The Power of Instagram: How to Tap into the 130 Million Weekly Shoppers Ready to Buy Your Art

🚀 ⏰Click here to Join my FREE live training called: Beat the Algorithm: Sell Art Better and Faster. Limited seats are available, so grab your spot now!

Want to sell your art on Instagram? Don't make the same mistake most artists do. Do *THIS* first and watch your art business thrive. 

Discover the #1 mistake artists make when growing their art business and the best place to sell your art on social media. In this episode, I’m sharing my advice on building a social media presence while implementing effective business strategies. 

Learn why starting on social media before building a website is crucial and why Instagram is still the top platform for selling art. Whether you're just starting or looking to scale your business, Episode 47 provides valuable insights to help you succeed. 

Don't miss out on my proven tips and techniques.

YOU WILL LEARN:

✓ The 1st step to launching a successful art business 

✓ The BEST place to post your art for sale online

✓ How to make art sales and build a loyal following

✓ The BIG mistake artists make when they want to grow their art business

✓ The expert strategy for artists who want to grow

RESOURCES

Sell Art on Social: 🆕🌈 Click here to Join my FREE live training called: Beat the Algorithm: Sell Art Better and Faster. Limited seats are available, so grab your spot now!

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Jenna

Episode Transcript

(00:00):
If you want to tap into the 130million weekly users who are

(00:04):
ready to buy your art, thenlisten up because I am here to
teach you how to tap into thepower of Instagram.
I am so excited to share today'sfive-part strategy with you.
You'll learn how to start andscale your business on social
media.
I call this zero to hero.
How you can make sales and builda loyal following without a

(00:25):
website.
And pay attention as I revealthe number one mistake that
artists make when trying to growand scale their business.
It's misunderstood as a successmarker, but it only delays your
growth.
And troubleshooting if youaren't getting social media
results right now.
Welcome to the empowered artistpodcast, where you'll get all
the strategy to sell your artonline.

(00:47):
I'm Jenna Webb.
I've helped thousands of artistsrealize and achieve their dream.
I'm an artist, marketing coach,founder of art preneur academy,
and your new art businessbestie.
As the how to girl, i'll giveyou all the tips and tricks that
will actually grow your artbusiness.
So tune in each week as wesimplify art marketing, make
selling your work fun, andelevate your art preneur mindset

(01:10):
so that you can feel like thebad-ass that you are even on the
tough days.
i am on a mission to transformthe mindset and income of
artists everywhere so if you'reready to live your dream life as
a full-time artist, let's do thedamn thing! If you were to ask
me, Jenna, what's the best wayto start my art business.

(01:32):
I would say, build a socialmedia presence while you learn a
business strategy.
Now, if you were to ask me,what's the best way to grow and
scale my art business.
I would answer almost exactlythe same way.
Grow your social media presencewhile implementing business
strategy.
But there is one big misnomer orpath that artists mistakenly

(01:55):
take because they think it'sgoing to bring them art sales.
So I'll teach you how to avoidthat.
Today, I'm breaking down thisconcept in to five, parts and
this episode was inspired by alistener question from Sarah B.
She creates fine art paintings.
And she asked, where do I beginto post my artwork for sale?

(02:16):
If you would like to submit aquestion or make a request for
the podcast, click the link inthe show notes, or go to Jenna
Webb art.com/podcast.
And send me a voicemail.
Today's episode is all aboutstrategy.
And before we dive intostrategy, we need to address
ourselves as humans because themore we work on strategy and

(02:37):
grind and hustle, the moreimportant it is to nourish our
souls.
If you've been feelingoverwhelmed lately, you're not
alone.
As of late, I have really neededto find ways to ground myself
and replenish my soul.
I've needed to completely detachfrom work and everything I've
been saying yes to.
I found out that Lola needs amajor surgery.

(03:01):
Now this is my baby girl dog,who already had a spine surgery
when she was three.
Now she's seven.
And I just found out that shehas to have her right ear canal
completely removed.
I was shocked when I heard this,I took a couple steps back and I
was like what?
I'll keep you posted on that.

(03:22):
But lately I've had to peelmyself away, I get out on walks.
Do breath work.
And even swap true crimemarathons for some deep soulful
episodes of queer eye.
If you love the transformationson that show, as much as I do,
tell me who your favoritetransformation has been on the
season so far.

(03:42):
What are some ways that you loveto unwind?
That don't make you think aboutyour art or your business at
all?
I would love to hear from you.
And if anyone out there isinterested in episodes about
work-life balance, please giveme a shout.
Let me tell you about myfavorite tool.
It's a one-two punch to beatoverwhelm and get results in my

(04:04):
business, using the sell art onsocial system.
And the only way to get it isthrough my free masterclass
called beat the algorithm.
And for those of you who arereally serious about getting
results in this area, you'llhave a limited time chance to
get your hands on my ultimateguide: 18 reel secrets to

(04:25):
skyrocket your Instagram growth.
If that sounds amazing to you,save your seat in the free
masterclass right now and insideyou'll learn how to get your
hands on this limited timeguide.
Here's the website to sign up,learn dot Jenna Webb
art.com/sell art class.
Or click the link in the shownotes.

