April 23, 2025 • 15 mins
Learn how business owners, L&D pros, and facilitators can grow their brand on YouTube—insights from Patricia Regier’s 953K views and 2.12K subscribers.
Full Blog, this AI-generated podcast is based on: https://www.regiereducation.com/leveraging-youtube/
Additional videos about this topic to follow.
Patricia's YouTube channel: https://www.youtube.com/@PatriciaRegier/videos
Author: Patricia Regier, MEd is the Online Expert who’s built a career believing that training and online learning doesn’t have to be boring. As Owner of Regier Educational Services and with a Master of Adult Education, Patricia is known for making her audience feel empowered, engaged, courageous and confident. Her debut book and keynote, The Online Shift, teaches newcomers to the online space and seasoned professionals alike how to optimize their online presence and maximize engagement. She’s tried, tested and refined using the latest behavioural science, research and psychology to ensure your next online experience is a hit!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Okay, think about this for asecond. YouTube has over 2
(00:03):
billion active users
every single month. Wow, that'snot just a big number, it's
practically a whole onlineplanet, exactly,
and it's packed with potential.Maybe you're a business owner
looking for more visibility, or
someone in L and D wanting tomake a bigger impact, maybe a
speaker trying to get theirmessage out further right?
YouTube can be a real launch padfor all of that, right? And
(00:25):
that's what we're really digginginto today. And
what's so interesting is howwell accessible it makes things,
you know, connecting directlywith an audience, building up
your authority, yeah,
or even finding new ways to, youknow, generate revenue. It sort
of bypasses the old gatekeepers.It
really does an incredibleopportunity. So to
help us figure out how tonavigate all this, we're looking
(00:46):
at insights from someone who'sactually done it like really
successfully. We're talkingabout Patricia Regier. She
founded Regier Education, Inc,and built this really impressive
YouTube channel. It's all aboutlearning and development,
facilitation, small businessstuff,
and she's got the numbers toback it up, right over 953,000
(01:06):
views, yeah, and more than 2100,subscribers, which, you know
that's not just noise that showsreal connection, real impact,
it really does. Her journey islike a perfect case study. Shows
what happens when you put inconsistent, smart effort on the
platform?
Definitely suggests she knowsher audience knows the platform.
Lots we can learn there, sure.So our mission for this deep
(01:30):
dive is basically to take allthat practical wisdom from
Patricia and turn it intostrategies you can actually
use, yeah, actionable stuff foryour own professional growth on
YouTube Exactly.
We want to cut through thenoise, you know, the feeling of
being overwhelmed by it all, andjust focus on the steps that
will that really make adifference, whether you're just
(01:51):
starting out or or maybe youalready have a channel, and
want to give it a boost, right?Because, let's face it, a lot of
professionals see the potentialin video, but it can feel
daunting the amount of contentout there, the tech maybe. So
our goal is to kind of demystifyit a bit highlight the core
things that actually drivesuccess. Okay,
so let's tackle that bigquestion. First, why? Why even
(02:15):
bother putting time and energyinto YouTube? Patricia points
out a few core benefits thefirst one well, it really hits
home. Authentic connection. It's
fascinating, isn't it, how videojust conveys personality,
nuance, things text can't reallycapture. When you actually see
and hear someone talking withpassion, with expertise, it
(02:37):
builds trust. It buildscredibility much faster you feel
like you know the person a bitexactly, for professionals
trying to connect with clients,or, you know, establish
themselves as a leader in theirfield, that authentic link is
it's gold. It shows the humanbehind the expertise,
right? You're not just reading aweb page, you're interacting
with a person, yeah. And thenthere's a whole search engine
thing. YouTube is massive forsearch, second only to Google
(03:00):
itself,
and that's a huge point, a realdifferentiator. Think about
social media. Your post isthere, then poof, it's gone down
the
feed. So true, fleeting,
but YouTube, a well optimizedvideo, can keep pulling in
viewers for months, sometimesyears. If you're smart with your
titles, your tags, descriptions,using those keywords, people are
actually searching for preciselyyou're making yourself
(03:22):
discoverable to people activelylooking for what you offer. It's
about that long term visibility.Okay?
And here's where it gets. Well,even more interesting for some
people, monetization. Patriciamentioned her channel started
bringing in revenue from ads,sponsorships. I think she said
from June 2024
Yeah, that adds a whole otherlayer. Doesn't it the potential
(03:44):
to actually earn money from yourcontent. It
makes it a tangible asset.
