Welcome back to the Empowered Business Podcast! I’m so excited about today’s conversation.
I’ve got Michelle Ponvert joining me—she’s brilliant at what she calls “easy events” and low-lift business strategies. If you’ve ever felt overwhelmed by the thought of hosting a summit or felt like you had to choose between growing your business and keeping your sanity, this episode is for you.
Michelle and I are diving into digital events—summits, bundles, audio conferences—strategies that help you grow your email list and visibility without burning out. Her journey from Hollywood set decorator to Paris-based entrepreneur is incredible, and her experiences with social battery challenges and neurodivergence completely changed how she approaches online events.
We’re also tackling something I’ve been thinking about a lot—with AI everywhere now, how do we maintain genuine human connection in our businesses? How do we create experiences that actually matter instead of just adding to the noise?
You’ll walk away with actionable strategies for hosting events that work for your real life. We’re covering audio summits, collaborative content, and blending AI with personal touch to build authentic relationships.
Whether you’re an introvert, busy parent, or just done with business overwhelm, this episode is packed with sustainable strategies you can actually use.
In Today’s Episode We Discuss:
- Michelle’s Early Online Event Experiments
- Transition into “Evidence of Humanity” Event
- Comparing Event Strategies and Results
- Event Promotion and Sales Strategy
- The Role of AI in Event Creation and Execution
- The Importance of the Human Element
- “Low Lift” Event Philosophy
- Event Design- Customization and Goals
- Planning and Execution Details:
Resources Mentioned:
Connect with Michell on Instagram, YouTube & Facebook.
Listen to the Event Report podcast.
Take a peek behind the scenes of Michelle’s low lift event, Evidence of Humanity.
From October 8 through 28, I’m dropping 21 brand-new custom GPTs, one a day. These aren’t random AI prompts. They’re strategy-driven assistants built on my proven frameworks, designed to collapse hours of work into minutes. You can get all 21 at their launch pricing with the Spellbook All Access Pass!
On Thursday, October 23, at 2 PM Eastern, I’m teaching a brand-new Quick Win Workshop: Inbox Experiments That Transform Replies Into Revenue. In 90 minutes, I’ll show you the exact system I used to revive my list, boost deliverability, collect testimonials, and turn simple inbox replies into real sales. Save your seat here!
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