February 14, 2024 • 22 mins
Are you ready to grow your following on Instagram by connecting with real art buyers? In this episode, I teach you 3 keys to nailing your first impression online.
It is crucial to nail your social media first impression so that your ideal client wants to follow you and stick around!
Learn how to create a killer first impression on Instagram to attract art buyers and grow your following.
Find out how artists grow a social media following to attract clients and fix what’s broken.
Learn how to audit your own social media account and eliminate the guesswork to attract art buyers, and grow your following FASTER.
I explain how I let my own customer data lead the way, and taught my Artpreneur Academy students to do the same.
YOU WILL LEARN:
✓ The Power of Sharing Your Story With Your Audience
✓ Why Your Profile Photo Matters
✓ The Art of Making a Killer First Impression on Instagram - 3 Keys You Must Have!
✓ Maximizing the Potential of Your Instagram Profile
✓ How to Grow Your Following on Instagram
AND
✓ How artist Diana Marshall applied the steps to her IG to double her following and triple her sales!
RESOURCE
🆕Sell Art on Social: 🌈 Click here to Join my FREE live training called: Beat the Algorithm: Sell Art Better and Faster. Limited seats available, so grab your spot now!
LEARN WITH ME: jennawebbart.com 🌈
- NEW Social Media eBook!
- FREE Art Pricing Guide
- Build Your Email List
- Sales Fast Track / SM Fast Track
CONNECT WITH ME:
Watch the Show: youtube.com/@jennawebbart
Follow me: @jennawebbart
Never miss an episode! Follow + Rate the Show 5 Stars! It means the world to me when you share the show with friends! ❤️
Love and Positive Vibes,
Jenna
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jenna (00:00):
To attract quality art buyers, as an Artpreneur, you
(00:03):
absolutely must have a badassInstagram account.
It is crucial that you nail yourfirst impression on your
Instagram so that your artbuyers want to follow you.
And stick around! They want tobe wowed and see what's coming
next, and they hit that followbutton.
So I'm going to teach you todaythree things to nail your first
(00:27):
impression on your social mediaaccount.
Then how to audit your ownsocial media account to attract
art buyers and grow yourfollowing on social.
Welcome to the Empowered ArtistPodcast, where you'll get all
the strategy to sell your artonline.
I'm Jenna Webb.
(00:48):
I've helped thousands of artistsrealize and achieve their dream.
I'm an artist, marketing coach,founder of Artpreneur Academy,
chronic illness warrior, andyour new art business.
When I retired from corporate tolive my dream life as an artist,
there was no example for me tofollow.
But as I started to grow a sixfigure art business, I was able
(01:08):
to map out a complete step bystep blueprint for successfully
creating and marketing onlineart businesses.
If I can learn how to be anartist in my thirties, I can
teach you how to run a business.
Now, as the how to girl, I'llgive you all the tips.
and tricks that will actuallygrow your art business.
So tune in each week as wesimplify art marketing, make
(01:30):
selling your work fun, andelevate your artpreneur mindset
so that you can feel like thebadass that you are, even on the
tough days.
I am on a mission to transformthe mindset and income of
artists everywhere.
So if you're ready to live yourdream life as a full time
artist, let's do the damn thing.
Jenna Webb (01:51):
We have a great show for you to hear today about
maximizing your Instagramprofile, how to audit your
Instagram profile and fix what'sbroken.
After today's show you're goingto up-level your social media
profile, which will leave youwith a question now, how do I
grow my following?
Let me solve that problem foryou right now.
(02:11):
The algorithm wants you to postdaily and your followers need
you to post daily too.
But showing up on social mediaevery day with something new to
say can be extremelyoverwhelming.
Especially, if you aren't seeingresults.
And more so if you don't have acontent plan to guide you.
But that's where the cell art onsocial system comes to the
(02:33):
rescue.
It's the complete system totransform your social media
sales and your content planningworkflow forever.
Where you will get fullycustomized content to
authentically sell your artworkon social media, all done in
minutes.
Just like Monica and Jesse whofinished the course and just
four hours, planned all theirsocial media content for the
(02:56):
year, and saw results in onlyone week.
There is nothing like this forartists anywhere else.
First, I teach you how to masterthe art per newer selling on
social framework, then how toleverage AI and social media
technologies.
