June 26, 2024 • 26 mins
In this episode, we're sharing the secrets of success with five essential rules that I've learned on my journey from broke to earning over $50 million in sales. If you're striving for success in your personal or professional life, these principles are designed to guide you.
We'll cover:
- The importance of building repeatable systems
- Focusing on the process rather than the outcome
- The significance of becoming the right person for success
- Understanding your why and its role in enduring challenges
- Embracing failure as a necessary step to success
#Success #Entrepreneurship #BusinessGrowth #PersonalDevelopment #Mindset #Goals #Failure #Consistency #SelfImprovement #Podcast
👉 If you found value in this episode, please share it with someone who needs to hear it.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Five rules.
Number one you've got to have asystem for success.
Number two you've got to focuson the process, not the outcome.
Number three it's who you haveto become, not how to create it.
(00:29):
Number four it's why you wantit, not what you want.
And finally, number fiveWelcome to Entitled to Nothing,
where we believe our life is ourfault.
My name is Mink and I've spentthe last 20 years of my life
running headfirst into failureafter failure, and I've learned
(00:50):
how to turn my failures intolessons and I've used those
lessons to create life on myterms.
Have you ever wondered whatmakes someone successful and
what makes someone else notsuccessful?
What is the difference betweenthose that have the most success
, that have the best life, thatstart the best businesses and
(01:10):
everybody else?
Something I've thought about alot in my life as an
entrepreneur and really just asan individual trying to find his
way in the world, and what Ican tell you is there is a, you
know, there's this whole idea ofthe secret of success and you
have to do this and you have todo that, and I don't think that
there is any one way to besuccessful.
(01:34):
But there is first principles,there's overarching rules and
today what I want to do is sharewith you guys five rules I've
learned on my journey from goingfrom broke and bankrupt to
earning over $50 million insales as an entrepreneur.
And I tell you guys that numbernot to impress you, but to
express to you that I have founda way to create some success in
(01:58):
my life and in the modern world, for whatever reason.
One of the number one ways ofvalue not valuing, but measuring
success is from a monetarystandpoint right, especially in
the entrepreneurial world.
And so I sat down and I wrotethis really long post about
success and what has to happenand what you have to do and the
(02:21):
principles and some of thecharacter traits and some of the
things that you have to have.
And I tried to record thisepisode a couple of times
honestly, and I wasn't, it justwasn't feeling right, and
ultimately I condensed it downinto five rules.
And today I just want to sharethese five rules with you, I
want to have a candidconversation about it and at the
end of the talk I'm going totell you a couple of takeaways
(02:42):
and how you can start to applythese to your life.
So the first rule of success isand well, let me, before I even
go there, let me start and saythese are not a definitive, in
the sense that there's a wholelot of other things that you
have to do, and when I saynumber one, it's not like this
is the most important thing.
One of the things you guys willlearn about me is I don't
(03:04):
believe in absolutes.
There's a few absolutes in life, but most exist in this gray
space right Between the blackand the white, and I personally
think that we get ourselves intotrouble when we try to be too
rigid about things.
But I do believe there's firstprinciples, and that's really
(03:25):
what I'm talking about here withthese five rules of success,
and so it's not that one is moreimportant than another, it's
just a list of one to five.
So the first principle that Ithink we all must follow if we
want to have more success in ourlife is this success is built
by repeatable systems.
Okay, I think it was one ofthose famous philosophers,
(03:46):
aristotle that said we are whatwe repeatedly do.
Excellence is not an act, butit's a habit.
Okay, and so often we want tofocus on the end goal and we're
so focused on getting the job,starting the business, getting
the car, whatever the enddestination is, that getting the
car, whatever the enddestination is, that we don't
(04:08):
really think about the processthat it's going to take to get
there.
And one of the things that I'velearned is the quality of our
systems is going to determinethe the, the level of success
that we have, and oftentimes Ithink about it like this I want
to create repeatable systemsthat create predictable success,
and there's a lot of verysimple examples of this right.
(04:31):
I grew up playing basketball.
I love basketball, and doingthousands of form shots every
single day in the gym developeda repeatable process so that
when I got in a game I becamemore successful.
And as a short white dude in asmall town in Oregon, I earned
myself a college basketballscholarship because I developed
(04:53):
a process of shooting thousandsand thousands of form shots that
ultimately created apredictable result of free
throws or three pointers or jumpshots or whatever it is right.
But if you think about grillinga steak, if you think about
there's so many examples of thisright, but maybe a simple one
is baking a cake right, if youhave a recipe that has been
(05:15):
passed down for generations andit's the most decadent, most
delicious cake you've ever hadin your life.
Could you have the same successbaking that cake as the
original creator of it?
And the answer is yes, if youfollow the process also known as
a recipe, right, and if you'regoing to follow a process or a
(05:36):
recipe, you have to know whatingredients you need, in what
proportions they need to be usedin and in what order they need
to be mixed into the bowl,because if you get the wrong
ingredients or you get the wrongquantity of ingredients, and
sometimes if you put them in thewrong order, you're not going
to create the same result.
And so when you think about,you know what is it that makes
(05:58):
people successful?
I would challenge you guys tothink about it like this They've
discovered repeatable systemsthat produce predictable success
, and so, as you're analyzing,how do I become more successful
in any area of my life, thefirst thing that I really want
you to think about is whatsystems do I need to create?
