Endless Coffee Cup: Digital Marketing Education

Endless Coffee Cup: Digital Marketing Education

To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.

Episodes

July 12, 2024 47 mins
A few months after Google's "big leak," Matt and guest Ashley Jones discuss the fallout and conclusions. Needless to say there are some surprises, but for many in the SEO community - it is business as usual. It is still all about marketing your business - beyond Google. With Ashley, the discussion always comes back to content. Whether it’s link building or content creation, the emphasis should be on quality. Unique, well-thought...
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Matt Bailey tackles the intricacies of social media careers, mental health, and the ever-evolving landscape of digital marketing. Joined by Jennifer Radke, CEO of the National Institute of Social Media, they explore the findings of NISM's latest social media job study, the importance of ongoing education, and the impact of certification on career advancement.   The study reveals many challenges and rewards of working in social medi...
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June 13, 2024 49 mins
Whether you're a freelancer, consultant, or a full-time employee, you'll deal with contracts that affect content ownership and how you can use what you create. Our guest, IP lawyer Sharon Toerek, highlights the critical elements every content creator needs to consider when drafting contracts, from intellectual property rights to defining deliverables, deadlines, and payment specifics. For those dealing with brand sponsorships, infl...
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May 1, 2024 48 mins
Analytics is swiftly evolving, and staying ahead requires not just keeping up, but also understanding the challenges and opportunities this evolution creates. Enter Piwik PRO, a company that is no start-up, but an established analytics solution with a long history. By focusing on a privacy-centric model that adheres to EU's GDPR and HIPPA in the US, Piwik PRO has been able to gather a sizable market, which is increasing by the day....
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If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works. Shar...
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John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: 1. Artificial Intelligence and SGE Impact on Publishers Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and displa...
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March 5, 2024 65 mins
SEO is Changing...But How? Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe. In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his conte...
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Social Media Marketing Careers: What to Expect We dive into the ever-spinning world of social media marketing—where timing is everything, and evergreen is king. We discussed how repurposing content not only keeps your feed fresh but educates and engages your audience. Repurpose with Purpose: Jennifer and Matt dissect the art of breathing new life into evergreen content. Discover ways to serve your audience effectively with timele...
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February 9, 2024 24 mins
Matt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO). He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, optimizing for user experience, business goals, and long-term success. Matt questio...
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Deb Eckerling is a goal-setting enthusiast who believes in the importance of rethinking your life and making plans all year round. She is the author of the "The D*E*B Method: Goal Setting Simplified" and encourages people to embrace change and create the happy, fulfilled lives they deserve, regardless of the time of year. Whether facing unexpected curveballs or seeking intentional change, Deb's mission is to help people navigate l...
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Mary Czarnecki joins Matt for an insightful and lively discussion on the challenges and opportunities for Social Media Marketing Professionals. They review the Hootsuite 2023 Social Media Career Report and explore the struggles faced by social media managers, including feeling underappreciated, lacking mentorship, and experiencing a talent exodus within organizations. Of course, this impacts the mental health and job satisfactio...
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In this second conversation about Michael's book, Backward Entrepreneur: From Idea to $20 Million" , we dive into the crucial pillars of customer acquisition, scaling a business, the pitfalls of VC funding, and the necessity of understanding customer motivations for successful product development. Michael shares a unique process for customer-driven acquisition, emphasizing the importance of validation before investing significant r...
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December 6, 2023 14 mins
Do you prompt people with the same level of detail as AI? Matt explores the important issue of effectively communicating instructions to human employees and coworkers. Drawing parallels between the meticulous care given to developing AI prompts and the lack of attention to human instruction, Matt discusses how clear and comprehensive communication could significantly impact workplace productivity and employee well-being. Tune in ...
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From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance We go back to the year 2012, a year that was associated with doomsday prophecies, but in reality, brought about significant changes that have shaped our modern world. I explore the convergence of three groundbreaking technologies and the impact they had on our daily lives. Starting with the smartphone, adding in cheap data plans, and the Facebook...
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Elevating Your Public Speaking Skills and Embracing Authenticity Matt sits down with former news anchor Kerry Barrett to delve into the world of public speaking, overcoming fears, and embracing authenticity. What surprises people is that Kerry had, and still has anxiety about speaking in front of people! How does a news anchor learn to overcome this fear and become a successful video communication coach? Authenticity is a theme th...
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Monique Russell returns to the Endless Coffee Cup to share her insights on the power of up-skilling and re-skilling, and how it can lead to growth, differentiation, and improved workplace dynamics. We explore the importance of creating a culture of learning and the role that leadership plays in modeling desired behaviors. Monique also highlights the value of disruptive thinking to assess true goals and outcomes. From the digital tr...
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October 3, 2023 51 mins
I sit down with long-time friend and business associate Michael Stebbins to interview him about his new book, Backward Entrepreneur. Together, we explore the concept of shaping your business around your natural tendencies and the power of customer feedback. Mike has "been there, done that" by taking multiple businesses from idea, to growth, to acquisition! Learn the "real-world advice" that the textbooks don't tell you. Michael sha...
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September 6, 2023 52 mins
Dive deep into the latest developments in the ever-evolving world of social media. Joined by regular guest Greg Jarboe, we explore the revolutionary changes happening on YouTube, from the introduction of shorts to the rise of new content creators. We dissect the decline of Twitter, its impact on advertisers, and question the branding change to "X". Threads came on strong, but finished weak. Reddit had a revolution, but it's over ...
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We dive deep into the art of effective communication. Our guest, Monique Russell, is an expert in teaching, training, speaking, and coaching individuals to communicate more effectively at work and at home. With her wealth of experience, Monique focuses on helping leaders keep top talent engaged, fulfilled, and motivated. She shares insights on how to connect with others, understand communication styles, delegate effectively, and na...
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August 9, 2023 50 mins
Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing Meg Casebolt, author of 'Social Slowdown' joins me to discuss the pressures faced by creators and consumers alike. FOMO The constant need to stay ahead of trends and conform to the algorithm, combined with the distractions and interruptions of social media notifications, can take a toll on focus and productivity. We also explore the addictive nat...
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