It does now. It takes work.Obviously, you need to meet the
criteria build an audience, butit turns the channel from maybe
just a marketing cost intosomething that could potentially
pay for itself, or more, asustainable strategy. And
the last big why she mentionedis using it as an evergreen
educational resource. The videosyou make can just keep providing
(04:07):
value
that's such a powerful aspect.Think about it for like learning
and development or onboardingnew staff, or even client
education,
yeah, answering those commonquestions once on video, instead
of over and over.
Exactly, you create thesevaluable resources and they work
for you. 24/7, positions you asthe go to expert saves you time
and just keeps reaching people.
(04:29):
Okay, sold the why is definitelycompelling. So let's get into
the how. What are the biglessons Patricia learned,
building her channel up. Herfirst point is about having a
strategic foundation right fromthe beginning. What does that
actually mean in practice? Well,
think of it like, like launchingany project or even a small
business, you
need a plan, not just hittingrecord and hoping for the best,
(04:51):
right?
It means thinking about, okay,who exactly is my audience? What
core topics, or, you know,content pillars, will I focus
on? Uh, maybe even sketching outa rough schedule, like a content
calendar, sort of, yeah. And shementions even thinking about
monetization early on, not thatyou'll switch it on day one, but
knowing if that's a goal, mightshape some decisions. It's about
(05:13):
having that roadmap starting
with real intention.
Okay, then she talks aboutreally understanding your
audience through analytics. Howdoes that data actually help
shape what you do? Oh, theanalytics are gold. YouTube
tells you so much age, gender,where people are watching from
Patricia mentioned her topcountries were the US, India,
UK, Canada, interesting mix,yeah, and even how long they
(05:36):
watched specific videos. So youcan see, okay, this topic really
landed, or maybe this video wastoo long, it helps you stop
guessing and tailor the contentExactly. Tailor it. Maybe spot
gaps you could fill. It preventsyou from just creating stuff in
a vacuum. You know, that makessense. Something else that
jumped out at me was her focuson accessibility, using tools
(05:57):
like auto.ai for captions.That's more than just a nice
extra, isn't it? Oh, absolutelycritical for a couple of big
reasons. First, inclusivity, itopens your content up to people
with hearing impairments, oreven just people watching with
the sound off, which happens alot, a lot. But second, it's
huge for SEO. Those Captions aretext that the YouTube algorithm
(06:17):
can read and understand, so ithelps people find your videos.
It's a win. Win. Good forpeople, good for discovery,
smart. She also talks about justbeing natural on camera,
conversational, treating thelens like a person. Why is that
so important? Well, in thisdigital age, people crave
authenticity, right? We're kindof bombarded with super
polished, maybe slightly fakefeeling stuff sometimes, yeah,
(06:39):
you can spot it a mile off. Youcan so just being yourself,
speaking naturally, it buildsthat connection we talked about.
It builds trust. Makes yourexpertise feel more
approachable, more relatable.People engage more with someone.
They feel they can, you know,trust, Okay, this one comes up
all the time, online,consistency, regular uploads.
Why is that schedule so vitalfor YouTube? It works on two
(07:02):
levels. Really, for youraudience, it builds expectation.
They know when new stuff iscoming, so they have a reason to
come back. Builds loyalty, keepsyou top of mind Exactly. And
then, for the YouTube algorithm,regular uploads signal that your
channel is active. It'sproviding value consistently,
and that can help yourvisibility in search and
recommendations. So it's for thehumans and the bots. I really
(07:25):
liked this next tip, lettingclient questions or real world
problems inspire your contentmaking videos you wish had
existed for yourself or yourclients. That's such a smart
approach, because, you know,there's a need for it. If your
clients are asking other peopleprobably are too, right? You're
directly solving a problemexactly. It guarantees
relevance, and for you, thecreator, it means you're not
(07:47):
just guessing what people wantto see. You're focusing your
effort where it's actuallyneeded. Leads to much better
engagement. She gave a quickmention to some tools she uses
too, editing software, thumbnailcreators, CyberLink, Power
Director, descript, Canva, yeah.Having the right tools
definitely helps. It. Canstreamline things, make it less
intimidating, improve thequality. Whether you start free
(08:10):
or invest a bit, finding whatworks for you makes a
difference. And those datapoints she shared were really
eye opening that wide age range,watching her stuff. It wasn't
just one narrow group showsbroad appeal within her niche.
