Entrepreneur's Not A But B strategy: Marketing, Growth, Business Development

Interview Topics

Building brand, “portfolio career”

Strategies that entrepreneurs can use to monetize your expertise and create multiple income streams

Necessary elements and tactics for successful entrepreneurship

Contributors for Forbes, HBR

Efforts to become Adjunct professor at Duke Univ, Tufts Univ, and Emerson College

 

LinkedIn @Dorie Website https://dorieclark.com/

Resources mentioned in the podcast: 88Questions Worksheet

...

  Be open and flexible is the way to build your unique expertise and viewpoint.  When dabbling into something else, the mixture of happening creates new approach will come out.     Steve Jobs' Quote: That only after you're there, can you then connect the dots. “You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. ...

Mobike, as the first to the market and Innovative IoT, data company, is transforming our quality of city life through transportation. As a brilliant leader and communicator, Florian shared sharp insights on growth, marketing, and partnership strategy today. It’s NOT by spending marketing dollar that you create hype, BUT by having a kick ass user experience

Guerrilla marketing history behind UBER, Mobike and others

Marketing dollar i...

Fight a price war NOT with lower price, BUT with even higher spending.

1. Higher spending of differentiation strategies

2. Higher spending of sales

3. Higher spending on CS

My client's Early Bird Satisfaction Service

 

Take a look at your product or service.

Focus on a certain channel or specific stage of customer's journey.

Then, spend high of your time, resources, efforts on them. This can be your valuable market...

Today, my NOT A BUT B strategy will cover how to tackle this Facebook overhaul. In my humble opinion, you should invest Facebook Marketing NOT on Pages BUT on your Personal account.

 

Consider patterns and characteristics of user's session.

Consider the essence nature of Newsfeed.

 

Of all those factors, what do you think matter the most for FB algorithm to decide which content is being relevant content and meaningful for ...

Inviting Contributor offers the promise of “Scalable Intimacy” Contributors are your best ally. They are your references!   8 Benefits to have Contributors   Who are Contributors?   How can you find Contributors? -Buzzsumo: http://buzzsumo.com/ -Upfluence: https://search.upfluence.com -Networking   4 Rewards to Offer -Money -Stability -Status -Attention   Check out  "The Ultimate Guide to Master Contributors and Influencers Ma...

Don't get me wrong. Intelligence is a strong predictor of performance success. Screening based on the predictable quality of the school name or academic performance relatively scores high.

.....

Laszlo Bock, Senior Vice President of People Operations for Google, interviewed with Thomas Friedman on NY Times about How to get a Job at Google. 

....

What do you think? Do you have anything to say? Join the conversation by leavin...

How can I find a reliable buyer? Will buyers accept this price? most companies focus on buyers.

This is WRONG question to ask in the first place. you should not initiate your business on your position.

Because, your buyer is thinking the same question. How can I find a reliable seller? Where is the trustworthy manufacturer?

....

What do you think? 

Join the conversation by leaving comments or Reviews. Or find me on Twitter o...

Your business may NOT need A BUT B strategy. NOTA BUTB strategy podcast gives crystal clear strategic advices for Marketing, Growth Strategy, and Business Results.

Whether you are entrepreneurs, small business owners, or enterprise marketing managers, this inspiring and readily actionable podcast can be your ultimate game changer. Chloe Doyeon will reframe and inspire you with actionable leadership advices for your business growt...