End Hype with Callye Keen

End Hype with Callye Keen

End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products. The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future. We are sick of ... Business books with 200 pages of filler Gurus copying and offering useless content Venture capitialist bankers offering startup advice Fancy talk from fancy people with zero action Do we know everything? Of course not. We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow. Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact. We create new opportunities. Change your life. Change the world. About Callye Keen Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.

Episodes

May 16, 2022 19 min

Create resilience or prepare for failure.

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Callye Keen sits down with Chalo Hernandez of El Paso, TX.  Chalo and Callye share experiences of growing up in family owned product businesses.  The challenges.  The opportunities, and how that experience has shaped their career paths.

Chalo’s parents immigrated from Mexico, and started Tortilleria Cuauhtémoc, their food based business with nothing more than a dream and their credit cards.  Now Chalo begins the process of taking ov...

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Welcome to End Hype podcast, in episode 106 Callye Keen is sharing some hard truths for entrepreneurs to hear, and they all center around email marketing. If you’re a coach or a knowledge worker it’s easy to understand the strategy behind growing a list and sending out lead magnet offers. But for product based businesses, an email list strategy can be confusing. It takes more than sending out regular newsletters to your list, and t...

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When you hear some amazing piece of fortune cookie coaching, does that phrase unlock new thoughts and modes of being or is it BS?

Is the opposite equally true? 

What if the biggest opportunities in life were from thinking the opposite as the trending "truth"? Contrarian Thinking provides exactly this approach. 

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http://collabproducts.com/book

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Learn how social selling is changing ecommerce.
How will you prepare and take advantage of this growing mega-trend?

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http://collabproducts.com/book

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End Hype host Callye Keen dives into the future of e-commerce, looking at Shopify trends.  It’s hard to believe that e-commerce isn’t the leading way consumers buy.  Online stores are so prevalent in our lives.  Especially after the past 2 years, with more businesses online.  E-Commerce is on the rise, and Shopify is the platform that most direct to consumer businesses use.  

Shopify recently released The Future of Commerce report, ...

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Welcome to the 2 year anniversary of End Hype Podcast.  Callye Keen has led us through over one hundred episodes on product businesses. He's interviewed successful entrepreneurs, breaking down obstacles and big challenges early stage and existing product businesses face. Providing tips, tactics, and strategies. Everything you need to help you grow your business from product concept to product design to products to market.

Two ye...

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Silver bullets are for werewolves, not for businesses.

Callye Keen digs into the myths around product marketing that set false expectations for entrepreneurs. 

While Callye is quick to point out that he's not a marketer trying to create the perfect offer, he's a product person who knows that in order to be successful he has to market and sell his products. He believes in and promotes collaborative growth, and has built a busi...

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How do you translate attention into customers into a growing business?

Dylan Cato joins Callye Keen to talk about creating viral products, building a brand people trust and the value of selling security. Dylan is the co-founder and COO of Altor Locks, which creates the safe series locks. The world's only power tool proof locks.

Altor's early stage product, a lightweight high-security lock, hit the market and they quickly real...

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Jamie Grove and Hans Fex launched Mini Museum in 2014 via a Kickstarter campaign that out performed their initial $40,000 ask by more than 25x.  Jamie and Hans raised $1.2 million in just 10 days, and that early stage Kickstarter campaign was only the beginning of their insane journey.

Imagine an office that is filled with triceratops horns, samurai swords, pieces of SR71’s, and Steve Jobs turtlenecks.  That’s just a sampling of wha...

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“Being an entrepreneur is a race without a finish line.”

Callye Keen sits down with Bill Strahan to talk about the lessons learned as serial entrepreneurs.

Bill has always loved making things. From a very young age he has been building things. He started by taking things apart and putting them back together, eventually moving to creating new things. He once called his grandfather at 2AM to ask him about how to rectify a current. His ...

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February 7, 2022 18 min

“Be wary of anyone selling you help without a deliverable.”

Callye Keen hits on a topic that he has a love/hate relationship with, mindset, personal development, and imposter syndrome.

More entrepreneurs fail from inaction than they do lack of funds, and inaction can frequently be mapped directly back to imposter syndrome. We know the exact right thing to do and still not take action.  Why?

Fear.  Fear of failure.  Fear of judgment.  ...

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Callye Keen talks about one of his passions, art. But not art in a traditional sense, art from the perspective that the world's not all about super technical products and building drones with AI. We have little pieces of art all around us, and in this episode Callye shares a different perspective on everyday art.

Scott Alexander sits down with Callye to discuss his journey from art school, to working for a large catalog company,...

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When is just an idea valuable? Almost never, but licensing is close.

Bringing a product idea to market doesn't always mean spending money on development and marketing. Different forms of partnership allow entrepreneurs to focus on their zone of genius but still launch and grow.

Licensing is a different business vehicle to arrive at a similar end. Many listeners requested this topic (which is NOT in my zone) so I invited an experi...

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This is why I could never be an Internet guru.

How many coaches do you need to launch a business and get to 100k per year in revenue? None. 

When is the right time to hire a coach to help take your business to the next level? This had been one of the biggest debates in the business industry. Some people argue to hire a coach as you start building your business to know the facts, while others believe in having a foundation before hiri...

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Viral growth allows you to fail at an artificial level

This time of year people waste time wishing. If you are an entrepreneur wishing for instant success, understand that success can crush your business.

In this episode, Callye Keen explains
Why credibility is a better focus than fame
Why revenue is better than chasing funding
Why sales cannot (and should not) magically solve itself

Learn more on growing your product business with Red B...

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Making mistakes go away will not build your brand.

Something will go wrong when launching a product or growing a business. What you are doing is new. Why would every little detail be perfect? How could it?

Great brands are not built from avoiding every problem.
Great brands are built from how they overcome problems.

Think of every Kickstarter shipping late from manufacturing and fulfillment issues. The optimism  of entrepreneurs met re...

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A win is not the end but the starting point of your growth.

How do we amplify success?

In this episode, Callye Keen breaks down simple actions for the 5th step in the Collaborative Growth Blueprint: Amplify.

How do we capture customer information?
How do we turn new customers into our own community?
How can we learn from each collaboration?
How can we get referrals to take this win to another level?
How and why do we iterate to grow? Why ...

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December 6, 2021 29 min

Great Execution is Collaborative

Most entrepreneurs launch a product with a little marketing hype running up to release and spend the majority of time, money, and effort pushing the product sales after release.

Most product launches fail.
Most businesses fail after successful launches.

They do not understand we are in the demand generation business.
While executing a collaborative product launch, the audience conversation starts immedi...

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Pitches fail because the person is unknown and offers too little value.

In the past, as a startup mentor, pitching for investment was a constant topic. The right magic slides did not unlock infinite money. Doing the work and getting into the right rooms was always the answer.

Funny, doing the work seems to always land us in the right rooms.

Currently, as a coach and consultant for product businesses, entrepreneurs have similar questio...

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