The Sell Art on Social System isfor busy artists who want a
(03:16):
strategy that makes selling arton social media, fast and fun.
I will teach you exactly how itworks.
And my new free live trainingcalled beat the algorithm, the
secret formula to sell artbetter and faster.
Seats are limited.
Save your seat right now byclicking the link in the show
notes.
(03:37):
Or go to Jenna Webb art.com andclick Sell Art on Social.
Jenna (03:42):
it is my absolute purpose to help you live a life that you
freaking love from your art andgive you that confidence every
single week to take one smallaction to get you there.
Jenna Webb (03:56):
And I have chronic migraine.
I'm editing this episode rightnow and I just got this crazy
tinge of, oh, I just got itagain.
Oh my God.
I can't move my neck that way.
I don't talk about this muchbecause my mission is to bring
you positivity and empowerment,but it affects me, but here's
what you do for me.
Jenna (04:19):
and my other mission is, to help those who are struggling
with invisible battles to showup and live your dreams no
matter what you're facing.
So many of you are sharing yourstories with me.
On YouTube I got a comment froma stroke survivor about how
she's taking action in her artbusiness and feeling empowered.
(04:42):
And first of all, I was like,wow, that's incredible.
You're a stroke survivor and youfound art.
My mom actually had a strokewhen she was 48, and so it's
been 20 years since thathappened.
I can't believe it, It is trulywhat gets me out of bed when I
have daily migraines, you guys.
(05:03):
It's what gets me out of bedknowing that I am helping you at
least take one step towardsliving a life of more freedom,
not living by someone else'srules and doing what you love
every day, creating your passionand financial freedom from it.
So keep sharing your storieswith me.
(05:24):
They keep me moving.
And they make me wanna createmore great content for you.
Jenna Webb (05:30):
It's time to announce our prize winner.
We have reached over 88 reviewson apple podcast.
You have no idea what it meansto me when you leave a five-star
written review.
And especially when you sharethe show and the mission with
friends.
I am a one woman production showaround here.
You have no idea what it takesto publish one episode.
(05:54):
It's like cooking a five coursemeal for 50 people.
Your support helps me continueto bring you great content.
Thanks again.
The winner of our Amazon giftcard drawn randomly from the
last eight apple podcast reviewsis Miriam heart.
So Miriam, please email me toclaim your prize.
Jenna (06:16):
Let's dive in to today's show.
The three keys to your killerfirst impression on Instagram
are your profile photo.
Your bio and the first ninepieces of content.
So let's talk about each ofthose.
First, your profile photo (06:32):
it has to be your face.
Seeing your face and what you dois really important when
building connection with yourideal client.
your profile photo has got tohave your art in it.
We have to know in a splitsecond that you are an artist
(06:53):
and we've gotta see your smilingface.
So we're looking for a headshotwith your artwork in the
background or you holding yourart.
But it needs to be a nice, tightshot where we can see all of
that.
And no substitutions, not yourlogo, not a avatar, nothing
else.
Only your smiling face and yourart.
(07:13):
People are not going toemotionally connect with your
logo.
And no one's gonna remember alogo.
I know you think it's reallyimportant and cool.
Your art buyer is not gonnaremember it.
I'm sorry.
Now your warm and welcoming faceis what's gonna be memorable.
That's instant connection toyour client.
(07:34):
That's relationship building.
People build relationships withpeople, not logos or anything
else.
Okay, so already we're talkingabout showing our faces online,
and we're about to talk aboutthat more So let's go ahead and
talk about feelings ofanxiousness we're feeling about
(07:55):
showing up online.
Because I talk to a lot ofartists all the time.
We have insecurities.
There are things that stop usfrom being in the photo:
perfectionism, introversion, I'mnot a people person or I just
want privacy, all these things.
But to be an artist and to bediscovered by an art buyer
(08:19):
online, you have to be seen.
And so how do we do that when wedo have.
Insecurities, and we do haveperfection in these things
holding us back.
So let's talk about how you canbecause I feel all these things
too.
So how can I show up despite allthat?
First thing that you canremember is your ideal client is
(08:40):
imperfect too.
Just like you are.
They are imperfect and quirkyand weird just like us.
And everyone is wonderfullyweird and different.
And you need to show that aboutyourself cuz that's the realness
and the connection.
