I had the pleasure of speaking with Erica Holthausen, a seasoned freelance writer and editor, who shared her journey from law to marketing and advertising and eventually found her passion in writing. Erica discusses the importance of adding value to the conversation and offers practical advice on pitching ideas to editors effectively. She emphasizes that getting published should serve a specific business purpose, such as gaining visibility or establishing authority. Erica also shares insights from her experiences with TEDx, highlighting the power of vulnerability and authentic storytelling in public speaking.
In this episode, we discuss the following:
✍️ Erica's transition from law to marketing and finding her passion in writing.
💡 Practical advice on pitching ideas to editors and publications.
🎯 The importance of aligning published content with specific business goals.
🗣 Insights and lessons from Erica's personal experiences with TEDx and public speaking.
Resources:
https://linktr.ee/catchline
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