In this episode of the Empowered Business Podcast, I’m sharing the behind-the-scenes strategy that helped us hit our highest revenue month of the year—without a single big launch. I’m breaking down why I moved away from weekly flash sales, how I’m using story-driven emails to connect and convert, and the role AI is playing (without taking over my voice).
If you’ve been wondering what’s working in digital product marketing right now, this is the episode you don’t want to miss!
In Today’s Episode We Discuss:
What’s working right now in my email strategy: I’m pulling back the curtain on the simple but powerful email shifts that helped generate our highest revenue month of the year—without a big launch. It’s proof that consistency and intentional messaging pay off.
Why I moved away from flash sale Fridays: I share the real reason I ditched our weekly flash sales, what I’ve learned about audience fatigue, and how to know when it’s time to pivot your sales approach.
The rise of connection-focused content: People want more than discounts—they want to feel connected. I explain why storytelling and showing up as the face behind the brand matters more now than ever, especially in the age of AI.
My new approach to writing emails with AI: Instead of starting with AI, I begin every email with a personal story. Then, I use AI to help with transitions and clarity. That one change has seriously improved our open and click rates.
How I structure the Empowered Edge Newsletter: I walk you through the exact format of my weekly strategy email—including conditional content, product highlights, and the sections that consistently drive engagement and sales.
Trends I’m seeing in sales patterns: Despite featuring shop deals on Friday, I’m not seeing conversions until Sunday. I talk about how I’m adjusting based on what the data is telling me—and how timing really impacts sales.
Resources Mentioned:
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