March 13, 2024 • 19 mins
Are you an artist looking to merge your online and in-person art business for long-term success?
In this episode, we explore the power of online purchase data and how it can guide your sales strategies. With online purchasing becoming increasingly popular and preferred, it's crucial to make your art accessible to customers and establish a strong online presence.
By harnessing online purchase data, you can boost your sales and capture customers for the long term! Don't miss out on this episode that will help you easily marry your online and in-person art business.
YOU WILL LEARN:
✓ The power of online purchase data to transform your art business
✓ The rise of online art purchases and why artists need to adapt
✓ How to make art buying easier for your customers
✓ How to collect and utilize email leads
✓ Targeting local art collectors for success
✓ 5 valuable tips for capturing customers long-term
RESOURCES
👯♀️🪩Sign up for Free now at jennawebbart.com/podcast and get the Challenge PDF Guide with all the details. March 19 - April 12. Grab a friend and dive in! 🪩👯♀️
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Love and Positive Vibes,
Jenna
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jenna Webb (00:00):
If you are an artist who wants to merge your online
(00:02):
and in-person business success,then this episode is totally for
you.
Today, we're going to explorethe power of online purchase
data.
And how it can guide your salesstrategies.
With online purchasing, becomingincreasingly powerful.
Popular and preferred.
It's critical that you make yourart accessible to your
(00:23):
customers.
And establish a strong onlinepresence.
And today by harnessing onlinepurchase data.
You can boost your sales.
And capture customers for thelong-term.
Welcome to the empowered artistpodcast, where you'll get all
the strategy to sell your artonline.
I'm Jenna Webb.
I've helped thousands of artistsrealize and achieve their dream.
(00:45):
I'm an artist, marketing coach,founder of art preneur academy,
and your new art businessbestie.
As the how to girl, i'll giveyou all the tips and tricks that
will actually grow your artbusiness.
So tune in each week as wesimplify art marketing, make
selling your work fun, andelevate your art preneur mindset
so that you can feel like thebad-ass that you are even on the
(01:07):
tough days.
i am on a mission to transformthe mindset and income of
artists everywhere so if you'reready to live your dream life as
a full-time artist, let's do thedamn thing!
So today we're going to cover.
The rise of online artpurchases.
How online purchase data cantransform your art sales.
(01:28):
Email marketing, how to collectand utilize email leads.
Segmenting your email list.
Like targeting local artcollectors for success.
And stay until the end to learnfive valuable tips to capture
customers for the long-term.
If you're with me on YouTube,this is my boyfriend's dog Nala.
She's so cute.
(01:48):
She's a little Chihuahua.
She's very whiny.
Cause he just left the house andshe tends to get super panicky
when he does that.
if you're not listening onYouTube I'm not sure if my fancy
podcast editor is going to blockout her wines, but I've got her
on my lap.
So she's pretty close to themic.
And my dog, Lola, she's afrenchie she's down here.
(02:12):
Totally chilling.
On her bed and not snoring atthe moment.
So we'll see how this goes.
Today's episode comes at theperfect time because,Today is
following our last episode wherewe had our expert guest, our
Artpreneur Academy student,kristin horde, who taught us how
to kill it at art shows.
And it's really important thatyou're marrying your online
(02:35):
presence with your in-personpresence and you're cultivating
those leads and customers forlongterm success.
So we're talking about how to dothat today.
A lot of you have asked me howKristen got that strategy.
If you want to sign up for thefree master class to learn more
about Artpreneur academy, go toJenna Webb art.com and click a
FREE master class.
(02:55):
We are only one week away fromstarting our.
Empowered artists' challenge.
I am so excited.
We're kicking that off on thefirst day of spring.
How would you like to grow yourbusiness and boost your social
media engagement with ourcommunity of 30,000 listeners?
Empowered artists' nation, Ihave a hell of an announcement
(03:17):
today! Introducing thechallenge.
I have created a very special,unique experience just for you.
Putting you in the spotlight.
The challenge is totally free.
Join us between March 19th andApril 12th.
And tell your friends, head toJenna web art.com/podcast.
To sign up now.
(03:38):
This challenge is amazingbecause everybody wins every day
that you show up.
There will be prizes and dailyperks for everyone.
Each day, you'll be reflectingon a simple tip or strategy to
grow your business that you'velearned here on the podcast.
while interacting with membersof empowered artists nation.
