The Power of Word-of-Mouth Marketing in Trade Shows | Epic Events by vFairs | Tamar Beck

Word-of-mouth (WoM) marketing has long been a game-changer in the event industry, and in this conversation, Tamar will explore how event organizers can harness the power of this organic marketing tool to boost their trade shows.
In this podcast, we’ll cover:

1. How to Trigger Word-of-Mouth: Learn how to design a trade show that sparks organic buzz.
2. The Importance of Word-of-Mouth in Trade Shows: Discover why WoM is one of the most effective tools for event marketing, especially in competitive markets like the US.
3. Creating Memorable Experiences: Get actionable insights into creating unforgettable experiences that attendees can't stop talking about.
4. AI in Event Marketing: Explore how AI is shaping the future of word-of-mouth marketing and event marketing at large.
5. Bold Predictions for the Future: Tamar will share her vision for where WoM marketing is headed, especially with the rise of digital and hybrid events.

We’ll also dive into some unconventional WoM success stories, the biggest mistakes organizers make, and strategies that should be left in the past. 

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