And the kicker, 99% of reviewscame from people who weren't
subscribers. Isn't that amazing?It just hammers home how
powerful YouTube is as adiscovery engine. Your videos
(08:32):
can reach way beyond yourimmediate followers. People find
you through search. Okay, sotons of great lessons learned.
How do we actually put thisstuff into action? Patricia had
some really practical tips forbuilding and growing. First one
featuring your best content onyour channel home page. Yeah.
Think of it like your shopwindow. Someone lands there for
the first time. What do you wantthem to see immediately? The
(08:55):
Greatest Hits exactly yourspeaker reel may be an overview
of your services. That superpopular tutorial. It gives them
a quick taste of your best work,and hopefully pulls them in
deeper. Strong first impressionmakes sense. Another really
clever one, repurposing clientwork, obviously you need
permission, but using clips fromtraining or webinars, oh, yeah,
that's powerful stuff. It'ssocial proof in action. Instead
(09:19):
of just telling people you'regood at training, you're showing
them. Builds credibility,instantly, massively seeing your
expertise in a real worldsetting, much more convincing
than just talking about it andengagement, she stresses
responding to comments,encouraging interaction. How
does that actually help thechannel grow? It builds
community, doesn't it? Peoplefeel heard. They feel valued
(09:41):
When you reply, makes them morelikely to come back to comment
again, and YouTube likes that.Interaction seems like it.
Engagement is definitely asignal the algorithm pays
attention to. So fostering thatconversation can indirectly
boost your visibility, plus it'sjust, you know, good practice,
visuals are obviously key,compelling Thumb.
Nails clear titles. Why are theyso make or break? Because it's
(10:03):
crowded out there. Yourthumbnail and title are fighting
for attention against millionsof others. It's the first click
decision totally. Does it grabmy eye? Does the title Tell me
clearly what it's about andmaybe make me curious? You have
to nail that first impression toeven get someone to watch.
She also suggests mixing up theformats, tutorials, sure, but
also live sessions, shorts,maybe behind the scenes, stuff.
(10:27):
Why the variety different
strokes for different folks?Yeah, right. Some people love a
quick how to others want an indepth, live. Q and A caters to
more preferences. Yeah, keepsthe channel fresh, lets you
experiment and see what reallyclicks with your particular
audience. Maybe shorts bring innew people who then watch longer
stuff.
And this is huge for efficiency,repurposing video content,
(10:48):
turning it into blog posts,LinkedIn articles, newsletter,
bits, Oh,
absolutely. Work smarter, notharder. You've done the heavy
lifting creating the video.Slice it and dice it exactly,
turn it into text. Use clips forsocial it extends the life of
that content reaches people whomaybe prefer reading or hang out
on different platforms,maximizes your effort. Live
Streaming sounds interestingtoo. A dynamic way to connect.
(11:10):
It
really is that real timeinteraction is unique, answering
questions, live, gettingimmediate feedback. It builds a
really strong connection. Youcan promote
it elsewhere to pull people in,
yeah, drive traffic from otherplatforms to your live event,
great for cross platform buzz.YouTube
itself has tools built in rightend screens, chapters, cards,
(11:31):
the Community tab, yeah,
and people should definitely usethem. They're designed to keep
viewers on your
channel longer, like suggestinganother relevant video at the
end exactly, or linking
to your website with a card.Chapters help people navigate
long videos. The Community tablets you post updates or polls
between uploads. Using them justmakes the experience better and
boosts engagement metrics andsupporting
(11:52):
tools can help too. Shementioned TubeBuddy for SEO,
Canva for visuals,
yeah, tools like TubeBuddy cangive you great keyword insights
help you optimize. Canva makescreating professional looking
thumbnails or channel art reallyeasy. Even if you're not a
designer, they just smooth theprocess. And
finally, just staying curious,keeping up with YouTube's
changes crucial.
(12:14):
The platform is always evolving.New features pop up, best
practices change. You gotta keeplearning, to adapt and, you
know, stay effective, like therecent stuff about disclosing AI
generated content, right?
You need to know about that.Yeah, it's interesting. She even
runs a second channel for morepersonal stuff like travel and
repurposing older content. Whysplit them?
(12:36):
Smart branding, I think, keepsher main channel super focused
on our professional niche,learning, development business,
no confusion, avoids dilutingthe message Exactly. The second
channel is an outlet for otherinterests, maybe testing things
without cluttering up theprimary brand she's built.
