In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing.
Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help event agencies and suppliers rise above the noise.
🔑 Key Takeaways from This Episode:
- The landscape of B2B marketing in events: Misconceptions, shifts, and opportunities post-pandemic
- How authenticity can be a strategic advantage in building relationships and brand loyalty
- The importance of personal branding for agency founders and vendor reps
- Crafting LinkedIn content that resonates and converts
- Building and activating a community that drives growth
Subscribe to the Podcast for more Event Industry Chats!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Herd with Colin Cowherd
The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day.