Empowered Entrepreneur

Empowered Entrepreneur

Empowered Entrepreneur, a business podcast for fitness professionals, is hosted by fitness industry veteran Pete McCall, who scours the fitness business landscape to find examples of people who are willing to share their failures (and successes). Empowered Entrepreneur offers insights into niche marketing, funding, operations, systems, management, cash flow, and more, all through the fitness business lens

Episodes

Business of Fitness Writing

October 29, 2019 • 44 mins
For some people, teaching a few classes as an instructor or training a couple of clients per week is a perfect side hustle. But what if you're a full-time fitness professional? Is there a good side hustle that will bring in a few extra dollars? Yes! Writing, specifically about fitness and exercise, is a great opportunity for full-time fitness professionals. Amanda Vogel, MA, is a well-known writer who has been featured in Oxygen, A...
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Starting Your Business in Fitness

October 22, 2019 • 46 mins
Very few fitness professionals start their careers thinking they’re going to be salespeople who automatically know how to operate a business and manage others. However, the fact is that fitness is a business and it’s important to know how to think like a business person if you want to have long-term career success. Many people choose fitness as a career because they want to help others live a healthier life.  Amy Boone Thompson is ...
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Turning Failure into Success

October 15, 2019 • 77 mins
Like many other fitness professionals, Tricia Murphy Madden has experienced both failure and success. On this episode of Empowered Entrepreneur, Madden, the director of education for Savvier Fitness and co-creator of Barre Above®, shares the lessons she has learned from her failure and how that experience helped her find success in other areas of the fitness industry. A lot of planning goes into creating a stellar group fitness exp...
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How to Engage Clients for an Optimal Experience

October 8, 2019 • 30 mins
The experience you create for your clients and group fitness class participants is one of the most important parts of any fitness business, yet it gets very little direct attention. On this episode, guest Fabio Comana, MA, MS, a faculty instructor at San Diego State University and president of Genesis Wellness Group, and host Pete McCall discuss how to engage clients to create an optimal experience that helps you develop raving fan...
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Being an Entrepreneur Without Starting a Business

October 1, 2019 • 40 mins
Doris Thews, Vice-President of Group Fitness, Team Training and Innovation for Vasa Fitness. The term "entrepreneur" is often used to describe an individual who creates a business from nothing. Entrepreneurs are willing to work 80 hours a week on something they enjoy, like starting a business, as opposed to simply showing up to a job and punching a clock. But did you know that you do not have to start your own business to be an ent...
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Developing a Plan For Success

September 24, 2019 • 58 mins
There are a very few jobs where it is possible to have a rewarding career making half-naked people sweaty and the position of group fitness instructor is one of them. One of the great things about being a group fitness instructor is that you get out of it what you put into it, the fitness industry is still so young that many career paths are still being defined. It is completely possible to evolve your career from teaching group fi...
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Becoming a Master Trainer

December 5, 2018 • 42 mins
"Master trainer" is a designation given to fitness professionals who educate their peers. Master trainers may lead a day-long workshop on how to use a specific piece of equipment; teach a multi-day certification program; or teach conference sessions on how to apply the latest research to clients' exercise programs. One benefit of becoming a master trainer is that it can help you establish immediate credibility with clients and part...
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The Ups and Downs of Crowdsourcing

November 19, 2018 • 46 mins
Fitness professionals often find themselves immersed in the creative process as they conceive new ways to get people moving. Whether they’re dreaming up novel equipment ideas, developing entire programs or planning the perfect playlist, ingenuity often ties in to inspiration and sweat. What if, during this creative process, an idea is birthed that might just work for the mass market? Many people are stars at running a fitness busin...
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Sergeant Ken Weichert

November 5, 2018 • 42 mins
There are numerous fitness industry brands that are instantly recognizable—both products and services. Being first to market creates a unique brand identity. A fitness professional who can curate specific brand identity for his or her method of exercise, like Johnny G, for example, has a distinct advantage over competitors. On this episode of the IDEA Empowered Entrepreneur podcast, Sergeant Ken Weichert, the 2016 IDEA Fitness Inst...
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PTI East Roundup

October 12, 2018 • 38 mins
This episode was recorded live at the IDEA Personal Trainer Institute East, Alexandria, Virginia. Fitness entrepreneurs, personal trainers, directors and studio owners in attendance share how they use the information they learn to help grow their respective businesses. Included is a full-length interview with Eric and Christy Giroux, the owners of Prime Fitness, Gaithersburg, Maryland. These co-owners talk about how they evolved fr...
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