May 29, 2024 • 24 mins
In this episode, we talk about overcoming limiting beliefs and creating an abundance mindset. Join us as we explore how our beliefs shape our potential and how we can break free from the constraints that hold us back.
From personal stories of overcoming adversity to practical steps for expanding your mindset, this episode is packed with insights and inspiration to help you live life on your terms.
We'll cover:
- The impact of limiting beliefs on our potential
- How life experiences, friends, and mentors can expose our limitations
- Practical strategies for rewriting negative beliefs
- The power of creating empowering experiences
- The importance of continuous growth and self-reflection
Tune in to discover how you can shift from a scarcity mindset to one of abundance and possibility.
Chapters:
0:00 - Introduction
2:00 - Recognizing Limiting Beliefs
4:14 - Overcoming Limiting Beliefs in Business
6:32 - Challenging Scarcity Mindset: Regina's Story
9:35 - Reflection and Self-Awareness
11:41 - Rewriting Limiting Beliefs
13:40 - Creating Empowering Experiences
17:35 - Expanding Comfort Zones with Belief Trips
19:55 - Practical Steps to Overcome Limitation
22:25 - Continuous Growth and New Levels of Potential
23:30 - Final Thoughts and Call to Action
#Mindset #OvercomingObstacles #Abundance #PersonalGrowth #Success #LimitingBeliefs #Motivation #SelfImprovement #BusinessSuccess #PositiveThinking
If you found value in this episode, please share it with someone who needs to hear it.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I'm fucking unstoppable when I believe in
myself and I take massive actiontowards my goals and dreams, I
was like, fuck, I'm not smartenough, I'm not good enough, I
don't know if I can make thishappen.
(00:20):
That was kind of the permission.
I'm a man on a mission, I don'tneed no permission.
I'm a man on a mission, welcometo Entitled to Nothing.
Where we believe our life isour fault.
(00:41):
My name is Mink and I startedthis show because I've spent the
last 20 years of my liferunning headfirst into failure
after failure, and I've learnedhow to turn my failures into
lessons, and I've used thoselessons to create life on my
terms.
I went from broke and bankruptwith six figures in debt to
starting multiple companies thathave generated over 50 million
(01:02):
in sales, and I want to shareeverything I've learned on my
journey to help inspire you onyours.
Today, we're gonna talk aboutovercoming our limiting beliefs
and creating an abundancemindset.
When I reflect back on my life,I can tell you guys, without a
shadow of a doubt, the numberone thing that has held me back
and I believe the number onething that limits all of us,
(01:24):
that holds all of us back, isthe limiting beliefs that we
have about what is possible forus.
You see, the limiting beliefsthat we have determine our
potential right, and what webelieve to be true for ourselves
is either going to expand ourcapacity and create a higher
level of potential or limit itand hold us back.
(01:47):
And I think too often in lifewe play far below our capacity,
we settle for less than we canbe, for who we are, and that our
potential is simply becausewe've been conditioned by the
world to believe limitation.
Growing up in my life, I had alot of chaos and adversity
(02:12):
growing up, and my dad I lovehim, god rest his soul he was an
asshole at times and he wouldtell me how worthless and
useless I was for most of mylife, and that created a
limiting mindset right, I cameup in this environment of
scarcity and chaos and abuse,and so I thought that I wasn't
(02:34):
good enough and that I wouldn'tbe able to create the life that
I wanted, and I believed thelimitations I had for myself.
And today what I want to do isI want to share how I've
overcome those limitations,especially as we sit here on the
patio in Maui.
This is something that I usedto dream of and now I'm living
(02:54):
my dream as a reality, because Ilearned how to overcome
limitation.
And, to be honest with you guys, I still struggle with it
because at every new level wereach, there's new fears and
doubts, there's new limitations,but ultimately, if we're going
to create our potential, ifwe're going to live into and
create the life that we want, wehave to build a process to
(03:18):
overcoming adversity, toovercoming limiting beliefs and
to adopting and expanding anabundance mindset.
And so today I'm going to tellyou guys a couple stories,
because I think, ultimately, thebiggest challenge we have with
ending or overcoming limitingbeliefs is actually identifying
(03:40):
what our limiting beliefs are.
And I know I've had experiencesin my life where I have truly
had a limitation, where I didn'tthink it was possible, but
there's also been times in mylife where I didn't realize how
much I was limiting myself.
You know, and I think,ultimately, there's three ways
that we uncover our limitationsEither an experience that we
(04:04):
have in life that we uncover ourlimitations, either an
experience that we have in lifeshows us or exposes to us that
there's a greater potential, andI've had several of these in
business.
One of the greatest days in mybusiness was Black Friday 2022.
And Black Friday is like theSuper Bowl for e-commerce and
for retail.
Right, we spend three or fourmonths prepping and planning and
(04:26):
preparing for this one weekend,and oftentimes you might make
20, 30% of your sales over thecourse of the weekend or over
the course of the couple weeksfor Black Friday and Cyber
Monday, and so it's a big deal,right?
And I remember in Black Fridayfor 2022, we had spent a lot of
(04:48):
time prepping and planning andwe had this really great
strategy and we were discussingwhat we thought might be
possible for us.