Okay, so if we boil it all down,what are the absolute must haves
(12:58):
for a successful YouTube channelbased on this problem solving,
content seems key. Definitely.
People come looking for answers,short, clear solutions, like her
most popular two minutetutorial, that really works.
And having that defined nicheyou can't be for everyone no
focus
helps you attract the rightaudience, the ones truly
interested. Makes contentcreation easier. Builds
authority faster, consistency.
(13:20):
We keep going back to that, yep,builds audience.
Trust feeds the algorithm. It'snon negotiable. Really,
authenticity being real, notperfect. Hugely important.
People connect with people. Letyour personality show. It's more
engaging than trying to beflawless, smart
optimization, tags, SEO, thosecaptions we talked about, gotta
(13:40):
be discoverable.
Great content is useless ifnobody finds it. Need to help
YouTube understand what it'sabout,
and finally, building thatcommunity, answering questions,
interacting makes
people feel connected, fostersloyalty, encourages them to
stick around and engage more.It's about the relationship, not
just the views.
And she touches on the fact thatas you grow opportunities like
(14:01):
sponsored content or brandpartnerships might come along.
Yeah,
that can be a great next step.But the key, as she implies, is
making sure it's a genuine fit,alignment with your channel's
focus and your audience'sinterest is crucial to maintain
that trust you've built. Okay,let's
try and wrap this up. What's thebig picture here? It's clear
YouTube is way more than just aplace to dump videos? No,
(14:21):
absolutely. It's this incrediblypowerful, multi faceted tool for
professional growth, right?
It's about authentic connection.It's a search engine powerhouse.
It's got monetization potential.It's an evergreen library. It
really serves as a businesstool, a marketing channel, a
creative space, an educationalplatform, all rolled into one
(14:42):
and
Patricia Regier story reallyshows that if you approach it
strategically, stay consistentand genuinely focus on providing
value, it can make a massivedifference. It's
compelling proof, isn't it worksacross so many different fields,
so
maybe you've been thinking aboutstarting a channel, or maybe. Be
your current one feels a bitstalled. Hopefully this gives
(15:03):
you some inspiration, someconcrete ideas. Think
about what unique knowledge youhave to share. Commit to that
consistency, yeah,
and just see what happens, seewhat impact you can make. Which
leads
us to a final thought to leaveyou with, in this digital world
that's always changing, howcould really leaning into a
platform like YouTube actuallygrow what you're doing now,
maybe even open up completelynew doors for a connection, for
(15:26):
learning, for impact. And maybe
ask yourself, What's that videoyou wish had existed that you
could be the one to create you?
Okay, think about this for asecond. YouTube has over 2
(00:03):
billion active users
every single month. Wow, that'snot just a big number, it's
practically a whole onlineplanet, exactly,
and it's packed with potential.Maybe you're a business owner
looking for more visibility, or
someone in L and D wanting tomake a bigger impact, maybe a
speaker trying to get theirmessage out further right?
YouTube can be a real launch padfor all of that, right? And
(00:25):
that's what we're really digginginto today. And
what's so interesting is howwell accessible it makes things,
you know, connecting directlywith an audience, building up
your authority, yeah,
or even finding new ways to, youknow, generate revenue. It sort
of bypasses the old gatekeepers.It
really does an incredibleopportunity. So to
help us figure out how tonavigate all this, we're looking
(00:46):
at insights from someone who'sactually done it like really
successfully. We're talkingabout Patricia Regier. She
founded Regier Education, Inc,and built this really impressive
YouTube channel. It's all aboutlearning and development,
facilitation, small businessstuff,
and she's got the numbers toback it up, right over 953,000
(01:06):
views, yeah, and more than 2100,subscribers, which, you know
that's not just noise that showsreal connection, real impact,
it really does. Her journey islike a perfect case study. Shows
what happens when you put inconsistent, smart effort on the
platform?
Definitely suggests she knowsher audience knows the platform.
Lots we can learn there, sure.So our mission for this deep
(01:30):
dive is basically to take allthat practical wisdom from
Patricia and turn it intostrategies you can actually
use, yeah, actionable stuff foryour own professional growth on
YouTube Exactly.