(04:00):
This is a unique opportunity togrow your following and boost
your social media engagementwith our community.
But most importantly, reflect onwhat you can implement in your
business, because we're allabout taking action here.
When you share your challengecontent on social media each
day, I'm going to be resharingit from my social media account
(04:21):
every day.
So expect daily shout outs.
Our prizes includes scholarshipsto my signature top programs.
Shout outs of your social mediahandle on the podcast for extra
exposure.
I'm so excited because this is atruly unique experience where we
can all come together, learn andgrow.
Everyone wins simply by showingup each day for the challenge.
(04:44):
I am so excited to join the funand put my amazing listeners
like you in the spotlight.
Strategy and our immersivecommunity await you.
If you are up for the challenge,head to Jenna Webb
art.com/podcast and sign up now.
When you sign up, I'll send youthe challenge PDF guide.
(05:06):
With all the info, the rules.
Once again, that's Jenna Webbart.com/podcast.
I'll tell you exactly how toparticipate, how to boost your
social media engagement each daywith our community.
We'll be starting on March 19thand going through April 12th.
I'm so excited to celebrate yourwins with you each day, interact
(05:29):
with you on social media,reshare your posts.
Empowered artists' nation.
Let's do the damn thing! Sofirst I'm going to share some
online purchase data.
That's going to get you reallyexcited about giving your
customers the option to purchaseyour art online.
They also need the option to buyyour art in person.
Also side note.
If you're watching this onYouTube, I am not drinking
(05:52):
champagne.
I am drinking kombucha out of afancy glass because I like fancy
glasses.
And why not?
We're going to talk about why.
Customers prefer to purchaseonline.
And why it's important to dowhat's convenient for your
customer.
All of this is going to boostyour sales.
And again, at the end five tipsof how to capture your customers
(06:13):
longterm.
So to kick us off.
I love this fact social mediahas a huge driving force in
e-commerce with 54% of shoppersusing social media to research
products.
Isn't that cool.
They're not just going towebsites.
They're actually looking atsocial media.
They want to know what peoplethink of products.
(06:34):
They want to see people usingproducts and going directly to
the source.
That is a majority.
That's a really cool fact.
I love that fact.
Next up.
An estimated 2.1, 4 billionpeople, worldwide purchase goods
online.
This one might feel familiar toyou.
63% of shopping occasions beginonline.
(06:58):
So when you ultimately make apurchase, you might have started
thinking about that purchasewhen online before you
ultimately make that purchase,whether it's online or in
person, but 63%, that's a verybig number.
Nearly half of consumers, 49%shop online more than once a
(07:18):
week.
In the United States, 55% ofcustomers prefer to shop online.
All of this just gets me sojazzed.
I know I have sold a lot of artonline, and I just want you to
get jazz too, about how you cantake advantage of this.
So let's go through a few moreof these online and purchase
data points.
Here's a big one.
(07:39):
56.1% of internet users purchasea product online at least once a
week.
I think that's pretty accurate.
I think about my own shoppingtrends and just sort of being
addicted to Amazon.
And social media itself.
And 51% of people are purchasingsomething online, at least once
(08:02):
a week.
It's no doubt that shopping isan addiction.
Okay, let's talk about howshopping online has just simply
increased.
So in 2022, 268 million peopleshopped online in the U S.
And this number is projected toincrease in 2025.
To 285 million.
(08:23):
Wow.
Okay.
I really liked this one as anentrepreneur.
E-commerce retail purchases areexpected to rise from 14% to 22%
in 2023.
So I know that was last year.
But this is the data we'reworking with.
14% to 22%.
For e-commerce.
That's a hell of a jump.
(08:45):
Okay.
I've got a stat for 2024.
Retail e-commerce will grow 10%year over year while.
Non e-commerce sales will grow.
2% year over year.
Okay, I've got three moreinteresting facts to round it
out for you today.
22% of global consumers shoponline once a week and 27% shop
(09:08):
once every two weeks.
90% of us consumers will make atleast one purchase via a digital
channel in 2023.
I don't know if you can hearNala crying.
No, I'll buy you somethingonline.
Oh, my goodness.
Disclaimer, Nala is not invitedback to the show.
She's not done well for theChihuahua reputation.
(09:29):
I am such a dog lover.
I thought my editor would drownher out.
I didn't work.
My apologies.