And the long story short is, Ithought we might be able to do a
couple hundred thousand dollarsin sales and when the dust was
settled, we did over $300,000 insales on Black Friday alone.
(05:10):
Now I share this not to impressyou, but to express to you that
I didn't even realize that mypotential was so much greater
than it was.
And because I had planned and Ihad prepared and we had a great
strategy and we had a greatteam and we executed very well,
right, we had done all of thiswork and that exposed the
limitation that I had.
(05:31):
I didn't realize that I wascapable, that the company we had
was capable of making over$300,000 in a single day.
To me that seemed impossible atthe time and it was a moment
where life exposed to me howsmall I was playing.
And if we're lucky, we'll havemultiple experiences like this
(05:52):
where we will experiencesomething, whether it's in a
relationship, in business, asale, that we make a deal, that
we close, something that happensand on the other side of that
we're like holy shit, I didn'tthink that was possible, how
small am I actually playing?
And sometimes we're blessedwith these moments.
God graces us with anopportunity that is so far
(06:15):
beyond what we thought possiblethat it takes us a moment to
step back and say, wow, howsmall have I been playing Right?
So sometimes life exposes ourlimitations.
Other times people expose thelimitations that we have.
You know, I had this reallyamazing experience with Regina.
Regina is my executiveassistant and when she first
(06:38):
started working with me, she washelping me plan a trip to Spain
and she said hey, anthony, doyou want me to book you a first
class ticket?
And at the time I had.
I didn't feel like I was worthyof a spending that much money
or B that it was that like that.
It was possible for me.
I just had.
I had a scarcity mindset and Ihad a limitation because I
(07:00):
didn't.
I didn't think that it wasjustified to spend that extra
money for a seat at the front ofthe bus, if you will.
And she was like hey, do youwant me to buy you this first
class ticket?
And I said, oh no, that's waytoo expensive.
And she's like well, I thoughtyou said you were paying for it.
(07:20):
On miles, I said, well, yeah, Iam, but it's just, it's a lot
of miles and I don't want towaste them.
You know when I could save themand use them for another trip.
And she's like well, anthony,what other trip do you want to
save them for?
Like, you're going to Spain,you're doing this trip.
Like, why don't you just treatyourself?
And she called me out on mylimitation, right, I had this
(07:41):
scarcity mindset that was, youknow, spending $7,000 on a plane
ticket was way too much.
And then I had this limitingbelief that said it's not, I'm
not good enough, or I it's, Idon't deserve to sit up there.
Like I don't need to.
I can just sit in economy.
I can, you know, spend 1200 andspend a set instead of 7,000,
(08:02):
and I can save the money and usethat later.
And she totally called me outon it and she's like what are
you saving your miles for?
Like you work your ass off, youdeserve this.
Stop playing small.
And I was like, I felt like abitch.
She just straight called me outon it and I'm like you know
what?
Just fine, book the first classticket.
That's great.
I want an aisle seat, you know.
And so, for the first time inmy life, I spent $7,000 on a
(08:26):
plane ticket and the experienceI had but cruising into Spain,
like getting on the plane,knowing that I had to lay down
seats, knowing that I had theopportunity to sit first class
and treat myself, it wasextraordinary.
And it never would havehappened if I didn't have a
friend in my life that called meout on my limitation, that
(08:49):
believed I was possible of moreand called me up.
So we also, you know, sometimeslife is going to expose our
limitations and in order forlife to expose them, oftentimes
we can only see it looking back.
Right, we can't connect thedots looking forward.
But if we look back, oftentimeswe can connect the dots and
realize how small we have beenplaying.
(09:11):
And then there's times in ourlives where our friends call us
out, they challenge us to stepup, they challenge us to play at
a higher level.
This is one of the reasons whyI've always invested into
mentors, because mentors aregoing to call you out, they're
going to call you up and they'regoing to try to expand your
(09:31):
ability to believe what'spossible for yourself.
And then the third way that weuncover our limiting beliefs is
simply on reflection.
You know, sometimes we all haveblind spots and we can't see
what we can't see.
And oftentimes the only waythat we can uncover the
(09:52):
limitations or the fears that wehave is simply by trying to
take a step back and objectivelylook at things and say how am I
doing over here and what'sgoing on over here and how do I
feel about this area of my life?
And I think, ultimately, theonly way to expand beyond our
(10:13):
limitations is to first identifywhat they are, and that's a
difficult process and oftentimesthe only way we can do it is
through time and reflection.
It's through life and grace,and then also with friends and
mentors calling us out andchallenging us to be more than
what we currently can be.
But ultimately, once weidentify what our limitations
(10:36):
are right.
I had a limitation in my life ofwhat I thought was possible for
my business to do on BlackFriday, and we exploded that
limitation because of the workthat we had put in right.
We did what we needed to do, weprepared, we worked hard and
even with that, I still limitedwhat I thought was possible
because I just didn't know whatour potential was.
(10:58):
But by showing up every day anddoing the work, we exploded our
potential and it made usrealize that we were capable of
so much more.