(06:19):
What activities do I need to dohabitually, day in and day out,
that are going to produce apredictable result?
Right, fitness is another verysimple example of this.
If you want to get stronger, ifyou want to lose weight it's
not rocket science, you've gotto figure out a particular
workout, a particular system,and you've got to do it over and
over and over.
So the first rule of success iscreating predictable systems
(06:44):
that produce repeatable orpredictable success.
And this brings me to aninteresting point.
The only reason why you're nothaving the success that you want
in any area of your life is twothings.
Number one, you don't know thesystem.
Or, number two, you're just notdoing it.
And oftentimes, if we're reallyhonest with ourselves, we know
(07:08):
what we need to do, we justdon't have the discipline or the
courage or the consistency toactually do it.
And so what I want to do, as afriend here on this podcast, is
challenge you to go find thesystem and just fucking do it.
Just have the discipline, havethe courage, have the
(07:28):
consistency, and I do think thatthis is the foundation of
success.
You can find the system, allright.
Rule number two this one is theprocess is more important than
the outcome.
Okay, so often when we getstarted, all we care about is
the process is more importantthan the outcome.
Okay, so often when we getstarted, all we care about is
the outcome, the goal, thedesire.
(07:48):
I want the house, I want thegirl, I want the business right,
and it's critical that we knowwhat we want.
But what I will tell you fromexperience is the only way we're
really going to get what wewant is by focusing our energy
on the process.
And this is why it's stepnumber two, because number one,
you got to know what thatprocess is, and then step number
(08:10):
or step number one is you gotto know what the process is, and
step number two is you got tothen focus all your energy on it
.
And one of the things that Ilearned early on like when I
first got started, I was just ayoung puppy dog trying to find
my way in the world and all Icared about was making a certain
amount of money so that I couldmove to the beach and live a
certain lifestyle, and I didn'tgive a shit about process and
(08:30):
all this other bullshit.
I was like give me the outcome.
I want the goal, and what Irealized is that was a very
amateur approach to life.
Right, amateurs only care aboutthe outcome, and that's why
they very rarely get it.
Okay.
Professionals, if you're a trueprofessional, you know what
your outcome is, you know whatyou want, but you understand
(08:54):
that the only way you're goingto get from where you are to
where you want to go is by is bydelivering or executing the
process.
And so a professional is goingto say, okay, I want the goal,
but in order to get there I haveto do all of these steps and I
have to find a system and I haveto work it and I have to take
consistent action repeatedlyover time.
(09:15):
One of my favorite quotes isordinary things, practiced
consistently, createextraordinary results.
And if you want extraordinaryresults, you have to become a
professional in any area of yourlife that you're trying to
generate results.
And you need to do thoseordinary things consistently
over time.
And the most boring, basic,ordinary things.
(09:39):
That's going to be the process,the day in and day out, grind
at times, monotonous work thatwe have to do.
No one's immune from it.
Right?
There's a silly saying, and itsays no one can do your pushups
for you.
Right?
Every day you got to show upand just trust the process,
engage in the process, and ifyou do it long enough, you'll
(10:00):
get to the end destination.
You'll achieve that outcome.
You know, and you know I justhad this.
Let me finish this thought first, and then I'll tell you the
little antidote or antidote.
So, if amateurs focus on theoutcome, professionals they know
what their outcome is andthey're really, really clear on
(10:21):
it and they're focused on theprocess.
I think you elevate to masteryin any area of your life when
you're more focused on becominga master of the process than
even the outcome.
Right, I think there's a pointin our career or in our lives
where we actually fall more inlove with the process than we
(10:46):
even do about the outcome.
And we know, like, when youbecome a professional and you
are focused on the process andyou can now learn how to create
the results that you want,there's this, there's this
migration that happens If you doit long enough.
You become a true master ofyour craft and that's where you
really fall in love with yourcraft and that's where you
really fall in love with theprocess.
And so, as you think about this, I want you to use this
(11:07):
framework amateur, professional,master, right and I want you to
judge yourself and let's say,you know, in your relationship,
in your fitness, in your career,are you an amateur, are you a
professional, are you a master?
And I think if you can thinkabout that framework, you can
kind of give yourself a score ifyou will, or you can judge
(11:28):
yourself against this rateyourself and determine where you
need to focus.
If you're an amateur, you'refocusing solely on the outcome.
If you're a professional, youknow what you want and you're
really clear on it, but you'refocused on the process, and a
master is just focused onbecoming a true master of craft.
Um, I had this experiencerecently where I was just in
(11:51):
Hawaii for a couple of weeks,and I'll make a long story short
.
I ended up renting a house inHawaii, which was something that
I've wanted to do for a reallylong time, and it was a series
of events kind of happened inperfect order.
I've been wanting to have asecond place on the beach for a
long time and I've been sayingit's not the right time.
It's not the right time.
I need to be patient, right.
(12:11):
I've been delaying thegratification of the outcome
until I felt like financially,and then from a schedule
standpoint, professionally, thateverything was going to be in
order.
And I was down there.
Some dominoes fell into perfectorder and there was this
opportunity to rent what is adream home of mine.
(12:32):
That really just fell in my lapand so I took it.