We want to cut through thenoise, you know, the feeling of
being overwhelmed by it all, andjust focus on the steps that
will that really make adifference, whether you're just
(01:51):
starting out or or maybe youalready have a channel, and
want to give it a boost, right?Because, let's face it, a lot of
professionals see the potentialin video, but it can feel
daunting the amount of contentout there, the tech maybe. So
our goal is to kind of demystifyit a bit highlight the core
things that actually drivesuccess. Okay,
so let's tackle that bigquestion. First, why? Why even
(02:15):
bother putting time and energyinto YouTube? Patricia points
out a few core benefits thefirst one well, it really hits
home. Authentic connection. It's
fascinating, isn't it, how videojust conveys personality,
nuance, things text can't reallycapture. When you actually see
and hear someone talking withpassion, with expertise, it
(02:37):
builds trust. It buildscredibility much faster you feel
like you know the person a bitexactly, for professionals
trying to connect with clients,or, you know, establish
themselves as a leader in theirfield, that authentic link is
it's gold. It shows the humanbehind the expertise,
right? You're not just reading aweb page, you're interacting
with a person, yeah. And thenthere's a whole search engine
thing. YouTube is massive forsearch, second only to Google
(03:00):
itself,
and that's a huge point, a realdifferentiator. Think about
social media. Your post isthere, then poof, it's gone down
the
feed. So true, fleeting,
but YouTube, a well optimizedvideo, can keep pulling in
viewers for months, sometimesyears. If you're smart with your
titles, your tags, descriptions,using those keywords, people are
actually searching for preciselyyou're making yourself
(03:22):
discoverable to people activelylooking for what you offer. It's
about that long term visibility.Okay?
And here's where it gets. Well,even more interesting for some
people, monetization. Patriciamentioned her channel started
bringing in revenue from ads,sponsorships. I think she said
from June 2024
Yeah, that adds a whole otherlayer. Doesn't it the potential
(03:44):
to actually earn money from yourcontent. It
makes it a tangible asset.
It does now. It takes work.Obviously, you need to meet the
criteria build an audience, butit turns the channel from maybe
just a marketing cost intosomething that could potentially
pay for itself, or more, asustainable strategy. And
the last big why she mentionedis using it as an evergreen
educational resource. The videosyou make can just keep providing
(04:07):
value
that's such a powerful aspect.Think about it for like learning
and development or onboardingnew staff, or even client
education,
yeah, answering those commonquestions once on video, instead
of over and over.
Exactly, you create thesevaluable resources and they work
for you. 24/7, positions you asthe go to expert saves you time
and just keeps reaching people.
(04:29):
Okay, sold the why is definitelycompelling. So let's get into
the how. What are the biglessons Patricia learned,
building her channel up. Herfirst point is about having a
strategic foundation right fromthe beginning. What does that
actually mean in practice? Well,
think of it like, like launchingany project or even a small
business, you
need a plan, not just hittingrecord and hoping for the best,
(04:51):
right?
It means thinking about, okay,who exactly is my audience? What
core topics, or, you know,content pillars, will I focus
on? Uh, maybe even sketching outa rough schedule, like a content
calendar, sort of, yeah. And shementions even thinking about
monetization early on, not thatyou'll switch it on day one, but
knowing if that's a goal, mightshape some decisions. It's about
(05:13):
having that roadmap starting
with real intention.
Okay, then she talks aboutreally understanding your
audience through analytics. Howdoes that data actually help
shape what you do? Oh, theanalytics are gold. YouTube
tells you so much age, gender,where people are watching from
Patricia mentioned her topcountries were the US, India,
UK, Canada, interesting mix,yeah, and even how long they
(05:36):
watched specific videos. So youcan see, okay, this topic really
landed, or maybe this video wastoo long, it helps you stop
guessing and tailor the contentExactly. Tailor it. Maybe spot
gaps you could fill. It preventsyou from just creating stuff in
a vacuum. You know, that makessense. Something else that
jumped out at me was her focuson accessibility, using tools
(05:57):
like auto.ai for captions.That's more than just a nice
extra, isn't it? Oh, absolutelycritical for a couple of big
reasons. First, inclusivity, itopens your content up to people
with hearing impairments, oreven just people watching with
the sound off, which happens alot, a lot. But second, it's
huge for SEO. Those Captions aretext that the YouTube algorithm
(06:17):
can read and understand, so ithelps people find your videos.