Challenge us to experience lifeat a higher level, to treat
ourselves, to reward ourselvesthat we do deserve more right.
My hope is that you have someincredible people like that in
(11:20):
your life, because I've beenblessed to have many of them.
But once we uncover what theselimitations are, we have to then
work to get rid of them, torewrite them, and one of the
things that I do is I go througha process where I literally,
once I know what my limitationis, I write out the opposite of
what that limitation is.
(11:41):
So at one point in time in mylife I felt like I wasn't good
enough to achieve the businesssuccess that I wanted and to
create the life that I desiredand I was like, fuck, I'm not
smart enough, I'm not goodenough, I don't know if I can
make this happen.
That was kind of the pervasivethought that I was thinking and
believing in.
And I sat down and I rewrotethat and I said I'm fucking
(12:02):
unstoppable when I believe inmyself and I take massive action
towards my goals and dreams.
And I wrote that every day I'mfucking unstoppable, I'm fucking
unstoppable.
I'm fucking unstoppable when Ibelieve in myself.
I'm fucking unstoppable when Ibelieve in myself and I take
massive action in the directionof my dreams and goals.
And, little by little, Istarted to change my thought
(12:24):
process from I'm not good enoughto I'm unstoppable.
And anytime I would have thatthought that was like you're not
good enough, I would replace itwith bro, you're fucking
unstoppable.
All you have to do is believein yourself and work your
fucking ass off.
And so part of the process ofovercoming our limiting beliefs
and eliminating the scarcitythat we have starts with once we
(12:46):
identify them.
Then we have to reframe themand overwrite them and create a
new perspective.
Ultimately, a belief is nothingmore than something that we
adopt as truth.
It's something that we identifyas okay.
That is a fact of my life.
I will believe that right.
And so oftentimes beliefs, orlimiting beliefs, are created
(13:11):
because we have an intenseemotion and we have a thought
and those two things get mergedtogether and with intense
emotion or experience andthought, that merges together
and that creates either alimiting belief or an empowering
belief.
And so the second way that Ihave overcome the limitations in
the, the limiting belief in mylife, is by intentionally
(13:34):
creating an experience and thenmerging that experience with a
belief.
And this is a good example isthe story that I told you about
flying first class.
So Regina challenges me to buythat ticket and to have that
experience.
And I knew that if I went intothat experience with a scarcity
(13:55):
mindset or feeling like I didn'tdeserve it, or I don't know if
I should have spent that much onit, if I had any doubt in my
mind that that would become anegative experience.
So after I booked the ticket, Imade a commitment to myself and
I said I'm flying first classand I'm going to fucking enjoy
every ounce of it.
Fucking enjoy every ounce of it.
(14:19):
I'm not even going to for amoment allow myself to feel bad
about the price of this ticket.
I'm not going to for a momentallow myself to feel like I
don't deserve it.
I'm going to show up andembrace the entire fucking
experience, and not only that,I'm going to turn it into a very
intense positive emotion andI'm going to tell myself you
deserve this, you own this,you've created this, this is
(14:39):
what your life is.
And I merged the two together.
And that's exactly what I did.
I got on that plane and I waslike, fuck, I deserve to be here
.
I earned this right.
This is the type of experienceI've worked my ass off to create
for myself.
And I sat back back.
I fucking laid down in my laydown seat, I ordered ice cream,
I had every snack I could get, Iindulged to the fullest extent
(15:03):
possible in that 15-hour flightand I left feeling empowered.
I left feeling like no longerwas I going to limit myself and
Not reward myself in the waythat's possible.
And you know what's crazy isthe next trip I took?
A little while later, I flew toAustralia and there wasn't even
(15:26):
a doubt in my mind I'm fuckingflying first class.
I don't care what the price is,I deserve it.
I've earned it Right.
And I remember when I went tobuy that ticket, I didn't have
any of those feelings of fearand limitation and I was like
holy shit, I killed thatlimiting belief, that scarcity
(15:48):
mindset around this area of mylife is gone forever.
And every time I get on a plane, every time I experience
rewarding myself, I'm going tohave an intense emotional
experience.
I'm going to feel gratitude andexcitement.
I'm going to feel so blessed tobe in that position and I'm
(16:08):
going to marry that with.
I deserve this.
This is for me.
I earned this.
And by bringing those twotogether, I'm going to shatter
the limitation that existed inthat area of my life.
And I can tell you guys, thisis why I started creating belief
trips in my life.
I have this thing and I call ita belief trip and what it means
is I'm going to push myselfbeyond what my current comfort
(16:32):
zone is.
I'm gonna stretch past what Ican maybe afford or what's
normal for me to spend.
I'm going to go beyond mycomfort zone and then I'm gonna
marry an intense emotionalexperience the enjoyment, the
excitement, the gratitude, thepleasure of that moment with I
deserve this, I've earned this,keep moving forward, keep
(16:55):
growing, keep expanding, and Ilink the two together and I
create this positivereinforcement where I say you
know what shit?
Like another perfect example.
I'm using travel examples withyou guys from my life because
this is what I love to do themost.
I've literally built andconstructed my entire life
around the opportunity to dobusiness, which I love, and to
(17:17):
travel and experience and live alife that I love.