I got back to Arizona and I wassitting in my office my first
day back in my office and I wasjust reflecting on where I'm at,
and I had this reallyincredible experience because I
realized I am living the exactlife I dreamed of years ago.
(12:52):
And it was this humblingexperience and I thought to
myself how did I get here?
You know, it was like for yearsand years and years.
It felt like I was working myass off with very little result
and just grinding it out 10, 12,14 hour days, five, six, seven
days a week just working,working, working.
(13:14):
And then all of a sudden, hereI am and on one hand, you know
it's like it happened fast, buton the other hand, it took eight
, 10, 14 years to get here.
But the reason why I tell youthis story is the one thing I'm
most proud of is all I've donefor the last 14 years is show up
(13:38):
every day and give every daythe best that I can, and some
days are better than others.
Some days I'm tired andexhausted and my energy and my
effort is shit, but I did thebest that I could that day, and
other days I come into theoffice.
I'm fucking fired up.
I'm going on.
My intensity is super high.
Everybody's like what's up withmink today?
He's on one right, like we'reall going to go through good
(14:01):
days and bad days.
We're all going to go throughgood days and bad days.
We're all going to go throughseasons of life where we feel
like things are taking too longor we're not where we want to be
.
But if you can just commit tothe process and you can do it
every day and show up every dayand just give it the best that
you can that day and then try tobe a little bit better tomorrow
(14:25):
, I promise you guys, if youstick with it, if you have a
long-term vision, you're goingto get there.
And this is part of the reasonwhy I wanted to have this
conversation with you guys todayis because that moment I had
I'm recording this on a Fridayand I had that moment on Monday.
I got back from Hawaii, Irolled off the red eye right
into the office and I had thatmoment on on Monday.
I got back from Hawaii, Irolled off the red eye, right
(14:45):
into the office and I wassitting in my office in between
meetings and I was like, wow,how did I get here?
And the answer was I just diddaily consistent action over the
last 14 years of my life andsince I started live beardarded,
it's been eight years ofintense focus on what I want,
and now I'm living life on myterms, and that's what I want
(15:09):
for you guys.
So you've got to follow thesesteps if you really want to help
build a foundation that's goingto help you get to the next
level, which leads me to numberthree, and number three might be
one of the most important ones.
Number three is this it's who,not how.
You see.
(15:29):
So often in life we think howdo I do this, how do I do that?
How do I create the business?
How do I find the relationship?
We get stuck in the tyranny ofhow, and ultimately, one of the
biggest lessons I've learned inlife is we never have a how
problem.
We always have a who problem,and the truth is, if you're not
(15:53):
where you want to be, one of thebiggest reasons why is you're
not the type of person that'scapable of creating that result?
And you need to ask yourselfthis question who do I need to
become to create the result thatI want?
Ultimately, who we become isgoing to be the number one
(16:15):
determining factor in the lifethat we live.
I was on a coaching call acouple of days ago and they said
as a founder, you are thecompany's greatest asset and the
company's greatest liability,and who you are and how you show
up in the level of skill thatyou have and the leadership
(16:35):
capacity that you create withinyourself, that is the governor
of your potential and thebusiness's success.
And so who are we going tobecome?
Now, in this category of who,there's three particular areas
of our life that are going todetermine the results that we
have.
Okay, the skills that youdevelop as an individual are
(16:58):
going to determine the successthat you have.
The character traits that youpossess are going to determine
the type of person that youbecome.
And then, ultimately, thebeliefs that you have about
what's possible for you aregoing to be also one of those
indicators.
Now I told you before right, ifyou have about what's possible
for you are going to be also oneof those indicators.
Now I told you before right, ifyou have a recipe, you can
(17:19):
create any recipe or any meal.
You can bake the cake in theexact way and make it as
delicious as anybody else If youknow the ingredients, the
proportions and in what order tomix them.
I would make an argument thatthe ingredients of success all
come down to who you are, andthat's the skills that you have,
(17:40):
the character traits that youpossess and the beliefs that you
have about what's possible foryou.
And so this question about whodo you have to be exists in this
area, and so many times I'vestepped back from a situation in
my life where I didn't get theresult, where I failed, and I
said, okay, what skills am Imissing?
(18:00):
In this moment, right as the CEOof Live Bearded, we've went
through multiple iterations ofgrowth.
In every situation I've had tostep back and say who do I need
to be?
What skills do I need to takethe company to the next level?
And there's hard skills andthere's soft skills that all of
us must develop in life.
And I would say the hard skills, you have to decide what are
(18:27):
those for you.
Do you want to be a stockbroker?
Do you want to be a doctor?
Do you want to have the skillsof a copywriter or a content
creator?
The skill side of things, thehard skill, honestly, is very
easy.
You just figure out what youwant to learn and what skills
you need to create the resultthat you want, and you go
acquire those right.
Soft skills are a littledifferent, because that's more
like our communication, ourability to build rapport, our
(18:50):
charisma, our communicationskills right.
Can we persuade, can we thinkcritically, can we problem solve
?
All of these things arecritical.
But if you want to have moresuccess in your life, it starts
with you.
Who do you need to become?
And the first part to say isokay, what skills do I need?
From there, you have todetermine what type of human is
(19:12):
capable of creating the resultsthat you want.