It's a win. Win. Good forpeople, good for discovery,
smart. She also talks about justbeing natural on camera,
conversational, treating thelens like a person. Why is that
so important? Well, in thisdigital age, people crave
authenticity, right? We're kindof bombarded with super
polished, maybe slightly fakefeeling stuff sometimes, yeah,
(06:39):
you can spot it a mile off. Youcan so just being yourself,
speaking naturally, it buildsthat connection we talked about.
It builds trust. Makes yourexpertise feel more
approachable, more relatable.People engage more with someone.
They feel they can, you know,trust, Okay, this one comes up
all the time, online,consistency, regular uploads.
Why is that schedule so vitalfor YouTube? It works on two
(07:02):
levels. Really, for youraudience, it builds expectation.
They know when new stuff iscoming, so they have a reason to
come back. Builds loyalty, keepsyou top of mind Exactly. And
then, for the YouTube algorithm,regular uploads signal that your
channel is active. It'sproviding value consistently,
and that can help yourvisibility in search and
recommendations. So it's for thehumans and the bots. I really
(07:25):
liked this next tip, lettingclient questions or real world
problems inspire your contentmaking videos you wish had
existed for yourself or yourclients. That's such a smart
approach, because, you know,there's a need for it. If your
clients are asking other peopleprobably are too, right? You're
directly solving a problemexactly. It guarantees
relevance, and for you, thecreator, it means you're not
(07:47):
just guessing what people wantto see. You're focusing your
effort where it's actuallyneeded. Leads to much better
engagement. She gave a quickmention to some tools she uses
too, editing software, thumbnailcreators, CyberLink, Power
Director, descript, Canva, yeah.Having the right tools
definitely helps. It. Canstreamline things, make it less
intimidating, improve thequality. Whether you start free
(08:10):
or invest a bit, finding whatworks for you makes a
difference. And those datapoints she shared were really
eye opening that wide age range,watching her stuff. It wasn't
just one narrow group showsbroad appeal within her niche.
And the kicker, 99% of reviewscame from people who weren't
subscribers. Isn't that amazing?It just hammers home how
powerful YouTube is as adiscovery engine. Your videos
(08:32):
can reach way beyond yourimmediate followers. People find
you through search. Okay, sotons of great lessons learned.
How do we actually put thisstuff into action? Patricia had
some really practical tips forbuilding and growing. First one
featuring your best content onyour channel home page. Yeah.
Think of it like your shopwindow. Someone lands there for
the first time. What do you wantthem to see immediately? The
(08:55):
Greatest Hits exactly yourspeaker reel may be an overview
of your services. That superpopular tutorial. It gives them
a quick taste of your best work,and hopefully pulls them in
deeper. Strong first impressionmakes sense. Another really
clever one, repurposing clientwork, obviously you need
permission, but using clips fromtraining or webinars, oh, yeah,
that's powerful stuff. It'ssocial proof in action. Instead
(09:19):
of just telling people you'regood at training, you're showing
them. Builds credibility,instantly, massively seeing your
expertise in a real worldsetting, much more convincing
than just talking about it andengagement, she stresses
responding to comments,encouraging interaction. How
does that actually help thechannel grow? It builds
community, doesn't it? Peoplefeel heard. They feel valued
(09:41):
When you reply, makes them morelikely to come back to comment
again, and YouTube likes that.Interaction seems like it.
Engagement is definitely asignal the algorithm pays
attention to. So fostering thatconversation can indirectly
boost your visibility, plus it'sjust, you know, good practice,
visuals are obviously key,compelling Thumb.
Nails clear titles. Why are theyso make or break? Because it's
(10:03):
crowded out there. Yourthumbnail and title are fighting
for attention against millionsof others. It's the first click
decision totally. Does it grabmy eye? Does the title Tell me
clearly what it's about andmaybe make me curious? You have
to nail that first impression toeven get someone to watch.
She also suggests mixing up theformats, tutorials, sure, but
also live sessions, shorts,maybe behind the scenes, stuff.
(10:27):
Why the variety different
strokes for different folks?Yeah, right. Some people love a
quick how to others want an indepth, live. Q and A caters to
more preferences. Yeah, keepsthe channel fresh, lets you
experiment and see what reallyclicks with your particular
audience. Maybe shorts bring innew people who then watch longer
stuff.
And this is huge for efficiency,repurposing video content,
(10:48):
turning it into blog posts,LinkedIn articles, newsletter,
bits, Oh,
absolutely. Work smarter, notharder. You've done the heavy
lifting creating the video.Slice it and dice it exactly,
turn it into text. Use clips forsocial it extends the life of
that content reaches people whomaybe prefer reading or hang out
on different platforms,maximizes your effort. Live
Streaming sounds interestingtoo. A dynamic way to connect.