It's so funny because Lolasnores get drowned out on this
podcast and she can sit herewith me the whole time.
But I send a big love to you andyour pets today.
Last fact is something Iactually already read, but, um,
(09:51):
it's worth repeating 63% ofshopping occasions begin online.
It's just goes back to whatpeople prefer to do.
Let's dive into the five tipsfor capturing customers
longterm.
Now.
I'm boiling this down based onlet's do what's convenient for
the customers.
Let's make our art accessible towhere our customers want to
(10:11):
shop.
Not just what's convenient towhere we want to put our offers
and what's convenient for us asa business owner.
The easier you make it for yourcustomer to shop the easier it
is for them to make a purchase.
And the easier it is for you tomake money.
Hey empowered artists! To growyour art business right now,
(10:31):
check out the free resources inthe show notes or head directly
to Jenna Webb art.com and seewhat's new.
It's my mission to give you allthe shortcuts.
Because when I retired fromcorporate to live my dream life
as an artist, there was noexample for me to follow.
But as I started to grow a sixfigure art business, I was able
to map out a completestep-by-step blueprint.
(10:54):
Thank you so much for sharing,following, and reviewing the
show.
Your support helps me keepcreating this content for you.
Tip number one.
Make your art accessible.
Give your customer, the optionto shop with you online.
So that if they've met you inperson, They can buy something
(11:14):
from you later.
After they have given you thathug or that handshake.
Data shows that they want toshop online.
So you have to give them thatoption.
You might've heard my artgallery episode 17.
I sold over a hundred paintingsin my first year in business.
But let me tell you where Ididn't sell them was in that
(11:35):
first art gallery.
It was because of my onlinepresence and me giving my
customers the option to followup with me and buy with me
online that they had that chanceto come and make that later
purchase.
So I was capturing all thecustomers.
Tip two.
(11:56):
Customers prefer to shop onsocial media.
So artists, if you haven't yet,you should absolutely start your
social media presence.
And you can build your websiteas a next or later step.
But having an online presence isa central to your longterm
success as a business owner.
(12:18):
This is something that mystudents in the Sell Art on
Social System course doimmediately.
Even if they don't have awebsite, they go ahead and get
started on their social mediapresence right away.
And they learn how to systemizeand routinely make offers on
social media so that they canget out in front of customers
and they're not missingopportunities! Having that
(12:40):
social media presence givessomewhere.
Your customers can immediatelylook you up and remember you and
they're constantly.
Having you at their fingertipsand in your face, if you're on
social media, it's reallyimportant.
Tip number three, collect emailleads.
So this means collecting emailaddresses of your customers and
(13:04):
potential customers.
This is not collecting emailaddresses to store in your Gmail
account.
This means an actual emailservice provider.
It's different.
This is a marketing platform andthere are rules and regulations
is actually very simple.
Don't be overwhelmed.
(13:25):
Um, but I have a free guide thatwill walk you through it and you
can download it on my websitejennawebbart.com slash podcast.
The email guide is there whenyou scroll down.
Inside that guide, you'll learnabout email service providers.
Why it's not your g-mail.
(13:45):
You can download my done for youcampaign that requires zero
technical knowledge so that youcan start collecting email
subscribers now.
There's a bit of technicalsetup, but the way that I've set
it up for my lovely listeners isthat you don't have to do that
if you download my freecampaign.
(14:06):
Collecting emails is crucial.
It's something I wish I did theday one in my business and I
really wouldn't go one more artshow or post one more social
media post without havingsomething set up in your
business to start collectingemails because emails equal
customers.
And customers equal future andrepeat business for your art.
(14:32):
Tip number four.
So we're talking about marryingyour online presence with your
in-person art business.
So I recommend that you segmentyour local email list.
So your email list might have aglobal presence where you're
collecting.
(14:53):
Email subscribers from peoplewho meet you on social media
that collect your art from allover the world.
And then you might be going toart shows that are local to your
city or your state.
But I have always segmented mylocal Raleigh customer lists.
For example, when I would do artshows at Nordstrom or the
(15:16):
Marriott, I would have customerswho I would put on that local
list.
And they would contact me laterto do large paintings and custom
pieces and fill their wholeliving room with art.
And anytime I'd have a brand newart show, I would be able to
email, just that segmented listand say, Hey, I'm doing another
(15:39):
local show.
And because I had segmented thatlocal list, I didn't have to
email and bother people inAustralia and Canada and tell
them I had a local art show.
