Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes. Download a FREE LinkedIn Checklist: www.mellermarketing.com/checklists
Episodes
In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I offer advice on optimizing your LinkedIn presence and being proactive in outre...
Maximizing Your LinkedIn Company Page: Essential Tips and Strategies
In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings...
In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion.
We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key aspects, including various insurance options for the self-employed, such as health,...
Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way.
In this episode, I detail my process for making group coaching call playbacks available to my members.
I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature.
Post-session, I show how to download the MP4 file, upload it to Descript for a more accurat...
In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics.
I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on ...
In the first session of our VIP Office Hours, we focused on those considering self-employment. I shared my journey from corporate to self-employment and highlighted the importance of identifying one’s market niche.
The session included valuable introductions and advice from our all-star participants, emphasizing the challenges and rewards of being self-employed. We discussed financial preparedness, the importance of self-motiv...
In this LinkedIn profile mini audit, I review Julie Kleinhans' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program.
Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the Linked...
Answering Your Top LinkedIn Marketing and Profile Optimization Questions
In this episode, I introduce a new series where I answer your questions about LinkedIn, marketing, and my work.
Topics covered include recent LinkedIn invitation limits, revising my book 'Social Media Pie,' understanding LinkedIn invitations, expectations for my coaching cohorts, Sales Navigator usage, tips on optimizing personal vs. busines...
LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers
In this episode, I'm joined by fellow Innovation Women member, Kim Groshek. Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.'
I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective for attracting business clients—particularly executives.
We cover essen...
Discover Your Strengths to Find Your Dream Job
In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of using CliftonStrengths to discover one's strengths. She shares her personal journey,...
What type of tripod do you use and why?
Why should you keep your old cellphone, so you have two cell phones?
What type of microphone should you use and why?
What type of headset do you use?
What type of lighting do you use?
What type of webcam do you use?
What type of video editing software do you use?
What are some pro tips on how to use different types of technology?
I answer all these questions and more in this episode.
T...
Using Your Strengths to Transition from Employee to Solopreneur with Dr. Brian Grossman
In this insightful episode, I revisit an inspiring talk by Dr. Brian Grossman from my Shift Live-a-thon event held in April 2024. Brian, who initially approached me while seeking employment, has transformed into a successful solopreneur, inspired in part by my guidance.
He shares his journey and valuable strategies on leveraging personal strength...
- What is the LinkedIn SSI (Social Selling Index)?
- Why should I care about my LinkedIn SSI?
- How is the LinkedIn SSI score calculated?
- What are the four categories that make up the LinkedIn SSI, and how many points are possible in each?
- What does "Establish your Professional Brand" mean in the context of LinkedIn SSI?
- How can I "Find the Right People" on LinkedIn to improve my SSI?
- What does "Engage with Insight...
Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley
Where do we even get started with this process?
What do we need to know about our accounting records as it relates to getting things ready for tax prep?
What advice would you give to someone who's just getting started?
What about somebody who's already well established, working with a CPA?
Who does a good support team consist of?
Could you give us so...
Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress.
In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assessing your podcast's progress by analyzing both numeric and qualita...
Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across"
00:00 Introduction and Welcome
00:18 How to Handle Technical Issues
01:02 Introducing Today's Topic: Getting Your Point Across
01:37 Shep's Background and Expertise
03:14 Tips for Effective Virtual Presentations
06:02 Engaging Your Audience
11:56 Using Themes and Storytelling
13:21 Overcoming Public Speaking Anxiety
1...
Here are the key LinkedIn tips I shared with Angie Cox: https://www.linkedin.com/in/angelacoxmsn/ during this LinkedIn profile mini-audit.
✅ Brand Consistency: Ensure your LinkedIn profile aligns with your website's branding, including colors, fonts, and imagery.
✅ Regular Profile Updates: Update your header image at least once a year to keep your profile fresh and engaging.
✅ Optimize Your Contact...
Wondering if you have access to the new LinkedIn premium company page? In this podcast, I walk you through the new Premium Pages feature that is starting to roll out, where to find it, and a walk-through of the features you get with a premium page.
Watch the video of this episode on YouTube:
https://youtu.be/0EEu85RIkvI?si=XEKgP5ntyaU9iiUp
00:00 Introduction to LinkedIn Premium Company Pages
00:14 Navigating ...
Join me as I welcome Jenny Kay Pollock, who delivered a talk at the SHIFT-LIVE-A-Thon event, "Side Hustle v. Jump Ship."
00:16 Jenny's Background and Side Hustle Journey
01:00 Leveraging AI in Business
02:48 Side Hustle vs. Jumping Ship
03:44 Evaluating Your Current Situation
04:51 Building a Solid Foundation
05:29 Strategies for Side Hustles
06:12 Scaling and Making the Jump
07:55 Financial Planning and Support Sy...
This episode explores the strategies outlined in the "LinkedIn for Course Creators" checklist, offering actionable tips for maximizing your course launch on LinkedIn. https://www.mellermarketing.com/linkedin-for-course-creators
00:00 Introduction to LinkedIn for Course Creators
00:25 Background and Course Overview
01:36 Tip 1: Promote in Your Header and Headline
05:32 Tip 2: Utilize Custom Links
07:10 Tip 3: Add to ...