Episode Transcript
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Pierce Brantley (00:04):
Welcome to Lunch
Break a special weekly series of the
eternal entrepreneur that gives youbite sized pieces of wisdom on how to
build a functional faith and business.
Each episode unpacks, a short, actionabletopic you can put into practice this week.
Let's get into it.
Well, hello.
Welcome back to the eternalentrepreneur podcast.
(00:24):
I am Pierce Brantley cohost of theshow, and I don't know about you.
But as I get to the end of thisyear, I've been particularly busy.
I don't know if you guys have beenbusy, I've been busy and it's making
me reflect a little bit on what I wantnext year to look like and know this
is not a new year's resolution episode.
(00:47):
Uh, there'll be plenty of those to come.
No, but what I havebeen thinking about is.
Where the Lord has taken me in thelast year and what that means for how
I think about success moving forward.
And so what I want to talk about today,I hope you get some encouragement
out of it is how to be successfulfrom a kingdom perspective.
(01:15):
And when I say kingdom perspective,this is what I'm talking about.
I think we get kind of weird about wasa worldly success or as a godly success
or as a kingdom success, I'm going todefine successes as your business is
growing the way you want it to grow.
That can mean differentthings for different people.
I don't really care what that looks like.
If that's $5 million a year, ifthat's a hundred million dollars a
(01:39):
year, a year of that's, you know, abillion dollars a year, I don't care.
It could be customer reach.
It could be market acquisition.
It could be something completelytertiary from all that stuff.
But.
In that I think there is a way, andI want to talk about a principle to
working in the world, but doing itwith a godly lens or some, some kind
(02:03):
of godly levers to keep us centered.
So one of my favorite quotes aboutsuccess, that's really kind of been
a good filter for me is that successis on the other side of stress.
Success is on the other side of stress.
What does that mean?
Well, I've got CEO, friends, as I'msure you do with hanging out together.
(02:28):
We have to stick together.
One of them we're in a meeting andabout halfway through that meeting,
I'm going through my presentation andthere's an escalation was escalation.
Here's what happened.
And maybe you've had somethingsimilar happened in your own business.
Effectively about, I want tosay it was 30, 40, 50, something
(02:51):
like that in that range.
A lot of customers who had sessionsscheduled through his app, they
all got canceled in one full sweep.
He was a programming development bug andhe lost tens of thousands of dollars with.
(03:11):
At the click of a mouse with onemistype, uh, in, in some code and,
uh, his vendors who supplied, uh, thatservice, they also lost complete track
of who they were supposed to serve.
Uh, for him for his businessbecause it got deleted and it was
(03:31):
extremely, extremely stressful.
Is it stressful?
Because the vendor was upset,the customers are upset and
then the money was lost and theproblem had to be fixed quickly.
And the only way in that moment,they were going to be successful
in serving their customers wason the other side of that stress.
(03:56):
Another business I can thinkabout, uh, they had a national,
uh, outage for like three days.
And when you talking about asubscription service model, which is
what this was, that's a huge, hugedeal because people get frustrated
enough to just cancel their service.
So you think about your ARR, your annualrevenue, and that's a serious series.
(04:21):
Another, uh, Christ following CEO,friend of mine, he, uh, took over
his business, uh, from his bosses.
He literally bought them out andyou'd think he was on the top of
the world within like a month.
I believe him buyingout this big business.
He was hacked by theRussians Russian espionage.
(04:46):
I kid you not can't make this stuff up.
And they had to, uh, Uh, get thegovernment involved, I believe.
And they obviously had to verycarefully navigate that with their
massive, massive customer base.
And I'm sure you have exampleslike this in your own life.
(05:08):
It may not be Russian hackingor international espionage,
but what you do have.
His problems that are in betweenyou and the success that you
have defined for your business.
And maybe you're just starting outon this entrepreneurial journey.
And I want to tell you, now this isn'tme like trying to speak it into existence
(05:30):
or prophesize something negative on,you know, in order for you to reach
the things you want to accomplish.
There are going to be unheard of.
Problems and stresses thatyou're going to encounter.
You cannot imagine this asks one ofyour CEO or entrepreneurial buddies.
Who's a little bit ahead of you.
(05:51):
The problems and the challenges thatyou are going to face most of what
you chat, most challenges that you'regoing to face are going to be internal.
It's going to be you choosing to gothrough the pain and to grow as a
person, but you're going to face alot of external stuff as well that you
never in a million years would dreamwould be on the other side of you.
(06:13):
And the definition of success, we askedmy CEO, buddy, that, Hey, You can acquire
this company and you're going to be CEOof this massive organization, but you're
going to have to face a Russian espionage.
What are you going to do?
He might second guess whetheror not he wants to buy the.
