99: How Ruth Poundwhite Balances AI with Staying Authentic

AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise.

In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show, to talk about how we can use AI as a support tool without losing the human connection that makes our work stand out. Together, we explore the balance between speed and authenticity, why self-trust is more important than ever, and how to build businesses that honor both our values and capacity.

In Today’s Episode We Discuss:

The role of copywriting in the age of AI: We discuss whether AI threatens traditional copywriting businesses and why the value of human nuance, voice, and connection will always matter in marketing.

How I use AI in my business: I open up about how I rely on AI to organize ideas, structure products, and speed up workflows—but why my own perspective and personal stories are what truly connect with my audience and drive sales.

Finding your unique voice amidst AI-generated content: Ruth shares her “lightbulb moment” when she realized her sales copy sounded polished but completely lost her philosophy and soul—and how she shifted back to infusing her voice into every piece of content.

The importance of self-trust in the AI era: We talk about how easy it is to outsource decision-making to AI and why entrepreneurs—especially newer ones—need to practice discernment, strengthen their intuition, and trust their own ideas before leaning on tech.

Human connection versus AI dependency: From using AI as a “friend” to the rise of AI clones, we unpack the risks of replacing real human interaction with artificial support—and why genuine connection remains irreplaceable in business.

AI and mental health: We dive into both the helpful and harmful ways AI can impact mental health, from reducing overwhelm and providing structure to the risks of over-reliance and misinformation.

Why women must be part of the AI conversation: Ruth and I talk about why it’s critical for women to actively shape how AI develops—ensuring our perspectives and needs aren’t left out of the equation.

Resources Mentioned:

 Learn more about Ruth via her website and connect with Ruth on Instagram.

Grab Ruth’s free custom GPT to help you identify where AI can support you.

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From October 8 through 28, I’m dropping 21 brand-new custom GPTs, one a day. These aren’t random AI prompts. They’re strategy-driven assistants built on my proven frameworks, designed to collapse hours of work into minutes. You can get all 21 at their launch pricing with the Spellbook All Access Pass!

On Thursday, October 23, at 2 PM Eastern, I’m teaching a brand-new Quick Win Workshop: Inbox Experiments That Transform Replies Into Revenue. In 90 minutes, I’ll show you the exact system I used to revive my list, boost deliverability, collect testimonials, and turn simple inbox replies into real sales. Save your seat here!

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