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EPISODE 29: Flavor & Fragrance Trends for Product Development with Trendincite Founder Amy Marks-McGee

May 30, 2024 • 32 min

Episode Description

Today's guest is Amy Marks-McGee, founder of Trendincite, a fragrance and flavor marketing company based in New York. Trendincite offers market research, trend reporting, and sensory excursions to stimulate creativity and inspire new product ideas. Amy gives us a behind-the-scenes peek into how the fragrances and flavors we experience daily in consumer packaged goods are chosen and developed, and shares the top fragrance and flavor trends of 2024.

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EPISODE 28: PR Strategies for New Beauty Brands with PR Expert Rich Small

Today's guest is Rich Small, the Executive Vice President at Hunter, an award-winning marketing and PR firm based in New York. Rich offers expert advice for emerging beauty brands, including taking creative risks to break through the noise, and how to stay current with trends. Get tips on how to reach out to influencers and build long-term relationships with them, as well as ways to pique the interest of editors who can write about your product.

April 9, 2024

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EPISODE 27: How to Avoid Burnout As an Entrepreneur

The demands of running a business combined with the pressure to always be "productive" can lead to severe burnout that damages our health and wellbeing. Lauren and Natalie have experienced this first hand and share their top tips for how to avoid burnout as an entrepreneur.

March 21, 2024

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EPISODE 26: Building Brand Loyalty with Customer Service

In today's mini episode, Lauren and Natalie discuss how adding thoughtful touches to the customer journey and offering great customer service and can propel your brand above the competition and inspire brand loyalty.

March 14, 2024

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