So you can segment your emaillist and do targeted email
marketing.
Now, if that feels like it's afew steps ahead of you, don't
(16:00):
worry about it.
The point is just startcollecting the emails today and
set yourself up for successlater.
You can always get moretechnical and do the bells and
whistles later.
Tip number five.
You want to make sure that youare capturing the email
addresses of the people you aremeeting in person.
(16:22):
I have a couple tips to followup with, uh, especially on the
back of our last episode of howto kill it at art shows.
Number one, if you're at an artshow, you want to display a QR
code.
That's going to go directly toyour email subscriber lists so
someone can immediately sign upfor your email list by scanning
(16:43):
that QR code.
That lets them instantly signup.
They're not writing anythingdown.
There's no room for human erroror typos, and they're instantly
subscribed.
The second thing you can do is.
When you meet someone in person,let's say you're meeting a group
of friends.
You're at a dinner.
(17:04):
Everyone is a potentialcustomer.
So instead of saying, oh, myInstagram handle is at Jenna
Webb art.
And you can follow me there.
Don't do that.
You should follow them.
Immediately and then send them aDM with a personal touch.
So don't let it be up to thatcustomer or brand new friend,
(17:27):
because everyone's a potentialcustomer.
You reach out to them and don'tjust follow them, but send them
a DM or something personal andsincere.
So that's my last tip.
You want to make sure you'recapturing those handshakes and
hugs with email addresses andsubscribes immediately by using
a personal touch.
(17:48):
And you're going that extra stepto reach out to them.
It's not on the customer to doit, but, you're doing it
instantly with your phone.
So remember that free emailguide is at.
Jenna Webb art.com/podcasts.
I have a question for you.
My listener.
You can answer in the episodecomments.
(18:11):
Are you making your artavailable based on what is
convenient for you?
Or are you making availablebased on what's convenient for
your clients?
Hopefully you're doing both andyou're definitely doing what's
available for your clients.
But tell me in the comments, ifyou want to make a change, or if
(18:31):
this episode sparked some ideasfor you today, I would love to
hear from you.
I can't wait to start thechallenge.
Be sure to opt in for thechallenge on Jenna Webb
art.com/podcast.
We start next week, baby!Cheers.
Go out there and feel like a badass.
(18:52):
if you loved this episode, itwould mean so much to me.
If you shared it with anotherartist or share it on social
media and tag me at Jenna Webbart so I can personally thank
you.
to grow your art business rightnow, check out the free
resources in the show notes orhead directly to Jenna Webb
art.com.
Thanks for listening, followingand dropping a five-star written
(19:15):
review.
I am cheering you on every stepof the way.
I'll catch you right here nextweek.
If you are an artist who wants to merge your online
(00:02):
and in-person business success,then this episode is totally for
you.
Today, we're going to explorethe power of online purchase
data.
And how it can guide your salesstrategies.
With online purchasing, becomingincreasingly powerful.
Popular and preferred.
It's critical that you make yourart accessible to your
(00:23):
customers.
And establish a strong onlinepresence.
And today by harnessing onlinepurchase data.
You can boost your sales.
And capture customers for thelong-term.
Welcome to the empowered artistpodcast, where you'll get all
the strategy to sell your artonline.
I'm Jenna Webb.
I've helped thousands of artistsrealize and achieve their dream.
(00:45):
I'm an artist, marketing coach,founder of art preneur academy,
and your new art businessbestie.
As the how to girl, i'll giveyou all the tips and tricks that
will actually grow your artbusiness.
So tune in each week as wesimplify art marketing, make
selling your work fun, andelevate your art preneur mindset
so that you can feel like thebad-ass that you are even on the
(01:07):
tough days.
i am on a mission to transformthe mindset and income of
artists everywhere so if you'reready to live your dream life as
a full-time artist, let's do thedamn thing!
So today we're going to cover.
The rise of online artpurchases.
How online purchase data cantransform your art sales.
(01:28):
Email marketing, how to collectand utilize email leads.
Segmenting your email list.
Like targeting local artcollectors for success.
And stay until the end to learnfive valuable tips to capture
customers for the long-term.
If you're with me on YouTube,this is my boyfriend's dog Nala.
She's so cute.
(01:48):
She's a little Chihuahua.
She's very whiny.