And that's what living life, onyour terms, means.
It means getting clear on whatyou want, how you want to live
your life, and then ultimately,from there, going after building
that life so you can live yoursexactly the way that you want.
But you know, when I, when Iwould travel, I would find a
(17:39):
reasonable place, a place thatwas cheap but nice.
You know, it's like I'm goingto get the best possible place
for the lowest possible price.
It's like, oh, I don't deserveto spend a lot of money on a
place.
I don't need it.
I'm not this bougiehigh-maintenance dude.
I just need a good place and abeach view and I'm happy.
(18:00):
But then I started taking belieftrips and I realized the only
reason why I felt that way isbecause I didn't feel like I was
worthy, I didn't feel like Iwas deserving and ultimately I
had a scarcity mindset and so Iwent from, you know, spending a
couple hundred dollars a nighton a place to four or $500 a
(18:20):
night on a place.
And then Mike and I went toFiji recently, and the whole
reason why I went to Fiji was totake a belief trip.
I booked a first class ticket.
I booked the most luxuriousfive-star resort I've ever
stayed at.
It was the most money I've everspent on a trip.
I think in the matter of a weekwe spent like 20 grand, which
(18:43):
that's more money than I madelike my entire first few years
in business.
My first year in business, Imade like negative money.
My next year in business, Imade negative money, right, and
then I started to make somemoney and after 15 years I'm in
this position.
But spending 20 grand in a weekwas literally more money than I
(19:04):
made in an entire year, notthat long ago.
And now I'm spending it on aweek.
That seems insane, it seemsirresponsible.
And that's exactly why I did it, because I needed to expand my
capacity of what I thought waspossible for myself, and I don't
know what this might be for you.
This might be for you going andtest driving a car that you
(19:26):
love, that you dream to have oneday giving yourself an
emotional experience, steppingin that new Range Rover or that
Ferrari or whatever it is foryou, and getting in that and
sitting behind that steeringwheel and being like I fucking
own this, I deserve this, Ishould have this.
I'm going to go work my ass offto create it.
Maybe it's going in and doingopen houses or looking at a new
(19:51):
neighborhood that you would loveto live in.
I don't know what this thing isfor you.
For me, the experience oftraveling and exploring is the
juice that really gets me going.
It's one of the greatest lovesof my life, and so, for me, all
of my limitations and belief getexploded in either the business
environment or the travel andthe experience environment.
(20:13):
So you have to figure out whatit is for you.
But what you need to do, maybeit's taking yourself out to a
really nice dinner you and yourwife once a month.
Normally maybe you spend $100and you go spend $400 or $500 on
one dinner.
It's totally irresponsible, butyou do it that one day, that
one time, that one quarter,whatever it is, and you do it
(20:34):
and you fully fucking embrace it, you enjoy it, you love it, you
don't for a moment allow lackor limitation to come in and you
marry an intense, beautifulexperience with the belief or,
excuse me the words the thoughtsyou deserve this, it's possible
(20:54):
, you've earned it.
And by marrying those twothings together again, you
override limitation and youoverride the scarcity mindset
and you start to expand what youknow is possible for you.
I think if you can do these fewthings, if you can get clarity
on what your limiting beliefsare, by living your life and
(21:16):
letting life expose some ofthose limitations, by
surrounding yourself withfriends and mentors that are
going to call you up and callyou out on your shit, and also
by taking a step back and justreflecting on life, right, if we
can identify the limitingbeliefs that we have in our life
and then we can reframe theminto something that is
(21:37):
empowering.
I went from I'm not good enoughto I'm fucking unstoppable when
I believe in myself and takemassive action.
Right, I rewired the language,or I reframed the language, and
then I started to marry intenseemotional experiences with
positive, affirming thoughts andby bringing those two things
(21:57):
together, I've overcome mylimitation and my fear at the
current level that I'm playingat, but at every new level,
again, we have new limitations,new fears.
This is a muscle that we mustdevelop and we have to
continually work and exerciseand flex.
And I can tell you guys I meanI don't think we ever truly
(22:21):
overcome all limitation, allscarcity.
I think at every new level wehave a new level of capacity
that we need to grow through andexpand through, and so this is
a game, this is a journey, thisis a muscle that you will use
forever and, ultimately, all Ican do is share with you what's
worked in my life and how I'veovercome a lot of the limitation
(22:43):
and a lot of the fears, thedoubts and the scarcity.
But I know without a shadow of adoubt that if you can have an
intense emotional experience, ahigh, an amazing day, an amazing
sale event, an amazingexperience, right, whatever that
is and then you can affirm thatwith this happened because I
earned it, I worked for it, Imade it possible, I deserve it,
(23:07):
and you reinforce that beliefand you marry the two together,
you start to create a new beliefsystem, you start to adopt
something new as true, and themore that you reinforce that
belief, the more that it becomesstronger and you can use that
to build the life that you wantand to create life on your terms
(23:27):
, which, again, I believe is thegoal.
That's what I'm hoping for.
That's my prayer for you isthat you have the capacity to
expand beyond your limitationsand create life on your terms.
