Today, I'm sharing an exciting and deeply personal update - the relaunch of my OG Redefining Mom® brand—a project five years in the making. I'm walking you through my journey from launching Redefining Mom® as a mission-driven blog for working mothers, to letting it rest while building out the Empowered Business® brand. And now, bringing it back with renewed purpose and practical new content.
You'll hear all about the 40 and Fearless Bundle, a collaboration with over 35 digital creators designed to celebrate my 40th birthday and provide real support for moms in every stage of life—from identity shifts and relationships, to finances, maternity, postpartum, productivity, and innovative AI hacks. You'll also be privy to a transparent look behind the scenes, detailing my process for rebuilding the brand, developing new email funnels, refining branding, and building out community-driven strategies.
This episode is not only an inspirational story of brand reinvention, but also a masterclass in how to revive a passion project with bold strategy, authenticity, and a focus on both meaningful impact and business scalability. If you’re looking for a little nudge to help you dust off your own long-shelved ideas, this episode is for you.
In Today’s Episode We Discuss:
- Redefining Mom Brand® Relaunch
- 40 & Fearless Bundle
- Six Content Pillars of Redefining Mom®
- Brand Reinvention Strategy
- Behind-the-Scenes Documentation
- Tech Stack and Implementation
- Product Launch Strategy
- Future Plans for Redefining Mom®
Resources Mentioned:
Grab the 40 & Fearless Bundle before it disappears at midnight on Friday 5/16!
Check out the brand new Redefining Mom® AI Mom Hacks workshop series.
Follow along behind the scenes with my Redefining Mom® brand relaunch with the Comeback Case Study.
Browse the Redefining Mom® Shop to see all of our digital product offerings.
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