So the second thing is to justshare about you because when you
(09:03):
share your story, Connection isformed and your audience will
get a glimpse of themselves inyou.
The more you share, and that'sthe kind of person you want to
sell your artwork to anyway.
You're not trying to be anyoneother than yourself.
The third thing, posting yourart online and posting a picture
of yourself is not about us.
(09:24):
Okay?
We're not doing it for us, forvanity, for anything other than
creating connection with ourideal client.
Our profile is not for ourneighbor or someone we know in
high school.
That picture of us and ourartwork is going up for our
clients, for our art buyers,it's not about us.
(09:45):
If we looked pretty in the photoif we posted the most beautiful
masterpiece of artwork.
No.
We can post works in progress.
We can show the whole processgoing down.
We can post pictures ofourselves without the makeup or
whatever it is, in the clotheswe wear in the studio.
(10:07):
Showing up imperfectly is betterthan not showing up at all.
So right now, give yourselfpermission to show up imperfect
and be confident anyway.
If you are on my Instagramaccount, you will see pictures
of me, done up with makeup onand all that, and that's
because.
(10:27):
There are so many days with mychronic illness that I'm wearing
sweatpants and even washing myface hurts, but there are days
that I am putting on the outfitand the makeup, even though I
don't want to, but I'm doing itto step into how I want to feel
and the version of myself I wantto be.
So that's a tangent.
(10:47):
But there's also plenty ofvideos face to camera where I'm
talking to you cuz you don'tcare what I look like.
I am just talking to you withoutmakeup.
I had Covid and I was talking toyou guys with covid Online.
So it's not about what you looklike, it's not about your age,
and I get that question a lotwith the students I work with.
(11:10):
It's not about anything exceptfor the relationship you're
building with your customer.
So I'm gonna jump off thatsoapbox for just a minute so we
can get to the rest of thecontent today.
Number two, your first ninepieces of content and what they
should be.
Your first nine photos or videoscreate your first impression.
That's the first thing astranger is going to see when a
(11:35):
new user arrives on yourprofile.
So you want that to make a greatfirst impression, and you want
that to be intentional andrepresent what key words and
phrases you have in mind aboutyour brand, your art, and who
you are.
So if you were to write thosedown on a piece of paper, those
(11:57):
key things you want to bememorable for, just keep that in
mind.
That's what you want those ninethings to do.
Now in those nine photos, youwant to aim to have yourself in
at least two for every sixpieces of content you wanna be
in at least every like two ofthose or more.
(12:19):
And I'll tell you more aboutthat in a minute now.
Why?
Because your ideal client needsto see you in order to build
connection with the artistcreating the artwork.
We're gonna come back to that.
Jenna Webb (12:32):
If today's episode, got you thinking about at least
one small way, you can upgradeyour Instagram profile.
write (12:39):
I am upgrading in the episode comments.
Jenna (12:43):
Number three, your bio.
Your bio is precious realestate.
You have a character limit ofwhat you can put in there, and
it needs to count.
This space needs to clearlyrepresent you and what you do.
So two things here.
It needs to be clear that youare an artist and it needs to be
(13:03):
crystal clear that you are anartist with work for sale.
Now, this bio can be a miniatureversion of your artist's
statement, so we get what yourart and you are all about I
really like emojis thatrepresent the essence of your
brand because it also gives yourprofile warmth and your customer
(13:27):
needs to feel warmth, so theyfeel very comfortable reaching
out with any art buyinginquiries.
So how to audit your own socialmedia profile, specifically
Instagram or any account, andhow to audit your profile to
grow a social media following.
(13:48):
We talked about what intentionsyou want with your brand and who
you are, and writing down thoseas keywords.
Think about your first ninepieces of content.
If you look at those and analyzethem?
What are they communicatingabout you and your brand?
Make sure they are communicatingwhat you intend for it to
(14:10):
communicate to a completestranger.
I remember I was doing an auditwith one of my students who said
that she wanted her brand andher art to be represented as
colorful and vibrant, and.
Those were some of the key wordsthat stood out.
But when we were, were auditingher Instagram profile, there
(14:31):
were a lot of photos of her homeor her studio that were a lot of
earth tones and browns, andthere weren't really photos that
were close up of her art showingbright colors.
So when you went to look at thefirst nine photos, Colorful and
vibrant were absolutely not whatwas sticking out.