(04:48):
So part one of five.
The first step to launching asuccessful art business.
The key is to start with youronline social media presence and
build your website as a laterstep.
Having a social presence is aessential part of your longterm
business success.
And here's why.

(05:09):
I sold over 100 paintings in myfirst year of business, but you
know, where I did not sell thosepaintings was in my art gallery.
I sold all of those paintingsbecause of my online presence,
especially because of Instagram.
Consumers prefer to shop onsocial media.

(05:29):
And get this 56% of internetusers purchase online, at least
once a week.
And the biggest source of thosepurchases are social media.
Part 2.
If you want to grow and scaleyour business, don't do this.
Now I've worked with thousandsof artists and this is the big
holdup.

(05:49):
The biggest mistake I seeartists make when they want to
grow and scale, their businessis getting stuck in the fancy
website rabbit hole.
Here's the key.
You want to avoid building yourwebsite until you learn what is
important and effective.
So until you learn the rightbusiness strategy.

(06:10):
You don't need a fancy websitewith a ton of unnecessary bells
and whistles that don't get youresults.
Because when artists have notyet learned key business
strategies, a website is not asimportant as they think.
In fact, it ends up being thenumber one delay to success.

(06:31):
And also a huge time drain.
I actually tell my students inArtpreneur academy to"website
responsibly".
This means, I tell my Artpreneurstudents to keep their websites
to the bare minimum.
Until they get through the maincourse content and understand
the strategy.

(06:51):
Then I revealed the websitebonus at the end of the course.
And teach them the mosteffective ways to generate
purchases on their website.
Because an art business withoutcustomers is like a hospital in
the desert.
You can't help anyone.
I know it's a big mind shift,but don't worry about a fancy
website and tell you've learnedthe strategy.

(07:12):
Part three, where should I postmy art for sale?
The best place to post your arton social media is hands down,
Instagram.
Now I could create a wholepodcast just on this, but you'll
learn a lot more in the beat thealgorithm free masterclass.
What I want to tell you today is130 million Instagram users tap

(07:34):
the shop button on Instagramevery single week.
Instagram has a major influenceon purchase behavior for the
whole internet.
65% of us consumers say thatthey buy products from links
that they weren't even actuallyinterested in purchasing in the
first place.
That means they're checking outthings because they're curious.

(07:55):
And they're making purchases.
Part 4.
The first step to start andscale your business is to grow
your social media presence.
So here are the benefits tostarting on social media.
Posting on social helps you getcomfortable posting your art for
sale, showing it to the public,talking about your art.
And here's, what's important.

(08:17):
It gets you comfortable evolvingcreatively in real- time with
your audience who you will cometo know as friends.
Rewind that back, because thatis so important.
The best part about starting onsocial is that there's no
barrier to entry.
It's free.
You don't need a website.
You don't need a big artinventory.
You just need a piece of artyou've created, or you're

(08:39):
getting started on.
You can make sales on socialmedia right away.
This is something my sell art onsocial students are diving in
with immediately, even if theydon't have a website.
They're able to build theirsocial media presence right
away, systemize their contentplanning, routinely make offers,
grow a loyal following.

(09:00):
And sell their art all with nowebsite needed.
Part five.
If you already have a socialpresence, but you're not getting
results.
It's time for a change.
Posting daily is crucial tonurture your audience and build
a loyal following of art buyers.
And also to feed the algorithm.

(09:20):
So your art buyers will see yourcontent.
But I know that showing up onsocial media every single day
can be really overwhelming.
If you don't have something newto say or know what to do,
especially if you're not seeingresults.
And especially if you don't havea content plan to guide you.
But that's where the Sell art onsocial system comes to the

(09:41):
rescue.
It's my favorite way to beatoverwhelmed and get results.
It's the complete system totransform your social media
sales and content planningworkflow forever.
Where you'll get fullycustomized content to
authentically sell your art onsocial media.
Done for you in minutes.
Just like Monica who finishedthe course and four hours and

(10:03):
plant her content for the restof the year.
She didn't think she had anycontent to post when she signed
up, but the course showed herhow to use what she had, and she
discovered six months of contentthat was ready to go.
Monica keeps DM-ing me whenevershe gets sales.
And she just DMD me saying shesold her 11th paintings since

(10:26):
signing up for the course.
This program is for busy artistslike you who want better social
media results in way less time.
There's nothing like this forartists anywhere else.
That's why I'm so passionateabout it.
The only place to get it.
is through my free masterclasscalled beat the algorithm.

(10:46):
If you want to 10 X, your salesand social media presence and
save eight hours a weekstrategizing so you can get back
into the studio.
Then click the link in the shownotes to save your seat now.
Or go to learn dot Jenna Webbart.com/sell art class.

(11:07):
When you come to the freetraining, I will tell you
exactly how to get your hands onthe ultimate guide.
18 real secrets to skyrocketyour Instagram growth for free.
You're going to love it.
I will see you inside.

Jenna Webb (11:21):
if you loved this episode, it would mean so much
to me.
If you shared it with anotherartist or share it on social
media and tag me at Jenna Webbart so I can personally thank
you.
Thanks for listening, followingand dropping a five-star written
review.
I am cheering you on every stepof the way.
I'll catch you right here nextweek.