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May 13, 2025 24 mins

We’re once again diving into the world of software-defined vehicles (SDVs). In this episode we are joined by Florian Rohde, Managing Partner of iProcess, LLC. From founding Tesla’s system validation team to building an integration and validation team at NIO, he’s pretty much seen it all when it comes to SDVs. Florian joins ETAS’s Siamak Moshiri in a targeted discussion about the Chinese auto market, specifically SDVs. 

Siamak has Florian share insights on consumer influence and demand for SDVs in China compared to Europe and the U.S., China’s trajectory in developing the SDV, as well as how the Chinese auto market approaches vehicle architecture, operations and process. It’s a quick discussion that is bursting with interesting information.

To learn more about Florian: https://www.linkedin.com/in/florian-rohde-iprocess/ 

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