(14:51):
So you have to look at yourprofile in the eyes of a third
party or a stranger and say,what is this actually
communicating?
So writing down on one page whatyou want it to communicate, and
then try to come in unbiased andthen write down some keywords.
What is it communicating?
Here's what you can do.
(15:11):
The tactile things you can do toaudit your account is you can
edit your first nine pieces ofcontent.
My favorite thing on Instagramis you can pin your best content
to the top.
So if you don't know what I'mtalking about, there are usually
three little dots or an optionon a photo.
(15:32):
And when you tap those dots, youwant to click the option to pin
to top.
That means that photo that youloved, that represented you best
now floats to the top and stayspinned to the top of your
profile.
So that is part of that firstimpression until you change it.
Perfect, perfect thing to do.
(15:54):
Now you can do that with threeright now on Instagram The other
thing you can do is deleteanything that does not represent
you best.
The only caveat with this is Iwouldn't go crazy deleting old
content.
We're really just looking atyour first nine photos right
now.
What I would do in the course ofa month or two is just go back
(16:15):
and look at your Instagram andyou can do a little quickie
audit.
Don't go crazy deleting stuffbecause content and data is
queen.
Okay?
It's gonna be queen in yourbusiness to always post as much
as you can and learn what youraudience likes, what they don't
like.
Let the data inform you.
(16:36):
It's better to post more and notbe so hung up on the details.
And then let the data informyour decisions.
Yeah, don't go crazy deletingstuff.
But if something is really justnot resonating with the essence
of you and your art and itwasn't your, your best piece,
you can always delete it.
(16:57):
Nothing is permanent.
Okay.
That's why we can't be afraid tomake decisions or take action.
Nothing is permanent and you'renot gonna F up.
It's okay.
Alright.
So how do I know all this istrue?
I spent years of trial and errorgrowing my Instagram account,
and when I posted artwork on thewall or by itself versus a shot
(17:23):
of me in the photo with theartwork, the difference was
astounding.
The photos of art alone, what Inow call flat photos, performed
so much lower.
But the photos where you couldsee me creating, even if it was
just my arm in the photo with abrush performed 10 times better
(17:45):
than the flat photos of just theart.
The more I showed up in thephotos, whether I was creating
the work, Or I was holding apainting that was finished, the
engagement would skyrocket.
I let the data lead the way.
I let the customers tell me whatthey liked, just through the
(18:06):
data.
Data is Queen.
And I have taught my ArtpreneurAcademy students to do the exact
same thing.
For example, I was on a callwith my student, Diana Marshall,
and we were doing an Instagramaudit of her account.
And before Diana applied thesetechniques, her content was flat
(18:27):
in the way that we talked about.
We had zero connection to theartist.
It was a lot of closeup picturesof her artwork, a lot of resin
work, showing closeups of resincoated cheese boards and a lot
of the same thing over and over.
But there was no pictures of herand no pictures of her creative
process.
But after Diana posted picturesof her and various art styles
(18:53):
and photo shoots of her on thecoast in Maine, We could see her
with her art and it reallystarted showing a story.
And she put in a couple videosand we could see multiple offers
in her business.
So as a customer, I'm like, oh,I could buy this from her and I
could buy X, y, Z from her.
She doesn't sell just one thing.
(19:13):
Her profile really started toshow.
A multi dynamic,multi-passionate version of
Diana, she had so muchpersonality and it was so
interesting.
You got a feel for herpersonality and her several
product offerings.
So that made a killer firstimpression.
Now let me tell you the resultsshe got were crazy good.
(19:36):
So it was so much moreintriguing to the buyer because
in 90 days she was seen by over263,000 accounts.
And in six months she gained 400followers.
So that was tripling herInstagram following.
And guess what else?
(19:56):
She tripled her art salesonline.
So isn't the strategy, it'ssimple, but it's isn't it making
it look so much easier you guys?
Jenna Webb (20:06):
Well, it gets even easier if you adopt the one of a
kind done for you system calledSell Art on Social.
It's the complete system totransform your social media
sales and your content planningworkflow forever.
Where you will get fullycustomized content to
authentically sell your artworkon social media, all done in
(20:28):
minutes.
Just like Monica and Jesse whofinished the course and just
four hours, planned all theirsocial media content for the
year, and saw results in onlyone week.