Cause he just left the house andshe tends to get super panicky
when he does that.
if you're not listening onYouTube I'm not sure if my fancy
podcast editor is going to blockout her wines, but I've got her
on my lap.
So she's pretty close to themic.
And my dog, Lola, she's afrenchie she's down here.
(02:12):
Totally chilling.
On her bed and not snoring atthe moment.
So we'll see how this goes.
Today's episode comes at theperfect time because,Today is
following our last episode wherewe had our expert guest, our
Artpreneur Academy student,kristin horde, who taught us how
to kill it at art shows.
And it's really important thatyou're marrying your online
(02:35):
presence with your in-personpresence and you're cultivating
those leads and customers forlongterm success.
So we're talking about how to dothat today.
A lot of you have asked me howKristen got that strategy.
If you want to sign up for thefree master class to learn more
about Artpreneur academy, go toJenna Webb art.com and click a
FREE master class.
(02:55):
We are only one week away fromstarting our.
Empowered artists' challenge.
I am so excited.
We're kicking that off on thefirst day of spring.
How would you like to grow yourbusiness and boost your social
media engagement with ourcommunity of 30,000 listeners?
Empowered artists' nation, Ihave a hell of an announcement
(03:17):
today! Introducing thechallenge.
I have created a very special,unique experience just for you.
Putting you in the spotlight.
The challenge is totally free.
Join us between March 19th andApril 12th.
And tell your friends, head toJenna web art.com/podcast.
To sign up now.
(03:38):
This challenge is amazingbecause everybody wins every day
that you show up.
There will be prizes and dailyperks for everyone.
Each day, you'll be reflectingon a simple tip or strategy to
grow your business that you'velearned here on the podcast.
while interacting with membersof empowered artists nation.
(04:00):
This is a unique opportunity togrow your following and boost
your social media engagementwith our community.
But most importantly, reflect onwhat you can implement in your
business, because we're allabout taking action here.
When you share your challengecontent on social media each
day, I'm going to be resharingit from my social media account
(04:21):
every day.
So expect daily shout outs.
Our prizes includes scholarshipsto my signature top programs.
Shout outs of your social mediahandle on the podcast for extra
exposure.
I'm so excited because this is atruly unique experience where we
can all come together, learn andgrow.
Everyone wins simply by showingup each day for the challenge.
(04:44):
I am so excited to join the funand put my amazing listeners
like you in the spotlight.
Strategy and our immersivecommunity await you.
If you are up for the challenge,head to Jenna Webb
art.com/podcast and sign up now.
When you sign up, I'll send youthe challenge PDF guide.
(05:06):
With all the info, the rules.
Once again, that's Jenna Webbart.com/podcast.
I'll tell you exactly how toparticipate, how to boost your
social media engagement each daywith our community.
We'll be starting on March 19thand going through April 12th.
I'm so excited to celebrate yourwins with you each day, interact
(05:29):
with you on social media,reshare your posts.
Empowered artists' nation.
Let's do the damn thing! Sofirst I'm going to share some
online purchase data.
That's going to get you reallyexcited about giving your
customers the option to purchaseyour art online.
They also need the option to buyyour art in person.
Also side note.
If you're watching this onYouTube, I am not drinking
(05:52):
champagne.
I am drinking kombucha out of afancy glass because I like fancy
glasses.
And why not?
We're going to talk about why.
Customers prefer to purchaseonline.
And why it's important to dowhat's convenient for your
customer.
All of this is going to boostyour sales.
And again, at the end five tipsof how to capture your customers
(06:13):
longterm.
So to kick us off.
I love this fact social mediahas a huge driving force in
e-commerce with 54% of shoppersusing social media to research
products.
Isn't that cool.
They're not just going towebsites.
They're actually looking atsocial media.
They want to know what peoplethink of products.
(06:34):
They want to see people usingproducts and going directly to
the source.
That is a majority.
That's a really cool fact.
I love that fact.
Next up.
An estimated 2.1, 4 billionpeople, worldwide purchase goods
online.
This one might feel familiar toyou.
63% of shopping occasions beginonline.
(06:58):
So when you ultimately make apurchase, you might have started
thinking about that purchasewhen online before you
ultimately make that purchase,whether it's online or in
person, but 63%, that's a verybig number.
Nearly half of consumers, 49%shop online more than once a
(07:18):
week.
In the United States, 55% ofcustomers prefer to shop online.
All of this just gets me sojazzed.
