Wellness Business Academy
Wellness Business Academy: Where Strategy Meets Soul The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas. Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose. About Your Host: Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society). After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings. What You'll Get: Practical, actionable business strategies Marketing systems that attract your ideal clients Guidance on creating offers that actually sell Real talk about building sustainable, profitable practices The perfect blend of strategic thinking and intuitive wisdom Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you. Connect with Cass: https://cassduffill.com
Episodes
In this empowering episode, Cass Duffill busts one of the biggest myths in business: that you need everything “figured out” before you start.
She shares why perfectionism is the dream killer of momentum and how real growth comes from starting where you are, taking imperfect action, and allowing your business to evolve as you do.
Cass walks through the practical steps to simplify your business plan into one page, stop over-certifying,...
Are you feeling stuck, stressed, or like your business success always feels just out of reach? In this powerful episode, Cass Duffill breaks down the truth about mindset - what it is, what it isn’t, and how it directly shapes your business outcomes.
Cass shares real stories from her clinic days, client experiences, and her own transformation from scarcity-driven hustle to abundant alignment. You’ll learn how to identify the hidden m...
If you’ve ever reached the end of the year and secretly opened Seek to look for a “normal job,” this episode is for you.
In this week’s episode, I’m having a very honest conversation about what happens when your business starts running you instead of you running it. We’ll talk about burnout, “shoulds,” misaligned offers, leaky boundaries, and why so many practitioners and soul-led entrepreneurs quietly resent the businesses they’ve ...
Big changes are coming—and I'm not just talking about the social media ban.
In this episode, I'm pulling back the curtain on what's been happening behind the scenes, the massive shift coming to Australian social media on December 10th, and what I'm doing differently in 2026.
Here's what we're covering:
✨ A candid life and business update - what's been working, what I'm letting go of, and why I&a...
Does marketing feel like a never-ending uphill battle?
You're not alone—and honestly, I get it. I hate marketing too.
In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it.
Here's what we're covering:
✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform)
✨ Why try...
Ever poured your heart into creating an offer... only to have it completely flop? You're not alone. If you've ever felt that gut-punch of launching something you loved and hearing crickets, this episode is for you.
I'm breaking down exactly why offers don't sell in wellness businesses—and more importantly, how to fix it. We're talking about the real reasons practitioners struggle with sales (hint: it's ...
Ever feel like you're working harder and harder, but not getting anywhere?
In this raw, honest episode, I'm pulling back the curtain on the hidden trap that's keeping most practitioners stuck in a cycle of burnout and limited income.
Warning: This episode might challenge everything you've been told about building your practice.
What you'll discover:
- The surprising truth about your current business model
- Why ...
Are you one of those practitioners who thinks follow-up is "pushy"? Your competitors think the same thing... and that's exactly why this strategy works.
Most practitioners give up after one follow-up attempt (if they even do that). Meanwhile, industry data shows that 60-70% of conversions in natural health practices happen AFTER the initial discovery call. If you're not following up systematically, you're li...
Your Ideal Clients Aren't on Social Media (And What to Do Instead)
You're posting daily. Creating reels. Following trends. Spending hours on content creation. But your phone still isn't ringing with new client bookings.
Sound familiar?
In this eye-opening episode, I'm sharing the uncomfortable truth that's going to change how you think about marketing your practice forever. Spoiler alert: those 5.24 billion pe...
In this special episode, I'm sharing something different - a business energy reading for September 2025. As both a business strategist and intuitive mentor, I blend practical strategy with channeled guidance to help you navigate your entrepreneurial journey.
This month brings powerful "unstuck" energy - if you've been struggling with sticky situations or feeling blocked, September is when things start to flow lik...
Are you working hard in your practice but not seeing the success you deserve? You're not alone.
In this game-changing episode, Cass reveals the six essential pillars that separate thriving practices from struggling ones. These aren't just theory - they're the exact strategies she's used to build her own successful practice and help hundreds of practitioners transform their businesses.
What You'll Discover:
Is Your Website Sabotaging Your Success?
Your website looks professional. You might have even paid thousands for it. But your phone still isn't ringing.
If people are visiting your site but not booking consultations, your website might be working against you in ways you haven't even realized.
In this episode, I'm breaking down the five biggest ways practitioner websites sabotage success - including the content trap that...
Are you leading with your certifications and wondering why potential clients aren't converting? In this episode, Cass reveals why focusing on your modalities and qualifications is actually repelling your ideal clients, and shares the easy to activate framework that successful practitioners use to stand out in a crowded market.
What You'll Learn:
• Why leading with certifications makes you sound like everyone else
•...
Ready to transform your practice with proper legal protection? In this power-packed episode, I'm joined by legal expert Chantel Ryan to demystify the essential legal foundations every wellness practitioner needs. Whether you're just starting or scaling your practice, this episode is your roadmap to legal confidence.
KEY TAKEAWAYS
• The crucial legal documents every practitioner needs (and why they matter)
• How to ...
Struggling to market yourself with confidence? Try these 5 tips!
Are you a wellness practitioner who knows you're great at what you do, but struggles to market yourself confidently? In this episode, Cass shares 5 simple but powerful tips to help you show up authentically in your marketing without overwhelm.
What you'll learn:
✓ Why one powerful story matters more than hundreds of mediocre ones
✓ How to leverage your...
In this episode, Cass Duffill sits down with nervous system expert Nicole Gomez to explore why regulating your nervous system is essential for avoiding burnout—especially for entrepreneurs and practitioners. They discuss how childhood imprints shape our stress responses, the key signs of burnout, and a three-step process to rewire the nervous system. Nicole shares why grief is a critical step in healing and how processing emotions ...
Transform your practice from plateau to thriving with five innovative strategies designed specifically for natural health practitioners.
In this power-packed episode, Cass Duffill shares her proven framework for creating sustainable practice growth without the burnout.
Whether you're stuck at an income ceiling or ready to scale smartly, these strategies will revolutionize how you think about practice building.
What You'll ...
Discover how ancient Feng Shui principles can transform your practice space into a magnet for abundance and client success!
In this practical episode, Feng Shui expert Lorraine Lewis shares actionable strategies to optimize your clinic's energy flow and create an environment that supports both practitioner wellbeing and client transformation.
We also discuss ways to preserve and improve your energy, so your consults aren't ...
Are your natural health services not converting as well as you'd like?
In this episode, we dive deep into the three core reasons why many practitioners struggle with sales, and more importantly, exactly how to fix them.
Whether you're just starting out or looking to increase your conversion rates, this episode provides actionable strategies to transform your service sales.
What You'll Learn:
• The three major road...
Struggling to attract consistent clients to your natural health practice? Discover why Facebook ads might be the missing piece in your client attraction puzzle!
In this eye-opening episode, host Cass Duffill sits down with Facebook ads expert Katie Colella to unlock the secrets that most wellness practitioners miss when it comes to Facebook advertising.
You'll discover:
• The unexpected journey that turned Katie into a Faceb...
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