There is nothing like this forartists anywhere else.
First, I teach you how to masterthe art per newer selling on
social framework, then how toleverage AI and social media
(20:51):
technologies.
The Sell Art on Social System isfor busy artists who want a
strategy that makes selling arton social media, fast and fun.
I will teach you exactly how itworks.
And my new free live trainingcalled beat the algorithm, the
secret formula to sell artbetter and faster.
Seats are limited.
(21:13):
Save your seat right now byclicking the link in the show
notes.
Or go to Jenna Webb art.com andclick Sell Art on Social.
If this podcast has fallen onyour heart, I asked for your
support today.
Please share it with a friend ortwo.
It means the world to me, youhave no idea.
Your support is a lifeblood tohelp me show up, to keep
(21:35):
creating this content for you.
Thanks for listening, followingand dropping a five star review.
I'll see you right here nextweek.
To attract quality art buyers, as an Artpreneur, you
(00:03):
absolutely must have a badassInstagram account.
It is crucial that you nail yourfirst impression on your
Instagram so that your artbuyers want to follow you.
And stick around! They want tobe wowed and see what's coming
next, and they hit that followbutton.
So I'm going to teach you todaythree things to nail your first
(00:27):
impression on your social mediaaccount.
Then how to audit your ownsocial media account to attract
art buyers and grow yourfollowing on social.
Welcome to the Empowered ArtistPodcast, where you'll get all
the strategy to sell your artonline.
I'm Jenna Webb.
(00:48):
I've helped thousands of artistsrealize and achieve their dream.
I'm an artist, marketing coach,founder of Artpreneur Academy,
chronic illness warrior, andyour new art business.
When I retired from corporate tolive my dream life as an artist,
there was no example for me tofollow.
But as I started to grow a sixfigure art business, I was able
(01:08):
to map out a complete step bystep blueprint for successfully
creating and marketing onlineart businesses.
If I can learn how to be anartist in my thirties, I can
teach you how to run a business.
Now, as the how to girl, I'llgive you all the tips.
and tricks that will actuallygrow your art business.
So tune in each week as wesimplify art marketing, make
(01:30):
selling your work fun, andelevate your artpreneur mindset
so that you can feel like thebadass that you are, even on the
tough days.
I am on a mission to transformthe mindset and income of
artists everywhere.
So if you're ready to live yourdream life as a full time
artist, let's do the damn thing.
Jenna Webb (01:51):
We have a great show for you to hear today about
maximizing your Instagramprofile, how to audit your
Instagram profile and fix what'sbroken.
After today's show you're goingto up-level your social media
profile, which will leave youwith a question now, how do I
grow my following?
Let me solve that problem foryou right now.
(02:11):
The algorithm wants you to postdaily and your followers need
you to post daily too.
But showing up on social mediaevery day with something new to
say can be extremelyoverwhelming.
Especially, if you aren't seeingresults.
And more so if you don't have acontent plan to guide you.
But that's where the cell art onsocial system comes to the
(02:33):
rescue.
It's the complete system totransform your social media
sales and your content planningworkflow forever.
Where you will get fullycustomized content to
authentically sell your artworkon social media, all done in
minutes.
Just like Monica and Jesse whofinished the course and just
four hours, planned all theirsocial media content for the
(02:56):
year, and saw results in onlyone week.
There is nothing like this forartists anywhere else.
First, I teach you how to masterthe art per newer selling on
social framework, then how toleverage AI and social media
technologies.
The Sell Art on Social System isfor busy artists who want a
(03:16):
strategy that makes selling arton social media, fast and fun.
I will teach you exactly how itworks.
And my new free live trainingcalled beat the algorithm, the
secret formula to sell artbetter and faster.
Seats are limited.
Save your seat right now byclicking the link in the show
notes.
(03:37):
Or go to Jenna Webb art.com andclick Sell Art on Social.
Jenna (03:42):
it is my absolute purpose to help you live a life that you
freaking love from your art andgive you that confidence every
single week to take one smallaction to get you there.
Jenna Webb (03:56):
And I have chronic migraine.
I'm editing this episode rightnow and I just got this crazy
tinge of, oh, I just got itagain.
Oh my God.
I can't move my neck that way.
I don't talk about this muchbecause my mission is to bring
you positivity and empowerment,but it affects me, but here's
what you do for me.
