In this conversation, Amanda King interviews Mordy Oberstein, the head of SEO Branding at Wix, discussing his journey to the company, the challenges of rebranding Wix's SEO reputation, and the collaborative efforts with development teams to enhance the product.
They explore the importance of user feedback in product evolution, the internal education of SEO practices, and the future of SEO in the context of AI content. Mordy shares insights on enterprise SEO practices and the tools that help streamline processes at Wix. Throughout the discussion, Mordy emphasizes the value of experimentation and the need to embrace imperfection in the pursuit of effective SEO practices.
- Enterprise SEO requires managing vast amounts of content effectively.
- Internal education on SEO practices is vital for team alignment.
- Creating a community-focused SEO learning hub can enhance brand reputation.
- Automation is helpful, but human touch is essential in content creation.
- Experimentation is vital for discovering effective SEO strategies.
- Embracing imperfection can lead to better outcomes in enterprise SEO.
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