If you're introverted and youwant to go make a shitload of
money as a salesperson andyou're going to have to make
tons of sales calls and you'regoing to deal with tons of
rejection, you're probably goingto set yourself up for failure,
right?
If you don't have the charactertraits that are required to
create the skills that producethe results.
(19:34):
You need to develop thosecharacter traits.
And here's the deal Charactertraits are completely learnable.
You can learn to be morefocused.
You can learn to be moredisciplined.
You can learn to be moreeducated.
You can be the type of personthat develops the character
trait that, rather than clickingon the TV at night, you open a
book.
Then, rather than talking shiton social media, you get on
(19:56):
YouTube and you watch videos.
Okay, but the character traitsthat you possess are kind of the
building blocks to the skillsthat you're going to create.
And then you wrap all of thatin belief, the belief about let
me say it this way you are whoyou believe you are.
You live the life that youbelieve you can live.
(20:17):
You have the relationship thatyou believe you can have.
The beliefs that we have aboutourselves and about what's
possible for us is ultimatelythe determining factor of our
potential.
We will never out earn ourbeliefs.
We will never out believe orwe'll never have a greater level
of potential than we believefor ourselves.
(20:39):
So, as you're thinking about,how do I create more success?
It's who do you need to become?
What skills, character traitsand beliefs must I possess?
And then you just go out and bethe type of person that becomes
that individual that buildsthat success.
The fourth rule is why, not what?
(21:00):
So often we are so focused onwhat we want that we lose sight
of why we actually want it, andthere's a really beautiful quote
that says if you have a strongenough why you can endure any
how, any, what any challenges,any obstacles, have a strong
enough why you can endure anyhow, any, what any challenges,
any obstacles right.
Ultimately, at the end of theday, why we want something is
(21:22):
the number is probably the mostimportant reason and and the the
determining factor of if we'regoing to get there, because if
we have a strong enough, whywe're going to be willing to
work through the bullshit, workthrough the pain, overcome the
failure and grow through themoments that stop most people
from actually achieving the endresult.
(21:42):
I think this one's prettyself-explanatory.
You've got to know why you wantit and you've got to then use
that why to fuel you through thejourney, through the ups and
the downs and the challenges andthe failures.
So you got to know what youwant but, more importantly, why
(22:02):
you want it.
All right.
And the fifth and final rule isfailure is required for success
.
You know, if you have anaversion to failure, if you're
not willing to look dumb and tofall on your face and to fail,
you're never going to have theopportunity to be successful.
One of my favorite sayings isthe road to success is paved
(22:26):
with failure.
I believe success and failureare two sides of the same coin,
and oftentimes we hear theseamazing success stories, right,
whether it's an athlete, anentrepreneur, a celebrity.
We hear these success storiesthat are glamorized, and we hear
about how amazing andincredible they are, but what
they don't tell you is the onlyway they got there was by
(22:48):
failing, more than anyone else.
See, the only way you learn howto become successful is by
failing over and over and over,and I would suggest that we
learn far more from our failuresthan we do from our successes.
And if you see someone that'shad success in any area of their
life, it's because they've hadthe courage to fail over and
(23:11):
over and learn through thosemoments.
It's as I say in the intro.
You know, the only reason whyI'm here is because I've learned
how to turn my failures intolessons and I've used those
lessons to create life on myterms, and so I would say, maybe
the most important part of thisprocess.
They're all important, right,but our relationship with
(23:33):
failure is critical, and I wouldsuggest, I would advise you, to
see failure as nothing morethan a lesson.
If you can see the failures asgetting you one step closer to
the successes.
Then the goal becomes how do Ifail faster?
Because the faster we learnwhat not to do, the faster we'll
(23:55):
get where we're going.
And ultimately, I think yourend result, your success in life
, is gonna come down to how wellyou fail, how much you learn
through your failures and thenhow you're able to apply the
lessons from failure to createmore success in the future.
One of my favorite quotes isfrom John Wooden and he says
(24:16):
success is never final, failureis never fatal.
It's the courage to continuethat counts.
And ultimately, if we want tocreate life on our terms because
that's my definition of successvery simply is doing what you
know you need to do, doing itwhen you need to do it and
(24:37):
creating life on your terms Ithink that's what we all want.
Ultimately, we want to spendour time with the people we love
, doing the things that we enjoy.
That's what creating life onour terms is about.
And if you understand that themost important part of creating
life on your terms is not thesuccess or the failure, but the
courage to continue, that'swhere we're going to be able to
(25:01):
really truly create the lifethat we want.
So, to recap for you guys, realfast, five rules.
Number one you've got to have asystem for success.
Number two you've got to focuson the process, not the outcome.
Success.
Number two you've got to focuson the process, not the outcome.
Number three it's who you haveto become, not how to create it.
Number four it's why you wantit, not what you want.
(25:22):
And finally, number five,you've got to love the process
of failing, because on yourjourney, you're going to fail
over and over and over again.
And if you can do that, Iguarantee you you're going to
start to move from where you are.
To do that, I guarantee you.
You're going to start to movefrom where you are to where you
want to go, and you're going tohave the opportunity to do what
I just did, which was achieve alifelong goal, and then pause
(25:44):
for a moment and reflect backand ask yourself how did I get
here?
And the answer is going to besimple you did these five things
.