And if you can learn how toovercome adversity, to overcome
the limitations, and you can usethis process, I guarantee you
(23:48):
you can build a life that'sgreater than what you're
currently experiencing, becauseyour potential is so much
greater than your currentreality, and I believe we all
owe it to ourselves to live intoour potential and to create the
greatest versions of ourselves,to become the man that we
admire, and then give that manto the world.
(24:09):
Thank you for hanging out withme today.
Let me know what you think ofthis concept, this idea of
overcoming our limitations andkilling scarcity mindset so we
can live in a state ofpossibility and abundance.
If you got value from this show, the only thing I would ever
ask is share this with someonethat you know needs to hear it.
Thank you for spending yourtime with me today.
(24:31):
I'll see you guys on the nextone.
I'm fucking unstoppable when I believe in
myself and I take massive actiontowards my goals and dreams, I
was like, fuck, I'm not smartenough, I'm not good enough, I
don't know if I can make thishappen.
(00:20):
That was kind of the permission.
I'm a man on a mission, I don'tneed no permission.
I'm a man on a mission, welcometo Entitled to Nothing.
Where we believe our life isour fault.
(00:41):
My name is Mink and I startedthis show because I've spent the
last 20 years of my liferunning headfirst into failure
after failure, and I've learnedhow to turn my failures into
lessons, and I've used thoselessons to create life on my
terms.
I went from broke and bankruptwith six figures in debt to
starting multiple companies thathave generated over 50 million
(01:02):
in sales, and I want to shareeverything I've learned on my
journey to help inspire you onyours.
Today, we're gonna talk aboutovercoming our limiting beliefs
and creating an abundancemindset.
When I reflect back on my life,I can tell you guys, without a
shadow of a doubt, the numberone thing that has held me back
and I believe the number onething that limits all of us,
(01:24):
that holds all of us back, isthe limiting beliefs that we
have about what is possible forus.
You see, the limiting beliefsthat we have determine our
potential right, and what webelieve to be true for ourselves
is either going to expand ourcapacity and create a higher
level of potential or limit itand hold us back.
(01:47):
And I think too often in lifewe play far below our capacity,
we settle for less than we canbe, for who we are, and that our
potential is simply becausewe've been conditioned by the
world to believe limitation.
Growing up in my life, I had alot of chaos and adversity
(02:12):
growing up, and my dad I lovehim, god rest his soul he was an
asshole at times and he wouldtell me how worthless and
useless I was for most of mylife, and that created a
limiting mindset right, I cameup in this environment of
scarcity and chaos and abuse,and so I thought that I wasn't
(02:34):
good enough and that I wouldn'tbe able to create the life that
I wanted, and I believed thelimitations I had for myself.
And today what I want to do isI want to share how I've
overcome those limitations,especially as we sit here on the
patio in Maui.
This is something that I usedto dream of and now I'm living
(02:54):
my dream as a reality, because Ilearned how to overcome
limitation.
And, to be honest with you guys, I still struggle with it
because at every new level wereach, there's new fears and
doubts, there's new limitations,but ultimately, if we're going
to create our potential, ifwe're going to live into and
create the life that we want, wehave to build a process to
(03:18):
overcoming adversity, toovercoming limiting beliefs and
to adopting and expanding anabundance mindset.
And so today I'm going to tellyou guys a couple stories,
because I think, ultimately, thebiggest challenge we have with
ending or overcoming limitingbeliefs is actually identifying
(03:40):
what our limiting beliefs are.
And I know I've had experiencesin my life where I have truly
had a limitation, where I didn'tthink it was possible, but
there's also been times in mylife where I didn't realize how
much I was limiting myself.
You know, and I think,ultimately, there's three ways
that we uncover our limitationsEither an experience that we
(04:04):
have in life that we uncover ourlimitations, either an
experience that we have in lifeshows us or exposes to us that
there's a greater potential, andI've had several of these in
business.
One of the greatest days in mybusiness was Black Friday 2022.
And Black Friday is like theSuper Bowl for e-commerce and
for retail.
Right, we spend three or fourmonths prepping and planning and
(04:26):
preparing for this one weekend,and oftentimes you might make
20, 30% of your sales over thecourse of the weekend or over
the course of the couple weeksfor Black Friday and Cyber
Monday, and so it's a big deal,right?
And I remember in Black Fridayfor 2022, we had spent a lot of
(04:48):
time prepping and planning andwe had this really great
strategy and we were discussingwhat we thought might be
possible for us.
And the long story short is, Ithought we might be able to do a
couple hundred thousand dollarsin sales and when the dust was
settled, we did over $300,000 insales on Black Friday alone.
(05:10):
Now I share this not to impressyou, but to express to you that
I didn't even realize that mypotential was so much greater
than it was.
And because I had planned and Ihad prepared and we had a great
strategy and we had a greatteam and we executed very well,
right, we had done all of thiswork and that exposed the
limitation that I had.
(05:31):
I didn't realize that I wascapable, that the company we had
was capable of making over$300,000 in a single day.
To me that seemed impossible atthe time and it was a moment
where life exposed to me howsmall I was playing.
