Empowered Business

In today's episode of the Empowered Business Podcast, we're diving into the transformative world of AI with one of the top innovators in online course creation, Gemma Bonham-Carter.

Gemma Bonham-Carter is a trusted voice for ambitious entrepreneurs who want to build lifestyle-first online course businesses that provide flexibility to lead a more balanced life. 

Gemma founded her online education company in 2017 and has sinc...

Welcome back to the Empowered Business Podcast with your host, Monica Froese.

After a hiatus, we're thrilled to announce our return with new episodes every Thursday, starting March 6, 2025.

In this catch-up episode, Monica shares exciting updates about the Empowered Business offerings, including the revamped Empowered Business Lab® AI, designed to integrate artificial intelligence into your digital product journey.

Monica also in...

The key to making money in your digital shop has nothing to do with the price of individual products!

In the third episode of this series for course creators, I’m sharing another presentation from the Striking Gold For Course Creators Summit, which is happening at the end of this month. 

I’m teaching you four strategies to increase the average order value in your digital shop, including ho...

If you are a course creator, I guarantee you are sitting on a gold mine!

In part two of my new series for content creators, I’m giving you a sneak peek of the first session I recorded for the Striking Gold For Course Creators Summit. 

I’m sharing how you can repurpose all kinds of existing course content into shop listings that will increase your sales and create leads for your course.

Are you leaving money on the table?

I was, and it took me going through one of the hardest times of my life to realize how to shift my business to get way more profit than before…and I’m going to share that with you!

After a nine-month hiatus, I am happy to be back with a brand new series, especially for content creators! We’ll be talking all about how you can leverage what you've alr...

Let’s talk about one of the most important things when it comes to running a business…

Lead generation.

Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year.

Topics covered in this e...

It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned from running a multiple six-figure digital product shop and teaching hundreds of people how to recreate my success in our program, the Digital Shop Experience.

My digital shop truly changed everything about my business and I want you to be able to leverage the lesson...

Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT. 

In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as human...

Wondering how you can make high-value, low-ticket offers work for your business? 

In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so excited to share this conversation with you today!

Wondering what’s possible if you decide to start a digital shop? 

In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program.

Topics covered in this episode include:

• Let’s nerd out over numbers! 

   

  If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales. 

   

  Topics covered in this episode include:

   

What is the difference between a sales funnel and a digital product shop?

In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need. 

Topics covered in this episode include:

Should you be using Shopify or Etsy to sell your digital products? 

This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify for your digital product shop. 

Topics cov...

Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode. 

In this episode of Empowered Business, I’m diving into why the numbers are such an important tool and 4 levers that you can pull for explosive results in your digital product shop. You’ll learn what these levers are and how they can significantly im...

Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all about creating profitable digital product shops. 

In this episode of Empowered Business, I want to talk about the five Shopify apps that have added thousands of dollars to the bottom line of our business. Money that we might as well have lit on fire before ...

Are you wondering how you can leverage existing content into paid products for your shop? 

In this episode of Empowered Business, I’m sharing how you can repurpose your hard work, free or paid content, into shop product listings that can make you money every single day. This is part one in a four-part series all about creating profitable digital product shops. 

Digital product shops are th...

In this episode of the Empowered Business podcast, I’m sharing an interview with my dear friend, Jennifer Roskamp. I recently reached out to her and told her that I think her business would be great if she had a digital product shop. Jennifer is a quick action taker, so she did it and now she is here to share all of the amazing success she’s been having with it!

Want to grow your digital product shop to 6-figures? 

This is the third episode in our series where I share all about the big pivot I made in my business this year. In the first episode, I shared what led us to make a change. In the second episode of the series, I shared mistakes to avoid when launching your digital product shop. 

I’ve created and launched well over 100 digital products including spreadsheets, website templates, printables, courses, memberships, and more. You name it, we have probably sold it.

However, everything we launched resided on a sales page or a sales funnel. This meant that if people got to know me and wanted to buy more from me, it was harder for them to do be...