I know I have sold a lot of artonline, and I just want you to
get jazz too, about how you cantake advantage of this.
So let's go through a few moreof these online and purchase
data points.
Here's a big one.
(07:39):
56.1% of internet users purchasea product online at least once a
week.
I think that's pretty accurate.
I think about my own shoppingtrends and just sort of being
addicted to Amazon.
And social media itself.
And 51% of people are purchasingsomething online, at least once
(08:02):
a week.
It's no doubt that shopping isan addiction.
Okay, let's talk about howshopping online has just simply
increased.
So in 2022, 268 million peopleshopped online in the U S.
And this number is projected toincrease in 2025.
To 285 million.
(08:23):
Wow.
Okay.
I really liked this one as anentrepreneur.
E-commerce retail purchases areexpected to rise from 14% to 22%
in 2023.
So I know that was last year.
But this is the data we'reworking with.
14% to 22%.
For e-commerce.
That's a hell of a jump.
(08:45):
Okay.
I've got a stat for 2024.
Retail e-commerce will grow 10%year over year while.
Non e-commerce sales will grow.
2% year over year.
Okay, I've got three moreinteresting facts to round it
out for you today.
22% of global consumers shoponline once a week and 27% shop
(09:08):
once every two weeks.
90% of us consumers will make atleast one purchase via a digital
channel in 2023.
I don't know if you can hearNala crying.
No, I'll buy you somethingonline.
Oh, my goodness.
Disclaimer, Nala is not invitedback to the show.
She's not done well for theChihuahua reputation.
(09:29):
I am such a dog lover.
I thought my editor would drownher out.
I didn't work.
My apologies.
It's so funny because Lolasnores get drowned out on this
podcast and she can sit herewith me the whole time.
But I send a big love to you andyour pets today.
Last fact is something Iactually already read, but, um,
(09:51):
it's worth repeating 63% ofshopping occasions begin online.
It's just goes back to whatpeople prefer to do.
Let's dive into the five tipsfor capturing customers
longterm.
Now.
I'm boiling this down based onlet's do what's convenient for
the customers.
Let's make our art accessible towhere our customers want to
(10:11):
shop.
Not just what's convenient towhere we want to put our offers
and what's convenient for us asa business owner.
The easier you make it for yourcustomer to shop the easier it
is for them to make a purchase.
And the easier it is for you tomake money.
Hey empowered artists! To growyour art business right now,
(10:31):
check out the free resources inthe show notes or head directly
to Jenna Webb art.com and seewhat's new.
It's my mission to give you allthe shortcuts.
Because when I retired fromcorporate to live my dream life
as an artist, there was noexample for me to follow.
But as I started to grow a sixfigure art business, I was able
to map out a completestep-by-step blueprint.
(10:54):
Thank you so much for sharing,following, and reviewing the
show.
Your support helps me keepcreating this content for you.
Tip number one.
Make your art accessible.
Give your customer, the optionto shop with you online.
So that if they've met you inperson, They can buy something
(11:14):
from you later.
After they have given you thathug or that handshake.
Data shows that they want toshop online.
So you have to give them thatoption.
You might've heard my artgallery episode 17.
I sold over a hundred paintingsin my first year in business.
But let me tell you where Ididn't sell them was in that
(11:35):
first art gallery.
It was because of my onlinepresence and me giving my
customers the option to followup with me and buy with me
online that they had that chanceto come and make that later
purchase.
So I was capturing all thecustomers.
Tip two.
(11:56):
Customers prefer to shop onsocial media.
So artists, if you haven't yet,you should absolutely start your
social media presence.
And you can build your websiteas a next or later step.
But having an online presence isa central to your longterm
success as a business owner.
(12:18):
This is something that mystudents in the Sell Art on
Social System course doimmediately.
Even if they don't have awebsite, they go ahead and get
started on their social mediapresence right away.
And they learn how to systemizeand routinely make offers on
social media so that they canget out in front of customers
and they're not missingopportunities! Having that
(12:40):
social media presence givessomewhere.
Your customers can immediatelylook you up and remember you and
they're constantly.
Having you at their fingertipsand in your face, if you're on
social media, it's reallyimportant.
Tip number three, collect emailleads.
So this means collecting emailaddresses of your customers and
(13:04):
potential customers.
This is not collecting emailaddresses to store in your Gmail
account.
This means an actual emailservice provider.
It's different.
