Empowered Endeavors: Business Strategy for the Purpose-Driven

Empowered Endeavors: Business Strategy for the Purpose-Driven

Welcome to the podcast that cuts through the noise, empowers voices, and amplifies impact. Where business strategy and purpose come together to turn your passion into a platform and ideas into influence to create real impact. I’m your host Shaunna Lee, best-selling author of So You’re Divorced, So What?, and mentor to executive thought leaders, purpose-driven entrepreneurs, and aspiring authors. We are transforming burned-out professionals into purpose-driven powerhouses. Remember: Your voice matters. Your story matters. And the world needs to hear it.

Episodes

June 20, 2025 23 mins

If you’ve ever said, “I’m not ready,” “I don’t have the time,” or “It’s all been said before,” this episode is your wake-up call.

In this solo episode of Empowered Endeavors, Shaunna Lee gets real about the 5 most common (and convincing) lies that hold people back from starting their podcast—and why none of them should stop you.

From niche fear to tech overwhelm to imposter syndrome, she unpacks each myth and offers a refreshing, emp...

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“I didn’t think anyone wanted to hear my story… but now I know it matters.” – Ashley G

In this episode of Empowered Endeavors, I’m joined by Ashley G, host of the What a Mom podcast and proud graduate of PodLaunch. Ashley shares the personal journey that led her to the mic—from motherhood challenges to unexpected breakthroughs—and how podcasting helped her transform pain into purpose.

We talk about:

  • Why Ashley almost didn’t start ...
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What if your podcast could attract clients and make an impact?
In this episode, I’m joined by Danielle Ford, my client and co-host of Be Blessed in Real Estate—a podcast that blends faith, business, and bold storytelling to support women in real estate.

Danielle had the audience, the message, and the mission—but like many women with a calling, she needed a roadmap. Inside PodLaunch, we helped her bring it all to life with clarity...

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Ready to launch your podcast?

Use POD555 to save $222 when you join PodLaunch: ⁠shaunnalee.com/podlaunch ⁠

Not sure where to start?🎧 Book a strategy session with Shaunna: ⁠https://calendly.com/shaunna-lee/podcast-strategy-session⁠


In this deeply personal solo episode, Shaunna Lee shares a moment of transformation that unfolded in the most unexpected place: the driver’s seat. What starts as frustration in traffic becomes a mirror...

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  • PodLaunch with Shaunna: ⁠https://shaunnalee.com/podlaunch⁠

    Try Dip Haircare: ⁠⁠https://dipalready.com⁠⁠ (Use the Store Locator)


  • Episode Summary:
    Think it’s too late to start again? Think again.
    In this emotional and powerful conversation, Shaunna Lee sits down with Kate Assaraf, founder of Dip Haircare, to talk about building something better after everything falls apart. From a devastating business breakup to launching a b...

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    Book Your Podcast Strategy Session Here: https://calendly.com/shaunna-lee/podcast-strategy-session

    Chapters:

    00:00 Introduction to Podcasting for Therapists and Teachers

    06:14 Podcasting as a Teaching Tool

    12:00 Building Deeper Connections Through Podcasting

    18:10 Monetizing Your Podcasting Efforts

    If you're a therapist, teacher, or heart-centered professional who's ever thought, "I don’t have time for a podcast…” this episo...

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    Subscribe to the Show: https://www.empoweredendeavors.org/

    In this episode, Shaunna Lee interviews Bobby Donohue, the creator of Planet Bonehead, a climate education platform aimed at teaching kids about environmental science in a fun and engaging way.

    Bobby discusses his mission to reach 100 million kids by 2033, the structure of his educational content, and how he leverages podcasting to promote his work and refine his messaging.

    ...

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    Book Shaunna to Speak here: https://www.shaunnalee.com/book-me-to-speak

    In this episode of Empowered Endeavors, Shaunna Lee discusses the importance of sharing your story and aligning with your purpose to create a meaningful impact. She emphasizes the need for visibility through storytelling, particularly in with podcasting and speaking engagements.

    Join PodLaunch: https://www.shaunnalee.com/podlaunch

    Shaunna shares her insights on b...

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    Love this message? Book Shaunna to speak at your next event: https://www.shaunnalee.com/book-me-to-speak

    In this enlightening conversation, Shaunna Lee and Sharon Seaberg explore the intersection of business strategy and personal purpose.