(06:34):
Uh, the same for, uh, being given abusiness and knowing that you were
going to have an outage during theweek, tens of lose tens of thousands of
dollars and have angry people, uh, callyou out on social media and whatnot.
This is just what comeswith the territory.
And part of adjusting toentrepreneurial life means adjusting
(06:58):
to a regular amount of rigor.
Now I do not mean.
That you are a glutton for punishment, aglutton for just, uh, stressful situations
that you just want to try and overcome.
But what you do have to get verycomfortable with is living and being
present in things that most people wouldnever dream of wanting to be involved in.
(07:24):
You have to be willing.
To fight international hacking.
You have to be willing to dealwith thousands of angry customers.
You have to be willing to take oncompetition and try to forcefully, put
them out of business and deal with, youknow, um, attacks coming from PR and HR.
And, uh, the news.
(07:47):
You have to get super comfortablewith critique and attack and
escalated, stressful situations.
And.
I not for its own sake, butbecause success is on the
other side of those things.
And so part of what it means to growinto the success that both God has
(08:08):
for you, or that you have defined assomething you want to go reach out is
to get really comfortable with the ideathat you're going to have to navigate
some murky waters you are going tohave to, you know, just jive with the
punches of running a business someday.
And anyone who's been a veteranof business ownership will tell
(08:30):
you that this is not the outcomeof poorly managed business.
This is just the outcomeof being in business.
Again, doesn't mean that you haveto make life difficult on yourself.
But what I have found is that.
I don't look for stressful situationsin order to go beat them out
(08:53):
and to say I've conquered them.
Um, that would be stupid.
But what I do do is I have trained my mindto get comfortable with navigating things
that I would otherwise be uncomfortably.
To do so that's what I want to talk aboutin this episode is how do you achieve
(09:17):
success by navigating through stress?
What are those principles?
The first from Proverbs commitall your plans to the Lord
and he will direct your path.
We've talked about this before indifferent episodes, but this is
critical because you're going tocome across things in your path of
(09:38):
business ownership that you don't know.
If you want to continue in, youare going to come up against
things that make you second.
Guess whether you want to go any further.
That's natural.
Anyone who's built a big business orany business as successful reaches
points in the road that make themdecide whether or not they are going to
(10:02):
change who they are or dig more deeplyand rely on the grace of God or quit.
And you're going to have many of thosemoments in business ownership, and I'm
telling you right now, do not quit.
If I were to stop there, thatwould just be kind of good.
(10:23):
Good general good advice.
Thanks piers.
Yeah, I won't quit.
I'll continue to make, you know,live through the hard stuff.
I'm not asking you to dothat in and of itself.
Dedicate your plans to the Lordand he will direct your steps.
This comes from Proverbs.
What does this mean?
It means that when we surrender,what is in front of us to the Lord,
(10:47):
God is going to give us direction.
And how to solve problems.
Sometimes this is going to be divinerevelation wherein he's shows you
specifically how to solve the problem.
Sometimes he's going to helpyou navigate around the problem.
And then sometimes he's just going togive you enough peace and to stay in
(11:08):
the stress and navigate through it.
Without it affecting your psyche.
Sometimes you just got togo through the problem.
And it, you are going tochange going through that.
I've had some extremely difficultseasons that I never want to repeat
again in my life, but I am differentnow on the other side of it.
(11:32):
And I want you to consider again, I knowI've said it a million times in this.
We don't want to be a glutton forpunishment, but in order for you to be the
business owner, the CEO, the entrepreneur.
Uh, is capable of what you see inyour mind right now, you personally
are going to have to change.
(11:53):
And so sometimes God, isn't goingto remove that obstacle because.
You are going to change by dealingwith that obstacle, which is going
to make you operate at a higherlevel, a higher level of faith, a
higher level of business acumen.
And so getting comfortable with justembracing the challenge is going
(12:16):
to be a really good thing for you.
So that's principle one dedicateall your plans to the Lord.
He will direct your steps.
The other one is just kindof zooming out a little bit.
I don't know about you, but anytimesomething comes out of left field,
my stress, me to just spikes throughthe roof and I have to mindfully not
(12:39):
shut down or not go, um, focus onsomething else that's entertaining.
Uh, and I've gotten really, reallygood actually over the years
at just staying present with.
But that's come through years of trainingmy mind to stay super focused and to
know that I can break the problem,the problem is not going to break me.
But one of the ways I do this iswith some kind of mental tricks.
(13:02):
And one of the most powerful mental tricksthat I use is being okay with failure.
So I, what I do give you a little bitof my secret sauce is I look at myself
in five years and I asked myself, isthis problem going to be here in five?
Am I going to care aboutthis problem in five years?
(13:23):
And if the answer is no,then I'm fine with it.
I know that this thing is transitory.