This is a marketing platform andthere are rules and regulations
is actually very simple.
Don't be overwhelmed.
(13:25):
Um, but I have a free guide thatwill walk you through it and you
can download it on my websitejennawebbart.com slash podcast.
The email guide is there whenyou scroll down.
Inside that guide, you'll learnabout email service providers.
Why it's not your g-mail.
(13:45):
You can download my done for youcampaign that requires zero
technical knowledge so that youcan start collecting email
subscribers now.
There's a bit of technicalsetup, but the way that I've set
it up for my lovely listeners isthat you don't have to do that
if you download my freecampaign.
(14:06):
Collecting emails is crucial.
It's something I wish I did theday one in my business and I
really wouldn't go one more artshow or post one more social
media post without havingsomething set up in your
business to start collectingemails because emails equal
customers.
And customers equal future andrepeat business for your art.
(14:32):
Tip number four.
So we're talking about marryingyour online presence with your
in-person art business.
So I recommend that you segmentyour local email list.
So your email list might have aglobal presence where you're
collecting.
(14:53):
Email subscribers from peoplewho meet you on social media
that collect your art from allover the world.
And then you might be going toart shows that are local to your
city or your state.
But I have always segmented mylocal Raleigh customer lists.
For example, when I would do artshows at Nordstrom or the
(15:16):
Marriott, I would have customerswho I would put on that local
list.
And they would contact me laterto do large paintings and custom
pieces and fill their wholeliving room with art.
And anytime I'd have a brand newart show, I would be able to
email, just that segmented listand say, Hey, I'm doing another
(15:39):
local show.
And because I had segmented thatlocal list, I didn't have to
email and bother people inAustralia and Canada and tell
them I had a local art show.
So you can segment your emaillist and do targeted email
marketing.
Now, if that feels like it's afew steps ahead of you, don't
(16:00):
worry about it.
The point is just startcollecting the emails today and
set yourself up for successlater.
You can always get moretechnical and do the bells and
whistles later.
Tip number five.
You want to make sure that youare capturing the email
addresses of the people you aremeeting in person.
(16:22):
I have a couple tips to followup with, uh, especially on the
back of our last episode of howto kill it at art shows.
Number one, if you're at an artshow, you want to display a QR
code.
That's going to go directly toyour email subscriber lists so
someone can immediately sign upfor your email list by scanning
(16:43):
that QR code.
That lets them instantly signup.
They're not writing anythingdown.
There's no room for human erroror typos, and they're instantly
subscribed.
The second thing you can do is.
When you meet someone in person,let's say you're meeting a group
of friends.
You're at a dinner.
(17:04):
Everyone is a potentialcustomer.
So instead of saying, oh, myInstagram handle is at Jenna
Webb art.
And you can follow me there.
Don't do that.
You should follow them.
Immediately and then send them aDM with a personal touch.
So don't let it be up to thatcustomer or brand new friend,
(17:27):
because everyone's a potentialcustomer.
You reach out to them and don'tjust follow them, but send them
a DM or something personal andsincere.
So that's my last tip.
You want to make sure you'recapturing those handshakes and
hugs with email addresses andsubscribes immediately by using
a personal touch.
(17:48):
And you're going that extra stepto reach out to them.
It's not on the customer to doit, but, you're doing it
instantly with your phone.
So remember that free emailguide is at.
Jenna Webb art.com/podcasts.
I have a question for you.
My listener.
You can answer in the episodecomments.
(18:11):
Are you making your artavailable based on what is
convenient for you?
Or are you making availablebased on what's convenient for
your clients?
Hopefully you're doing both andyou're definitely doing what's
available for your clients.
But tell me in the comments, ifyou want to make a change, or if
(18:31):
this episode sparked some ideasfor you today, I would love to
hear from you.
I can't wait to start thechallenge.
Be sure to opt in for thechallenge on Jenna Webb
art.com/podcast.
We start next week, baby!Cheers.
Go out there and feel like a badass.
(18:52):
if you loved this episode, itwould mean so much to me.
If you shared it with anotherartist or share it on social
media and tag me at Jenna Webbart so I can personally thank
you.
to grow your art business rightnow, check out the free
resources in the show notes orhead directly to Jenna Webb
art.com.
Thanks for listening, followingand dropping a five-star written
(19:15):
review.
I am cheering you on every stepof the way.
I'll catch you right here nextweek.
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