And the answer is going to besimple you did these five things
.
That's my prayer for you.
I hope that this was helpful.
If you got value from this,will you just do me one favor?
Will you share it with someonewho needs to hear it and tell
(26:06):
them about the podcast.
That's the only thing I'll everask of you guys.
I hope you have an amazing day.
I hope to hear and talk to youguys soon.
Five rules.
Number one you've got to have asystem for success.
Number two you've got to focuson the process, not the outcome.
Number three it's who you haveto become, not how to create it.
(00:29):
Number four it's why you wantit, not what you want.
And finally, number fiveWelcome to Entitled to Nothing,
where we believe our life is ourfault.
My name is Mink and I've spentthe last 20 years of my life
running headfirst into failureafter failure, and I've learned
(00:50):
how to turn my failures intolessons and I've used those
lessons to create life on myterms.
Have you ever wondered whatmakes someone successful and
what makes someone else notsuccessful?
What is the difference betweenthose that have the most success
, that have the best life, thatstart the best businesses and
(01:10):
everybody else?
Something I've thought about alot in my life as an
entrepreneur and really just asan individual trying to find his
way in the world, and what Ican tell you is there is a, you
know, there's this whole idea ofthe secret of success and you
have to do this and you have todo that, and I don't think that
there is any one way to besuccessful.
(01:34):
But there is first principles,there's overarching rules and
today what I want to do is sharewith you guys five rules I've
learned on my journey from goingfrom broke and bankrupt to
earning over $50 million insales as an entrepreneur.
And I tell you guys that numbernot to impress you, but to
express to you that I have founda way to create some success in
(01:58):
my life and in the modern world, for whatever reason.
One of the number one ways ofvalue not valuing, but measuring
success is from a monetarystandpoint right, especially in
the entrepreneurial world.
And so I sat down and I wrotethis really long post about
success and what has to happenand what you have to do and the
(02:21):
principles and some of thecharacter traits and some of the
things that you have to have.
And I tried to record thisepisode a couple of times
honestly, and I wasn't, it justwasn't feeling right, and
ultimately I condensed it downinto five rules.
And today I just want to sharethese five rules with you, I
want to have a candidconversation about it and at the
end of the talk I'm going totell you a couple of takeaways
(02:42):
and how you can start to applythese to your life.
So the first rule of success isand well, let me, before I even
go there, let me start and saythese are not a definitive, in
the sense that there's a wholelot of other things that you
have to do, and when I saynumber one, it's not like this
is the most important thing.
One of the things you guys willlearn about me is I don't
(03:04):
believe in absolutes.
There's a few absolutes in life, but most exist in this gray
space right Between the blackand the white, and I personally
think that we get ourselves intotrouble when we try to be too
rigid about things.
But I do believe there's firstprinciples, and that's really
(03:25):
what I'm talking about here withthese five rules of success,
and so it's not that one is moreimportant than another, it's
just a list of one to five.
So the first principle that Ithink we all must follow if we
want to have more success in ourlife is this success is built
by repeatable systems.
Okay, I think it was one ofthose famous philosophers,
(03:46):
aristotle that said we are whatwe repeatedly do.
Excellence is not an act, butit's a habit.
Okay, and so often we want tofocus on the end goal and we're
so focused on getting the job,starting the business, getting
the car, whatever the enddestination is, that getting the
car, whatever the enddestination is, that we don't
(04:08):
really think about the processthat it's going to take to get
there.
And one of the things that I'velearned is the quality of our
systems is going to determinethe the, the level of success
that we have, and oftentimes Ithink about it like this I want
to create repeatable systemsthat create predictable success,
and there's a lot of verysimple examples of this right.
(04:31):
I grew up playing basketball.
I love basketball, and doingthousands of form shots every
single day in the gym developeda repeatable process so that
when I got in a game I becamemore successful.
And as a short white dude in asmall town in Oregon, I earned
myself a college basketballscholarship because I developed
(04:53):
a process of shooting thousandsand thousands of form shots that
ultimately created apredictable result of free
throws or three pointers or jumpshots or whatever it is right.
But if you think about grillinga steak, if you think about
there's so many examples of thisright, but maybe a simple one
is baking a cake right, if youhave a recipe that has been
(05:15):
passed down for generations andit's the most decadent, most
delicious cake you've ever hadin your life.
Could you have the same successbaking that cake as the
original creator of it?
And the answer is yes, if youfollow the process also known as
a recipe, right, and if you'regoing to follow a process or a
(05:36):
recipe, you have to know whatingredients you need, in what
proportions they need to be usedin and in what order they need
to be mixed into the bowl,because if you get the wrong
ingredients or you get the wrongquantity of ingredients, and
sometimes if you put them in thewrong order, you're not going
to create the same result.
And so when you think about,you know what is it that makes
(05:58):
people successful?
I would challenge you guys tothink about it like this They've
discovered repeatable systemsthat produce predictable success
, and so, as you're analyzing,how do I become more successful
in any area of my life, thefirst thing that I really want
you to think about is whatsystems do I need to create?
(06:19):
What activities do I need to dohabitually, day in and day out,
that are going to produce apredictable result?
Right, fitness is another verysimple example of this.
If you want to get stronger, ifyou want to lose weight it's
not rocket science, you've gotto figure out a particular
workout, a particular system,and you've got to do it over and
over and over.
