106: This Simple Email Shift Made Me $23K in 8 Weeks

In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience.

The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the inbox and start a real conversation. What followed were four “inbox experiments” that reignited my list, rebuilt connection, and brought in over $23,000 in organic revenue—all without ads, affiliates, or new funnels.

In Today’s Episode We Discuss:

• Why I ditched traditional flash sales
• The creation of the Empowered Edge newsletter
• How email replies boost deliverability
• The four inbox experiments that changed everything
  • Experiment 1 – Giving away my Magic App Mapper GPT
  • Experiment 2 –  Encouraging replies and user engagement
  • Experiment 3 – Turning engagement into $8,500 in 24 hours
  • Experiment 4 – The Taylor Swift-inspired Easter egg hunt
• The five biggest lessons from these experiment
• Turning replies into revenue

Resources Mentioned:

Learn more about the Quick Win Workshop: Inbox Experiments.

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