Jenna (04:19):
and my other mission is, to help those who are struggling
with invisible battles to showup and live your dreams no
matter what you're facing.
So many of you are sharing yourstories with me.
On YouTube I got a comment froma stroke survivor about how
she's taking action in her artbusiness and feeling empowered.
(04:42):
And first of all, I was like,wow, that's incredible.
You're a stroke survivor and youfound art.
My mom actually had a strokewhen she was 48, and so it's
been 20 years since thathappened.
I can't believe it, It is trulywhat gets me out of bed when I
have daily migraines, you guys.
(05:03):
It's what gets me out of bedknowing that I am helping you at
least take one step towardsliving a life of more freedom,
not living by someone else'srules and doing what you love
every day, creating your passionand financial freedom from it.
So keep sharing your storieswith me.
(05:24):
They keep me moving.
And they make me wanna createmore great content for you.
Jenna Webb (05:30):
It's time to announce our prize winner.
We have reached over 88 reviewson apple podcast.
You have no idea what it meansto me when you leave a five-star
written review.
And especially when you sharethe show and the mission with
friends.
I am a one woman production showaround here.
You have no idea what it takesto publish one episode.
(05:54):
It's like cooking a five coursemeal for 50 people.
Your support helps me continueto bring you great content.
Thanks again.
The winner of our Amazon giftcard drawn randomly from the
last eight apple podcast reviewsis Miriam heart.
So Miriam, please email me toclaim your prize.
Jenna (06:16):
Let's dive in to today's show.
The three keys to your killerfirst impression on Instagram
are your profile photo.
Your bio and the first ninepieces of content.
So let's talk about each ofthose.
First, your profile photo (06:32):
it has to be your face.
Seeing your face and what you dois really important when
building connection with yourideal client.
your profile photo has got tohave your art in it.
We have to know in a splitsecond that you are an artist
(06:53):
and we've gotta see your smilingface.
So we're looking for a headshotwith your artwork in the
background or you holding yourart.
But it needs to be a nice, tightshot where we can see all of
that.
And no substitutions, not yourlogo, not a avatar, nothing
else.
Only your smiling face and yourart.
(07:13):
People are not going toemotionally connect with your
logo.
And no one's gonna remember alogo.
I know you think it's reallyimportant and cool.
Your art buyer is not gonnaremember it.
I'm sorry.
Now your warm and welcoming faceis what's gonna be memorable.
That's instant connection toyour client.
(07:34):
That's relationship building.
People build relationships withpeople, not logos or anything
else.
Okay, so already we're talkingabout showing our faces online,
and we're about to talk aboutthat more So let's go ahead and
talk about feelings ofanxiousness we're feeling about
(07:55):
showing up online.
Because I talk to a lot ofartists all the time.
We have insecurities.
There are things that stop usfrom being in the photo:
perfectionism, introversion, I'mnot a people person or I just
want privacy, all these things.
But to be an artist and to bediscovered by an art buyer
(08:19):
online, you have to be seen.
And so how do we do that when wedo have.
Insecurities, and we do haveperfection in these things
holding us back.
So let's talk about how you canbecause I feel all these things
too.
So how can I show up despite allthat?
First thing that you canremember is your ideal client is
(08:40):
imperfect too.
Just like you are.
They are imperfect and quirkyand weird just like us.
And everyone is wonderfullyweird and different.
And you need to show that aboutyourself cuz that's the realness
and the connection.
So the second thing is to justshare about you because when you
(09:03):
share your story, Connection isformed and your audience will
get a glimpse of themselves inyou.
The more you share, and that'sthe kind of person you want to
sell your artwork to anyway.
You're not trying to be anyoneother than yourself.
The third thing, posting yourart online and posting a picture
of yourself is not about us.
(09:24):
Okay?
We're not doing it for us, forvanity, for anything other than
creating connection with ourideal client.
Our profile is not for ourneighbor or someone we know in
high school.
That picture of us and ourartwork is going up for our
clients, for our art buyers,it's not about us.
(09:45):
If we looked pretty in the photoif we posted the most beautiful
masterpiece of artwork.
No.
We can post works in progress.
We can show the whole processgoing down.
We can post pictures ofourselves without the makeup or
whatever it is, in the clotheswe wear in the studio.
(10:07):
Showing up imperfectly is betterthan not showing up at all.