So the first rule of success iscreating predictable systems
(06:44):
that produce repeatable orpredictable success.
And this brings me to aninteresting point.
The only reason why you're nothaving the success that you want
in any area of your life is twothings.
Number one, you don't know thesystem.
Or, number two, you're just notdoing it.
And oftentimes, if we're reallyhonest with ourselves, we know
(07:08):
what we need to do, we justdon't have the discipline or the
courage or the consistency toactually do it.
And so what I want to do, as afriend here on this podcast, is
challenge you to go find thesystem and just fucking do it.
Just have the discipline, havethe courage, have the
(07:28):
consistency, and I do think thatthis is the foundation of
success.
You can find the system, allright.
Rule number two this one is theprocess is more important than
the outcome.
Okay, so often when we getstarted, all we care about is
the process is more importantthan the outcome.
Okay, so often when we getstarted, all we care about is
the outcome, the goal, thedesire.
(07:48):
I want the house, I want thegirl, I want the business right,
and it's critical that we knowwhat we want.
But what I will tell you fromexperience is the only way we're
really going to get what wewant is by focusing our energy
on the process.
And this is why it's stepnumber two, because number one,
you got to know what thatprocess is, and then step number
(08:10):
or step number one is you gotto know what the process is, and
step number two is you got tothen focus all your energy on it
.
And one of the things that Ilearned early on like when I
first got started, I was just ayoung puppy dog trying to find
my way in the world and all Icared about was making a certain
amount of money so that I couldmove to the beach and live a
certain lifestyle, and I didn'tgive a shit about process and
(08:30):
all this other bullshit.
I was like give me the outcome.
I want the goal, and what Irealized is that was a very
amateur approach to life.
Right, amateurs only care aboutthe outcome, and that's why
they very rarely get it.
Okay.
Professionals, if you're a trueprofessional, you know what
your outcome is, you know whatyou want, but you understand
(08:54):
that the only way you're goingto get from where you are to
where you want to go is by is bydelivering or executing the
process.
And so a professional is goingto say, okay, I want the goal,
but in order to get there I haveto do all of these steps and I
have to find a system and I haveto work it and I have to take
consistent action repeatedlyover time.
(09:15):
One of my favorite quotes isordinary things, practiced
consistently, createextraordinary results.
And if you want extraordinaryresults, you have to become a
professional in any area of yourlife that you're trying to
generate results.
And you need to do thoseordinary things consistently
over time.
And the most boring, basic,ordinary things.
(09:39):
That's going to be the process,the day in and day out, grind
at times, monotonous work thatwe have to do.
No one's immune from it.
Right?
There's a silly saying, and itsays no one can do your pushups
for you.
Right?
Every day you got to show upand just trust the process,
engage in the process, and ifyou do it long enough, you'll
(10:00):
get to the end destination.
You'll achieve that outcome.
You know, and you know I justhad this.
Let me finish this thought first, and then I'll tell you the
little antidote or antidote.
So, if amateurs focus on theoutcome, professionals they know
what their outcome is andthey're really, really clear on
(10:21):
it and they're focused on theprocess.
I think you elevate to masteryin any area of your life when
you're more focused on becominga master of the process than
even the outcome.
Right, I think there's a pointin our career or in our lives
where we actually fall more inlove with the process than we
(10:46):
even do about the outcome.
And we know, like, when youbecome a professional and you
are focused on the process andyou can now learn how to create
the results that you want,there's this, there's this
migration that happens If you doit long enough.
You become a true master ofyour craft and that's where you
really fall in love with yourcraft and that's where you
really fall in love with theprocess.
And so, as you think about this, I want you to use this
(11:07):
framework amateur, professional,master, right and I want you to
judge yourself and let's say,you know, in your relationship,
in your fitness, in your career,are you an amateur, are you a
professional, are you a master?
And I think if you can thinkabout that framework, you can
kind of give yourself a score ifyou will, or you can judge
(11:28):
yourself against this rateyourself and determine where you
need to focus.
If you're an amateur, you'refocusing solely on the outcome.
If you're a professional, youknow what you want and you're
really clear on it, but you'refocused on the process, and a
master is just focused onbecoming a true master of craft.
Um, I had this experiencerecently where I was just in
(11:51):
Hawaii for a couple of weeks,and I'll make a long story short
.
I ended up renting a house inHawaii, which was something that
I've wanted to do for a reallylong time, and it was a series
of events kind of happened inperfect order.
I've been wanting to have asecond place on the beach for a
long time and I've been sayingit's not the right time.
It's not the right time.
I need to be patient, right.
(12:11):
I've been delaying thegratification of the outcome
until I felt like financially,and then from a schedule
standpoint, professionally, thateverything was going to be in
order.
And I was down there.
Some dominoes fell into perfectorder and there was this
opportunity to rent what is adream home of mine.
(12:32):
That really just fell in my lapand so I took it.
I got back to Arizona and I wassitting in my office my first
day back in my office and I wasjust reflecting on where I'm at,
and I had this reallyincredible experience because I
realized I am living the exactlife I dreamed of years ago.
(12:52):
And it was this humblingexperience and I thought to
myself how did I get here?
You know, it was like for yearsand years and years.
