Epic Events by vFairs

In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing.

Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help event agencies and supplier...

What if the reason people aren’t registering for your event… is your landing page?

In this episode of Epic Events by vFairs, host Younas, CEO of vFairs, welcomes Tas Bober, founder of The Scroll Lab, to break down what makes a truly effective event landing page - one that not only grabs attention but drives real registrations.

With experience leading digital and website teams and working on 400+ websites, Tas shares her proven framew...

Word-of-mouth (WoM) marketing has long been a game-changer in the event industry, and in this conversation, Tamar will explore how event organizers can harness the power of this organic marketing tool to boost their trade shows.
In this podcast, we’ll cover:

1. How to Trigger Word-of-Mouth: Learn how to design a trade show that sparks organic buzz.
2. The Importance of Word-of-Mouth in Trade Shows: Discover why WoM is o...

Academic events are a whole different ball game—and Tess Vismale, an expert in the field, is here to share her wealth of experience. From managing tight budgets to dealing with tech failures on-site, Tess dives deep into the unique challenges faced by event planners in academia.

In this episode, we’ll explore:

• How to overcome budget limitations while delivering high-quality events
• The role of technology in acad...

Kristian Papadakis will share his insights on how mobile event apps can significantly increase attendee participation and satisfaction.

From networking dilemmas to emerging trends like AI and AR, Kristian shares actionable strategies for event planners to enhance engagement and make their events truly stand out. Plus, find out what’s overhyped and what’s underrated in the world of event tech.

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Join us on the vFairs Epic Events Podcast as Muhammad Younas, CEO vFairs, sits down with Anca Platon Trifan, a powerhouse in AV production with 20 years of experience. As a strong advocate for responsible AI adoption and a trailblazer for women in event tech, Anca will share her insights on:

✅ How AI is transforming AV production without replacing human expertise
✅ The biggest AV challenges event planners face—and how ...

In this episode, Younas is joined by event tech and strategy powerhouse, Dahlia El Ghazzar, founder of Dahlia Plus Agency. They explore the powerful role AI plays in modern event planning—from automating tedious tasks to enhancing real-time engagement. Dahlia shares her insights on how the attention economy is reshaping the events industry and why event planners need to rethink outdated strategies to keep audiences captivated. Plus...

We will discuss how B2B companies can harness the power of purpose-driven events to build lasting relationships and drive business growth. We’ll dive into how to design events that go beyond surface-level engagement, focusing on meaningful interactions that align with your company’s goals. Whether you’re looking to strengthen your brand, enhance client relationships, or boost sales, discover how intentional event design can become ...

Rachel and Younas will dive into the essential elements that make an event truly successful, from the initial planning stages to post-event engagement. Rachel can share her insights on how event organizers can attract the right audience, create impactful experiences, and leverage both traditional and modern marketing strategies to boost attendance and engagement. Together, they’ll cover everything from effective promotion and build...

Explore how AI will revolutionize the events industry by enhancing attendee engagement, event personalization, and operational efficiency, while also discussing how these advancements impact event branding. Drawing from Adam’s experience with Event Tech Live and Event Industry News, delve into how emerging technologies like AI can help organizers build sustainable, recognizable event brands in a crowded market. What strategies have...

Explore how content creation can be a strategic asset for event organizers, driving year-round engagement and extending the lifecycle of event experiences. We will explore Skift Meeting’s approach to creating valuable content that resonates with audiences, from event sessions to industry reports. Additionally, we will uncover five non-obvious event trends for 2024/2025 that are shaping the future of event formats, attendee expectat...

In this episode of the Epic Events Podcast, host Muhammad Younas, CEO of vFairs, sits down with Liz Lathan, founder of Club Ichi, to explore the transformative role of event technology in building and sustaining virtual communities. Liz shares her journey of growing a community of 5000+ B2B marketers, and how virtual events have played a crucial role in fostering engagement. Tune in to discover best practices for networking, overco...

In today’s dynamic landscape, the role of entertainment in events is more pivotal than ever. Events serve as canvases for creativity, platforms for engagement, and stages for leaving lasting impressions. Whether it’s a corporate gathering, a social celebration, or an unconventional conference, integrating entertainment can elevate the entire experience.

Our guest for this episode is Christian Henderson, the director of talent partne...

Virtual events offer much more than just a space for casual interactions. They have become hubs of knowledge, support, and growth. Whether you’re a professional seeking to expand your network, an enthusiast looking to connect with like-minded individuals, or someone on a quest for unconventional mentorship, online communities are full of opportunities.

Catch our conversation with Leanne Calderwood, where we cover: 
1. ...