(11:10):
It
really is that real timeinteraction is unique, answering
questions, live, gettingimmediate feedback. It builds a
really strong connection. Youcan promote
it elsewhere to pull people in,
yeah, drive traffic from otherplatforms to your live event,
great for cross platform buzz.YouTube
itself has tools built in rightend screens, chapters, cards,
(11:31):
the Community tab, yeah,
and people should definitely usethem. They're designed to keep
viewers on your
channel longer, like suggestinganother relevant video at the
end exactly, or linking
to your website with a card.Chapters help people navigate
long videos. The Community tablets you post updates or polls
between uploads. Using them justmakes the experience better and
boosts engagement metrics andsupporting
(11:52):
tools can help too. Shementioned TubeBuddy for SEO,
Canva for visuals,
yeah, tools like TubeBuddy cangive you great keyword insights
help you optimize. Canva makescreating professional looking
thumbnails or channel art reallyeasy. Even if you're not a
designer, they just smooth theprocess. And
finally, just staying curious,keeping up with YouTube's
changes crucial.
(12:14):
The platform is always evolving.New features pop up, best
practices change. You gotta keeplearning, to adapt and, you
know, stay effective, like therecent stuff about disclosing AI
generated content, right?
You need to know about that.Yeah, it's interesting. She even
runs a second channel for morepersonal stuff like travel and
repurposing older content. Whysplit them?
(12:36):
Smart branding, I think, keepsher main channel super focused
on our professional niche,learning, development business,
no confusion, avoids dilutingthe message Exactly. The second
channel is an outlet for otherinterests, maybe testing things
without cluttering up theprimary brand she's built.
Okay, so if we boil it all down,what are the absolute must haves
(12:58):
for a successful YouTube channelbased on this problem solving,
content seems key. Definitely.
People come looking for answers,short, clear solutions, like her
most popular two minutetutorial, that really works.
And having that defined nicheyou can't be for everyone no
focus
helps you attract the rightaudience, the ones truly
interested. Makes contentcreation easier. Builds
authority faster, consistency.
(13:20):
We keep going back to that, yep,builds audience.
Trust feeds the algorithm. It'snon negotiable. Really,
authenticity being real, notperfect. Hugely important.
People connect with people. Letyour personality show. It's more
engaging than trying to beflawless, smart
optimization, tags, SEO, thosecaptions we talked about, gotta
(13:40):
be discoverable.
Great content is useless ifnobody finds it. Need to help
YouTube understand what it'sabout,
and finally, building thatcommunity, answering questions,
interacting makes
people feel connected, fostersloyalty, encourages them to
stick around and engage more.It's about the relationship, not
just the views.
And she touches on the fact thatas you grow opportunities like
(14:01):
sponsored content or brandpartnerships might come along.
Yeah,
that can be a great next step.But the key, as she implies, is
making sure it's a genuine fit,alignment with your channel's
focus and your audience'sinterest is crucial to maintain
that trust you've built. Okay,let's
try and wrap this up. What's thebig picture here? It's clear
YouTube is way more than just aplace to dump videos? No,
(14:21):
absolutely. It's this incrediblypowerful, multi faceted tool for
professional growth, right?
It's about authentic connection.It's a search engine powerhouse.
It's got monetization potential.It's an evergreen library. It
really serves as a businesstool, a marketing channel, a
creative space, an educationalplatform, all rolled into one
(14:42):
and
Patricia Regier story reallyshows that if you approach it
strategically, stay consistentand genuinely focus on providing
value, it can make a massivedifference. It's
compelling proof, isn't it worksacross so many different fields,
so
maybe you've been thinking aboutstarting a channel, or maybe. Be
your current one feels a bitstalled. Hopefully this gives
(15:03):
you some inspiration, someconcrete ideas. Think
about what unique knowledge youhave to share. Commit to that
consistency, yeah,
and just see what happens, seewhat impact you can make. Which
leads
us to a final thought to leaveyou with, in this digital world
that's always changing, howcould really leaning into a
platform like YouTube actuallygrow what you're doing now,
maybe even open up completelynew doors for a connection, for
(15:26):
learning, for impact. And maybe
ask yourself, What's that videoyou wish had existed that you
could be the one to create you?
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