It felt like I was working myass off with very little result
and just grinding it out 10, 12,14 hour days, five, six, seven
days a week just working,working, working.
(13:14):
And then all of a sudden, hereI am and on one hand, you know
it's like it happened fast, buton the other hand, it took eight
, 10, 14 years to get here.
But the reason why I tell youthis story is the one thing I'm
most proud of is all I've donefor the last 14 years is show up
(13:38):
every day and give every daythe best that I can, and some
days are better than others.
Some days I'm tired andexhausted and my energy and my
effort is shit, but I did thebest that I could that day, and
other days I come into theoffice.
I'm fucking fired up.
I'm going on.
My intensity is super high.
Everybody's like what's up withmink today?
He's on one right, like we'reall going to go through good
(14:01):
days and bad days.
We're all going to go throughgood days and bad days.
We're all going to go throughseasons of life where we feel
like things are taking too longor we're not where we want to be
.
But if you can just commit tothe process and you can do it
every day and show up every dayand just give it the best that
you can that day and then try tobe a little bit better tomorrow
(14:25):
, I promise you guys, if youstick with it, if you have a
long-term vision, you're goingto get there.
And this is part of the reasonwhy I wanted to have this
conversation with you guys todayis because that moment I had
I'm recording this on a Fridayand I had that moment on Monday.
I got back from Hawaii, Irolled off the red eye right
into the office and I had thatmoment on on Monday.
I got back from Hawaii, Irolled off the red eye, right
(14:45):
into the office and I wassitting in my office in between
meetings and I was like, wow,how did I get here?
And the answer was I just diddaily consistent action over the
last 14 years of my life andsince I started live beardarded,
it's been eight years ofintense focus on what I want,
and now I'm living life on myterms, and that's what I want
(15:09):
for you guys.
So you've got to follow thesesteps if you really want to help
build a foundation that's goingto help you get to the next
level, which leads me to numberthree, and number three might be
one of the most important ones.
Number three is this it's who,not how.
You see.
(15:29):
So often in life we think howdo I do this, how do I do that?
How do I create the business?
How do I find the relationship?
We get stuck in the tyranny ofhow, and ultimately, one of the
biggest lessons I've learned inlife is we never have a how
problem.
We always have a who problem,and the truth is, if you're not
(15:53):
where you want to be, one of thebiggest reasons why is you're
not the type of person that'scapable of creating that result?
And you need to ask yourselfthis question who do I need to
become to create the result thatI want?
Ultimately, who we become isgoing to be the number one
(16:15):
determining factor in the lifethat we live.
I was on a coaching call acouple of days ago and they said
as a founder, you are thecompany's greatest asset and the
company's greatest liability,and who you are and how you show
up in the level of skill thatyou have and the leadership
(16:35):
capacity that you create withinyourself, that is the governor
of your potential and thebusiness's success.
And so who are we going tobecome?
Now, in this category of who,there's three particular areas
of our life that are going todetermine the results that we
have.
Okay, the skills that youdevelop as an individual are
(16:58):
going to determine the successthat you have.
The character traits that youpossess are going to determine
the type of person that youbecome.
And then, ultimately, thebeliefs that you have about
what's possible for you aregoing to be also one of those
indicators.
Now I told you before right, ifyou have about what's possible
for you are going to be also oneof those indicators.
Now I told you before right, ifyou have a recipe, you can
(17:19):
create any recipe or any meal.
You can bake the cake in theexact way and make it as
delicious as anybody else If youknow the ingredients, the
proportions and in what order tomix them.
I would make an argument thatthe ingredients of success all
come down to who you are, andthat's the skills that you have,
(17:40):
the character traits that youpossess and the beliefs that you
have about what's possible foryou.
And so this question about whodo you have to be exists in this
area, and so many times I'vestepped back from a situation in
my life where I didn't get theresult, where I failed, and I
said, okay, what skills am Imissing?
(18:00):
In this moment, right as the CEOof Live Bearded, we've went
through multiple iterations ofgrowth.
In every situation I've had tostep back and say who do I need
to be?
What skills do I need to takethe company to the next level?
And there's hard skills andthere's soft skills that all of
us must develop in life.
And I would say the hard skills, you have to decide what are
(18:27):
those for you.
Do you want to be a stockbroker?
Do you want to be a doctor?
Do you want to have the skillsof a copywriter or a content
creator?
The skill side of things, thehard skill, honestly, is very
easy.
You just figure out what youwant to learn and what skills
you need to create the resultthat you want, and you go
acquire those right.
Soft skills are a littledifferent, because that's more
like our communication, ourability to build rapport, our
(18:50):
charisma, our communicationskills right.
Can we persuade, can we thinkcritically, can we problem solve
?
All of these things arecritical.
But if you want to have moresuccess in your life, it starts
with you.
Who do you need to become?
And the first part to say isokay, what skills do I need?
From there, you have todetermine what type of human is
(19:12):
capable of creating the resultsthat you want.
If you're introverted and youwant to go make a shitload of
money as a salesperson andyou're going to have to make
tons of sales calls and you'regoing to deal with tons of
rejection, you're probably goingto set yourself up for failure,
right?
If you don't have the charactertraits that are required to
create the skills that producethe results.
(19:34):
You need to develop thosecharacter traits.
And here's the deal Charactertraits are completely learnable.