So right now, give yourselfpermission to show up imperfect
and be confident anyway.
If you are on my Instagramaccount, you will see pictures
of me, done up with makeup onand all that, and that's
because.
(10:27):
There are so many days with mychronic illness that I'm wearing
sweatpants and even washing myface hurts, but there are days
that I am putting on the outfitand the makeup, even though I
don't want to, but I'm doing itto step into how I want to feel
and the version of myself I wantto be.
So that's a tangent.
(10:47):
But there's also plenty ofvideos face to camera where I'm
talking to you cuz you don'tcare what I look like.
I am just talking to you withoutmakeup.
I had Covid and I was talking toyou guys with covid Online.
So it's not about what you looklike, it's not about your age,
and I get that question a lotwith the students I work with.
(11:10):
It's not about anything exceptfor the relationship you're
building with your customer.
So I'm gonna jump off thatsoapbox for just a minute so we
can get to the rest of thecontent today.
Number two, your first ninepieces of content and what they
should be.
Your first nine photos or videoscreate your first impression.
That's the first thing astranger is going to see when a
(11:35):
new user arrives on yourprofile.
So you want that to make a greatfirst impression, and you want
that to be intentional andrepresent what key words and
phrases you have in mind aboutyour brand, your art, and who
you are.
So if you were to write thosedown on a piece of paper, those
(11:57):
key things you want to bememorable for, just keep that in
mind.
That's what you want those ninethings to do.
Now in those nine photos, youwant to aim to have yourself in
at least two for every sixpieces of content you wanna be
in at least every like two ofthose or more.
(12:19):
And I'll tell you more aboutthat in a minute now.
Why?
Because your ideal client needsto see you in order to build
connection with the artistcreating the artwork.
We're gonna come back to that.
Jenna Webb (12:32):
If today's episode, got you thinking about at least
one small way, you can upgradeyour Instagram profile.
write (12:39):
I am upgrading in the episode comments.
Jenna (12:43):
Number three, your bio.
Your bio is precious realestate.
You have a character limit ofwhat you can put in there, and
it needs to count.
This space needs to clearlyrepresent you and what you do.
So two things here.
It needs to be clear that youare an artist and it needs to be
(13:03):
crystal clear that you are anartist with work for sale.
Now, this bio can be a miniatureversion of your artist's
statement, so we get what yourart and you are all about I
really like emojis thatrepresent the essence of your
brand because it also gives yourprofile warmth and your customer
(13:27):
needs to feel warmth, so theyfeel very comfortable reaching
out with any art buyinginquiries.
So how to audit your own socialmedia profile, specifically
Instagram or any account, andhow to audit your profile to
grow a social media following.
(13:48):
We talked about what intentionsyou want with your brand and who
you are, and writing down thoseas keywords.
Think about your first ninepieces of content.
If you look at those and analyzethem?
What are they communicatingabout you and your brand?
Make sure they are communicatingwhat you intend for it to
(14:10):
communicate to a completestranger.
I remember I was doing an auditwith one of my students who said
that she wanted her brand andher art to be represented as
colorful and vibrant, and.
Those were some of the key wordsthat stood out.
But when we were, were auditingher Instagram profile, there
(14:31):
were a lot of photos of her homeor her studio that were a lot of
earth tones and browns, andthere weren't really photos that
were close up of her art showingbright colors.
So when you went to look at thefirst nine photos, Colorful and
vibrant were absolutely not whatwas sticking out.
(14:51):
So you have to look at yourprofile in the eyes of a third
party or a stranger and say,what is this actually
communicating?
So writing down on one page whatyou want it to communicate, and
then try to come in unbiased andthen write down some keywords.
What is it communicating?
Here's what you can do.
(15:11):
The tactile things you can do toaudit your account is you can
edit your first nine pieces ofcontent.
My favorite thing on Instagramis you can pin your best content
to the top.
So if you don't know what I'mtalking about, there are usually
three little dots or an optionon a photo.
(15:32):
And when you tap those dots, youwant to click the option to pin
to top.
That means that photo that youloved, that represented you best
now floats to the top and stayspinned to the top of your
profile.
So that is part of that firstimpression until you change it.
Perfect, perfect thing to do.
(15:54):
Now you can do that with threeright now on Instagram The other
thing you can do is deleteanything that does not represent
you best.