It can't last that long.
And so by zooming out, it gives meenough perspective to realize it is
stressful as this situation is rightnow, as much as I hate what I'm having.
(13:45):
Kind of break down or attackor fix or solve right now,
the truth is future means.
Probably won't even think about it.
It's probably going to bea, uh, a forgotten thought.
So many of the things thatspike our stress meter do.
So because we weren't expecting them, notbecause they're actually that difficult.
(14:09):
I use the example of outages and, youknow, international attack earlier.
It's not that those things don't have.
They do happen.
And as you level up in success andbusiness growth, so do your problems.
That's just the nature of the game.
Think of it as like a video game.
You never get out of.
He never escape from difficulty.
(14:31):
What you do is you getbetter at handling it.
Just like someone who worksout gets better at handling
heavier and heavier weight.
You as a leader, as a businessowner, get better at handling
heavier and heavier situations.
And they're not really heavy anymore.
Yes, they are to someone who isuntrained, but you are not untrained.
So be willing to go through the training.
(14:54):
So zooming out.
And asking yourself, am I really goingto care about this in five years?
My customer's really going tocare about this in five years.
It is a fantastic mental sort of trickto help you refocus and, um, actually
makes you more present to the problem.
Now let's say it's, let's say somethinghorrible and legal or something like that.
(15:16):
And maybe, you know, it couldaffect your life in five years.
Well, then what you need to do isfirst of all, surrender it to the.
And trust that he's going towork through it for your good,
because that's a promise.
And then after that again, zoomout and ask yourself, okay, again,
on the other side of, of thislife, am I going to care about it?
(15:40):
Probably not.
And then you can zip up 10 years againand say, okay, a decade from now, am I
really going to still be living with this?
And there's a good chance.
You're not in a decade.
You're probably not going tobe living with this problem.
So those are my two principles for, um,the main ones for navigating stress.
(16:02):
The last one, and it's kind ofjust been an undercurrent in all
of this is be present with it.
So many times as business owners onthe outside, we like to look like we
have it all together on the outside.
We like to look like we'resuccess or businesses, a success.
We have a good brand,yada yada, yada, yada.
(16:25):
What that does, why that's detrimental?
I don't think at face value, Idon't think that's such a bad thing.
It's okay to, to persist in trying tobuild a steady brand and a steady image.
How ever big caveat here, itcannot come at the detriment
of your own personal growth.
(16:45):
And so.
When a problem hits you that you're notexpecting an images your most is the
thing that you are most concerned about.
You will not be willing towrestle with the problem.
You will shut down your littleentrepreneurial gig that you, you
know, you're upstart that you weretalking about and just say, ah, you
know, it wasn't for me, I'd tried it.
(17:06):
And I like to feel best youdon't like to fail fast.
You don't like to fail.
And so you just avoided the problem.
Quit doing that as a business owner.
As business owners, rather, we need toget really comfortable with wrestling,
really comfortable, comfortablewith just grappling with what the
business gives us, what our customersare telling us our own sense of not
(17:33):
knowing whether we're going to succeedand just be present to the problem.
If you just present to the problem.
And you're solution oriented longenough, eventually something has
to break and it's going to be theproblem if you stay present to it.
(17:54):
And when that's, once you've moved pastit, you're going to realize you have
a new skillset and yes, it's going tobe business acumen and yes, it's going
to be your ability to solve problems.
But the most powerful thing that you'regoing to gain from it is realized.
That you're not going to personallybreak and that God has been with
you throughout the whole situation.
(18:16):
And that's a really great thing.
I was reminded this morning inchurch of David in the Psalms.
And I don't remember which Zack, um, soit is, but he talks about how an army.
Uh, it does not win a war becauseof monetary as it has or straw.
And that a strong man does not winhis own battles because of how strong
(18:37):
is we win because of the Lord'swillingness to participate with us.
And so in the final kind of view of allof this it's humility and surrendering,
everything we do to him, Wow.
(18:58):
Realizing that stewardshipis ultimately up to us and
holding the tension of the rope.
There's two strands of the rope thatstewardship and being present to the
problem and humility and realizing thatnone of it ultimately relies on us,
keeps us tight and connected to what weare choosing to do with our lives and
(19:20):
with our businesses in our time here on.
All right.
My friends, I hope thiswas encouraging to you.
Remember that success has always onthe other side of stress and reamer
to surrender that stress to the Lord.
As you go about all of yourbusiness problems this week, I don't
have any real challenge for you.
(19:40):
Any real application for you this week?
All I would say is what is that oneproblem that you might be avoiding and
what would success look like for you?
If you're willing to just hangin there and stick with it?
Another year or until that problemwould actually break for you.
All right.
My friends, I have a fantasticweek and don't forget to think.
(20:03):
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