingand dropping a five-star written
(21:40):
review.
I am cheering you on every stepof the way.
I'll catch you right here nextweek.
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