Why We Do What We Do With Money - Rewire for Financial Freedom

Are your financial goals stuck? You know what to do with money, but doing it is the hard part. The biggest obstacle isn’t your income or the market—it’s your own mind.

In this episode, I'll break down the hidden behaviors and beliefs that drive your financial decisions. From Scarcity Mindset and Dual-Self Theory to unconscious Money Scripts, you’ll see how mental traps like Loss Aversion and the Sunk Cost Fallacy quietly hold you back.

The good news? You can build a money strategy that works with your brain. Learn how to activate your rational side, align your goals with your values, and create systems that stick. It’s time to rewire your mindset and take control of your financial future.

Key Talking Points:

• How emotion, identity, and behavior influence your financial decisions.
• Escaping scarcity and why “tunneling” limits your planning, and how to create mental space.
• Training your brain for long-term rewards over short-term impulses.
• Identifying and shifting unconscious money scripts for real change.
• Tools to counter Loss Aversion, Sunk Cost, Endowment, Anchoring, and Status Quo Bias.
• Using Vision, Values, and Velocity to create a strategy that builds traction.
• Building systems that make positive habits automatic.

Episode References & Resources:

• Thinking, Fast and Slow by Daniel Kahneman (2011)
• Prospect Theory by Amos Tversky & Daniel Kahneman (1979)
• Mind Over Money by Brad & Ted Klontz (2009)
• Scarcity by Sendhil Mullainathan & Eldar Shafir (2013)
• Toward a Positive Theory of Consumer Choice by Richard Thaler (1980)
• Status Quo Bias in Decision Making by Samuelson & Zeckhauser (1988)
• The Strategic Interaction of Successive Motivational States by George Ainslie (1992)
• The Psychology of Sunk Cost by Arkes & Blumer (1985)

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Thank you for listening!

Please note: This information is for educational purposes only and not financial advice. Consult a qualified professional for personalized guidance.