Wellness Business Academy

Struggling to market yourself with confidence? Try these 5 tips!

Are you a wellness practitioner who knows you're great at what you do, but struggles to market yourself confidently? In this episode, Cass shares 5 simple but powerful tips to help you show up authentically in your marketing without overwhelm.

What you'll learn:
✓ Why one powerful story matters more than hundreds of mediocre ones
✓ How to leverage your...

In this episode, Cass Duffill sits down with nervous system expert Nicole Gomez to explore why regulating your nervous system is essential for avoiding burnout—especially for entrepreneurs and practitioners. They discuss how childhood imprints shape our stress responses, the key signs of burnout, and a three-step process to rewire the nervous system. Nicole shares why grief is a critical step in healing and how processing emotions ...

Transform your practice from plateau to thriving with five innovative strategies designed specifically for natural health practitioners. 

In this power-packed episode, Cass Duffill shares her proven framework for creating sustainable practice growth without the burnout. 

Whether you're stuck at an income ceiling or ready to scale smartly, these strategies will revolutionize how you think about practice building.

What You'll ...

Discover how ancient Feng Shui principles can transform your practice space into a magnet for abundance and client success!

In this practical episode, Feng Shui expert Lorraine Lewis shares actionable strategies to optimize your clinic's energy flow and create an environment that supports both practitioner wellbeing and client transformation.

We also discuss ways to preserve and improve your energy, so your consults aren't ...

Are your natural health services not converting as well as you'd like? 

In this episode, we dive deep into the three core reasons why many practitioners struggle with sales, and more importantly, exactly how to fix them. 

Whether you're just starting out or looking to increase your conversion rates, this episode provides actionable strategies to transform your service sales.

What You'll Learn:
• The three major road...

Struggling to attract consistent clients to your natural health practice? Discover why Facebook ads might be the missing piece in your client attraction puzzle!

In this eye-opening episode, host Cass Duffill sits down with Facebook ads expert Katie Colella to unlock the secrets that most wellness practitioners miss when it comes to Facebook advertising.

You'll discover:
• The unexpected journey that turned Katie into a Faceb...

In this engaging conversation, Sammy Barnett shares her unique journey from a nutrition practitioner to an entertainer and educator, focusing on children's health and wellness. 

She discusses the challenges she faced in her early career, her transition to creating fun and educational workshops, and the importance of personal branding. Sammy emphasizes the significance of resilience, action, and following one's passion, whi...

Magnetic Client Attraction: Building Your Dream Wellness Practice

Ever wondered why some wellness practitioners have a waitlist of dream clients while others struggle to fill their books? In this game-changing episode, Cass Duffill pulls back the curtain on what really works in client attraction for modern wellness practices.

Whether you're just starting out or looking to level up your practice, this episode is your roadmap to:

Have you ever thought about email marketing and how to best use it in your natural health practice? If not, this is the episode for you!

From bringing in new potential clients, nurturing your leads, selling your programs and getting clients on the books, there are so many ways to use email marketing to boost your practice.

In today's episode Cass interviews a leading email marketing expert from the UK, Kirsty Bartholomew.  They ...

Are you a natural health & wellness practitioner struggling to get traction from your marketing? In this value-packed episode, naturopath & practitioner mentor Cass Duffill, reveals the three most common marketing mistakes that could be holding your practice back.  By addressing these common pitfalls, practitioners can create a more effective marketing strategy that attracts clients and showcases their unique value.

In today's episode I introduce you all to a friend from the UK, Tara LilyMcDaid-Sly.  Tara specializes in helping entrepreneurs, particularly those online or with an element of their business or marketing online, to optimise and streamline using tech and systems.

We discuss the different ways beyond practice management software, that you can make your business more efficient and easier to run, with simple tech and sys...

In this episode, Cass Duffill discusses the common challenges faced by health practices and offers strategies to ensure their success. She emphasizes the importance of having a clear business strategy, effective marketing, strong personal branding, financial management, and client retention. Cass also highlights the need for practitioners to embrace change and differentiate themselves in a competitive market. By focusing on these k...

In this episode, Cass Duffill shares her personal journey from experiencing severe burnout to transforming her wellness practice into a thriving business. She discusses the challenges she faced, the importance of self-healing, and the strategies she implemented to create a sustainable work-life balance. 

Cass emphasizes the significance of simplifying business offerings, establishing boundaries, and the value of community ...

In this conversation, Cass Duffill discusses effective strategies for service-based businesses to maximize client engagement and revenue through year-end offers. She emphasizes the importance of not giving up as the year closes, and shares actionable marketing strategies, creative promotions, and ways to build client relationships. The conversation highlights the significance of utilizing email marketing, leveraging all marketing c...

After an amazing first year of the podcast, I'm taking a short break while we record the next batch of content.

While I'm on break you can come and connect with me in my Facebook Group .  Or find me on socials under Cass Duffill Strategist.

See you soon with a new batch of amazing episodes!

Cass x

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Free Resource: A Practitioner's Guide To Attractin...

In this episode, we discuss how to create standout marketing in a cluttered online space. She emphasizes the importance of understanding your ideal client and crafting a compelling value proposition. She also highlights the significance of using various marketing tactics, such as content marketing, social proof, and email marketing. Additionally, she suggests networking, community building, and collaborating as effective strategies...

In this episode, we discuss the limitations of relying solely on social media for marketing and offers alternative strategies to attract clients. 

We highlight the constantly changing algorithms and oversaturation of social media platforms as major challenges. 

We talk about how diversifying content and focusing on options other than social media is the key you need to build a loyal client base online.

Th...

In this episode we discuss the importance of consistency in marketing and identifies common barriers that prevent entrepreneurs from being consistent. We emphasize that consistency is not just about frequency, but also about maintaining quality, alignment with brand values, and messaging.

Consistency builds trust, strengthens brand identity, and improves audience engagement. The barriers to consistency include a lack of c...

In this episode, Cass Duffill discusses the importance of sales for business growth and shares strategies for making sales in an authentic and non-salesy way. She emphasizes the need to genuinely solve the problems of ideal clients and to approach sales from a transformational mindset. Cass also highlights the importance of connection, authentic communication, and transparency in the sales process. She provides tips for conducting ...