And if we're lucky, we'll havemultiple experiences like this
(05:52):
where we will experiencesomething, whether it's in a
relationship, in business, asale, that we make a deal, that
we close, something that happensand on the other side of that
we're like holy shit, I didn'tthink that was possible, how
small am I actually playing?
And sometimes we're blessedwith these moments.
God graces us with anopportunity that is so far
(06:15):
beyond what we thought possiblethat it takes us a moment to
step back and say, wow, howsmall have I been playing Right?
So sometimes life exposes ourlimitations.
Other times people expose thelimitations that we have.
You know, I had this reallyamazing experience with Regina.
Regina is my executiveassistant and when she first
(06:38):
started working with me, she washelping me plan a trip to Spain
and she said hey, anthony, doyou want me to book you a first
class ticket?
And at the time I had.
I didn't feel like I was worthyof a spending that much money
or B that it was that like that.
It was possible for me.
I just had.
I had a scarcity mindset and Ihad a limitation because I
(07:00):
didn't.
I didn't think that it wasjustified to spend that extra
money for a seat at the front ofthe bus, if you will.
And she was like hey, do youwant me to buy you this first
class ticket?
And I said, oh no, that's waytoo expensive.
And she's like well, I thoughtyou said you were paying for it.
(07:20):
On miles, I said, well, yeah, Iam, but it's just, it's a lot
of miles and I don't want towaste them.
You know when I could save themand use them for another trip.
And she's like well, anthony,what other trip do you want to
save them for?
Like, you're going to Spain,you're doing this trip.
Like, why don't you just treatyourself?
And she called me out on mylimitation, right, I had this
(07:41):
scarcity mindset that was, youknow, spending $7,000 on a plane
ticket was way too much.
And then I had this limitingbelief that said it's not, I'm
not good enough, or I it's, Idon't deserve to sit up there.
Like I don't need to.
I can just sit in economy.
I can, you know, spend 1200 andspend a set instead of 7,000,
(08:02):
and I can save the money and usethat later.
And she totally called me outon it and she's like what are
you saving your miles for?
Like you work your ass off, youdeserve this.
Stop playing small.
And I was like, I felt like abitch.
She just straight called me outon it and I'm like you know
what?
Just fine, book the first classticket.
That's great.
I want an aisle seat, you know.
And so, for the first time inmy life, I spent $7,000 on a
(08:26):
plane ticket and the experienceI had but cruising into Spain,
like getting on the plane,knowing that I had to lay down
seats, knowing that I had theopportunity to sit first class
and treat myself, it wasextraordinary.
And it never would havehappened if I didn't have a
friend in my life that called meout on my limitation, that
(08:49):
believed I was possible of moreand called me up.
So we also, you know, sometimeslife is going to expose our
limitations and in order forlife to expose them, oftentimes
we can only see it looking back.
Right, we can't connect thedots looking forward.
But if we look back, oftentimeswe can connect the dots and
realize how small we have beenplaying.
(09:11):
And then there's times in ourlives where our friends call us
out, they challenge us to stepup, they challenge us to play at
a higher level.
This is one of the reasons whyI've always invested into
mentors, because mentors aregoing to call you out, they're
going to call you up and they'regoing to try to expand your
(09:31):
ability to believe what'spossible for yourself.
And then the third way that weuncover our limiting beliefs is
simply on reflection.
You know, sometimes we all haveblind spots and we can't see
what we can't see.
And oftentimes the only waythat we can uncover the
(09:52):
limitations or the fears that wehave is simply by trying to
take a step back and objectivelylook at things and say how am I
doing over here and what'sgoing on over here and how do I
feel about this area of my life?
And I think, ultimately, theonly way to expand beyond our
(10:13):
limitations is to first identifywhat they are, and that's a
difficult process and oftentimesthe only way we can do it is
through time and reflection.
It's through life and grace,and then also with friends and
mentors calling us out andchallenging us to be more than
what we currently can be.
But ultimately, once weidentify what our limitations
(10:36):
are right.
I had a limitation in my life ofwhat I thought was possible for
my business to do on BlackFriday, and we exploded that
limitation because of the workthat we had put in right.
We did what we needed to do, weprepared, we worked hard and
even with that, I still limitedwhat I thought was possible
because I just didn't know whatour potential was.
(10:58):
But by showing up every day anddoing the work, we exploded our
potential and it made usrealize that we were capable of
so much more.
Challenge us to experience lifeat a higher level, to treat
ourselves, to reward ourselvesthat we do deserve more right.
My hope is that you have someincredible people like that in
(11:20):
your life, because I've beenblessed to have many of them.
But once we uncover what theselimitations are, we have to then
work to get rid of them, torewrite them, and one of the
things that I do is I go througha process where I literally,
once I know what my limitationis, I write out the opposite of
what that limitation is.
(11:41):
So at one point in time in mylife I felt like I wasn't good
enough to achieve the businesssuccess that I wanted and to
create the life that I desiredand I was like, fuck, I'm not
smart enough, I'm not goodenough, I don't know if I can
make this happen.
That was kind of the pervasivethought that I was thinking and
believing in.
