How to Build Authority in Probate Real Estate (and Stop Losing Leads Who Google You)

 In this jam-packed session, we cover 11 real-world real estate strategies that work—from building your brand vs. brokerage identity, to the #1 probate question attorneys love, to how one simple video got 7,255 views in a week. Whether you’re an agent, investor, or just getting started in probate, we discuss how to stand out, secure callbacks, build trust, and win deals through cold calling, YouTube, direct mail, and exceptional client service. 

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00:00 Introduction
01:29 Standing Apart in Real Estate: The Key to Becoming the Agent They Call Back
05:45 Should You Build Your Own Brand or Leverage Your Brokerage?
12:19 You Don’t Have to Outrun the Tiger—Just Outrun the Competition
25:35 Mastering Probate: The 3 Things You Need to Dominate the Space
31:14 Probate Mastery Commercial
32:25 Where the Real Opportunity Is: Calls vs. Mail vs. Social Media in Probate
35:14 This Is a Business, Not a Job—YouTube Builds While You Rest
42:22 How One Probate Video Got 7,255 Views in a Week—Without Ads
49:16  The One Question Attorneys Love That Can Turn Into a Full Video
50:23 Helping a Client the Bank Won’t Talk To—Because She’s Not on the Mortgage
01:03:27 Do Cold Calling Hours Matter? A White Belt Question for the Pros

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