You can learn to be morefocused.
You can learn to be moredisciplined.
You can learn to be moreeducated.
You can be the type of personthat develops the character
trait that, rather than clickingon the TV at night, you open a
book.
Then, rather than talking shiton social media, you get on
(19:56):
YouTube and you watch videos.
Okay, but the character traitsthat you possess are kind of the
building blocks to the skillsthat you're going to create.
And then you wrap all of thatin belief, the belief about let
me say it this way you are whoyou believe you are.
You live the life that youbelieve you can live.
(20:17):
You have the relationship thatyou believe you can have.
The beliefs that we have aboutourselves and about what's
possible for us is ultimatelythe determining factor of our
potential.
We will never out earn ourbeliefs.
We will never out believe orwe'll never have a greater level
of potential than we believefor ourselves.
(20:39):
So, as you're thinking about,how do I create more success?
It's who do you need to become?
What skills, character traitsand beliefs must I possess?
And then you just go out and bethe type of person that becomes
that individual that buildsthat success.
The fourth rule is why, not what?
(21:00):
So often we are so focused onwhat we want that we lose sight
of why we actually want it, andthere's a really beautiful quote
that says if you have a strongenough why you can endure any
how, any, what any challenges,any obstacles, have a strong
enough why you can endure anyhow, any, what any challenges,
any obstacles right.
Ultimately, at the end of theday, why we want something is
(21:22):
the number is probably the mostimportant reason and and the the
determining factor of if we'regoing to get there, because if
we have a strong enough, whywe're going to be willing to
work through the bullshit, workthrough the pain, overcome the
failure and grow through themoments that stop most people
from actually achieving the endresult.
(21:42):
I think this one's prettyself-explanatory.
You've got to know why you wantit and you've got to then use
that why to fuel you through thejourney, through the ups and
the downs and the challenges andthe failures.
So you got to know what youwant but, more importantly, why
(22:02):
you want it.
All right.
And the fifth and final rule isfailure is required for success
.
You know, if you have anaversion to failure, if you're
not willing to look dumb and tofall on your face and to fail,
you're never going to have theopportunity to be successful.
One of my favorite sayings isthe road to success is paved
(22:26):
with failure.
I believe success and failureare two sides of the same coin,
and oftentimes we hear theseamazing success stories, right,
whether it's an athlete, anentrepreneur, a celebrity.
We hear these success storiesthat are glamorized, and we hear
about how amazing andincredible they are, but what
they don't tell you is the onlyway they got there was by
(22:48):
failing, more than anyone else.
See, the only way you learn howto become successful is by
failing over and over and over,and I would suggest that we
learn far more from our failuresthan we do from our successes.
And if you see someone that'shad success in any area of their
life, it's because they've hadthe courage to fail over and
(23:11):
over and learn through thosemoments.
It's as I say in the intro.
You know, the only reason whyI'm here is because I've learned
how to turn my failures intolessons and I've used those
lessons to create life on myterms, and so I would say, maybe
the most important part of thisprocess.
They're all important, right,but our relationship with
(23:33):
failure is critical, and I wouldsuggest, I would advise you, to
see failure as nothing morethan a lesson.
If you can see the failures asgetting you one step closer to
the successes.
Then the goal becomes how do Ifail faster?
Because the faster we learnwhat not to do, the faster we'll
(23:55):
get where we're going.
And ultimately, I think yourend result, your success in life
, is gonna come down to how wellyou fail, how much you learn
through your failures and thenhow you're able to apply the
lessons from failure to createmore success in the future.
One of my favorite quotes isfrom John Wooden and he says
(24:16):
success is never final, failureis never fatal.
It's the courage to continuethat counts.
And ultimately, if we want tocreate life on our terms because
that's my definition of successvery simply is doing what you
know you need to do, doing itwhen you need to do it and
(24:37):
creating life on your terms Ithink that's what we all want.
Ultimately, we want to spendour time with the people we love
, doing the things that we enjoy.
That's what creating life onour terms is about.
And if you understand that themost important part of creating
life on your terms is not thesuccess or the failure, but the
courage to continue, that'swhere we're going to be able to
(25:01):
really truly create the lifethat we want.
So, to recap for you guys, realfast, five rules.
Number one you've got to have asystem for success.
Number two you've got to focuson the process, not the outcome.
Success.
Number two you've got to focuson the process, not the outcome.
Number three it's who you haveto become, not how to create it.
Number four it's why you wantit, not what you want.
(25:22):
And finally, number five,you've got to love the process
of failing, because on yourjourney, you're going to fail
over and over and over again.
And if you can do that, Iguarantee you you're going to
start to move from where you are.
To do that, I guarantee you.
You're going to start to movefrom where you are to where you
want to go, and you're going tohave the opportunity to do what
I just did, which was achieve alifelong goal, and then pause
(25:44):
for a moment and reflect backand ask yourself how did I get
here?
And the answer is going to besimple you did these five things
.
And the answer is going to besimple you did these five things
.
That's my prayer for you.
I hope that this was helpful.
If you got value from this,will you just do me one favor?
Will you share it with someonewho needs to hear it and tell
(26:06):
them about the podcast.
That's the only thing I'll everask of you guys.
I hope you have an amazing day.
I hope to hear and talk to youguys soon.
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