Engaging in the Next

Community organizing is a process by which members of an association come together to collectively address issues, solve problems, and create positive changes within their industries. In this episode, we talk to Molly Lewis, CEO of the Kentucky Primary Care Association. We chat about building relationships, mobilizing resources in times of need, and empowering association members to work collaboratively towards shared goals through...

Podcasts serve as a prime engagement opportunity for associations ready to expand on their value propositions of being an industry thought leader. In this episode, we talk to Joanna Pineda, CEO and Chief Troublemaker for Matrix Group, and host of the popular Associations Thrive podcast.  We chat about her career journey in the association space, what it takes to launch and maintain a successful podcast, how to find the right host, ...

Reaching out to elected officials only after a potentially harmful legislative or regulatory issue arises could put your or your members’ livelihoods in jeopardy. In this episode, we talk to Mike Bober, president and CEO of the Pet Advocacy Network.  We chat about the four Fs of effectively communicating with lawmakers, the role of technology in advocacy efforts, why advocacy should be more proactive than reactive, and how the asso...

Coaches play an important role in grooming a child's self-confidence, discipline and overall skills. But they are equally as important for association leaders looking to improve their leadership capabilities, boost team performance, or strengthen their resiliency to change. In this episode, we talk to Dr. Lakeya Cherry, an executive leadership coach and former CEO of the Network for Social Work Management. We chat about the benefit...

In this episode, we talk to Amanda Lea Kaiser, association keynote speaker, researcher, innovator, and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. We chat about the importance and challenges of member engagement and what motivated her to write a book on the topic; the perceived value of an association; and our favorite parts of each chapter of the book.

Show notes

Amanda Kaiser is...

While every ship needs a captain, equally as important is having a cruise director – the one that connects people and finds new ways for them to collaborate. In this episode, we talk to Dante Preciado, vice president of Member Engagement & International Relations for the American Society for Nutrition and one of the best "cruise directors" in the association space. We chat about connecting members, organizational growth opportuniti...

The struggle is real. Well-being at work isn't always easy to maintain.  But there are many strategies an association can implement to foster an environment of well-being in the workplace. In this episode, we talk to Gilda VanderHeyden, the founder of The Non-Profit Path, a well-being at work practice that helps professionals in the non-profit space find the balance they need to avoid burnout and live a more productive life. We cha...

Whether you're right out of college or a seasoned association executive, developing a personal brand is important in building relationships. advancing your career, or simply showing off what you are passionate about. In this episode, we talk to Allegra Tasaki, communications director with the National Association of Bond Lawyers, about ways to define and promote your personal brand, tactics to invest in, how both extroverts and int...

Moving away from a "one size fits all" membership model takes planning, dedication and the willingness to knock on doors and make personal connections with members and prospects. And that's a large goal of the National Association of Wholesaler-Distributors. In this episode, we talk to Dan Schuberth, chief revenue officer at NAW, about creating personalized membership journeys, the importance of hitting the reset button, the leader...

Because they represent such niche audiences, associations have a great opportunity to engage with their industries through creative storytelling. And data is a huge component of that narrative. In this episode, we talk to Audra Kruse, director of public affairs and digital engagement for AHIP, about the advantages of data storytelling, how to craft a compelling data narrative while avoiding some common mistakes, and data visualizat...

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. In this episode, we talk to Teri Carden, association junkie, founder of ReviewMyAMS.com, 100Reviews and Non Dues-a-Palooza. We discuss re-engaging sponsors, creating a strong non-dues revenue plan, and what's coming up at this year's Non Dues-a-Palooza event. 

Show notes

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While an association's focus on member acquisition and retention seems to lie within the young professional segment, a successful organization can't forget about the mid- to late-career professionals.  In this episode, we talk to Dave Bowman, senior director of membership development at NARFE—The Association for Federal Employees and Retirees, about what's changed in the association space, the impact of technology, and how his orga...

Associations understand that attracting and retaining young professionals within the organization is a must. So, in this episode, we explore ways to customize communication efforts, professional development and volunteer opportunities for these emerging professionals within your association. We talk to Manisha Bhaskar, senior director of communications and development for the American Academy of Orthotists and Prosthetists, about t...

The need to be a part of a like-minded community has never been more important to millions of industry professionals. In this episode, we talk about community – involving young professionals into your association’s community; planning events that bring together the entire community; and evolving the way we plan those events to create an inviting community. We're excited to chat with Marty Tatman, director of member engagement for t...

Let’s face it, the way associations acquire members has changed immensely in recent years. So, in this episode, we provide ways to boost acquisition and loyalty by letting members talk about their positive experiences. It's called user-generated content and it can create influencers out of your members, suppliers and exhibitors. We chat with Joel Resnik co-founder and chief revenue officer of Gather Voices, about humanizing your as...

Open any business-focused publication and you’re going to see article after article discussing the Great Resignation and its impact on employers. But for forward-thinking associations, the Great Resignation can provide great opportunities - both internally and for the industries they serve. Join us as we chat with Kerri McGovern, CAE, senior director of membership for the Association of Corporate Counsel, about these opportunities,...

What better topic to start this podcast series than to talk about podcasting for associations. Our inaugural episode features Darrin Scheid, CAE, marketing director at the American College of Emergency Physicians. He talks about how podcasting can help organizations reach young professionals; the challenges associations face when starting a podcast and solutions to those challenges; different formats to consider; and examples of as...