    Sharon shares her journey from corporate burnout to becoming a Soul Path Activator, emphasizing the importance of aligning one's business with their soul's calling.

    They discuss the power o...

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    Join PodMatch to find the perfect show to guest on: https://podmatch.com/?ref=1689612692629x460349037235660000

    In this episode, Shaunna Lee discusses the power of podcast guesting as a strategy to grow visibility and credibility without needing to create your own show. She outlines the benefits of being a guest on podcasts, including access to established audiences, the creation of evergreen content, and the opportunity to engage in...

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    The Podcast Series Continues!

    Download The Ultimate Podcast Starter Kit: https://www.shaunnalee.com/podlaunchtoolkit

    In this conversation, Shaunna Lee and Judy Koons explore the theme of overcoming fears, particularly in the context of podcasting and self-expression. Judy shares insights from her book 'Spellbound No More', reminding us of the importance of releasing past traumas and energy blockages to live authentically.

    The...

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    PodLaunch Toolkit: https://www.shaunnalee.com/podlaunchtoolkit

    In this episode, Shaunna Lee discusses three costly planning mistakes that new podcasters often make: overcomplicating the launch plan, ignoring long-term strategy, and not knowing their audience. You don't need months of planning to start your podcast. You don't need perfection. You need to build momentum. In this episode, you'll discover common planning mis...

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    ⁠⁠The Ultimate Podcast Starter Kit⁠⁠: https://www.shaunnalee.com/podlaunchtoolkit

    PodMatch: https://podmatch.com/?ref=1689612692629x460349037235660000


    In this episode, Shaunna Lee shares three secrets to podcasting success that go beyond mere downloads and sponsorships. She emphasizes the importance of connecting with your 'why', the significance of energy over equipment, the necessity of consistency over perfection, and ...

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    Download: ⁠⁠The Ultimate Podcast Starter Kit⁠

    In this episode of Empowered Endeavors, host Shaunna Lee explores the diverse world of podcasting, emphasizing that it is not just for entrepreneurs but for anyone with a story to tell. It is a powerful mechanism to explore and share creativity, participate in active storytelling, and make new friends. She discusses various categories of podcasters, including educators, activists, hobbyi...

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    Download: ⁠The Ultimate Podcast Starter Kit⁠

    In this episode of Empowered Endeavors, Shaunna Lee kicks off her podcast series by addressing the common fears and podcasting myths surrounding starting a podcast, emphasizing that it's never too late to begin. She discusses the growth of the podcasting industry and the importance of unique perspectives, and she provides actionable steps for aspiring podcasters to get started. It onl...

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    In this episode of Empowered Endeavors, host Shaunna Lee discusses the evolution of her podcast, emphasizing the importance of aligning business strategy with purpose. She outlines her target audience, and the benefits of podcasting as a business strategy, and shares insights on avoiding common mistakes. Shaunna highlights and speaks about her upcoming Podcast Series that will teach you how to start a podcast and how to avoid commo...

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    Snag your start again guide here: https://www.shaunnalee.com/startagain

    Sarah Armstrong, an executive at Google, shares her journey of going through a divorce and how she approached it with intention and a focus on creating a good divorce for the sake of her daughter. She emphasizes the importance of putting aside negative feelings and focusing on what's best for the children involved. Sarah also discusses the concept of a good...

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    Waitlist open for PodLaunch: https://www.shaunnalee.com/podlaunch If you have ever said "I'm just not a creative person, " this episode is for you. Shaunna discusses how to unblock creativity and spark inspiration to start a podcast or any new endearvor. She debunks the myth that only certain people are creative and explains that creativity plays a role in problem-solving, innovation, and personal growth.

    Shaunna s...

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    Download your Start Again Plan Here: https://www.shaunnalee.com/startagain

    This has been one of my most enlightening conversations on this show! Step-parenting is one of the hardest things I've ever done and today's episode brings all the tips and tricks you need to master this phase of life.

    Amy Stone is a mentor and coach for stepparents. As a mentor and a coach, she supports adults in blended families with tools and stra...

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    Schedule your call here: https://www.shaunnalee.com/clarity-call

    In this episode, Shaunna Lee discusses how to turn pain into power and overcome adversity with resilience. She emphasizes that it's never too late to start again and pursue your dreams.

    Shaunna shares her expertise in helping people navigate difficult situations and find new ambitions. She also talks about the physical and emotional impact of pain and the importa...

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