In Denmark, weather changes quickly—sunshine turning to downpours in a flash. And according to Morten Rye Christensen, CIO of Semler IT, that volatility is a fitting metaphor for digital transformation. “We had a lot of technical debt. Our old ERP system was reliable, but it held us back,” he explains. Today, Semler—a $6B Danish automotive juggernaut that imports, sells, services, and finances vehicles across Denmark and the Baltics—is orchestrating one of Europe’s boldest ERP transformations: a complete rebuild of its dealer management system on Microsoft Dynamics 365, with a healthy dose of Azure and AI.
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