The only caveat with this is Iwouldn't go crazy deleting old
content.
We're really just looking atyour first nine photos right
now.
What I would do in the course ofa month or two is just go back
(16:15):
and look at your Instagram andyou can do a little quickie
audit.
Don't go crazy deleting stuffbecause content and data is
queen.
Okay?
It's gonna be queen in yourbusiness to always post as much
as you can and learn what youraudience likes, what they don't
like.
Let the data inform you.
(16:36):
It's better to post more and notbe so hung up on the details.
And then let the data informyour decisions.
Yeah, don't go crazy deletingstuff.
But if something is really justnot resonating with the essence
of you and your art and itwasn't your, your best piece,
you can always delete it.
(16:57):
Nothing is permanent.
Okay.
That's why we can't be afraid tomake decisions or take action.
Nothing is permanent and you'renot gonna F up.
It's okay.
Alright.
So how do I know all this istrue?
I spent years of trial and errorgrowing my Instagram account,
and when I posted artwork on thewall or by itself versus a shot
(17:23):
of me in the photo with theartwork, the difference was
astounding.
The photos of art alone, what Inow call flat photos, performed
so much lower.
But the photos where you couldsee me creating, even if it was
just my arm in the photo with abrush performed 10 times better
(17:45):
than the flat photos of just theart.
The more I showed up in thephotos, whether I was creating
the work, Or I was holding apainting that was finished, the
engagement would skyrocket.
I let the data lead the way.
I let the customers tell me whatthey liked, just through the
(18:06):
data.
Data is Queen.
And I have taught my ArtpreneurAcademy students to do the exact
same thing.
For example, I was on a callwith my student, Diana Marshall,
and we were doing an Instagramaudit of her account.
And before Diana applied thesetechniques, her content was flat
(18:27):
in the way that we talked about.
We had zero connection to theartist.
It was a lot of closeup picturesof her artwork, a lot of resin
work, showing closeups of resincoated cheese boards and a lot
of the same thing over and over.
But there was no pictures of herand no pictures of her creative
process.
But after Diana posted picturesof her and various art styles
(18:53):
and photo shoots of her on thecoast in Maine, We could see her
with her art and it reallystarted showing a story.
And she put in a couple videosand we could see multiple offers
in her business.
So as a customer, I'm like, oh,I could buy this from her and I
could buy X, y, Z from her.
She doesn't sell just one thing.
(19:13):
Her profile really started toshow.
A multi dynamic,multi-passionate version of
Diana, she had so muchpersonality and it was so
interesting.
You got a feel for herpersonality and her several
product offerings.
So that made a killer firstimpression.
Now let me tell you the resultsshe got were crazy good.
(19:36):
So it was so much moreintriguing to the buyer because
in 90 days she was seen by over263,000 accounts.
And in six months she gained 400followers.
So that was tripling herInstagram following.
And guess what else?
(19:56):
She tripled her art salesonline.
So isn't the strategy, it'ssimple, but it's isn't it making
it look so much easier you guys?
Jenna Webb (20:06):
Well, it gets even easier if you adopt the one of a
kind done for you system calledSell Art on Social.
It's the complete system totransform your social media
sales and your content planningworkflow forever.
Where you will get fullycustomized content to
authentically sell your artworkon social media, all done in
(20:28):
minutes.
Just like Monica and Jesse whofinished the course and just
four hours, planned all theirsocial media content for the
year, and saw results in onlyone week.
There is nothing like this forartists anywhere else.
First, I teach you how to masterthe art per newer selling on
social framework, then how toleverage AI and social media
(20:51):
technologies.
The Sell Art on Social System isfor busy artists who want a
strategy that makes selling arton social media, fast and fun.
I will teach you exactly how itworks.
And my new free live trainingcalled beat the algorithm, the
secret formula to sell artbetter and faster.
Seats are limited.
(21:13):
Save your seat right now byclicking the link in the show
notes.
Or go to Jenna Webb art.com andclick Sell Art on Social.
If this podcast has fallen onyour heart, I asked for your
support today.
Please share it with a friend ortwo.
It means the world to me, youhave no idea.
Your support is a lifeblood tohelp me show up, to keep
(21:35):
creating this content for you.
Thanks for listening, followingand dropping a five star review.
I'll see you right here nextweek.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.