ERA Talks
Electronics Representatives Association (ERA) gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies. "ERA Talks" is a platform for learning and bringing industry professionals together.
Episodes
On this episode of the ERA Talks podcast, Walter Tobin chats with Tim Kilfoil, President of JF Kilfoil Co., about the benefits of today’s bevy of digital marketing tools that are available for low to no-cost to manufacturers’ sales reps and the advantages of implementing these tools. Tim offers useful insights on how to get started on a digital marketing path and why sales reps today should be embracing this way of selling and conn...
Tune into the latest episode of ERA Talks which explores in-depth how and why manufacturers’ reps are a perfect and immediate solution to a manufacturer’s need for territory coverage and new customer acquisition in light of the shortage of qualified sales professionals. These reps are “hiding in plain sight.”
Don’t miss out on this important discussion, hosted by ERA’s CEO, Walter Tobin, and featuring guests Cameron English, Presid...
Tune into the latest ERA Talks podcast, hosted by Walter Tobin, ERA CEO, and featuring a discussion with Holly Good of Cornell Dubilier Electronics, Holly Myers, CPRM of Genie Group, and Chris Straube, of Straube Associates Inc., to get a sneak peek of the 2022 ERA Virtual Sales Training – an online educational initiative to be hosted live Oct. 4 – 6.
In this episode, you will learn more about the Virtual Sales Training event, it’s...
ERA recently launched its newest initiative, the Mark Motsinger White Pin Internship Program, as a way to help the rep community attract, hire and retain college graduates into the rep model to bring new talent into the industry. This is an opportunity for college juniors or seniors to work for a manufacturers’ representative firm over the summer months to gain a better understanding and hands-on experience of the electronic compo...
The 2022 ERA Conference will be its 53rd Conference, and our first time meeting in person since the 2020 Conference. The 55 ERA member volunteers have been diligently working over the past nine months to prepare a dynamic and engaging program. In this episode, you can get a sneak peek at what you can expect at this year’s event including information about the conference theme, speakers, sessions and new things attendees can expect!...
This episode of ERA Talks features ERA CEO Walter Tobin and special guests Cam English, CPMR, President of English Technical Sales / ERA Sr. VP Industry, and Bob Evans who recently retired as President of EK Micro and who has supported ERA for over 20 years at the chapter and national levels including as former chair of the ERA Chapter Leadership Council.
Cam and Bob provide an update of the upcoming ERA Chapter Officers...
On this episode of ERA Talks, Walter Tobin, CEO of ERA, Erin Collins, Events Coordinator of ERA and special guest Ellen Coan, Vice President Operations at C C Electro Sales, a second generation Electronics rep in the Midwest, and Sr. Vice President/Education of the ERA Board discuss the upcoming ERA Virtual Sales Training Event.
This premier event will be hosted online, Sept. 21-23, 2021, and is specifically designed for...
On this episode of ERA Talks ERA CEO Walter Tobin discusses "The Value of the Rep Model for Manufacturers" with ERA Consultants Cesare Giammarco and John Simari.
Giammarco and Simari offer insights into the seven key attributes of the Rep Model value proposition to manufacturers, including Expertise, Flexibility, Advocacy, Control, Market Coverage, Affordability and Demand Creation.
This episode of ERA Talks features Walter Tobin, CEO of ERA, and special guest Phil Gallagher, CEO of Avnet, who discuss "How Avnet Helps Its Customers and Suppliers Navigate Disruption."
In this episode of ERA Talks, Walter Tobin, CEO of ERA and special guest John Drabik, Senior Vice President Sales and Product Marketing - Americas at TTI, discuss TTI’s initiatives in 2021 and beyond.
Tune in to learn more about increasing productivity with tools you likely already have!
This episode features Patrick Knoelke, Partner and Founder of Spyre Group. Spyre Group, a digital design and technology company, and Silver-level Microsoft Partner.
In this episode, Patrick discusses the unique features of Microsoft 365 and properly using the applications that many are already paying for but not fully utilizi...
The Spark Professional Development Program is designed to help up-and-coming professionals grow their abilities and advance their careers in the electronics components industry.
This episode features John O'Brien, VP at Coakley, Boyd and Abbett and a member of the Spark Planning Committee as well as Jennifer Smith, President of JMS Syngery and the Spark Director.
Tune in to learn more about ...
Planned by more than 50 hardworking ERA member volunteers, the 2021 ERA Virtual Conference will be the 52nd conference and the first virtual conference in the history of ERA. This episode of ERA Talks focuses on the new virtual platform of the conference, what to expect, the committee make-up, takeaways, and more.
Tune in and get a peek behind the curtain as Stephanie Tierney, Membership Director for ERA, interviews Erin Collins, E...
In this episode of ERA Talks, Stephanie Tierney, ERA membership director, interviews Jackie Mattox, founder and president of Women in Electronics (WE).
Tune in to learn more about WE's gender parity efforts, goals, expansion, history, and the collaboration with industry leaders and associations to better the electronics industry.
In this episode of ERA Talks, ERA Membership Director Stephanie Tierney, interviews Moe Elghrawi, Senior Electrical Engineer for Aptiv, and Chad Bryner, Senior Hardware Engineer for Sentient Energy.
This lively discussion focuses on the answers to what customers want and need from a manufacturers’ rep in this new abnormal. Tune in to learn more about what customers really want from the rep community.
In this episode of ERA Talks, ERA's CEO, Walter Tobin, interviews Dr. George John, Professor and General Mills-Gerot Chair in Marketing for the Carlson School of Management at the University of Minnesota.
This lively discussion focuses on the academic view of the rep model. Tune in to learn more about the benefits of the rep model, sales trends, digital transformations, the channel structure, and more.
In this episode of ERA Talks, ERA's Membership Director, Stephanie Tierney, interviews ERA’s Consultant Cesare Giammarco.
Cesare’s white paper “Line Conflicts: Navigating to a Mutually Beneficial Resolution” was featured in the summer issue of The Representor magazine and can be found on the ERA website as well. This episode dives deeper into the topic!
The world has seen a great deal of transformation in the last couple of months and our industry is no different. In this episode, Alan Ahern, President of Crowley Associates and Mike Swenson, President at Mel Foster Company, discuss the transformation of the rep role and their plans to better business in the future.
The month of May in our industry usually brings EDS plans for back-to-back meetings, dinner outings, and a very hectic schedule. But with the EDS Summit canceled this year, ERA members are taking the time to reflect on EDS from home … or from their couches. In this ERA Talks episode, “EDS Reflections — From the Couch,” Stephanie Tierney, Membership Director for ERA, interviews two industry leaders about what they will miss, what th...
Stephanie Tierney, Membership Director for ERA, interviews industry leaders about building business and brand awareness virtually. Graham Kilshaw, CEO at Lectrix, Rob Tavi (Sohrab Tavakoli), Managing Director at IBS Electronics and Matthew Amato, Global Marketing and Public Relations Manager at IBS Electronics discuss promoting brand image on social networks, using video, webinars and more!
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