Endless Coffee Cup

Endless Coffee Cup

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Episodes

June 29, 2022 63 min

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification.

Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarc...

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In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic.

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June 14, 2022 64 min

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification. As a major part of digital marketing, social media becomes the most difficult to define. Greg and Matt discuss the definitive practices in social media, and define the difference between core skills and changing tactics.

Learn more about your ad choices. V...

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June 9, 2022 16 min

We live in a (digital) world of fakes, frauds, and filters.

From inflated user counts, to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe it." Later it became "trust, but verify." Unfortunately, in this age the mantra is "assume everything is false, until proven otherwise."

Learn more about your ad choices. Visit megaphone.fm/ad...

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Podcasting enables voices to be heard.

Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction. In many cases, podcasts offer alternative views than are presented in traditional news and entertainment media. The stories and information provided are from those actually living the ...

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May 24, 2022 13 min

In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines.

In this single shot episode, Matt talks about online engagement, the nature of podcasting as a medium, and answers a listener questions about podcasting in both personal and data terms.

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May 17, 2022 67 min

Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new book, "Let's Agree to Disagree: A Critical Thinking Guide to Communication, Conflict Management and Critical Media Literacy." The book is part textbook, part guidebook, and full of inspirational examples of people who made an effort to listen, learn, and create communication rather than disagree and walk away.

Huff and Hidgon ch...

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I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could point to one piece of advice that I would give to any business, entrepreneur, salesperson, student - or anyone who wants to further their career, it's to build a network.

Networking tends to be dismissed, as we have social networks that can extend your reach all over the world. However, there is a value to getting...

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For any business professional, burnout can be just around the corner. There are many warning signs, but we seem to be able to suppress them, ignore them, and make excuses.

Dr. Tomi Mitchell walks us through some of those signs, which can’t be ignored. Not only will burnout reduce your productivity, but it will also affect your performance, your attitude, and relationships. Recognize burnout early, and you can avoid it and the bigger...

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April 5, 2022 57 min

Matt interviews Adjunct Instructor and PdD student Joshua Nieubuurt about his research into Internet Memes. His research paper, Internet Memes: Leaflet Propaganda of the Digital Age caught our attention. We break down what makes memes so effective, and how they engage our brains on multiple levels.

There were some audio connection issues early in the episode, your patience is appreciated!

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Starting a business right now is not only a great idea, more people are doing it than ever before!

Business Coach, Mary Czarnecki, joins Matt to talk about the changing face of entrepreneurship in these amazing times. Matt and Mary provide practical steps of researching, preparing, and developing your own business. Mary provides the questions that potential start-ups need to ask and the guidance that many of us wish we had when we s...

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When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. I certainly did - I hated it, and still do.

What Google did was effectively transform the SEO industry. Without seeing how nuances of wording and phrases affected behavior, it was now a blind strategy to reach the right people with the right content.

When I read an arti...

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Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage.

Dr. Fou provides actionable steps that you can take - using your own analytics - to spot fraud and wasteful spending. Sit back as he provi...

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February 8, 2022 57 min

Creating Arabic Influencers

Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's not the typical "influencer" that you might think. They've developed influencers who are changing the region in areas of women's rights, economics, sport, environment, and many other areas. 

Learn more about your ad choices. Visit m...

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January 26, 2022 74 min

Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are critical to the business success, such as negotiation of meaning. Listen in as we examine the language that is used so flippantly in marketing, and how someone outside of marketing responds to traditional marketing-s...

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January 12, 2022 101 min

Long-time agency owners Sue Grabowski and Matt Bailey have a conversation about the work they love. Having owned agencies for more than a decade, they've made mistakes and would change a lot of things.

But, what's the one thing neither would change? Going out on their own.

So, what does a first time entrepreneur need to know about starting a business and marketing? How about learning to manage what you love instead of actuall...

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December 9, 2021 63 min

Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's. Budgets, technology, confusing language, and G4 or Universal?!?

Who can handle all of this? This is why we talk to Brad.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach customer, gain new customers, and increase sales. Email Marketing guru Jeanne Jennings shares holiday email marketing practices along with a few tactics that might surprise you.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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What does it take to build a real-world customer journey? 

After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations o...

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September 29, 2021 63 min

Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. In marketing, we can be very tone-deaf with messaging if we haven't considered or researched our message with other cultures and their values. 

Understanding the needs, attitudes, and values of others enables you to create, market, and build a better product for a wider audi...

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