End Hype with Callye Keen

End Hype with Callye Keen

End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products. The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future. We are sick of ... Business books with 200 pages of filler Gurus copying and offering useless content Venture capitialist bankers offering startup advice Fancy talk from fancy people with zero action Do we know everything? Of course not. We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow. Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact. We create new opportunities. Change your life. Change the world. About Callye Keen Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.


December 14, 2022 24 mins

Entrepreneurship is an exciting and rewarding career path, but it also requires a great deal of hard work and dedication. In order to succeed, entrepreneurs need to develop certain leadership traits that will help them build and maintain strategic partnerships. These traits include communication, collaboration, trust, flexibility, vision, and resilience.


Communication is an essential leadership trait for entrep...

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Narek founded The Crowdfunding Formula helping people launch products through platforms like Kickstarter and Indiegogo. From that experience, he developed a prelaunch platform for creators to validate their ideas with customers.

We discuss why success requires testing, why entrepreneurs get pricing wrong, and why the best designed products do not always win.

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Stephen Key is the world’s leading expert on how to license a product idea and a 2018-2019 AAAS-LemelsonInvention Ambassador. As an independent inventor, he achieved repeat success commercializing products ranging from simple novelty gifts to complex packaging innovations. He is currently the patent strategist for Fishbone Packaging, the environmentally-friendly solution for single-use plastic rings. 

In 1999, he cofounded inventRig...

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What if you could reach out to the people who add products to their cart but never log in and do not buy? That is only the start of what Retention.com enables e-commerce brands to do.

Adam Robinson discusses
- Using data to resolve deliverable, emails from web traffic
- Growing his company without investment or paid advertising
- The value of partnering and collaborating with other SaaS tools

Learn mo...

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Special edition of End Hype. Callye Keen brings on friend and small business business expert Julie Traxler to co-host.

They talk
- Using social media to build relationship
- Why followers don't always matter
- The silly, toxicity of the "bro entrepreneur" attitude

Learn more about SB Pace:

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While running a well-known video editing agency, Ken Okazaki consistently heard from customers about the pain of setting up record content. Go Box Studio was born from those conversations.

Ken teaches us about
1. How join and participate in communities
2. How to involve customers in development
3. Why learning technical skills creates better products
... and more

Learn more:
Go Box Studio

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Dawn is a perfect case study in the power of developing relationships to launch a product and build a brand. We discuss:
- Aligning passion to a mission bigger than you
- Participating in community and engaging important conversations
- The benefits and levels of pitching to win money, mentors, access, and investors
- How partnerships with massive corporations work and how they change your business

Learn m...

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Longplay Brands focuses on brands who are in it for the long play. Jess Chan provides expert insights in keeping customers engaged by building relationships with them through email and SMS.

Struggling brands are obsessed with lowering customer acquisition costs by a couple of percentage points. Great brands obsess with the entire lifecycle of engaging customers.

Learn more:

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Callye Keen talks to the mysterious Wiz of Ecom about the value of attention, building audiences, making money online, how starting an agency leads to launching a successful ecom brand, and why we should all give Twitter a second look.

Learn more about Wiz of Ecom
Twitter: https://twitter.com/wizofecom
The Utopia: https://www.theutopia.io/

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Lack of clarity plagues entrepreneurs. End Hype answers any question submitted by listeners. The most common questions people have lack enough focus where answers can have any meaning. 
How do I grow my business?
How do I increase my product sales?
What is the best strategy to market a product?
These questions are common but general questions can only receive general answers.
In this episode, Callye Keen explain...

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Amazon accounts for almost half of all e-commerce sales. How to you succeed on a massive platform? How do you use the platform to create a brand?

Mina Elias is the founder of Trivium Group. Their goal is to be the last Amazon agency you ever hire. Mina uses his experience as a successful brand owner and experience from help 100s of Amazon sellers to tell us the best strategies working today.

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What if you could create a piece of content so good everyone watches, buys, and shares? Harmon Brothers have created some of the most memorable viral video ads including Squatty Potty and Purple mattresses.

Benton breaks down how the philosophy of Harmon Brothers goes beyond creating great videos but focusing on growing customers into unicorns.

Learn more

Raising Unic...

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Ryan Lewendon is a Partner at Giannuzzi Lewendon, a premier boutique law firm that focuses on the representation of privately-held, high-growth consumer products companies.

Since 2007, Ryan has focused his practice on helping innovative consumer products entrepreneurs grow their companies by navigating both the day-to-day hurdles and the tent-pole obstacles and opportunities a consumer products company must navigate on its...

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Callye Keen and Alex Fedotoff talk about why some some entrepreneurs succeed against all odds and others crumble with every advantage. The episode covers a range of topics from mindset to action to partnerships.

Alex runs a 30 million-dollar e-commerce business and coaches through his group E-commerce Scaling Secrets.

Learn more:
Program: https://www.ecommercescalingsecrets.com/
YouTube: https://www.youtu...

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Kate James (Digital Commerce Marketing @ Coca-Cola) provides explains breaking through the noise with collaborative limited editions releases and experiences.

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From selling solar to selling cookies, Bennett Maxwell breaks down his growth in the cookie business. Focusing on business processes allows him to franchise the business scaling from a single operation to selling 120+ locations.

Learn more about Dirty Dough Cookies:

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Part of me hopes I am wrong but recessions are inevitable. The US has avoided a true  recession for a long time.

In this episode, I share what am I doing and what am I coaching clients to do to thrive 

I cover ...
General Strategies
Having a Purpose-lead Business
Staying Relevant with Positioning
Capturing Imagination and the conversation
Diversifying Sales Channels
and ... a little on the ...

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Product Research to Validate Winning Products

You are in the shower, you got struck by some random idea. You got hit by Zeus's lightning bolt. ... And years of your life are just gone down the drain

OR You're gonna be a millionaire.

You had a million dollar idea. It's gonna skyrocket to the moon. All of your hopes, your dreams, your desires, your wildest fantasies are about to come true bec...

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What would I do if I started from scratch? If I lost everything, I had no money. Find out in this episode 

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Nathan Hirsch and Callye Keen talk through the evolution of business, stacking skills, and the power of outsourcing.


Outsource School

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