And I sat down and I rewrotethat and I said I'm fucking
(12:02):
unstoppable when I believe inmyself and I take massive action
towards my goals and dreams.
And I wrote that every day I'mfucking unstoppable, I'm fucking
unstoppable.
I'm fucking unstoppable when Ibelieve in myself.
I'm fucking unstoppable when Ibelieve in myself and I take
massive action in the directionof my dreams and goals.
And, little by little, Istarted to change my thought
(12:24):
process from I'm not good enoughto I'm unstoppable.
And anytime I would have thatthought that was like you're not
good enough, I would replace itwith bro, you're fucking
unstoppable.
All you have to do is believein yourself and work your
fucking ass off.
And so part of the process ofovercoming our limiting beliefs
and eliminating the scarcitythat we have starts with once we
(12:46):
identify them.
Then we have to reframe themand overwrite them and create a
new perspective.
Ultimately, a belief is nothingmore than something that we
adopt as truth.
It's something that we identifyas okay.
That is a fact of my life.
I will believe that right.
And so oftentimes beliefs, orlimiting beliefs, are created
(13:11):
because we have an intenseemotion and we have a thought
and those two things get mergedtogether and with intense
emotion or experience andthought, that merges together
and that creates either alimiting belief or an empowering
belief.
And so the second way that Ihave overcome the limitations in
the, the limiting belief in mylife, is by intentionally
(13:34):
creating an experience and thenmerging that experience with a
belief.
And this is a good example isthe story that I told you about
flying first class.
So Regina challenges me to buythat ticket and to have that
experience.
And I knew that if I went intothat experience with a scarcity
(13:55):
mindset or feeling like I didn'tdeserve it, or I don't know if
I should have spent that much onit, if I had any doubt in my
mind that that would become anegative experience.
So after I booked the ticket, Imade a commitment to myself and
I said I'm flying first classand I'm going to fucking enjoy
every ounce of it.
Fucking enjoy every ounce of it.
(14:19):
I'm not even going to for amoment allow myself to feel bad
about the price of this ticket.
I'm not going to for a momentallow myself to feel like I
don't deserve it.
I'm going to show up andembrace the entire fucking
experience, and not only that,I'm going to turn it into a very
intense positive emotion andI'm going to tell myself you
deserve this, you own this,you've created this, this is
(14:39):
what your life is.
And I merged the two together.
And that's exactly what I did.
I got on that plane and I waslike, fuck, I deserve to be here
.
I earned this right.
This is the type of experienceI've worked my ass off to create
for myself.
And I sat back back.
I fucking laid down in my laydown seat, I ordered ice cream,
I had every snack I could get, Iindulged to the fullest extent
(15:03):
possible in that 15-hour flightand I left feeling empowered.
I left feeling like no longerwas I going to limit myself and
Not reward myself in the waythat's possible.
And you know what's crazy isthe next trip I took?
A little while later, I flew toAustralia and there wasn't even
(15:26):
a doubt in my mind I'm fuckingflying first class.
I don't care what the price is,I deserve it.
I've earned it Right.
And I remember when I went tobuy that ticket, I didn't have
any of those feelings of fearand limitation and I was like
holy shit, I killed thatlimiting belief, that scarcity
(15:48):
mindset around this area of mylife is gone forever.
And every time I get on a plane, every time I experience
rewarding myself, I'm going tohave an intense emotional
experience.
I'm going to feel gratitude andexcitement.
I'm going to feel so blessed tobe in that position and I'm
(16:08):
going to marry that with.
I deserve this.
This is for me.
I earned this.
And by bringing those twotogether, I'm going to shatter
the limitation that existed inthat area of my life.
And I can tell you guys, thisis why I started creating belief
trips in my life.
I have this thing and I call ita belief trip and what it means
is I'm going to push myselfbeyond what my current comfort
(16:32):
zone is.
I'm gonna stretch past what Ican maybe afford or what's
normal for me to spend.
I'm going to go beyond mycomfort zone and then I'm gonna
marry an intense emotionalexperience the enjoyment, the
excitement, the gratitude, thepleasure of that moment with I
deserve this, I've earned this,keep moving forward, keep
(16:55):
growing, keep expanding, and Ilink the two together and I
create this positivereinforcement where I say you
know what shit?
Like another perfect example.
I'm using travel examples withyou guys from my life because
this is what I love to do themost.
I've literally built andconstructed my entire life
around the opportunity to dobusiness, which I love, and to
(17:17):
travel and experience and live alife that I love.
And that's what living life, onyour terms, means.
It means getting clear on whatyou want, how you want to live
your life, and then ultimately,from there, going after building
that life so you can live yoursexactly the way that you want.
But you know, when I, when Iwould travel, I would find a
(17:39):
reasonable place, a place thatwas cheap but nice.
You know, it's like I'm goingto get the best possible place
for the lowest possible price.
It's like, oh, I don't deserveto spend a lot of money on a
place.
I don't need it.
I'm not this bougiehigh-maintenance dude.
I just need a good place and abeach view and I'm happy.
