Epic Events by vFairs
Join Muhammad Younas, CEO of vFairs, as he sits down with industry leaders to explore the creative strategies, challenges, and milestones behind some of the most epic events. Discover the innovative event tech and insights that are transforming the way we plan and execute successful events. Whether you're an event organizer, marketer, or just passionate about the events industry, this podcast is your go-to resource for proven strategies and inspiration.
Episodes
Struggling to find the right people for your events team? You're not alone.
Hiring for live events and exhibitions isn’t just about resumes; it’s about finding people who can thrive in chaos, deliver under pressure, and still bring the energy. In this episode, Muhammad Younas, CEO of vFairs, talks with Jade Hollins, Director & Co-Founder of Disrupt Talent, to uncover what really makes someone the perfect fit for t...
Is your event marketing really reaching the right people?
Join us for a conversation with Gina Kay, Marketing Manager for International Confex, as she shares how to build lasting event communities through targeted content and year-round engagement.
From avoiding generic marketing mistakes to leveraging data, segmentation, and creative pre-event content, Georgina breaks down the strategies that drive attendance and...
Are you using your event data to its full potential?
Join Vinodhini Deshetty as she dives into the actionable insights hidden in your event metrics and shares strategies for designing better experiences, whether your events are virtual, in-person, or hybrid.
Learn how to:
- Spot overlooked data points that can transform your strategy
- Combine virtual and in-person insights for hybrid events
- Use...
Innovating the Events Industry with TikTok, AI, and AV Trends | Epic Events by vFairs | Ben McCarthy
Join Muhammad Younas, CEO of vFairs, in this exciting episode of the Epic Events podcast, where he sits down with Ben McCarthy, Founder and Director of Premier Events. Ben will take us on a journey from launching a small mobile disco business at university to scaling Premier Events into a £9M turnover agency.
In this conversation, Ben shares how his team embraced change in the events industry by adopting cutting-edge techn...
From scroll-stopping moments to post-event buzz, Laura Lilley—Global Experiential Marketing Manager at Hootsuite—reveals how brands can build events that not only connect deeply with audiences but also light up the social feed. Learn how to architect event experiences that drive engagement, pipeline, and retention with social media at the heart.
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How do you create an in-person event that connects deeply with attendees and drives lasting action?
Find out in our upcoming Epic Events Podcast episode with Katherine Tooley, VP of Global Events & Experiential Marketing at HubSpot!
Katherine and Muhammad Younas will dive into:
- Designing engaging experiences for diverse audiences
- Turning attendees into long-term advocates
- Using AI to personal...
In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing.
Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help event agencies and supplier...
What if the reason people aren’t registering for your event… is your landing page?
In this episode of Epic Events by vFairs, host Younas, CEO of vFairs, welcomes Tas Bober, founder of The Scroll Lab, to break down what makes a truly effective event landing page - one that not only grabs attention but drives real registrations.
With experience leading digital and website teams and working on 400+ websites, Tas shares her proven framew...
Word-of-mouth (WoM) marketing has long been a game-changer in the event industry, and in this conversation, Tamar will explore how event organizers can harness the power of this organic marketing tool to boost their trade shows.
In this podcast, we’ll cover:
1. How to Trigger Word-of-Mouth: Learn how to design a trade show that sparks organic buzz.
2. The Importance of Word-of-Mouth in Trade Shows: Discover why WoM is o...
Academic events are a whole different ball game—and Tess Vismale, an expert in the field, is here to share her wealth of experience. From managing tight budgets to dealing with tech failures on-site, Tess dives deep into the unique challenges faced by event planners in academia.
In this episode, we’ll explore:
- How to overcome budget limitations while delivering high-quality events
- The role of technology in acad...
Kristian Papadakis will share his insights on how mobile event apps can significantly increase attendee participation and satisfaction.
From networking dilemmas to emerging trends like AI and AR, Kristian shares actionable strategies for event planners to enhance engagement and make their events truly stand out. Plus, find out what’s overhyped and what’s underrated in the world of event tech.
Subscribe to the Podcast for mo...
Join us on the vFairs Epic Events Podcast as Muhammad Younas, CEO vFairs, sits down with Anca Platon Trifan, a powerhouse in AV production with 20 years of experience. As a strong advocate for responsible AI adoption and a trailblazer for women in event tech, Anca will share her insights on:
✅ How AI is transforming AV production without replacing human expertise
✅ The biggest AV challenges event planners face—and how ...
In this episode, Younas is joined by event tech and strategy powerhouse, Dahlia El Ghazzar, founder of Dahlia Plus Agency. They explore the powerful role AI plays in modern event planning—from automating tedious tasks to enhancing real-time engagement. Dahlia shares her insights on how the attention economy is reshaping the events industry and why event planners need to rethink outdated strategies to keep audiences captivated. Plus...
We will discuss how B2B companies can harness the power of purpose-driven events to build lasting relationships and drive business growth. We’ll dive into how to design events that go beyond surface-level engagement, focusing on meaningful interactions that align with your company’s goals. Whether you’re looking to strengthen your brand, enhance client relationships, or boost sales, discover how intentional event design can become ...
We explore how user-generated content (UGC) can supercharge audience engagement for events. Learn how event organizers can leverage social walls, drive authentic conversations, and generate buzz before, during, and after their events. Discover practical strategies to build stronger communities, foster participation, and create memorable experiences with UGC.
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Combining Vanessa’s insights on data and Event Tech ownership, this topic focuses on how companies can leverage Event Technology to transform collected data into actionable business decisions. It highlights case studies and lessons from the Event Tech World to illustrate best practices.
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Explore how vision AI and Gen AI tools like Zenus.ai are helping event organizers separate intuition from facts. Learn how attendee behavior metrics, like dwell rates and sentiment analysis, can lead to actionable insights that drive better decisions.
Subscribe to the Podcast for more Event Industry Chats!
This episode discusses how intentional event design can create meaningful experiences for attendees and stakeholders, with practical applications of the Event Canvas. Also, you can explore the event design trends for 2025 and some notable do’s and don’ts of event design every planner needs to know.
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Rachel and Younas will dive into the essential elements that make an event truly successful, from the initial planning stages to post-event engagement. Rachel can share her insights on how event organizers can attract the right audience, create impactful experiences, and leverage both traditional and modern marketing strategies to boost attendance and engagement. Together, they’ll cover everything from effective promotion and build...
Leanne will share how creating a smooth and personalized registration process can make all the difference in the attendee experience. From the moment someone signs up, every touchpoint matters. We’ll chat about how to make the registration journey seamless and personal, setting the stage for a successful event from the get-go.
Subscribe to the Podcast for more Event Industry Chats!
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