(18:00):
But then I started taking belieftrips and I realized the only
reason why I felt that way isbecause I didn't feel like I was
worthy, I didn't feel like Iwas deserving and ultimately I
had a scarcity mindset and so Iwent from, you know, spending a
couple hundred dollars a nighton a place to four or $500 a
(18:20):
night on a place.
And then Mike and I went toFiji recently, and the whole
reason why I went to Fiji was totake a belief trip.
I booked a first class ticket.
I booked the most luxuriousfive-star resort I've ever
stayed at.
It was the most money I've everspent on a trip.
I think in the matter of a weekwe spent like 20 grand, which
(18:43):
that's more money than I madelike my entire first few years
in business.
My first year in business, Imade like negative money.
My next year in business, Imade negative money, right, and
then I started to make somemoney and after 15 years I'm in
this position.
But spending 20 grand in a weekwas literally more money than I
(19:04):
made in an entire year, notthat long ago.
And now I'm spending it on aweek.
That seems insane, it seemsirresponsible.
And that's exactly why I did it, because I needed to expand my
capacity of what I thought waspossible for myself, and I don't
know what this might be for you.
This might be for you going andtest driving a car that you
(19:26):
love, that you dream to have oneday giving yourself an
emotional experience, steppingin that new Range Rover or that
Ferrari or whatever it is foryou, and getting in that and
sitting behind that steeringwheel and being like I fucking
own this, I deserve this, Ishould have this.
I'm going to go work my ass offto create it.
Maybe it's going in and doingopen houses or looking at a new
(19:51):
neighborhood that you would loveto live in.
I don't know what this thing isfor you.
For me, the experience oftraveling and exploring is the
juice that really gets me going.
It's one of the greatest lovesof my life, and so, for me, all
of my limitations and belief getexploded in either the business
environment or the travel andthe experience environment.
(20:13):
So you have to figure out whatit is for you.
But what you need to do, maybeit's taking yourself out to a
really nice dinner you and yourwife once a month.
Normally maybe you spend $100and you go spend $400 or $500 on
one dinner.
It's totally irresponsible, butyou do it that one day, that
one time, that one quarter,whatever it is, and you do it
(20:34):
and you fully fucking embrace it, you enjoy it, you love it, you
don't for a moment allow lackor limitation to come in and you
marry an intense, beautifulexperience with the belief or,
excuse me the words the thoughtsyou deserve this, it's possible
(20:54):
, you've earned it.
And by marrying those twothings together again, you
override limitation and youoverride the scarcity mindset
and you start to expand what youknow is possible for you.
I think if you can do these fewthings, if you can get clarity
on what your limiting beliefsare, by living your life and
(21:16):
letting life expose some ofthose limitations, by
surrounding yourself withfriends and mentors that are
going to call you up and callyou out on your shit, and also
by taking a step back and justreflecting on life, right, if we
can identify the limitingbeliefs that we have in our life
and then we can reframe theminto something that is
(21:37):
empowering.
I went from I'm not good enoughto I'm fucking unstoppable when
I believe in myself and takemassive action.
Right, I rewired the language,or I reframed the language, and
then I started to marry intenseemotional experiences with
positive, affirming thoughts andby bringing those two things
(21:57):
together, I've overcome mylimitation and my fear at the
current level that I'm playingat, but at every new level,
again, we have new limitations,new fears.
This is a muscle that we mustdevelop and we have to
continually work and exerciseand flex.
And I can tell you guys I meanI don't think we ever truly
(22:21):
overcome all limitation, allscarcity.
I think at every new level wehave a new level of capacity
that we need to grow through andexpand through, and so this is
a game, this is a journey, thisis a muscle that you will use
forever and, ultimately, all Ican do is share with you what's
worked in my life and how I'veovercome a lot of the limitation
(22:43):
and a lot of the fears, thedoubts and the scarcity.
But I know without a shadow of adoubt that if you can have an
intense emotional experience, ahigh, an amazing day, an amazing
sale event, an amazingexperience, right, whatever that
is and then you can affirm thatwith this happened because I
earned it, I worked for it, Imade it possible, I deserve it,
(23:07):
and you reinforce that beliefand you marry the two together,
you start to create a new beliefsystem, you start to adopt
something new as true, and themore that you reinforce that
belief, the more that it becomesstronger and you can use that
to build the life that you wantand to create life on your terms
(23:27):
, which, again, I believe is thegoal.
That's what I'm hoping for.
That's my prayer for you isthat you have the capacity to
expand beyond your limitationsand create life on your terms.
And if you can learn how toovercome adversity, to overcome
the limitations, and you can usethis process, I guarantee you
(23:48):
you can build a life that'sgreater than what you're
currently experiencing, becauseyour potential is so much
greater than your currentreality, and I believe we all
owe it to ourselves to live intoour potential and to create the
greatest versions of ourselves,to become the man that we
admire, and then give that manto the world.
(24:09):
Thank you for hanging out withme today.
Let me know what you think ofthis concept, this idea of
overcoming our limitations andkilling scarcity mindset so we
can live in a state ofpossibility and abundance.
If you got value from this show, the only thing I would ever
ask is share this with someonethat you know needs to hear it.
Thank you for spending yourtime with me today.
(24:31):
I'll see you guys on the nextone.
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